Website Design and Development Services

Our Web Design Company Builds Websites That Get Businesses More Qualified Leads

Your website is a key component of your marketing campaign. In many cases, a potential customer or client may encounter your company for the first time through the internet. This, among many other reasons, is why it’s critical to have a well-designed website.

When Sixth City Marketing redesigns and builds websites, we aren’t just looking to create a well-designed site (in all screen sizes). Our goal is to do this and to get you more business with our approach with “design for conversion.” Contact us using the form on our website or via phone to learn more about how we can help you get more business.

The Websites We Design Are:

• Completely unique and custom designs created to serve a client’s target audience and goals
• Search engine friendly, incorporating advanced SEO knowledge and enhancements
• Conversion friendly with strong calls to action
• Responsive to all devices (desktop, tablet, and mobile)
• Developed to be as user-friendly
• Easily usable backend for your staff to update
• Designed to keep user experience top of mind

Additional Examples of Our Recent Web Design Work

What’s Involved in Our Web Design Process

If you haven’t been through a formal website redesign, there’s a lot to understand about what to expect. Here is a detailed explanation of what will happen:

1. Initial Discovery and Understanding Phase
   We start our process by listening. We start by discussing what the current challenges are with your existing website and what your goals are with the new website. Typical challenges that customers or clients experience with their websites that lead them to redesign their site include:
   • Lack of the ability to update their website via a content management system (or area that they can log in and edit and update content through a Microsoft Word-like interface)
   • Design isn’t mobile-friendly
   • The site design is outdated (typically people redesign their site every 3-4 years)
   • Branding, leadership or ownership has changed
   • They’ve merged with another company
   • They don’t like their current website editor or content management system
   • Their website isn’t SEO friendly
   • They aren’t getting sales or leads from their website

   We’ll follow up with questions about your target audience, goals, and websites that you like. Our goal is to move into the design phase ready to provide photomock-ups that emulate the site in both desktop and mobile.

2. Design Phase
   We have two stages to our design process. There’s a wireframing stage and also a design stage. Here is a little bit more detail on what to expect in each phase:
   • Stage 1: Wire-framing
     The wireframing phase is best described as sketching out the layout of key pages of your website. This is done with any color or graphics (Just squares or circles). We’ll typically outline the layout of your homepage, a common inner page (like the about us page), and a blog page (if it’s necessary). The exercise is critical to achieving the goals of key pages, as you can position objects to be larger to draw the eye.
   • Stage 2: Design
     Once you (the client) have approved the wireframes, we’ll move into mocking up the design via Photoshop, Illustrator, or a general design program. The product we produce and hand off to the client to review is what the website will look like. We mock it up as a photo because it’s easier to make adjustments to in the photo editing program rather than in HTML and CSS. In this phase, we’ll present the designs and walk you through the rationale around why we created the site. At this point, we’ll address any questions and concerns that the client has and make adjustments where needed.
3. Phase 3: Site Map Planning
   This is the stage where our team will strategically reshape the structure of your website. We’ll create a hierarchy of the pages that make the most sense to improve the user experience and get people to the area of the website that they are most interested in. We’ll also review your website data and make recommendations in line with how people are navigating your website now. Finally, there’s another level of strategy involved in this step that pulls in principles of SEO. Our final recommendations will include a structure that is conducive as possible to drawing people to your website from search engines.
4. Phase 4: Development
   This is where our web development team will take your design and integrate it into the website content management software. Our team will work to make the site align with the mock-ups and also populate the website with the content and graphics.
5. Phase 4: Testing and Review
   We’ll present the website to you (we’ll send you a link to our development server that is hidden from search engines) and walk you through the key areas of the website. Your team will review the site and provide any edits/feedback. We’ll move to the final phase, which is the site launch upon your approval.
6. Phase 5: Site Launch
   Our team will take the appropriate steps to migrate the files from the development website to the live environment. Typically, the website files, graphics, and database are moved. We’ll run through our website launch checklist, which incorporates reviewing key elements to finalize the switch and also preserve any SEO equity that your previous iteration of your website had.

FAQs on Our Web Design and Development Services

How long does it take your team to build the website?
In most cases, it usually takes 12–16 weeks to build a website from start to finish.

Can you help with writing content?
Absolutely, we have a number of different services that we can help you out with, including content creation and strategic content creation using SEO.

Do you continue working with businesses after web projects?
Yes! Many of our clients originated from investing in our design and development services and now work with us ongoing for SEO, PPC, or both!

Do you use templates?
Nope! Predesigned templates can cut down the cost of building a website, but maintaining them and updating them can be more expensive in the long run. We create custom designs for our clients that are focused on improving user experience, growing traffic from search engines, and getting more people to contact you.

Do you host websites?
We don’t. We’ve found it better to refer our clients to national and more established hosting websites that specialize in the type of website we’re constructing. A favorite of ours is Siteground.com.

Contact Our Web Design Agency Today

Contact Sixth City Marketing today to give your website a new, clean look designed to maximize the potential of every website visit.