Manufacturing SEO Agency Driving High-Intent B2B RFQs

Tailored Manufacturing SEO Services for Industrial Brands

Here are some of the SEO tactics for B2B sites we consider and implement when crafting custom strategies for manufacturers:

Identifying and Tracking Your Top Terms

Do you currently know where your website ranks on search engines such as Google? The answer may not be what you think it is, since Google’s personalized search algorithm often interferes with most search queries. The first step of what we do will be to work with you to identify what terms you wish to rank for and utilize reliable software that helps us track your website’s ongoing progress in ranking.

Technical Spec & Product Page Optimization

We often see manufacturing websites that have little to no page copy on their most important pages, whether it’s because they never had the time to write content, had limitations in how the website was built, or just weren’t sure what to write. Part of our process includes making sure these pages are optimized properly as we fix pages that mistakenly have been otherwise optimized for broad consumer terms instead of unique part specifications, usages, utilizations, and more.

SEO Enhancements for AI Search

SEO for AI is baked into what we do as part of a traditional search engine optimization campaign. And as more people turn to Google’s AI Overviews, ChatGPT, and other popular applications, we know that LLMs understand brands as a whole, not just keywords. Our approach to AI search for manufacturers will include tactics such as subject matter expert interviews, video creation, and link building across industry directories, trade publications, and more to help LLMs recommend your manufacturing company when a B2B buyer asks ChatGPT for a reliable supplier.

PDF & Spec Sheet SEO Integration

As a business that needs to value the technical aspects of your products, from their size to their range of abilities, you are likely linking to various PDFs that your company creates for your product line. But did you know there is no way to track PDF views in Google Analytics? Not to mention, PDFs don’t give customers the ability to contact you. In our years of working with manufacturers, we often find that your team will upload massive PDFs and spec sheets that not only hurt your site speed but also prevent Google from being able to read the important information these attachments have, too.

Building Your Domain’s Authority

Having a strong backlink profile is essential in the eyes of Google. Our strategists have experience crafting link-building strategies that will give your site a boost from quality websites. Whether it be finding unlinked mentions from a tradeshow you have a booth at yearly or doing PR outreach to niche digital magazines, we cover our bases to help your authority grow.

Creating Intent Matches via Metadata

We do more than just sprinkle keywords into your title tags; we can completely makeover your meta architecture to target high-intent B2B searchers on Google to drive RFQs. This can ensure your pages display prominent info such as capacity capabilities, ISO certifications, or even ‘Made in the USA.’

Checking Your Local Presence

Even if you are a national company, making sure your business information is properly displayed not only on your website but also across citation websites, social media, and your Google Business Profile is an essential SEO tactic. We can claim, optimize, and manage any local profiles you have to ensure brand consistency.

Crafting Useful Content to Help Sales

Your sales team is likely asked a lot of redundant questions, like ordering info, shipping queries, and everything in between. One great way we can help alleviate that is by creating a frequently asked questions page that users can have as a tool to get the info they need quickly, which will ultimately save you the hassle.

Designing Your Templates for Conversion

Our team has the ability to make strategic design and development changes to your website that will turn website visitors into customers. From adding pops of color to changing the location of your web forms to be “above the fold” of the page, there are numerous things we can implement to improve your pages from a conversion standpoint.

Use of Lead Source Tracking

One of the biggest parts of our efforts will be to ensure you have goal tracking across all your forms, phone numbers, and even purchases to help you better analyze your website and marketing efforts and see which channels are producing the most qualified leads.

Before You Get Started with Our Agency

Before you jump into things, it’s going to be critical to establish a baseline on where you are currently at with your website traffic, leads, and sales. Getting a baseline on this data will help show a “before state” of your campaign. As you implement the campaign and show progress, this will help you understand the overall value of what the campaign brings to your company. It will also help you assess the other types of channels you may already be utilizing, such as traditional marketing, social, and paid.

We’re Ready to Help Your Manufacturing Company Outrank Your Competitors

If you’re ready to pull the trigger and see all that SEO can do for your business, we’re here to help. We’ve provided not only SEO to a handful of industrial companies like yours but also well-rounded marketing strategies that include PPC, social media, and web design as well.

Get in contact with our team and we’ll schedule an initial call with you to talk about what’s working, what’s not, and what we can do.