412-744-8415

Looking to promote a new product? Or trying to get people in the top of your sales funnel? What about trying to get more customers of a certain age range, in a specific location?

top ppc company pittsburghIf you answered yes to any of those questions, or are in a similar boat, then pay-per-click marketing could be the solution you are looking for.

Hi, we are Sixth City Marketing and our team of in-house advertising experts are here to help get you the results you deserve.

Why Work With Us?

  • All of our staff is in-house (meaning we don’t outsource our work)
  • Our team has been doing PPC for various niches since 2010
  • We’re family-owned and operated
  • We’re focused on getting you ROI

Free Site Evaluation

Get more from your website in 2024! Fill out the form below or give us a call at 412-744-8415 and we'll give you a free website review.

What’s Included in Our PPC Management Services in Pittsburgh

  • Dedicated account handling – Not only will you have our PPC Director working on your account, but you will also have an account manager who will handle day to day communication with you if you have questions, to send monthly reports, and organize ongoing meetings.
  • Skillful ad writing – Since we do more than just advertising, our company is staffed with a content writing team that will craft compelling ads that captivate whoever it is you are targeting.
  • Custom landing pages – Our Pittsburgh PPC experts can create and optimize the landing pages customers will see after clicking paid ads, using design for conversion tactics in our web design and written content to help boost conversion percentage.
  • Design for conversion – We also have talented web designers in-house that help develop the landing pages we use for paid campaigns. We keep in mind your brand, aesthetic, and goals when designing pages with the ultimate goal of driving leads or purchases.
  • Ongoing campaign monitoring – Keeping a close eye on the performance of your campaign is top of mind, which is why we will monitor clicks, costs, keywords, and various other aspects of your campaigns to ensure we are doing what we can to produce the best possible results.
  • Lead generation focus – We focus on improving overall cost per lead and sale, sales, and leads as metrics of our success. This is achieved through our marketing, strategic design and management skills.
  • Recommendations and ideas – We pride ourselves on staying in-the-know of all things digital marketing, and being in an industry that is constantly changing, the strategies we provide do as well. Being that showing ROI is our main goal with our clients, if we find there are new things we think will prove successful, our team will be transparent with our suggestions.
  • Access to expanding your reach – Not only can we partner with you for PPC services, but we’d love to work with you for SEO or a website development!

We’re Awarded for Helping Pittsburgh Businesses

top ecommerce marketing pittsburgh
top ppc company pittsburgh
top sem company pittsburgh
top seo company pittsburgh
“I’ve worked with Sixth City Marketing for multiple years now for my PPC and SEO needs. They have consistently delivered a high-quality product, are professional, and deeply care about their customers. They listen to my business needs and work with me to help my business grow. I’ve seen a massive improvement in the quality of leads, website visitors, and click-through rate. My website has experienced immediate positive results from suggested website changes, with increased forms completed, increased phone calls, and increased pages per visit. Other PPC companies I’ve worked with just waste ad spend, while Sixth City Marketing makes use of every penny.” – Jennifer Hristovski, SprayWorks

Pittsburgh Google Ad Certified Experts

As a Google Partner for advertising, we are proficient in running various types of dynamic campaigns on Google’s platforms: search, video, and display.

We recommend Google as the main platform for businesses to run ads from, given its popularity (1 billion users, to be exact!), analytics data, range of filters for targeting, and customized in terms of ad copy. And with an average conversion rate of 4% across all niches, it’s a valuable asset no matter your industry.

Speaking of industries, here are some we have experience providing strategies for:

 

What We Can Help With

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Search Engine Optimization (SEO)
funnel
Pay Per Click Marketing (PPC)
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Website Design and Development
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Social Media Management

Get to Know Us

Back in 2010, our CEO John Sammon founded Sixth City Marketing while he was living in Columbus, Ohio. He then moved back to his hometown of Cleveland and got his first office space. Now, our headquarters is located just outside of the city in Westlake, and we have expanded to other markets such as Pittsburgh, Indianapolis, and Chicago!

Our team has grown as well over the years, and we have team members who call various cities home. We have a passion for helping businesses thrive through marketing and even promoting deserving businesses on our blog.

And even though we may butt heads when it comes to who has a better football team, at the end of the day, our goal is to not only bring your results, but build a lasting business partnership for years to come (just like some of our clients who have been with us from the start.)

About Our Pittsburgh Office

Our Pittsburgh PPC agency is centered in Downtown Pittsburgh in the Investment Building. We are located at 239 Fourth Avenue #1915, Pittsburgh, PA 15222:

Directions

You’ll find our office on Fourth Ave and can be accessed off Stanwix Street, near the Industrialist Hotel.

Parking

There is a large parking garage called the Pittsburgh Parking Court, located directly across the street. You’ll access this by either Third or Fourth avenues.

Hours of Operation
Monday 9 a.m. – 5 p.m.
Tuesday 9 a.m. – 5 p.m.
Wednesday 9 a.m. – 5 p.m.
Thursday 9 a.m. – 5 p.m.
Friday 9 a.m. – 5 p.m.

Places to Visit

If you are looking to explore, we are just a short walk from PPG Plaza and Gateway Center Park. You can also find many places to eat nearby such as Primanti Bros and Yuzu Kitchen.

Community Involvement

We are proud to be involved in the community by being a member of the Pittsburgh Downtown Partnership and also by promoting local businesses on our blog.

FAQs Surrounding Our Pittsburgh PPC Services

Here are some common questions we receive as we consult with potential clients for their PPC management in hopes it can help you as your navigate finding a partner:

What is Pay Per Click?

As is sounds, companies will pay to have their ads displayed on a platform of their choosing, and get billed for every click their ad gets.

The cost of each click will depend on the website or application the ad is on, how much other people are bidding on the term you want to show up for, and more.

Popular platforms used for PPC marketing include Google, YouTube, Bing, Facebook, Instagram, LinkedIn, and Twitter.

How does PPC advertising work?

In a typical paid campaign:

  • A user initiates a search on the search engine
  • Google launces an ad auction which compiles relevant ads and their quality scores
  • To assign rank, the ad bid and quality are examined
  • Google displays the ads with the highest rank at the top of the page
  • Google will also calculate your cost-per-click (CPC) based on your quality score and other factors
  • If a user clicks on your ad, you are charged that determined cost

What aspects do you look at when it comes to competitors?

We look at many factors such as budget, keywords, landing pages, ad copy, and more to see how we can ensure your campaign can excel against other competition in your industry. Thanks to software such as SpyFu and others, we are able to easily see these components and other details such as ad history, seasonality, and more.

Does PPC really work?

We understand that you want the numbers to back up PPC strategies and tactics. With that in mind, here are some statistics our Pittsburgh PPC agency wants to showcase so you can achieve the best results:

  • 52% of all PPC clicks come from a mobile device (Lunio)
  • PPC has an average return on investment of 200% (SmallBizGenius)
  • Over 80% of the worldwide internet audience is reached by Google display ad campaigns (Rank Tracker)
  • 60% of mobile users will click on at least one PPC advertisement per week (Business Insider)
  • Investing in pay-per-click ads has the potential to increase a company’s brand awareness by 80% (HubSpot)

How do you track ROI data?

Depending on the campaign itself, we can typically track your results from the following:

  • Purchases
  • Form submissions
  • Phone calls

Our team can then work to match up your leads and sales so that your team can view your overall ROI on our campaigns we ran for you.

What do you recommend for crafting PPC landing pages?

Our team recommends Unbounce, as it helps write and create custom landing pages guaranteed to help maintain conversion rates. We love Unbounce for many reasons, including:

  • Over 100 templates to choose from that reflect your brand’s vision and goals
  • A/B testing for landing pages
  • Secure platform for your business data
  • Smart traffic feature depending on the visitor

How much do PPC services cost?

The cost of paid advertising can be determined by the amount that you want to spend on your campaigns. Depending on the budget, our team can work with you to make sure your budget can accompany the bids and cost per click of your PPC advertising campaign.

“I’ve worked hand in hand with John Sammon, Owner of Sixth City Marketing, for close to 20 years now, and I highly recommend his and his company’s website, SEO, PPC and marketing expertise. John is an easy-going guy, with a great fun style, and is a joy to work with.” – Roman Warmke

Ready to Get Started?

If so, why not start with a call. Schedule a meeting with our sales team to see if we would be the right fit for your advertising needs in Pittsburgh. We look forward to speaking with you.

Our Partners & Awards