36 PPC Stats for 2023 | Facts and Statistics on PPC

Here is our quick guide to the 36 most important pay-per-click marketing facts and statistics you need to now for 2023:

General PPC Statistics

PPC has an average of 200% return on investment (ROI) (SmallBizGenius)
90% of internet users will see a Google Advertisement (WebsiteBuilder)
Paid advertising channels with the highest return on investment (ROI) are Facebook Ads and Google Ads (WordStream)
The traffic that comes from PPC advertising has 50% more conversions than organic advertising does (Moz)
The average click-through rate (CTR) for a search ad across all industries is 3.52% (Galactic Fed)

46% of all the searches on Google are seeking local information (Social Media Today)
The number of good reviews that you receive and the credibility the business has is more important than the ranking of LSAs (iLawyer Marketing)
Google LSAs account for almost 14% of local SERP clicks (BrightLocal)
Nearly 80% of consumers want their LSAs to be organized by to their city, zip code, or their immediate surroundings (Think with Google)
Your Google Business Profile (GBP) needs to have at least one review before your LSAs can go live (Google)

The more headline variants that you have for your RSAs (as of 2023, you can have up to 15!), the more impressions that you can receive per RSA (Optmyzr)
Including ad customizers or even DKI can lead to an overall decrease in performance (Optmyzer)
To find a sweet spot for the best results, having 2 RSAs per ad group is recommended to improve your conversion rate (Optmyzer)
Excessive pinning is known as one of the main causes of decreased RSA strength (Google Ads Help)

It is reported that over 50% of advertisement clicks are on mobile devices (WebFX)
Mobile devices account for 70% of search ad impressions in the United States (Insider Intelligence)
60% of all mobile users will click on a PPC advertisement at least once per week (Business Insider)
75% of consumers are going to spend up to 2 hours watching short-form videos on their mobile devices (Insider Intelligence)
33% of mobile ad spending goes to Google (MediaPost)

The Google Display Network is one of the leading PPC players with over 2 million websites featured (Google Ads)
Consumers are nearly 155% more likely to search for terms related to your brand when exposed to display ads (WordStream)
When a search is conducted after viewing a display ad related to the search, the likelihood of conversion is 59% (LocaliQ)
27% of consumers are likely to search after seeing a display advertisement (LocaliQ)
The digital advertising spend worldwide is expected to reach $485 billion in 2023 (Insider Intelligence)

96% of individuals report that they will watch an explainer video to learn more about a product or service (HubSpot)
Out of the 96% of people, 89% of them will make a purchase based on a video (HubSpot)
31% of small businesses do not invest in digital marketing video techniques because they do not have a strategy (SERPwatch)
52% of consumers report being more confident in their purchases when a video accompanies the product (SERPwatch)
83% of marketers recommend that videos should be less than a minute long (HubSpot)
51% of people are more likely to share videos than any other content type (Wyzowl)

Landing pages that are going to contain a video are inclined to have a conversion rate of 86% (SERPwatch)
52% of B2B PPc advertisements point to the home page instead of a landing page (Findstack)
When you have competing offers on a landing page, your conversion rate can decrease by approximately 1.5% (Findstack)
The average CTR of images without text is 52% higher than images with text (ThriveMyWay)
2 out of 10 people are going to read your entire landing page, but 8 out of 10 people are going to read the entire headline (ThriveMyWay)
Your landing page copy should be anywhere between 250-300 words if you are selling complex goods or services that need more explanation (Popupsmart)