Give Your Business a Fresh, New Look Online

Steve DiMatteoAuthor: Steve DiMatteo
Updated on 03/30/2023

When it comes to your financial industry website, it will often be the first point of contact with potential clients, meaning you need to make that first impression count. If your current site is outdated, dysfunctional, or faces other performance issues, it can possibly turn people away.

At Sixth City Marketing, we want to fix that. Learn more about how your financial services company can create an effective website that is ensured to drive potential customers to your business.

What Is Website Design for Financial Services?

Website design encompasses a diverse array of specialties to create a comprehensive website that represents your overall brand or company. The different areas that make up a successful web design project include user interface design, graphic design, user experience (UX) design, and search engine optimization (SEO).

When launching a clean, interactive, and updated website for your financial company, the goal is to have potential clients choose you as their institution, whether you are a bank, a wealth management advisor, an accountant, or anything else within this niche.

So what should you include on your finance company’s website to attract potential customers, as well as retain existing customers? Let’s take a deeper look.

4 Things That Should Be Included in Your Financial Company Website Design

Website design is a field that is constantly evolving to adhere to the needs of potential customers, as well as search engines crawling your site for ranking purposes. With that in mind, here are five things your finance website should include in 2023.

A simple and effective navigation to increase user experience

Accessing your financial or banking information should be a simple and secure process. Because of this, navigating where you need to go is essential to a successful website design.

Some of the things we recommend incorporating into your website include the following:

  1. Clean up your site’s menu – Your menu should mainly include the most important features, or points of navigation, for your website. Additionally, your menu should be in a place that is easy to locate and access, so we recommend adding your menu anywhere at the top of your website.
  2. Include a search bar – For potential clients who do not want to spend the time locating precisely what they are looking for, adding a search bar at the top of your page can help them find exactly what they are looking for.
  3. Incorporate an easily accessible client login – Just like your menu, the customer login portal should be one of the easiest things to locate on your financial services site.

Though these are just some examples of how you can create a clean and easy-to-navigate interface for your financial site, these features can increase the overall user experience of your website as a whole, ultimately keeping individuals engaged with your content.

Excellent copy with a concise and professional direction

When incorporating content into your financial company’s website, it is important to retain a professional tone that also welcomes new and existing clients to your page. It’s vital to showcase your authority and knowledge on the topics you’re discussing with your clients, along with adhering to any necessary financial regulations regarding content on the site.

Compatibility with numerous devices

When nearly 92% of today’s internet users access their information through their mobile devices, it is essential to ensure that your website is updated to accommodate mobile, desktop, and even tablet devices. A responsive design is now the norm in the web design world, as Google uses this as a key ranking factor within its algorithm.

A clear call to action

Your call to action, or CTA, should be one of the easiest things to access on your website. As one of the most important features of website design, it can be considered one of the key features of driving conversions for your business.

“We were faced with a lot of web-based issues and Sixth City Marketing helped us streamline eight websites. Their dedicated staff listened to our every need and understood the importance of an easy, user-friendly layout. Sixth City offered prompt and efficient communication and delivered above our expectations. We value our continued relationship with their team.” – Claire Anter, I-X Center

How Website Design for Finance Companies Improves Marketing

There are numerous benefits to having a website that is user-friendly, easy to navigate, and compatible with multiple devices. Having a newly designed financial website can help improve various things such as:

  1. Conversions through strategic design
  2. Site load time and page speed
  3. Search engine optimization
  4. Overall internet presence

Not only does our web design for finance companies come with optimized features that help attract customers, but someenhancements to your site can get you some real brownie points with search engines.

Why We Recommend WordPress

While there are a variety of content management systems (CMS) out there, we have been using WordPress for over twelve years not only on our own website, but on the majority of our clients’ sites.

Below are a few reasons why it’s valuable, and why we’ve kept it all these years:

  • It is user-friendly, meaning your team can quickly learn the platform in order to make updates to your website with ease
  • WordPress websites are made to be compatible with all devices
  • It is one of the most trusted content management systems in marketing, so much so that it has increased usage by about 12% every year since 2011
  • There are thousands of free and premium plugins you can add at any time to receive additional functionality
  • WordPress is one of the most secure platforms on the market, consistently creating plugins to protect its own content

Additional Features You Should Incorporate Into Your New Site

Along with the five listed above, some of the additional things we recommend you apply to your website include the following:

  • Custom design for conversion
  • HTTPS security via an SSL certificate
  • Distinct calls to action
  • A customizable blog
  • High-quality photos (provided by your team)
  • Testimonials from your clients
  • Page redirects
  • Page headers and metadata

To learn more about the distinct features that should be included in your next website design project, please contact our team of experts today, as we would love to answer any questions that you may have.

Questions About Web Design Services for Financial Companies

What is the difference between web design and web development?

Web design is mainly concerned with how the website looks and how it works for the viewer, which can also contribute to the overall user experience. Website development deals more with the backend of the website and involves building the framework of the site itself, ensuring its functionality, and formatting the overall structure of the website.

What are some of the steps involved in your website design services?

We will go through various stages as we work with you on your new website, including an initial meeting for goals and design, crafting navigation and page structure, mocking up the design in wireframes and Photoshop, building the site in a staging environment, and even teaching your team how to use WordPress.

Through every step, we will make sure to have your full approval, and we are always open to feedback and changes.

Can you write new content to accommodate the site?

Our SEO team can absolutely give your site’s current copy a makeover if you would like! We can discuss the options available as part of any proposal we craft for working with you.

What will happen after my new site is launched?

Upon launch and completion of the project, we will make sure your site is set up with proper tracking such as Google Analytics and other tools that require code on your site, and we will ensure goal tracking is applied and working.

We also implement any page redirects that are needed and oversee other cleanup work to make sure your site is ready for you to manage from here on out.

What Makes Our Financial Web Design Services Different

At Sixth City, we like to think we bring something different to the table, and we hope we can prove that through our dedication to helping your business, our communication skills, and more. Here are some of the advantages you can expect to get from our team.

Our Websites Are Designed for Conversion

We know that as a business owner, you are focused on getting more customers. We share that mindset with you, as our main end goal is to help you get more results from your website for years to come.

No Two Sites We Create Are the Same

Every business we work with is completely unique, which is why we never create two sites the same way. From matching our design with your branding standards to backend developmental changes allowing for easy updates, you can trust that we take care to tailor directly to your site’s needs, and there are no cookie-cutter approaches at our agency. This is especially important in the financial services industry, where there are numerous regulations to be aware of in developing a website.

Various Page Templates for Your Needs

We know that different pages on your website will have different objectives, whether it be to influence users to contact your team, or to just inform them about your business and its financial practices. With that in mind, your site will require different page layouts that meet the goal of each page.

We’re WordPress Experts

Our team has been working with WordPress for 25+ collective years. With our great understanding of its framework, knowledge of the best plugins, and our ability to update the software, we are experts at all the ins and outs of the content management system, helping us to create a beautiful website for your business.

All Our Websites Are Device-Friendly

From cell phones to tablets to desktop computers and everything in-between, your potential customers could be using any sort of device to research your services. If they land on your site, we want to ensure it displays properly, so we modify sites to be responsive.

Our Design Team Is All In-House

We do not outsource any of our design work, meaning that you will be able to talk with our team directly as we design and build out your site. You’ll have a direct line of communication to discuss every step of our process.

We’re Experienced Digital Marketers

Not only can we help your business by designing a beautiful new website, but we can also assist your company in other ways through our service offerings of SEO, PPC, and more.

No Matter Where You Are Located, We Can Help

Although we have offices in Cleveland, Columbus, Indianapolis, Chicago, Houston, and Pittsburgh, no matter where your business is located we would be happy to help give your online presence a facelift through our web design services.

“The team at Sixth City Marketing is GREAT! We went through an extensive re-branding process in our college and John and his staff were with us every step of the way. They were readily available for any questions we had. I would recommend Sixth City to any person/company, whether it’s their first time building a website and online marketing presence or if they are experienced veterans.” – Stephanie Berry, Kent State University

Take a Look at Our Past Projects

The Types of Finance Businesses That Could Benefit From a New Website

  • Financial services
  • Personal banks (national/regional)
  • Credit unions
  • Private equity firms
  • Venture capitalists
  • Investment banks
  • Hedge funds
  • Lenders
  • Mergers/acquisitions
  • Fintech companies

Grow With Our Team

Along with giving your website get a fresh new look, we would also love to continue our relationship by providing other services to help your business grow. We can assist with:

  • SEO (search engine optimization)
  • PPC (pay-per-click)
  • Email marketing
  • Social media

Start With a Free Website Evaluation

Speak with Our Financial Services Web Design Agency Today

Let our team assess your website’s current design and functionality and discuss your goals to see if we’d be a good fit to help your business.

Use the form above or contact our finance website design team to get started.

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