Give Your Finance Firm’s Website a Fresh, New Look That Impresses Potential Clients
When it comes to your website, it will often be the first point of contact with potential clients, meaning you need to make that first impression count. If your current site is outdated, dysfunctional, or faces other performance issues, it can possibly turn people away.
Our finance marketing agency want to fix that. We have built hundreds of websites for businesses and see these sites as a tool for helping their operations grow. We also believe that the best website design features custom work on both the frontend and backend, which is why we tailor all of our design and development work to the needs of a specific company.
So what should you include on your finance company’s website to both attract potential customers and retain existing ones? Keep on reading to find out.
Our Recent Projects
“We were faced with a lot of web-based issues and Sixth City Marketing helped us streamline eight websites. Their dedicated staff listened to our every need and understood the importance of an easy, user-friendly layout. Sixth City offered prompt and efficient communication and delivered above our expectations. We value our continued relationship with their team.” – Claire Anter, I-X Center
Detailing Our Process for Website Redesign Projects
We will go through various stages as we work with you on your new website, including holding an initial meeting for goals and design, crafting navigation and page structure, mocking up the desktop and mobile designs in wireframes and Photoshop, overseeing user experience improvements, building the site in a staging environment (also called a dev or sandbox site), and even teaching your team how to use WordPress.
Additional elements of our approach include migrating site content, updating functional and design items as needed, creating and setting up forms, adding plugins for speed and schema, and more.
Through every step, we will make sure to have your full approval, and we are always open to feedback and changes.
Upon launch and completion of the project, we will make sure your site is set up with proper tracking such as Google Analytics, Search Console, and and other tools that require code on your site, and we will ensure goal tracking is applied and working.
We also implement any page redirects that are needed and oversee other cleanup work to make sure your site is ready for you to manage from here on out.
Add-on Option: Content Writing
Our SEO team can absolutely give your site’s current copy a makeover if you would like! We can discuss the options available as part of any proposal we craft for working with you.
Possibilities include expanding and optimizing the information on your homepage (usually the most-trafficked page of your site), crafting keyword-rich content for major products and services pages, and creating or updating a blog so that fresh posts can bring in users and boost your site within Google’s rankings.
Ready to find out how we can help your website?
What Makes Our Finance Web Design Firm Different
At Sixth City, we like to think we bring something different to the table, and we hope we can prove that through our dedication to helping your business, our communication skills, and more. Here are some of the advantages you can expect to receive from our team.
Our Websites Are Designed for Conversion
We know that as a business owner, you are focused on getting more customers. We share that mindset with you, as our main end goal is to help you get more results from your website for years to come. No matter if you are focused on sales, lead generation, your site’s overall look and feel, or, most likely, all of the above, our team can deliver.
No Two Sites We Create Are the Same
Every business we work with is completely unique, which is why we never create two sites the same way. From matching our design with your branding standards to backend developmental changes allowing for easy updates, you can trust that we take care to tailor our work directly to your site’s needs, and there are no cookie-cutter approaches at our agency. This is especially important in the financial services industry, where there are numerous regulations to be aware of in developing a website.
Various Page Templates for Your Needs
We know that different pages on your website will have different objectives, whether it be to encourage users to contact your team, or to just inform them about your business and its financial practices. With that in mind, your site will require different page layouts that meet the goal of each page.
We’re WordPress Experts
Our team has been working with WordPress for decades. With our great understanding of its framework, knowledge of the best plugins, and ability to update the software, we are experts at all the ins and outs of the content management system, helping us to create a beautiful website for your business. However, as stated above, if your business model involves selling products in an ecommerce format, we’re also proficient in Shopify.
All Our Websites Are Device-Friendly
From cell phones to tablets to desktop computers and everything in between, your potential customers could be using any sort of device to research your services. If they land on your site, we want to ensure it displays properly, so we modify sites to be responsive.
Our Design Team Is All In-House
We do not outsource any of our design work, meaning that you will be able to talk with our team directly as we design and build out your site. You’ll have a direct line of communication to discuss every step of our process.
We’re Experienced Digital Marketers
Not only can we help your business by designing a beautiful new website, but we can also assist your company in other ways through our service offerings of SEO, PPC, and more.
No Matter Where You Are Located, We Can Help
Although we have offices in Cleveland, Columbus, Indianapolis, Chicago, Pittsburgh, and Nashville, we can provide our services nationwide. So no matter where your business is located we would be happy to help give your online presence a facelift through our web design services.
Grow Your Company with Our Team
Along with giving your website a fresh, new look, we would also love to continue our relationship by providing other services to help your business grow. We can assist with:
- SEO (search engine optimization) – One of the primary suggestions following web design would be financial search engine optimization services. SEO allows us to modify, enhance, and add to the content on your site through proven strategies that will grow your web presence and help you secure the leads your business needs. These services are further augmented by the design work we implemented on your site, as a streamlined and functional design helps to boost SEO efforts. When we design a site for you, we utilize finance SEO best practices in our planning, structure, and consolidation of navigation elements to give you a leg up.
- PPC (pay-per-click) – Another way that you can drive leads to your company is through PPC marketing, which has great potential to expand your business. Our team can help you get ads in front of the people most interested in your services, tailoring ad copy and landing pages to both their needs and the selling points of your institution.
- WordPress development – In our approach to website design for financial services companies, we promote the use of WordPress due to the platform’s ease of use, customizability, and reliable results. We have also supplied WordPress consulting services regarding custom theme development, brand-friendly blog design, ecommerce website optimization, content and SEO incorporation, and more.
- Conversion rate optimization – Also known as design for conversion, this approach uses diverse tactics to help increase the conversion rate on websites. Strategic alterations of key pages on your site and their layouts can boost your leads and get you the business you’ve been seeking. Our team can examine pages’ conversion rates, bounce rates, exit rates, load time and more, and then provide insights and actionable solutions baked right into our recommendations and designs.
- Email marketing – Reaching your target market isn’t just about advertising to potential customers via SEO and PPC – it also includes retaining the customers you have and reeling in the ones who have already expressed interest in your services. This is where email marketing comes in, as it can highlight the viability of your services and anything new you’re offering to the people who are already within your sales pipeline. Our team can help you strategize, craft emails, schedule releases, and more.
- SEO auditing and consulting – If you’ve benefitted from our web design for finance companies, you may be wondering what to do next. That’s where our SEO auditing and consulting services can take over, as they allow our experts to assess your current marketing approaches and content and then deliver an actionable plan for improvements you can use going forward. We’re also able to turn an audit into ongoing SEO work if you desire, something numerous businesses have wanted us to do in the past.
- Social media marketing – Another marketing approach you can take for your business is to up your game in the social media realm, and our team is ready to assist you. We can evaluate your current social media and strategize an approach for future work, craft engaging posts to draw users in, schedule these posts to align with periods of significant traffic, and more.
- Paid social media marketing – Alongside social media marketing, you can also opt for paid social media work, utilizing platforms like Facebook, Twitter, Instagram, and LinkedIn to target users who are interested in your industry and your services. Our team can work with you to strategize and determine the best platforms and approaches based on your field and the goals of your company.
“The team at Sixth City Marketing is GREAT! We went through an extensive re-branding process in our college and John and his staff were with us every step of the way. They were readily available for any questions we had. I would recommend Sixth City to any person/company, whether it’s their first time building a website and online marketing presence or if they are experienced veterans.” – Stephanie Berry, Kent State University
Speak with Our Web Design Agency for Accounting Firms Today
Let our team assess your website’s current design and functionality and discuss your goals to see if we’d be a good fit to help your business.
Use the form above or contact our finance website design team to get started.
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