Your SaaS brand deserves to be found by your ideal customer when they search online.
Are you looking to have more online sales and increase your customer base? Or are you worried your outdated approach isn’t improving your presence on emerging AI platforms?
With a targeted and effective SEO strategy for a software company, your brand can do just that, putting your site in a position to drive qualified leads from prospective customers for years to come.
And we know that now more than ever is crucial for you to increase your site’s rankings in order for more potential customers to find your product.
What Makes Us Different
- Our team is entirely in-house, as we don’t outsource anything, which helps our tech brand marketing experts produce better quality work for you.
- We’ve been in business since 2010 and have decades of collective years of experience in various industries.
- We are located in Cleveland, Columbus, Indianapolis, Chicago, Nashville, and Pittsburgh but have the ability to travel to wherever you are located.
- Transparency is our top quality, and we will always be honest and upfront in all communications.
- Showing your ROI in our services is top of mind, and we have developed custom ways to help you see lead source data for all of your inquiries.
“I’ve worked with Sixth City Marketing on several projects over the past several years and have always found them to be a terrific resource. Not only have they helped my clients realize an exceptional website, but their SEO programs have helped them to be placed high in the rankings of the search engines, both organically and paid. I’d very much recommend Sixth City Marketing when you are ready to take the next step in your web-based marketing program.” – Kim Kershner, Stellar Tech
How We Help SaaS Brands with Custom SEO Strategies
When you parter with our agency, your strategy will be crafted with a unique mix of tactics we’ve seen produce the best results for our clients over the last 15 years. Your campaign will include a combination of:
Competitor Research and Analysis
In order to help get your website where it needs to be, evaluating what your competitors’ websites and marketing efforts look like is crucial. With that in mind, we will compare and contrast key metrics on their sites and yours to see what can be further improved.
Pro-tip: While you may know of some of your competitors already, we also do manual searches for the terms you want to rank for and see what other businesses rank above you to get a feel of who Google deems you in close comparison too.
Strategic Keyword Planning
By working to see which terms are most important to your business and the areas you want to get more business from, we can compile a list of keywords that we will track as we work on your content and strategize places on your website that could use a boost in keywords.
What type of software do you sell? What industries typically purchase your product? And in terms of developing a long-term strategy, what are other ways prospective customers describe your product beyond just its main name or description? Drilling deeper into keyword usage like this will help us craft a content plan that will benefit your site for years to come.
Content and Metadata Optimization
Using our keyword research, we then will optimize your existing service and product pages to help improve their rank. We approach our writing with E-E-A-T in mind: expertise, experience, authority, and trustworthiness.
Metadata, on the other hand, is essentially the data about the page itself. It is crucial when writing and optimizing pages because it is how search engines, such as Google, are able to scan what your web page is about, ultimately using that information to index and rank your content. When you do not have metadata included on your web pages, your company is missing out on a key tactic for ranking better overall.
AI Search Initiatives
We understand that the search ecosystem is changing at a rapid pace. Due to this, we’ve had to adapt and evolve what we do to ensure that you not only appear well in traditional search results but also in the answers that AI chatbots are giving to people looking for software. We do diligent research to see what can help you get mentioned and more leads from ChatGPT, Gemini, Claude, Perplexity, and more.
Building High-Quality Links
With Google stating that link building is one of its top three ranking factors when crawling and indexing a website, it is essential to put time and effort into acquiring outside links.
Link building is a traditional SEO method that can reap great rewards when done properly. It involves gaining outside links back to your company’s website from sites that have relevance and authority. These aspects can help build up your site and increase its own authority compared to your competitors.
Site Speed Improvements
Did you know that how fast your site loads can influence your rank on search engines? And not to mention, if your site loads slowly for potential customers, even if there is something as small as a two-second delay in your load time, there’s a good chance they could get frustrated and leave your site. Additionally, Google has found that 53% of mobile website visitors will abandon pages that take over three seconds to load.
Mobile-Friendliness
In today’s day and age, mobile devices are more popular than ever. And it is safe to say that your potential customers are likely searching for your products and services from their phones. According to HubSpot, approximately 55% of internet users use their mobile phones in order to purchase products or services.
If your site is not mobile-friendly, much like slow site speed, it can turn people away and even have a negative impact on where you rank compared to your competitors. HubSpot also reports that 73% of web designers believe a non-responsive website design is one of the top reasons visitors end up leaving the website. With these key statistics in mind, make sure that your website is able to function accordingly and accommodate users of various devices for the best results.
Goal and Lead Source Tracking
In your SEO strategy, the agency you work with should always include monthly reporting that breaks down various metrics that are essential to your campaign, including the leads you have acquired through your efforts.
Learn How We’ve Helped Software Providers with SEO Services
7 Things Software Companies Can Do Right Now Before Outsourcing SEO
Want to get started on improving your search engine rankings with the help of SEO? If so, here are some things you can do right away to help yourself and your potential new SEO company:
- Install Google Analytics on your website to start analyzing and tracking your business all in one place.
- Compile a list of the services you wish to focus on. From there, you can start planning, writing, and rewriting the copy on your pages.
- Research some keywords you wish to rank for with the help of third-party keyword planners.
- Take a look at some of your competitors who are ranking for your desired terms and see how you can apply that to your own content.
- Ensure you have an SSL certificate on your site to make it HTTPS to boost your site’s technical SEO.
- Create a list of companies you currently work with to see if they can link to your site. This is an easy way to receive some qualified backlinks to your website.
- Claim and optimize your Google Business Profile to verify it has the correct data entered.
Additional Ways We Can Help
As a full-service digital marketing agency, we are also able to provide assistance with other key marketing channels in order to help your overall marketing efforts.
These services include:
Want to Invest in SaaS & Software SEO Services?
Are you ready to learn more about how we can help your business thrive through custom SEO strategies for SaaS and software companies? Whether you do data management software, software for manufacturing, IT software, or anything in-between, we can help.
Reach out to our team to get started!
Our Partners & Awards
