Need to Revamp Your IT or SaaS Brand with a New Website?

John SammonAuthor:John Sammon
Updated on 05/17/2024

No matter what industry segment of technology you are in – information technology, software, or anything in-between – businesses of all kinds can benefit from customized web design services.

So let the team of experts at Sixth City Marketing advise your technology company on how to produce a comprehensive website and see how your company can thrive with the help of a fresh, new look.

What to Know About Website Design for Tech Companies

Incorporating factors such as user experience, graphic design, coding, and software design, website design as a whole is the process of creating and maintaining a website for a company’s customers.

For technology companies, you are going to want a website that is easy to navigate and understandable to visitors who may not be familiar with your brand. The goal of creating a sleek, user-friendly website is so prospective customers can easily access your products and services and, ultimately, become clients.

We were faced with a lot of web based issues and Sixth City Marketing helped us streamline eight websites. Their dedicated staff listened to our every need and understood the importance of an easy, user-friendly layout. Sixth City offered prompt and efficient communication and delivered above our expectations. We value our continued relationship with their team. – Claire Anter, I-X Center

Web Design FAQs for IT Companies and More

Want to start redesigning your website, but don’t know where to start? Our team wants to help.

Here are some of the most commonly asked questions regarding the web design process, as well as some of the top things we recommend for your company going forward.

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Why should I invest in website design?

User experience and compatibility are crucial to not just successful tech and IT websites, but all websites across any industry niche. That is why it is important to invest in creating and maintaining a better website now.

Plus, it is important to note that every $1 invested in UX-friendly web design possesses a return on investment (ROI) of $100. And as digital media and marketing continue to expand, we must adapt and accommodate these changes.

If you still aren’t convinced, here are some stats about website design and SaaS:

  1. SaaS buyers spend 27% of their time researching online throughout the buying process (Gartner)
  2. By 2025, Gartner expects 80% of all B2B sales interactions to be digital
  3. According to CXL, it takes people 0.05 seconds to form an opinion about a website that can determine whether users stay or not
  4. Before contacting a company’s sales representative, 47% of buyers will view 3 to 5 pieces of content across the website (Paddle)
  5. Prioritizing content marketing is essential, as SaaS companies report a lead generation growth of up to 400% (Gitnux)
  6. 55% of SaaS marketing professionals will create social media infographics more than any other form of online visual media (HubSpot)
  7. Mobile devices accounted for just over 60% of website traffic in 2024, which means that having your site optimized to be viewed on a smartphone can put you ahead
  8. As of 2023, the SaaS space is worth over $195 billion (Balancing Life)
  9. Most SaaS companies spend 50% or more of their revenue on their marketing and sales efforts (McKinsey)
  10. 75% of people judge a company’s credibility based on its web design (Stanford University)
  11. 36% of SaaS companies use blogs as a way to share educational content

According to Emily Byford, 54% of the world’s biggest SaaS companies use WordPress

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Do you use templates?

No, we don’t. We create designs customized specifically for our clients that are focused on growing traffic from search engines and improving the user experience. While templates can cut down the cost of building a website, the overall cost to maintain and update them can be more expensive in the long run.

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How much does a redesign cost?

Costs of a custom design vary by designers themselves, and many factors include things such as how many page templates you will need, how many pages need to be added, custom features such as scheduling, plugins and more. We will be able to give you a proposal after talking with you thoroughly about your needs.

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Can you help with writing content?

Definitely. We have a number of different services that we can help you out with including content creation and strategic content creation using SEO.

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How long does it take to build the website?

In most cases, it usually takes 12-16 weeks to build a site from start to finish as we take steps like theseas part of the process:

  1. Initial conversation
  2. Strategy session
  3. Structure discussion
  4. Wireframe design
  5. Colorized mockup
  6. Development phase
  7. Testing and review
  8. Final approval
  9. Official launch
  10. Post-launch follow-up

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Do you continue working with businesses after web projects?

Yes! Many of our clients originated from investing in our design and development services, and now work with us on-going for PPC, SEO, or both!

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Why should my website be mobile-friendly?

With roughly 58.16% of web traffic globally originating from mobile devices (as compared to 39% from desktops and 2% from tablets), it is safe to say that mobile searches are the leading generator of searches as a whole. Having a website that caters to that audience – especially from a lead generation perspective – is imperative.

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How do I incorporate an email signup into my website?

Creating an email marketing strategy is a great way to convert additional leads through your website. Whether you are sending out a newsletter or making an announcement with a strong call to action, it is important to be readily equipped to get the job done.

With that in mind, some of the platforms that we recommend incorporating into your overall website design include MailChimp and Constant Contact. If you are looking for an email marketing management system that includes a variety of additional features for tracking website success, our team also recommends using HubSpot.

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How long will it take for my website to land on the first page of Google?

Though website design is important for ranking in search engines, it is not the only factor that will help you rank on the first page. If you are looking to completely optimize your website so your interface and content are search-engine-friendly, we have the solutions for you.

Some of the additional digital marketing tactics you can use to further increase your tech company’s ranking in search engines include:

Even after incorporating one or more of these digital marketing tactics into your strategy, it might take anywhere from a couple weeks to a couple of months to see results. Don’t be discouraged if this is the case, though; it is completely normal, as you need to give search engines time to thoroughly crawl and index your updated site.

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Why do we recommend WordPress?

Did you know that 42% of the web is comprised of WordPress websites? That is because it is easy to use, visually appealing, and includes a variety of tools to customize your tech or SaaS website to your liking.

We recommend WordPress to everyone looking to redesign their website because of the following:

  • The block editor feature – Want to design a website but you’re not an experienced web developer? No problem! WordPress has developed a drag-and-drop feature so you can simply add features, such as patterns, graphics, forms, and more to your website.
  • Custom theme development – With thousands of themes to choose from, you’ll be able to tailor your website to match your brand’s look and vision. Choose from various designs and colors to find the results that best fit your needs. Best of all, these designs and layouts are mobile-friendly, eliminating the hassle of optimizing your site to accommodate different devices.
  • Numerous tools to choose from – Depending on the goals of your website, WordPress has all the tools (called plugins) you could possibly need in one place. This includes design, editing, SEO, marketing, monetization, statistics, and even overall site management tools.
  • Each site has a built-in blog – A blog is a perfect way to boost the digital marketing initiatives on your website. For those still curious about how to rank on the first page of Google, incorporating SEO strategies and sharing your industry expertise on your blog is a great way to gain relevant organic traffic.

Shopify for Ecommerce Websites

If you happen to sell your software or services online in a store format, we also are skilled in building custom Shopify stores! We recommend that anyone in the ecommerce industry choose Shopify as their content management system for similar reasons above for WordPress.

The Tech Companies We Help With Our Web Design Services

Here are just some of the types of tech companies that could greatly benefit from a web redesign:

  • Software/SaaS– As a software provider, you will want to make sure that your website reflects your products’ abilities while having strong calls to action that encourage users to make a purchase or schedule a consultation.
  • Technical products – Ecommerce websites require special attention to detail that allows users to easily make purchases. Proper marketing aspects need to be built in as well to help drive traffic.
  • IT services– In order to help people who come to your site convert into customers, IT providers require customized designs that are built to generate leads. Our proven tactics will help influence your audience.

Web Design Case Study: TYKMA Electrox

In addition to the SEO work we did for TYKMA Electrox, we also assisted in redesigning their site. If your site is currently outdated or slow, it can steer people away. We had many goals when it came to redesigning their site including:

  1. Creating a clean and simple design that matched company branding
  2. Implementing calls to action on key product pages that utilized color theory and strong placement to draw the eye
  3. Consolidating information to help push users to reach out and ensuring the copy is organized, as well as clean
  4. Ensuring Google Analytics code was installed, and goal tracking was implemented to see form submissions and phone call data

With a combination of redesigning the site and our SEO services, we were able to see results compared to the previous year such as:

  • SEO traffic improved by 540%
  • Monthly web leads improved by 314%
  • Website traffic improved by 402%

The Perks of Choosing Our Tech Web Design Company

At Sixth City Marketing, our goal is to help your tech, SaaS, or IT business exceed its goals. With that in mind, here are some of the benefits of working with us on your next web design project:

Experience

For more than 12 years, we have provided web design services to a variety of industries, helping to enhance company sites and optimize them for conversion, and, in some cases, build new sites from the ground up.

Customization

We know that every business is different – from its services down to its staff’s own wants and needs for site functionality – and we take all of this into account when designing and building your new site.

Range

From local IT providers to nationwide software companies, we have worked with a wide range of clients, which has helped us learn more about key aspects of the tech industry.

Reach

We are headquartered in Ohio with our main offices in Cleveland and Columbus, but also have space in Chicago, Nashville, Indianapolis, and Pittsburgh.

Transparency

Through every step of the design and development process, we will always keep an open line of communication with you and your team to ensure everything is up to par with your expectations.

Who Is Sixth City Marketing?

Based in Cleveland, Serving Clients Nationwide
We were founded in 2010, and since then have been helping our clients reach their marketing goals through our array of internet marketing services – SEO, PPC, web design, and more:

  • Pay-per-click advertising – If you’re looking to serve a specific region or have an audience you need to target, paid advertising may be the perfect fit. PPC is a great option for businesses that are looking to try a new marketing channel to reap results, as you are in control of the budget and targeting of your ads.
  • Search engine optimization – Our SEO services are customized towards your goals, industry, and needs. No two campaigns are exactly the same, which helps us get the results you desire. From link building to competitor research to content optimization, our formula can tackle your marketing goals and place your site in a better position for years to come.
  • Social media marketingSocial media can be a great asset to your marketing efforts. With social media, you can interact and receive feedback from customers. It’s a new way to gain exposure and lean into this creative outlet.

Given our experience, we ensure that we can help technology, IT, or SaaS companies with their website design needs. Our staff of experts has 25+ years of collective experience in the field, and we are learning and growing more every single day.

“Sixth City Marketing revamped our website with usable tools to track our sales and identify where our sales were originating from! What a huge piece of information – to know what advertising is actually generating sales! Sixth City Marketing gave us PRICELESS consultation as to where to best spend our money! I cannot say enough how thankful we are as a small business for Sixth City’s input and work on our marketing plan!” – Scott Kinley, Kinley Studios

Let’s Talk About Your Dream Website

Schedule a Meeting With Our SaaS and IT Web Design Agency

Fill out the form on this page or chat with us below to get in touch with our team and schedule a discussion on the goals and desires for your tech website project. We look forward to speaking with you.

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