Want to know the most up-to-date facts and statistics for the world of SEO in 2023? We have researched and compiled the ultimate list of 35 search engine optimization statistics that you need to know for the rest of this year.

General SEO Stats

  • Google hosts nearly 86% of the global search engine market (Statistica)
  • 68% of all online experiences start with a search engine (via BrightEdge)
  • Google receives around 7 billion searches per day worldwide, which equates to around 81,000 times per second (Worldometers)

Organic Search Statistics

  • More than 25% of people will click on the first Google result (Search Engine Journal)
  • The #1 organic search result is 10x more likely to be clicked on than the #10 result (Backlinko)
  • 84% of search engine users will use Google 3 times a day or more (Oberlo)
  • Google accounts for almost 85% of the total search market worldwide (Statistica)
  • Organic searches that are ranked on the first page of Google have an average word count of 1,447 words (Backlinko)
  • 49% of all marketers agree that organic search has the best ROI out of all the other marketing channels (Search Engine Journal)

Mobile Search Statistics

  • Nearly 63% of organic search traffic on Google in the United States is through a mobile device (Oberlo)
  • Nearly 59% of organic search traffic worldwide comes from a mobile device (Statistica)
  • 61% of searchers on a mobile device are more inclined to contact a local business if their website is mobile-friendly (HubSpot)
  • About ¼ of all businesses will invest in a mobile optimization strategy as one of their top priorities (HubSpot)
  • 87% of smartphone users will utilize a search engine (Tech Tips With Tea)
  • 20% of searches on mobile devices are conducted via voice text (Search Engine Land)

Local SEO Statistics

  • 30% of searches from mobile devices are related to a specific location (Think With Google)
  • 46% of Google search queries have local search intent (LinkedIn)
  • 72% of consumers that conducted a local search also visited a local business that was within 5 miles of their location (HubSpot)
  • 97% of people will learn about a local business on the internet over anywhere else (SEO Tribunal)
  • 72% of desktop and tablet users and 67% of mobile users want advertisements that are tailored to their area (Think With Google)
  • Approximately 80% of consumers (or 4 out of every 5 people) will use a search engine to find local information (Think With Google)
  • When people use their mobile phones to search for a local business, 88% of those individuals will end up visiting the physical location within the week (Think With Google)
  • Like the statistic above, 76% of individuals will visit the physical location within the day, and 28% of those overall searches will result in a purchase (Think With Google)

Keyword Statistics

  • Approximately 94% of keywords get 10 or fewer monthly searches (Ahrefs)
  • 8% of all search queries are phrased as questions (Moz)
  • Half of all searches contain 4 or more words (WordStream)
  • Approximately 15% of Google searches have never been searched before (Google)
  • 95% of the entire keyword database gets less than 10 searches per month (which can equate to around 3.8 billion keywords!) (Ahrefs)
  • More than 29% of keywords with 10,000 searches per month consist of 3 or more words (Ahrefs)

Link Building Statistics

  • Almost 94% of link builders agree that the quality of links is more important than the quantity of links (Authority Hacker)
  • The more backlinks that you have, the more likely you are to receive organic search traffic (Ahrefs)
  • Approximately 74% of link builders will build fewer than 10 links per month (Authority Hacker)
  • Google’s #1 search ranking usually has about 3.8X more backlinks than the other pages (Backlinko)
  • 95% of all pages have no backlinks at all (Backlinko)
  • Around 66% of pages have no backlinks at all (Ahrefs)

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