Web Design for Software, SaaS, and IT Companies

Looking to Revamp Your Website with a New Design That Converts? We Can Help.

No matter what type of technology brand you are – information technology, software, or anything in-between – businesses of all kinds can benefit from customized web design and development services.

So let our team of tech marketing experts here at Sixth City Marketing advise your company on how to produce a comprehensive website and see how your company can thrive with the help of a fresh, new look.

What to Know About Website Design for Tech, IT, and Software Companies

Incorporating factors such as user experience, graphic design, coding, and software design, website design as a whole is the process of creating and maintaining a website for a company’s customers.

For technology companies, you are going to want a website that is easy to navigate and understandable to visitors who may not be familiar with your brand. The goal of creating a sleek, user-friendly website is so prospective customers can easily access your products and services and, ultimately, become clients.

Key Things to Know About Our Web Design and Development Services

1. We don’t use any pre-made templates

We create designs customized specifically for our clients that are focused on growing traffic from search engines and improving the user experience. While templates can cut down the cost of building a website, the overall cost to maintain and update them can be more expensive in the long run.

Websites we work on are designed to convert and accomplish your goals: including sales, lead generation, and overall look and feel. Additionally, we provide photoshops and mockups of your new site so you can get a visual of what to expect.

2. Our pricing is completely custom

Costs of a custom design vary by designers themselves, and many factors include things such as how many page templates you will need, how many pages need to be added, custom features such as scheduling, plugins, content writing, and more. We will be able to give you a proposal after talking with you thoroughly about your needs.

3. Our sites aren’t built overnight

In most cases, it usually takes 12-16 weeks to build a site from start to finish as we take steps like these as part of the process:

1. Initial conversation
2. Strategy session
3. Structure discussion
4. Wireframe design
5. Colorized mockup
6. Development phase
7. Testing and review
8. Final approval
9. Official launch
10. Post-launch follow-up

4. The website platform we choose depends on your niche

For most tech websites, we will choose WordPress. This is because it is easy to use, visually appealing, and includes a variety of tools to customize your tech or SaaS website to your liking.

However, if you happen to sell your software or services online in a store format, we also are skilled in building custom Shopify stores! We recommend that anyone in the ecommerce industry choose Shopify as their content management system for similar reasons above for WordPress.

The Perks of Choosing Our Web Design Company

At the end of the day, we pride ourselves in being a full-service SaaS SEO agency, so all of the recommendations we offer have SEO baked into them. From content planning, structure, navigation consolidation, and more, your site will have what it needs to rank well in search engines. Additionally, we make sure your site starts off on the right foot by implementing 301 redirects, tracking codes, and beyond.

Last but not least, we wire up Google Analytics and Google Search Console as part of the process so that you can get all of the SEO insights you need moving forward. If you are unsure of where to start, our team of SEO experts would be happy to step in and help!

With all of that in mind, here are some of the additional benefits of working with us on your next web design project:

Experience

For more than 15 years, we have provided web design services to a variety of industries, helping to enhance company sites and optimize them for conversion, and, in some cases, build new sites from the ground up.

Customization

We know that every business is different – from its services down to its staff’s own wants and needs for site functionality – and we take all of this into account when designing and building your new site.

Range

From local IT providers to nationwide software companies, we have worked with a wide range of clients, which has helped us learn more about key aspects of the tech industry.

Reach

We are headquartered in Ohio with our main offices in Cleveland and Columbus, but also have space in Chicago, Nashville, Indianapolis, and Pittsburgh.

Transparency

Through every step of the design and development process, we will always keep an open line of communication with you and your team to ensure everything is up to par with your expectations.

Deliverables We Offer

• Initial design – Our website design process involves creating website wireframes, developing sitemap recommendations, making PNG mockups in Photoshop (including two rounds of revisions), and offering architecture recommendations to help with guidance on the navigation.
• Development – In the development phase of your website, we set up a development site in WordPress, integrate three template designs (layered PSD) into the dev site, and migrate content. After this is done, we conduct a site review with you, update the functional and design items you bring to our attention, set up forms, and then implement plugins for speed and ranking enhancements.
• Launch – Once your site is complete, we follow a set checklist to ensure all goes according to plan. This includes updating functional and design items, reviewing your email configuration, and training your team to update the new site. Then, we launch your custom website and allow you to reap up benefits like consumers spending more time on a site, having a better experience on mobile and desktop, benefitting from a faster load time, and increased web presence.

Who Is Sixth City Marketing?

Based in Cleveland, Serving Clients Nationwide
We were founded in 2010, and since then have been helping our clients reach their marketing goals through our array of internet marketing services – SEO, PPC, web design, and more:

• Pay-per-click advertising – If you’re looking to serve a specific region or have an audience you need to target, paid advertising may be the perfect fit. PPC is a great option for businesses that are looking to try a new marketing channel to reap results, as you are in control of the budget and targeting of your ads.
• Search engine optimization – Our SEO services are customized towards your goals, industry, and needs. No two campaigns are exactly the same, which helps us get the results you desire. From link building to competitor research to content optimization, our formula can tackle your marketing goals and place your site in a better position for years to come.
• Social media marketing – Social media can be a great asset to your marketing efforts. With social media, you can interact and receive feedback from customers. It’s a new way to gain exposure and lean into this creative outlet.

Given our experience, we ensure that we can help technology, IT, or SaaS companies with their website design needs. Our staff of experts have decades of collective experience in the field, and we are learning and growing more every single day.