We Can Help Maximize the Performance of Your PPC Campaigns with Customized Ad Strategies
Do you have a short timeline to boost your business online and want to make every paid media dollar count?
PPC, or pay-per-click, is a digital marketing channel that allows businesses to pay to have their ads show above organic results, and they pay only when their ads get clicked on by a searcher. These ads can be displayed on search engines and social platforms, and geared to target audience based on what they are searching, where they are located, and more.
Maximize your marketing budget’s ROI by getting your ads in front of the right audience online. Help your brand get noticed and let us help fill the sales funnel from compelling ad copy, irresistible landing pages, and top-tier PPC management.
Pay-per-click advertising has huge potential to grow your business, if it’s managed correctly. That’s where we come in.
Key Takeaways of Our PPC Services
- Customized PPC strategies – The Sixth City Marketing team specializes in creating tailored PPC campaigns that align with each client’s specific goals and target audience. Our services yield more qualified clicks, conversions and sales. The focus is getting the most out of every dollar that you spend.
- Comprehensive management – Our services include ad copywriting, custom landing page design, bid management, form and call tracking, Google Analytics integration, keyword analysis, and competitor research.
- Diverse platform expertise – We manage PPC campaigns across a wide range of platforms, including Google Ads and Bing Ads, as well as social media channels like Facebook and Instagram, all to maximize reach and target specific demographics.
- Transparent reporting – Our clients receive monthly progress updates detailing campaign performance, analytics, and our expert insights, ensuring clear communication and data-driven decision-making are maintained during our partnership.
- Industry experience – With nearly 40 paid clients in diverse industries, we have hands-on experience delivering success for diverse industries, including the manufacturing, legal, and healthcare fields, among others.
“I’ve worked with Sixth City Marketing for multiple years now for my PPC and SEO needs. They have consistently delivered a high-quality product, are professional, and deeply care about their customers. They listen to my business needs and work with me to help my business grow. I’ve seen a massive improvement in the quality of leads, website visitors, and click-through rate. My website has experienced immediate positive results from suggested website changes, with increased forms completed, increased phone calls, and increased pages per visit. Other PPC companies I’ve worked with just waste ad spend, while Sixth City Marketing makes use of every penny.” – Jennifer Hristovski, SprayWorks
PPC Case Studies Showcasing Our Advertising Work
Paid Channels We Can Manage
Based on your company’s goals and campaign objectives, we can set up and carry out efficient PPC campaigns on platforms such as:
- Google Ads
- Bing Ads
- X (Twitter)
- YouTube
- TikTok
Don’t waste another dime by piling budget dollars into campaigns running rampant across the web. Let us fine-tune your strategy and watch your budget go to work!
How We Approach Pay-Per-Click
We Do Things the Sixth City Way
First things first: What do you need? We talk less and listen more. Then we get to work.
- Do you have a specific platform in mind?
Let us set up and manage your campaign. Minimize your cost per lead by letting us optimize settings and bids within your budget.
- Not sure where to start?
We can identify where to allocate your online ad spend on various mediums and platforms. Or, if you’d like to keep it simple, we can help you find an ideal launching point to test out the efficacy of a particular channel for your purposes. We will guide you through the process of exploring your options, your target audience, and then we will craft a strategy together. Every business is unique. We can make sure your ads land in front of qualified eyes, and lead to the actions you want.
How We Effectively Manage Ad Campaigns With Our In-House Services
Pay-per-click management techniques are vital to the success of your campaigns. This process consists of various factors to help your ads generate the maximum return on investment for your business.
Our Specific Paid Media Campaigns Include:
- Keyword analysis
- Auditing and competitor research
- Bid management and strategy
- Ad copywriting
- Landing page conversion analysis, design, and copywriting
- Google Analytics integration
- Conversion tracking
- Free call tracking via Google Ads
- Monthly ROI reporting
Our team can help potential customers and clients find you with focused and effective paid search campaigns. With consistent PPC management services, your campaigns can thrive.
Ready to talk with our team on how we can help your campaign?
Why Choose Our PPC Company?
If your goal is to receive highly qualified leads and make the most of your money, Sixth City can give you the PPC help your campaign needs. Here are a few things that set our pay-per-click services apart:
- Dynamic Campaigns – PPC is a great environment to conduct A/B testing across many facets of your campaign.
- We’re Industry Experts – Our staff has numerous years of collective experience helping various industries with marketing. From manufacturing to healthcare to even higher education, we have diverse experience and know how to appeal to your ideal customer.
- Landing Pages – The content and design of a page can play a significant role in how effective your campaign is. We spend a tremendous amount of time crafting compelling copy and a conversion-friendly design for every campaign.
- Quality Approach – We’re a hands-on firm and can provide you with the quality work and customer service your company deserves.
- We’re Local – With offices in Cleveland, Columbus, Indianapolis, Nashville, Chicago, and Pittsburgh, we serve clients in the Midwest and beyond
And if you really want to produce long-term benefits in addition to your PPC management, we also recommend SEO marketing. Reach out to our team to learn more!
Frequently Asked Questions About PPC
Our team wants you to have a strong knowledge of PPC marketing and management. We’ve compiled some of the industry’s most frequently asked questions to help boost your understanding.
- How do you track results? Can I see ROI data?
Depending on the type of campaign, we track campaign success by the number of form submissions, phone calls, or purchases you get from your ads. Even further, we will work with you to match the leads we acquire with your closed sales so you can see the true ROI data in our services. - How do you evaluate competitors in paid campaigns?
We will examine things such as what keywords they’re bidding on, landing page content, ad copy, and more to evaluate how we can get you more qualified clicks. - What platform is the best to display ads on?
Depending on your specific service or product, we will discuss with you what we recommend for optimal results. We have had success on both search engines and social media sites, and we are dedicated to monitoring results to ensure that whatever platform you choose is getting you great results. - Can you mix PPC with other services?
Absolutely. We have several clients who invest not only in our PPC management, but also in our SEO services, web design, and more.
Main Benefits of Our PPC Marketing
Running paid ads online can deliver countless advantages to your organization. These can include:
- Speed – PPC ads drive direct traffic to your website, bringing quality leads, clicks, and sales almost immediately.
- Increased engagement – An optimized ad campaign can boost your business to the top of search engine results. Therefore, more qualified users are able to find your product or service.
- Quantifiability – PPC allows you to easily measure the return on your investment by tracking your conversion rates.
- Quality leads – With proper PPC management, your campaigns will be consistently maintained and optimized. You can boost the number of quality leads by crafting captivating ad copy, relevant keywords, and using refined targeting methods.
- Cost–effective strategy – In PPC, you are literally only paying for each click your ads receives. This gives your complete control over your budgets and how much you’re willing to spend.
PPC Management for Any Industry
Over the years, our team has had experience working with many clients in diverse industries. We’ve come to learn that PPC marketing can be beneficial to any business, regardless of the industry you operate in. Our pay-per-click services have helped a wide variety of companies and industries over our 15+ years of business, including:
“John and the team at Sixth City Marketing has delivered on everything they promised. From the time we started working with them until now, our leads have tripled. We’ve worked with them in many areas including PPC, SEO, website design and social media marketing. I would HIGHLY recommend John and the team at Sixth City Marketing.” – Lisa Calovini, Shini USA
Our PPC Management Services Can Help Your Campaigns Thrive
Pay-per-click is a great way to grow your business online by driving qualified leads to your website. However, the process can require a lot of work. In our guide, we’ve provided an outline for setting up effective strategies and campaigns for your paid marketing. To learn more about our paid management services, PPC consulting, or to work with our team, reach out to Sixth City Marketing today!
Our Partners & Awards
