Increase Quality Leads and Overall Revenue With a Custom Website Design for Contractors

John SammonAuthor:John Sammon
Updated on 8/8/2023

Are you looking to give your online presence a fresh new look? Consider redesigning the website for your contracting business, which can increase the number of qualified leads coming from your site and, ultimately, increase the overall revenue for your business.

Having a brand-new website can not only appeal to potential customers when they visit your site, but it can also help them be able to find your website in the first place. This often comes from improved rankings in search engines due to technical SEO adjustments that can be made during the development stages of a web design project.

“With a NY marketing/PR agency in my own background, I am picky! But in all ways Sixth City either meets or exceeds my expectations. I am most impressed by (though I can’t stand the jargon!) the “team” assembled for our project and how they relate to each other and the client, AND by their ultra-preparedness for every meeting. They are a pleasure to work with, they never say no, their quality is top-notch, and if that weren’t enough, they are fun!” – Bill Rudman, Founder and Artistic Director, The Musical Theater Project

What Is Contractor Website Design?

Contractor website design consists of a variety of different skills to create and maintain your company’s website. These skills can consist of website design and development, graphic design, user interface design, and user experience design. The overall goal of your website is to convert individuals visiting your website into qualified leads, and even potential customers or clients.

Why We Recommend WordPress for Your Contractor Website Design

Did you know that WordPress has been the fastest-growing content management system for 12 years in a row? As WordPress experts ourselves, we have years of experience designing, building, and managing websites that have been built in WordPress’s easy-to-learn interface.

Not only does WordPress allow for significant customization and the ability to add plugins for new features, but it is also one of the easiest platforms to manage so you can make updates to your website with ease for years to come. Additional benefits of utilizing WordPress for your contracting company’s website design include the following:

  • The interface is completely user-friendly and can be updated quickly when need be.
  • It includes a built-in blog for you to share your industry experience as well as current news about your company.
  • WordPress websites are compatible with desktops, mobile phones, and tablets, making it easier than ever for prospective customers to access the information they need.

Note: However, if you manufacture tools or software for contractors and are looking for help creating an online store, don’t fret, we also have experience with Shopify.

As a Contractor, You Need a Mobile-Friendly Website

With over 8.5 billion Google searches per day, did you know that 63% of Google’s organic search traffic in the United States comes from mobile devices? With such a high number of people accessing and crawling the internet from their mobile devices, it is important to set your business up for success with a mobile-friendly website.

In the contracting industry especially, it is important to have your information be quick and easily accessible. Whether someone is looking to redesign their master bathroom or replace the shingles on their roof, the initial search phase should be one people can navigate on a mobile device.

At the same time, independent contractors should be optimizing their websites to accommodate their audience’s needs so they can receive more qualified leads.

How Local SEO Can Help Your Contracting Business Further

Since many contracting jobs consist of individuals providing a service to their communities, it is important that they establish a well-known presence in their area through local SEO. Along with implementing various site design tactics for your contracting business to increase user-friendliness, some of the ways you can improve your local SEO include:

  • Optimizing your Google Business Profile – If you want to rank in Google’s Map Pack, claiming or creating your Google Business Profile (GBP) and filling out all of your information is crucial. This will let potential customers know exactly who you are and how to reach you.
  • Local link building Link building in your local area consists of getting your business linked on other websites that are based in your area. You can acquire these links by reaching out to other local businesses in your area, or even joining your local Chamber of Commerce. This can help your business build local relevance and gain additional traffic in a key region.
  • Landing page creation – Depending on the locations that your business is in or the areas you are trying to serve, you should be creating different landing pages on your website to accommodate those specific locations. Additionally, each landing page should include location-specific keywords so people are more able to find your business in their area.
  • Ask for reviews! – If you are looking for an extra boost in the Google Local Pack and overall local rankings, ask satisfied customers to write reviews on your GBP. This is incredibly important, since 60% of consumers feel the number of reviews is important when choosing which business to go with.

General Questions We Receive

Wondering more about website design for contracting businesses? If so, here are some of the industry’s most frequently asked questions.

Q: Will we be able to update the site after it is built in WordPress?

A: Yes! And we can also provide some training videos that will help you get acquainted with the new interface of your website. You will be able to update page copy, the site navigation, photos, and more.

Q: How long do web redesign projects take?

A: This will always depend on how large your current site is, whether or not you are starting from scratch, and if we will need to write content as well, but we also factor in your ideal timeline. All of these aspects will be a point of discussion when we talk with you about working together. 

Q: Does my contracting company need a website redesign?

A: If your website is not generating the leads you want, it might be time to consider a website redesign. Though it might take some time to create and build out the new website, the sleek and efficient finished product will help your business gain valuable traffic, leads, and qualified business for years to come.

 Q: Does my website’s load time matter?

A: Your website’s site speed is incredibly important, as approximately 25% of website visitors will actually leave a page if it takes more than four seconds to load. Because of this, learn more about your website’s speed and how you can improve it.

Q: What can I do alongside a website redesign to boost business?

A: There are several digital marketing tactics that can help boost your business further. For example, search engine optimization includes both on- and off-site strategies to help search engines rank your website higher. And then for pay-per-click marketing, you can write ads that can be run on various networks through unique targeting efforts. You can learn more about everything that can be applied to your own digital marketing goals and initiatives on our services page.

10+ Problems Contractors Often Have With Their Websites

When talking with clients during our free strategy sessions, we hear about various things they want to change about their sites. Some common issues include:

  1. They are unhappy with the outdated design
  2. The interface has limited functionality
  3. There’s an inability to easily make updates to content
  4. Their site does not rank for desired terms in their area
  5. They get a lot of traffic, but minimal conversions
  6. Their site’s load time is longer than ten seconds
  7. Colors and imaging on the site do not reflect the branding
  8. The website does not display correctly in mobile
  9. Their site is not secure and turns away customers
  10. Many more!

The ultimate goal of our website design services for contractors is to help eliminate all of these issues and build you a site you love.

What You Get With Our Contractor Web Design Agency

Want some additional assistance on your website redesign? Some of the things that you can expect from our agency include:

  • A user-friendly WordPress site
  • Complete custom designs
  • Design-for-conversion tactics
  • Enticing calls to action
  • A mobile-friendly site
  • User experience enhancements
  • An SSL certificate
  • Conversion optimization
  • Search engine optimization features
  • Optimal load time
  • A variety of page templates
  • Hosting recommendations

The Types of Contractors We Can Help

Get the Most Out of Your New Website With SEO for Contractors

While we do incorporate various search engine optimization principles into our websites, including headers, metadata, redirects, and more, there are still numerous additional opportunities our team can tackle in order to help your website have a better presence on the web.

Some additional approaches we utilize in our SEO campaigns to increase your company’s overall presence include:

  • Content optimization
  • Blog writing
  • GBP optimization
  • Citation management
  • Link building
  • Guest posting
  • Schema markup
  • Goal tracking

What Makes Sixth City Different from Other Web Design Agencies?

While you compare and contrast the various agencies that offer web design, be sure to keep some of these key details about our company in mind:

We Have Significant Experience

Our team has 25+ years of collective experience providing design, development, and digital marketing services.

We’re All In-House

Unlike other web design companies working with contractors, we don’t outsource our work – our staff is completely in-house.

We’ve Helped Diverse Businesses

Not only have we strategized for businesses like yours in the contracting industry, but we’ve worked with many others in different niches.

We’re Focused on Results

Our ultimate goal in designing you a new website will always be to help your business get more leads so you can continue to grow.

We Can Help You in Other Areas

Alongside building you a new, entirely custom WordPress site, we would also be happy to help you with SEO, PPC, and more.

We’re Always Transparent

We understand that you want to work with a contractor web design company that you can trust. We take pride in always being transparent in our communication.

We’re National

We have offices in the Midwest: ChicagoClevelandColumbusIndianapolis, and Pittsburgh. We even recently opened up in Nashville! We’d be happy to collaborate with you no matter where you are located.

Learn the Steps of Our Website Design Process

If you have never been through a website design and development process, you likely do not know the various phases that it incorporates. Here is a brief overview of some stages you can expect while we design and build your site:

  1. Preliminary discussion to talk about goals, hardships, etc.
  2. Asking you to send over some sites you like for inspiration
  3. Planning your main navigation and overall site structure
  4. Creating site mockups – “wireframes” – to discuss layout options
  5. Once the layout is finalized, produce realistic Photoshop mockups
  6. Moving the design into WordPress on our development server to begin building out the site
  7. Finalizing details on the dev site before the launch
  8. Taking the site live by moving the site from our dev server to your hosting company of choice
  9. Conducting a review of the live site to ensure stability and functionality
  10. Passing the site off to you with login credentials for your team (most importantly, you will own every aspect of your site)
“We called on Sixth City as well as a number of other companies to make a proposal for a new look, and a better-run WordPress website for the Lake County Health District. They were low pressure, more problem solving, and would step up where we needed, but also let us do things that we needed. In the end, our new look is a very functional well-branded site, and they were professional, knowledgeable, and precise with their help in our website build. We went through all of our own content, and upped our game as well. So we are pretty pleased with the result.” – Lake County Health District

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Schedule Your Free Consultation Today

Ready to take the first steps to redesigning your website? If so, contact our team today by using the form on this page, or utilize the chat box below, to talk to our team about scheduling your free web strategy session.

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