Give Your Business a Fresh, New Look Online in 2024

Steve DiMatteoAuthor: Steve DiMatteo
Updated on 03/01/2024

When it comes to your financial industry website, it will often be the first point of contact with potential clients, meaning you need to make that first impression count. If your current site is outdated, dysfunctional, or faces other performance issues, it can possibly turn people away.

At Sixth City Marketing, we want to fix that. Learn more about how your financial services company can create an effective website that is ensured to drive potential customers to your business.

What Is Website Design for Financial Services?

Website design encompasses a diverse array of specialties to create a comprehensive website that represents your overall brand and company. The different areas that make up a successful web design project include user interface design, graphic design, user experience (UX) design, and search engine optimization (SEO).

When launching a clean, interactive, and updated website for your financial company, the goal is to have potential clients choose you as their institution, whether you are a bank, a wealth management advisor, an accountant, or anything else within this niche.

So what should you include on your finance company’s website to both attract potential customers as well as retain existing ones? Let’s take a deeper look.

4 Things That Should Be Included in Your Financial Company Website Design

Website design is a field that is constantly evolving to adhere to the needs of potential customers, as well as search engines crawling your site for ranking purposes. With that in mind, here are five things your finance website should include in 2024.

A simple and effective navigation to increase user experience

Accessing your financial or banking information should be a simple and secure process. Because of this, navigating where you need to go is essential to a successful website design.

Some of the things we recommend enacting on your website include the following:

  1. Cleaning up your site’s menu – Your menu should mainly include the most important features, or points of navigation, for your website. Additionally, your menu should be in a place that is easy to locate and access, so we recommend adding it to the top of your website.
  2. Including a search bar – For potential clients who do not want to spend the time hunting for everything they are interested in, by adding a search bar to the top of your page you can facilitate easy searches based on keywords, taking them right to where they need to go.
  3. Incorporating an easily accessible client login – Just like your menu, the customer login portal should be one of the easiest things to locate on your financial services site.

Though these are just some examples of how you can create a clean and easy-to-navigate interface for your financial site, these features can increase the overall user experience of your website as a whole, ultimately keeping individuals engaged with your content.

Excellent copy with a concise and professional direction

When incorporating content into your financial company’s website, it is important to retain a professional tone that also welcomes new and existing clients to your page. It’s vital to showcase your authority and knowledge on the topics you’re discussing with your clients, along with adhering to any necessary financial regulations regarding content on the site.

Compatibility with numerous devices

When nearly 92% of today’s internet users access their information through their mobile devices, it is essential to ensure that your website is updated to accommodate mobile, desktop, and even tablet devices. A responsive design is now the norm in the web design world, as Google uses this as a key ranking factor within its algorithm.

A clear call to action

Your call to action, or CTA, should be one of the easiest things to access on your website. As one of the most important features of website design, it can be considered a key feature of driving conversions for your business, so you certainly don’t want your pages to lack it.

“We were faced with a lot of web-based issues and Sixth City Marketing helped us streamline eight websites. Their dedicated staff listened to our every need and understood the importance of an easy, user-friendly layout. Sixth City offered prompt and efficient communication and delivered above our expectations. We value our continued relationship with their team.” – Claire Anter, I-X Center

How Website Design for Finance Companies Improves Marketing

There are numerous benefits to having a website that is user-friendly, easy to navigate, and compatible with multiple devices. Having a newly designed financial website can help improve various things such as:

  1. Conversions through strategic design choices
  2. Site load time and page speed
  3. Search engine optimization efforts
  4. Overall internet presence

Not only does our web design for finance companies come with optimized features that help attract customers, but certain enhancements to your site can get you some real brownie points with search engines.

Why We Recommend WordPress

While there are a variety of content management systems (CMS) out there, we have been using WordPress for over twelve years not only on our own website, but on the majority of our clients’ sites.

Below are a few reasons why it’s valuable, and why we’ve kept it all these years:

  • It is user-friendly, meaning your team can quickly and easily learn the platform in order to make updates to your website for the long-term
  • WordPress websites are made to be compatible with all devices, so users will have no problem accessing your content, regardless if they are on a desktop computer, a phone, or a tablet
  • It is one of the most trusted content management systems in marketing, so much so that it has increased usage by about 12% every year since 2011
  • There are thousands of free and premium plugins you can add at any time to receive additional functionality
  • It is is one of the most secure platforms on the market, consistently creating plugins to protect its own content

Additional Features You Should Incorporate into Your New Site

Along with the aspects listed above, some of the additional things we recommend applying to your website include the following:

  • Custom design for conversion
  • HTTPS security via an SSL certificate
  • Distinct calls to action
  • A customizable blog
  • High-quality photos of your products and services
  • Testimonials from your clients
  • Page redirects
  • Page headers and metadata

To learn more about the distinct features that should be included in your next website design project, please contact our team of experts today, as we would love to answer any questions that you may have.

Questions About Web Design Services for Financial Companies

What is the difference between web design and web development?

Web design is mainly concerned with how the website looks and how it works for the viewer, which can also contribute to the overall user experience. Website development deals more with the backend of the website and involves building the framework of the site itself, ensuring its functionality, and formatting the overall structure of the website.

Our web team is adept at both aspects, as we know an alluring, user-facing design is only as good as its backend structure. We want your site to draw users in and let them easily and seamlessly get to where they need to go, so you can generate the leads you’re looking for.

What are some of the steps involved in your website design services?

We will go through various stages as we work with you on your new website, including an initial meeting for goals and design, crafting navigation and page structure, mocking up the design in wireframes and Photoshop, building the site in a staging environment, and even teaching your team how to use WordPress.

Through every step, we will make sure to have your full approval, and we are always open to feedback and changes.

Can you write new content to accommodate the site?

Our SEO team can absolutely give your site’s current copy a makeover if you would like! We can discuss the options available as part of any proposal we craft for working with you.

Possibilities include expanding and optimizing the information on your homepage (usually the most-traffic page of your site), crafting keyword-rich content for major products and services pages, and creating or updating a blog so that fresh posts can bring in users and boost your site within Google’s rankings.

Do you work with any content management systems other than WordPress?

Yes! While we prefer WordPress for its user-friendliness, customization, and the other reasons listed above, our team has extensive experience working with other content management systems when it comes to online marketing.

Our experience includes work with:

  • Drupal – Larger companies will often have their websites built in the Drupal platform, and if yours operates using this CMS our team can work with it to optimize your content and improve site performance.
  • Wix – This is a popular option for smaller businesses, with more than 8.5 million websites currently running on the platform. Our team has worked with Wix extensively for our clients, and can put our expertise to the test for your project.
  • Squarespace – Some businesses utilize Squarespace as their CMS, which can be beneficial since it features a number of integrated tools for email campaigns, appointment booking, account membership, and more, reducing the need for us to install third-party apps for you.
  • BigCommerce – Though it might be unlikely that your financial institution would be working with an ecommerce platform, it isn’t impossible, especially since your operations may be set up to sell guides, books, videos, or other helpful financial tools. If so, we can oversee improvements to your BigCommerce site.
  • Shopify – Another ecommerce option we work with is Shopify, and for it, like with WordPress, we can build sites from the ground up. We appreciate Shopify as an ecommerce option due to its ability to handle almost any size of business, extensive catalog of base themes, user-friendliness, terrific support, and more.

If you have questions about your CMS or any of the work we can supply for your site, be sure to reach out to our team and we’ll be happy to help.

What will happen after my new site is launched?

Upon launch and completion of the project, we will make sure your site is set up with proper tracking such as Google Analytics and other tools that require code on your site, and we will ensure goal tracking is applied and working.

We also implement any page redirects that are needed and oversee other cleanup work to make sure your site is ready for you to manage from here on out.

What Makes Our Financial Web Design Services Different

At Sixth City, we like to think we bring something different to the table, and we hope we can prove that through our dedication to helping your business, our communication skills, and more. Here are some of the advantages you can expect to get from our team.

Our Websites Are Designed for Conversion

We know that as a business owner, you are focused on getting more customers. We share that mindset with you, as our main end goal is to help you get more results from your website for years to come.

No Two Sites We Create Are the Same

Every business we work with is completely unique, which is why we never create two sites the same way. From matching our design with your branding standards to backend developmental changes allowing for easy updates, you can trust that we take care to tailor our work directly to your site’s needs, and there are no cookie-cutter approaches at our agency. This is especially important in the financial services industry, where there are numerous regulations to be aware of in developing a website.

Various Page Templates for Your Needs

We know that different pages on your website will have different objectives, whether it be to encourage users to contact your team, or to just inform them about your business and its financial practices. With that in mind, your site will require different page layouts that meet the goal of each page.

We’re WordPress Experts

Our team has been working with WordPress for 25+ collective years. With our great understanding of its framework, knowledge of the best plugins, and our ability to update the software, we are experts at all the ins and outs of the content management system, helping us to create a beautiful website for your business. However, as stated above, if your business model involves selling products in an ecommerce format, we’re also proficient in Shopify.

All Our Websites Are Device-Friendly

From cell phones to tablets to desktop computers and everything in between, your potential customers could be using any sort of device to research your services. If they land on your site, we want to ensure it displays properly, so we modify sites to be responsive.

Our Design Team Is All In-House

We do not outsource any of our design work, meaning that you will be able to talk with our team directly as we design and build out your site. You’ll have a direct line of communication to discuss every step of our process.

We’re Experienced Digital Marketers

Not only can we help your business by designing a beautiful new website, but we can also assist your company in other ways through our service offerings of SEO, PPC, and more.

No Matter Where You Are Located, We Can Help

Although we have offices in ClevelandColumbusIndianapolis, Chicago, Pittsburgh, and Nashville, we can provide our services nationwide. So no matter where your business is located we would be happy to help give your online presence a facelift through our web design services.

Take a Look at Our Past Projects

The Types of Finance Businesses That Could Benefit from a New Website

  • Financial services
  • Personal banks (national/regional)
  • Credit unions
  • Private equity firms
  • Venture capitalists
  • Investment banks
  • Hedge funds
  • Lenders
  • Mergers/acquisitions
  • Fintech companies

Grow With Our Team

Along with giving your website a fresh, new look, we would also love to continue our relationship by providing other services to help your business grow. We can assist with:

  • SEO (search engine optimization) – One of the primary services we offer following web design for finance companies is search engine optimization. SEO allows us to modify, enhance, and add to the content on your site through proven strategies that will grow your web presence and help you secure the leads your business needs. These services are further augmented by the design work we implemented on your site, as a streamlined and functional design helps to boost SEO efforts.
  • PPC (pay-per-click) – Another way that you can drive leads to your company is through PPC marketing, which has great potential to expand your business. Our team can help you get ads in front of the people most interested in your services, tailoring ad copy and landing pages to both their needs and the selling points of your institution.
  • WordPress development – In our approach to website design for financial services companies, we promote the use of WordPress due to the platform’s ease of use, customizability, and reliable results. We have also supplied WordPress consulting services regarding custom theme development, brand-friendly blog design, ecommerce website optimization, content and SEO incorporation, and more.
  • Conversion rate optimization – Also known as design for conversion, this approach uses diverse tactics to help increase the conversion rate on websites. Strategic alterations of key pages on your site and their layouts can boost your leads and get you the business you’ve been seeking. Our team can examine pages’ conversion rates, bounce rates, exit rates, load time and more, and then provide insights and actionable solutions.
  • Email marketing – Reaching your target market isn’t just about advertising to potential customers via SEO and PPC – it also includes retaining the customers you have and reeling in the ones who have already expressed interest in your services. This is where email marketing comes in, as it can highlight the viability of your services and anything new you’re offering to the people who are already within your sales pipeline. Our team can help you strategize, craft emails, schedule releases, and more.
  • SEO auditing and consulting – If you’ve benefitted from our web design for finance companies, you may be wondering where to go next. That’s where our SEO auditing and consulting services can take over, as they allow our experts to assess your current marketing approaches and content and then deliver an actionable plan for improvements you can use going forward. We’re also able to turn an audit into ongoing SEO work if you desire, something numerous businesses have wanted us to do in the past.
  • Social media marketing – Another marketing approach you can take for your business is to up your game in the social media realm, and our team is ready to assist you. We can evaluate your current social media and strategize an approach for future work, craft engaging posts to draw users in, schedule these posts to align with periods of significant traffic, and more.
  • Paid social media marketing – Alongside social media marketing, you can also opt for paid social media work, utilizing platforms like Facebook, Twitter, Instagram, and LinkedIn to target users who are interested in your industry and your services. Our team can work with you to strategize and determine the best platforms and approaches based on your field and the goals of your company.
“The team at Sixth City Marketing is GREAT! We went through an extensive re-branding process in our college and John and his staff were with us every step of the way. They were readily available for any questions we had. I would recommend Sixth City to any person/company, whether it’s their first time building a website and online marketing presence or if they are experienced veterans.” – Stephanie Berry, Kent State University

Start With a Free Website Evaluation

Speak with Our Financial Services Web Design Agency Today

Let our team assess your website’s current design and functionality and discuss your goals to see if we’d be a good fit to help your business.

Use the form above or contact our finance website design team to get started.

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