seo stats 2024

Want to know the most up-to-date facts and statistics for the world of SEO in 2024?

We have researched and compiled the ultimate list of 60+ search engine optimization statistics that you need to know for the rest of this year and years to come!

General SEO Stats

  • Google possesses nearly 82% of the global search engine market (Statistica)
  • 68% of all generated website traffic is sourced from both organic and paid search (BrightEdge)
  • Google receives around 7 billion searches per day worldwide, which equates to around 81,000 times per second (Worldometers)
  • 21% of Google searches lead to more than one click on the results (Moz)
  • 96.55% of content gets no traffic from Google (Ahrefs)
  • 53% of people in the U.S. say that they research products on search engines before purchasing to ensure they are making the best decision possible (Google)

Organic Search Statistics

  • More than 25% of people will click on the first Google result (Search Engine Journal)
  • After the first search result, the average CTRs of the second and third positions are 15% and 11%, respectively (Search Engine Journal)
  • Google is responsible for 57.8% of the web traffic worldwide (Sparktoro)
  • The first five organic results on search account for 69.1% of all clicks (Up Inc.)
  • The #1 organic search result is 10x more likely to be clicked on than the #10 result (Backlinko)
  • 84% of search engine users will use Google 3 times a day or more (Oberlo)
  • Organic searches that are ranked on the first page of Google have an average word count of 1,447 words (Backlinko)
  • 49% of respondents who answered a poll agree that organic search has the best ROI out of all the other marketing channels (Search Engine Journal)
  • Over 200 factors are used by Google in their algorithm for ranking websites (Backlinko)

Mobile Search Statistics

  • Nearly 63% of organic search traffic on Google in the United States comes through a mobile device (Oberlo)
  • 58% of all Google searches are on mobile devices (Hitwise)
  • Nearly 55% of organic search traffic worldwide comes from a mobile device (Statistica)
  • Around 60% of the pages ranking 10 or higher on Google were published 3 or more years ago (Ahrefs)
  • And the average age of the #1 organic result on Google is almost 3 years old (Ahrefs)
  • About ¼ of marketers plan to try first-party data collection (HubSpot)
  • 60% of smartphone users have contacted a business directly through the search results, using features such as the “click to call” option (Google)
  • 20% of searches on mobile devices are conducted via voice text (Search Engine Land)

Local SEO Statistics

  • 76% of searches from mobile devices are related to something near them (Think with Google)
  • 46% of Google search queries have local search intent (LinkedIn)
  • 72% of consumers that conducted a local search also visited a business that was within 5 miles of their location (HubSpot)
  • 97% of people will learn more about a local business on the internet over anywhere else (SEO Tribunal)
  • 72% of desktop and tablet users and 67% of mobile users want advertisements that are tailored to their area (Microsoft)
  • Approximately 80% of consumers (or 4 out of every 5 people) will use a search engine to find local information (Think with Google)
  • When people use their mobile phones to search for a local business, 88% of those individuals will end up visiting the physical location within the week (Think with Google)
  • 76% of individuals who conduct a local search on their smartphone will visit the physical location within one day, and 28% of those overall searches will result in a purchase (Think with Google)

Keyword Statistics

  • Approximately 94% of keywords get 10 or fewer monthly searches (Ahrefs)
  • Around 8% of all search queries are phrased as questions (Moz)
  • Half of all searches contain 4 or more words (WordStream)
  • Approximately 15% of Google searches have never been searched before (Google)
  • 95% of the entire keyword database gets less than 10 searches per month (which can equate to around 3.8 billion keywords!) (Ahrefs)
  • More than 29% of keywords with 10,000 searches per month consist of 3 or more words (Ahrefs)

Link Building Statistics

  • Almost 94% of link builders agree that the quality of links is more important than the quantity of links (Authority Hacker)
  • The more backlinks that you have, the more likely you are to receive organic search traffic (Ahrefs)
  • Approximately 74% of link builders will build fewer than 10 links per month (Authority Hacker)
  • Google’s #1 search ranking usually has about 3.8x more backlinks than positions two through ten (Backlinko)
  • 95% of all pages have no backlinks at all (Backlinko)
  • Sites with a blog receive 97% more inbound links than websites without one (HubSpot)
  • Around 66% of pages have no backlinks at all (Ahrefs)

Technical SEO Statistics

  • 61% of searchers on a mobile device are more inclined to contact a local business if their website is mobile-friendly (HubSpot)
  • Nearly 86% of marketers said that a slow site speed is the main reason that visitors choose to leave a website (GoodFirms)
  • Having a page load time between 0-4 seconds is known to have the highest conversion rate (HubSpot)
  • 50% of online shoppers said that photos help them determine what to buy (Google)
  • Pages with structured data have a 40% higher CTR than pages without it (Schema App)
  • If a site loads in 2 seconds or less, the conversion rates jumps 15% on mobile devices (Landingi)
  • According to a study conducted on web performance analytics, even a 100-millisecond delay in the load time of a website can harm a site’s conversion rate by 7% (Akamai)
  • 95.2% of websites feature 3XX redirect problems (Ahrefs)
  • Though the majority of mobile traffic is now coming over 4G networks rather than 3G, most mobile sites are still too slow, often due to having too many components that bog down their site speed (Think with Google)
  • A mere two-second delay for a website’s load time can increase bounce rate by as much as 103% (Akamai)
  • When page load time reaches ten seconds, a site’s bounce rate can increase by as much as 123% (Think with Google)
  • 88% of websites were found to have problems with redirecting from HTTP to HTTPS, a critical component to having a safe and secure site (Ahrefs)
  • 53% of users who visit a mobile site will exit a page that takes more than three seconds to load on their phones (Akamai)
  • 80.4% of websites lack alt attributes, which can both affect SEO and create potential legal issues for ADA compliance (Ahrefs)
  • Pages that “break” and become 404 errors should be rerouted to relevant pages connected to their original content, and should not all be redirected to the site’s homepage, as Google views these lumped together redirects as soft-404s and they can negatively affect your site value (Search Engine Journal)
  • 25.02% of high-performing webpages lack meta descriptions, holding these pages back from ranking even higher and enticing users to click (AIOSEO)
  • 59.5% of websites are reported to lack H1 tags, while 51.3% of websites have more than one H1 tag, with both aspects harming a site’s page structure (Ahrefs)
  • As Google’s John Mueller has confirmed on X (formerly Twitter), notifying Google that your XML sitemap has been updated can help sites to get fresh content indexed more quickly (Search Engine Land)

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