Google Ads Management Can Maximize the Performance of Your PPC Campaigns

Do you have a short timeline to boost your business online and want to make every paid media dollar count?

Andrea OzelloAuthor: Andrea Ozello
Updated on 03/10/2023

Maximize your marketing budget’s ROI by getting your ads in front of the right audience online. Help your brand get noticed and let us help fill the sales funnel from compelling ad copy, irresistible landing pages, and top-tier PPC management.

Our services yield more qualified clicks, conversions and sales. The focus is getting the most out of every dollar that you spend.

Pay-per-click advertising has huge potential to grow your business, if it’s managed correctly. That’s where we come in.

Analyze My Campaign

What Is PPC Marketing and Why Do You Need It?

Pay per click (PPC) is a digital marketing channel that allows businesses pay to have their ads on show above organic results, and this pay when their ads get clicked on by a searcher.

Managing your paid campaigns includes overseeing your ad spend, writing ads, managing keywords, and much more.

More specifically, Google Ads allows you to target users who are looking for your product or service based on a variety of factors, and allows your business to display above organic results. PPC is a great way to be able to launch new products, test in different markets, and have total control over your spend and appearance in search results.

“I’ve worked with Sixth City Marketing for multiple years now for my PPC and SEO needs. They have consistently delivered a high-quality product, are professional, and deeply care about their customers. They listen to my business needs and work with me to help my business grow. I’ve seen a massive improvement in the quality of leads, website visitors, and click-through rate. My website has experienced immediate positive results from suggested website changes, with increased forms completed, increased phone calls, and increased pages per visit. Other PPC companies I’ve worked with just waste ad spend, while Sixth City Marketing makes use of every penny.” – Jennifer Hristovski, SprayWorks

How We Approach Pay-Per-Click

We Do Things The Sixth City Way

First things first, what do you need? We talk less, and listen more. Then we get to work.

  • Do you have a specific platform in mind?
    Let us set up and manage your campaign. Minimize your cost per lead by letting us optimize settings and bids within your budget.
  • Not sure where to start?
    We can identify where to allocate your online ad spend on various mediums and platforms. Or, if you’d like to keep it simple, we can help you find an ideal launching point to test out the efficacy of this channel for your purposes.We will guide you through the process of exploring your options, your target audience, and then we will craft a strategy together. Every business is unique. We can make sure your ads land in front of qualified eyes, and lead to the actions you want.

Paid Channels We Can Help Manage

Sixth City Marketing can set up and carry out efficient PPC campaigns on platforms such as:

  • Google Ads
  • Bing Ads
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

Don’t waste another dime by piling budget into campaigns running rampant across the web. Let us fine-tune your strategy and watch your budget go to work!

In-House PPC Management Services

Our Specific Paid Media Campaigns Include:

  • Keyword analysis
  • Auditing and competitor research
  • Bid management and strategy
  • Ad copywriting
  • Landing page conversion analysis, design, and copywriting
  • Google Analytics integration
  • Conversion tracking
  • Free call tracking via Google Ads
  • Monthly ROI reporting

Our team can help potential customers and clients find you with focused and effective paid search campaigns.

Industries We Have Helped

Our PPC services can benefit a variety of business types, including:

Why Choose Our PPC Company?

Here are a few things that set our pay-per-click services apart:

  • Dynamic Campaigns – PPC is a great environment to conduct A/B testing in across many facets of your campaign
  • We’re Industry Experts – Our staff has 25+ years of collective experience helping various industries with marketing. From manufacturing to healthcare to even high education, we have diverse experience and know how to appeal to your ideal customer
  • Landing Pages – The content and design of a page can play a significant role in how effective your campaign is. We spend a tremendous amount of time crafting both compelling copy and conversion-friendly design for every campaign
  • Quality Approach – We’re a smaller firm and we can provide you with the quality your company deserves
  • We’re Local – With offices in Cleveland, Columbus, Indianapolis, and Pittsburgh we service clients in the Midwest and beyond

And if you really want to produce long-term benefits, we also recommend SEO marketing.

Frequently Asked Questions About PPC

  1. How do you track results? Can I see ROI data?
    Depending on the type of campaign, we track campaign success by the number of form submissions, phone calls, purchases, or alike you get from your ads. Even further, we will work with you to match the leads we acquire with your closed sales so you can see the ROI data in our services.
  2. How do you evaluate competitors in paid campaigns?
    We will examine things such as what keywords they’re bidding on, landing page content, ad copy, and more to evaluate how we can get you more qualified clicks.
  3. What platform is the best to display ads on?
    Depending on your specific service or product, we will discuss with you what we recommend for optimal results. We have had success on both search engines and social media sites, and are dedicated to monitoring results to ensure whichever you chose is getting you great results.
  4. Can you mix PPC with other services?
    Absolutely. We have several clients who invest not only in our Google Ads management, but also in SEO, web design, and more.
“John and the team at Sixth City Marketing has delivered on everything they promised. From the time we started working with them until now, our leads have tripled. We’ve worked with them in many areas including PPC, SEO, website design and social media marketing. I would HIGHLY recommend John and the team at Sixth City Marketing.” – Lisa Calovini, Shini USA

Work with Our Pay-Per-Click Marketing Agency Today

To learn more about Sixth City Marketing’s pay-per-click services, please contact us today.

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