Nashville SEO & AEO Agency

Our Approach as a Nashville SEO Agency

Here are just a few key ways we implement our SEO services:

• Content Optimization – The content written on your website’s various pages will help with your search engine performance ranking. Search engines rank your business’s performance based on the quality of the content presented on your pages.
• AI Marketing – We take into account that your ideal customer is likely using other platforms to look for the services or product you offer. We know what tactics help your presence in AI answers and use it to conduct more research of your niche competitive landscape.
• Competitor Research – It’s essential to know what your business is up against, and examining your competitors will help us put together various tactics to get your website running efficiently.
• Link Building – Acquiring quality links from other websites can give you what your business needs to rank above competitors. It’s also beneficial to include links from different internal and external pages on your own site throughout your content to help increase your company’s overall trustworthiness and authority in the eyes of search engines.
• Technical Improvements – This focuses on the backend features of your website, as many behind-the-scenes aspects can factor into your website’s online ranking. We’ll review the workings of website security, mobile experience, sitemaps, site speed, metadata, duplicate content, schema, indexing, page structure, and more to boost your online presence.

How We Track & Measure ROI

At Sixth City Marketing, we understand how important it is for your business to be able to measure the success of your marketing efforts. Our Nashville SEO company measures results by tracking:

1. Ecommerce transactions – If you sell your products online, we’ll be able to break down where your transactions are coming from. For the most accurate comparison, we’ll show you year-over-year organic ecommerce sales each month. And as we further optimize your site, we’ll be able to show you a measurable increase in ecommerce transactions from our marketing efforts. If annual data isn’t available, we’ll be able to track revenue changes as we set up a Google Analytics profile for your business.
2. Website leads – Website leads can include form submissions and phone calls, and we’ll track the volume of both each month. If you’re operating a local Nashville business, you might get far more phone calls than form submissions, so it’s imperative to know where those leads are coming from.
3. Search engine traffic – One of the goals of our Nashville SEO services will be to increase your organic web traffic. This entails driving users to your site via optimized content that Google will value.
4. Keyword positions -We’ll identify keywords that are most relevant to your business and begin to track them on day one. An increase in keyword rankings will indicate positive movement in Google’s search results. If your Nashville business has a purely local focus, it will then be vital to know how you rank in Google’s Local Pack, which is the map feature of three businesses tied to any locally focused search.

Why Invest in SEO Services Now?

Traditional marketing efforts such as TV, radio, and newspaper advertising can be difficult to measure in terms of actual ROI. Digital marketing is easily quantifiable and measurable, and with measurable results, your company can easily identify a good investment. We’ll be able to show changes in site traffic, ecommerce transactions, keyword positions, and website leads, all of which will demonstrate success in our SEO efforts.

As our world continues to shift to a larger digital presence, it’s absolutely imperative that businesses have a digital presence and invest in furthering their digital footprint. A quality SEO campaign ensures that your company appears in front of the right audience.

Not to mention, as AI becomes more and more popular among consumers, you need to keep your online presence fresh.

How Our Nashville SEO Services Can Set You Apart From Competitors

Even a small investment in SEO services can make a considerable impact. One of the best things about SEO is that it is measurable. We’ll have the ability to identify your direct competitors and show how your business’s online presence compares through your site’s domain authority, keyword rankings, site traffic, and more.

At Sixth City Marketing, we can conduct research based on your competitor’s rankings, keywords, and more, and we’ll then use that research to make informed, strategic moves in our SEO efforts to improve your business’s ranking.