Nashville SEO agency
If you’re having trouble bringing in new leads and sales from your site, Sixth City Marketing is here to help.

We are an award-winning SEO agency that is eager to help Nashville businesses, as our team’s work is uniquely catered to your specific company and both its industry and target audience. A 100% custom SEO strategy is truly the best way to reach success online.

With more than 25+ years of combined SEO experience, our team of experts looks forward to working with Nashville companies on a wide variety of campaigns in a wide range of industries, and we would love to help maximize your own company’s potential through established online marketing strategies and techniques that have proved to bring tangible results.

Frequently Asked Questions

What Makes Us Stand Out From the Rest?

We pride ourselves on providing you with results. If you’re in search of reaching your target audience, we are here to help. Here’s what sets us apart from other agencies in Nashville:

  • The decisions we make are always strategic and backed by data such as keyword positions, Google Analytics, etc.
  • All the work we do is custom to you. There is no one-size fits all approaches here.
  • We are well-versed in various areas of marketing and can decide which mix of services can best achieve your goals

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FAQs & Information on Our SEO Services

Table of Contents

Our Approach as a Nashville SEO Agency

Here are just a few key ways we implement our SEO services:

  • Content Optimization – The content written on your website’s various pages will help with your search engine performance ranking. Search engines rank your business’s performance based on the quality of the content presented on your pages.
  • Competitor Research – It’s essential to know what your business is up against, and examining your competitors will help us put together various tactics to get your website running efficiently.
  • Link Building – Acquiring quality links from other websites can give you what your business needs to rank above competitors. It’s also beneficial to include links from different internal and external pages on your own site throughout your content to help increase your company’s overall trustworthiness and authority in the eyes of search engines.
  • Technical Improvements – This focuses on the backend features of your website, as many behind-the-scenes aspects can factor into your website’s  online ranking. We’ll review the workings of website security, mobile experience, sitemaps, site speed, metadata, duplicate content, schema, indexing, page structure, and more to boost your online presence.

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“I’ve worked with Sixth City Marketing on several projects over the past several years and have always found them to be a terrific resource. Not only have they helped my clients realize an exceptional website, but their SEO programs have helped them to be placed high in the rankings of the search engines, both organically and paid. I’d very much recommend Sixth City Marketing when you are ready to take the next step in your web-based marketing program.” – Kim Kershner, Stellar Tech

How We Track & Measure ROI

At Sixth City Marketing, we understand how important it is for your business to be able to measure the success of your marketing efforts. Our Nashville SEO company measures results by tracking:

  1. Ecommerce transactions – If you sell your products online, we’ll be able to break down where your transactions are coming from. For the most accurate comparison, we’ll show you year-over-year organic ecommerce sales each month. And as we further optimize your site, we’ll be able to show you a measurable increase in e-commerce transactions from our marketing efforts. If annual data isn’t available, we’ll be able to track revenue changes as we set up a Google Analytics profile for your business.
  2. Website leads – Website leads can include form submissions and phone calls, and we’ll track the volume of both each month. If you’re operating a local Nashville business, you might get far more phone calls than form submissions, so it’s imperative to know where those leads are coming from.
  3. Search engine traffic – One of the goals of our Nashville SEO services will be to increase your organic web traffic. This entails driving users to your site via optimized content that Google will value.
  4. Keyword positions -We’ll identify keywords that are most relevant to your business and begin to track them on day one. An increase in keyword rankings will indicate positive movement in Google’s search results. If your Nashville business has a purely local focus, it will then be vital to know how you rank in Google’s Local Pack, which is the map feature of three businesses tied to any locally focused search.

Why Invest in Nashville SEO Services?

Traditional marketing efforts such as TV, radio, and newspaper advertising can be difficult to measure in terms of actual ROI. Digital marketing is easily quantifiable and measurable, and with measurable results, your company can easily identify a good investment. We’ll be able to show changes in site traffic, e-commerce transactions, keyword positions, and website leads, all of which will demonstrate success in our SEO efforts.

As our world continues to shift to a larger digital presence, it’s absolutely imperative that businesses have a digital presence and invest in furthering their digital footprint. A quality SEO campaign ensures that your company appears in front of the right audience.

Successful SEO requires a deep understanding in both general and technical SEO. Our team collectively possesses more than two decades of experience in digital marketing, and we strive to stay up to date as the digital marketing world perpetually changes. We take pride in staying informed of the latest updates and changes in our industry, which allows us to properly adjust our strategies in response.

Let the Numbers Speak for Themselves

We know how important it is to show a return on investment from anything that your business invests time and money into. Recent SEO statistics help demonstrate the weight that organic traffic bears and why it’s important to make sure that your site content is driving organic traffic and leads:

  • SEO leads close at an average rate of 14.6%
  • 59% of online traffic comes from mobile devices
  • 60% of marketers say that higher-quality leads are a result of SEO
  • 53% of web traffic comes from organic search

(Sources: BrightEdgeHubSpot, and Statista)

How Our Nashville SEO Services Can Set You Apart From Competitors

Even a small investment in SEO services can make a considerable impact. One of the best things about SEO is that it is measurable. We’ll have the ability to identify your direct competitors and show how your business’s online presence compares through your site’s domain authority, keyword rankings, site traffic, and more.

At Sixth City Marketing, we can conduct research based on your competitor’s rankings, keywords, and more, and we’ll then use that research to make informed, strategic moves in our SEO efforts to improve your business’s ranking.

Quick Tips for Attracting New Customers Online

If you’re ready to get a jumpstart on the competition in Nashville and beyond, we recommend the following:

  • Get reviews from your customers – Customer reviews are a priority in building your business’s online reputation. Customers that are browsing online will look for positive reviews as an indication that your business is legitimate and trusted. Obtaining Google reviews for your business is vital to increasing your local presence online.
  • Refine site content – It’s important to regularly review the content on your website for several reasons. Making sure that your site is optimized to convert and to show value in Google is imperative. Unique content throughout your website is one of the first steps in ensuring that Google will see value in each page.
  • Add internal links – Linking to deeper pages within your site from other relevant pages will help Google crawl all of the content on your site and recognize the importance of pages beyond just your homepage.

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SEO Leadership

John Sammon

John Sammon

CEO & Founder

Brian Gorman

SEO Director

Maureen Darrah

Maureen Darrah

Senior SEO Operations Manager

Steve DiMatteo

Steve DiMatteo

Senior SEO Strategist/Content Manager

Our Downtown Nashville Location

501 Union Street, Suite 410
Nashville TN 37219

Our Hours
Monday: 9AM-5PM
Tuesday: 9AM-5PM
Wednesday: 9AM-5PM
Thursday: 9AM-5PM
Friday: 9AM-5PM

Visitors can park in either the 424 Church St garage or the Nashville City Center lot located next door.

Nearby Attractions
There are many great food options near our office, including Subway if you are looking for a quick bite, or Standard Proof Whiskey Co., if you want to unwind after work. There are also many options inside the The Hermitage Hotel next door. Be sure to check out what is going on at the James K. Polk theater across the street while you are in the area!

More to Do in Nashville

Looking for more to do after meeting with our Sixth City Marketing team? We’ve compiled a list of fun places to visit in Nashville to make the most of your day.

Country Music Hall of Fame

If you love music, the Country Music Hall of Fame gives you an inside look into some of the most talented country music singers. Individuals in this hall of fame are under the highest honor and have contributed immensely to the history of country music. 

The Country Music Hall of Fame also features many artifacts from past artist’s careers such as instruments, stage wear, films, unreleased recordings, and more. There’s also a Taylor Swift Education Center that provides hands-on experiences for all ages.

Lane Motor Museum

If you’re still feeling adventurous and love motor vehicles, the Lane Motor Museum in Nashville displays over 150 unique cars and motorcycles. Some vehicles were made in the early 1900s, and the collection is the largest European automotive collection in the U.S.

The Lane Motor Museum also holds various events of cars from different eras, so you can find which kinds of cars interest you the most!

Other fun places we recommend that you visit in Nashville include:

There is something to do for everyone in Nashville, which is why we are proud to work with businesses of Nashville that help make it an extraordinary city. Be sure to check out some curated lists of bars, restaurants, and cafe’s that we have compiled to help support local Nashville businesses:

Historical Facts About Nashville

To fully appreciate the vibrant city, let’s take a step back and look into the city’s history.

  • “Nashville” was named after the Revolutionary War General Francis Nash (WorldStrides)
  • The Tennessee Titans were originally named the Houston Oilers (Nashville.com)
  • Nashville was founded in 1779 on Christmas Eve (Nashville.com)
  • Andrew Jackson and James K. Polk lived in Nashville (Nashville.com)
  • The Country Music Hall of Fame holds Elvis Presley’s gold Cadillac and piano (Nashville.com)
  • Before being known as Nashville, the city was known as Fort Nashborough (Frommers)
  • “Jingle Bell Rock” was recorded in Nashville (WorldStrides)
  • Nashville was called “Music City” for the first time in 1950 on WSM radio station (WorldStrides)
  • Nashville has a 42-foot sculpture of Athena Parthenos, which is the tallest indoor sculpture in the Western hemisphere (WorldStrides)
  • Nashville was made Tennessee’s capital in 1843 (Ashton Real Estate Group)
  • Maxwell House Hotel coffee’s slogan “good to the last drop” originated from Theodore Roosevelt saying that after finishing his coffee in Nashville (Old Town Trolley Tours)
  • Hot chicken originated from Thornton Prince’s kitchen in the 1930s (CNBC)
  • AT&T’s 33-story skyscraper is known as the “Batman Building” because its design resembles the superhero’s mask (Redfin)
  • Cotton candy was invented by the a dentist and candymaker from Nashville (Redfin)
  • Vanderbilt University was established in Nashville in 1872 (Tennessee Encyclopedia)
  • From 1940 to 1960, legendary jazz performers played in nightclubs on Jefferson Street (Tennessee Encyclopedia)
  • Oprah Winfrey was the first African American female in Nashville to become the anchor on a local newscast (Tennessee Encyclopedia)

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The Nashville Businesses We Help

Over the years, we have worked with a wide array of B2C and B2B industries to improve their online presence. The industries we work with include:

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“Sixth City has been incredible to work with. They quickly and articulately communicate what they’re doing and why, they respond to emails promptly, and have consistently shown solid, measurable ROIs. I would highly recommend them to anyone seeking digital marketing or SEO based services!” – Seth McDaniels, SERVPro

We Offer More Than Just SEO to Nashville Companies

At Sixth City, we offer various digital marketing services in Nashville. With the offerings we provide, we can help boost your online presence. Some other areas of our expertise include:

  • Website Design – Our team can redesign your current site, or help you launch your business from scratch via a custom design for WordPress or Shopify. We will work with you to match your branding, desired aesthetic, and conversion goals.
  • Pay-Per-Click (PPC) – We can use advertising channels such as Google Ads and Bing Ads to help drive relevant traffic to your site. This allows your website to reach a specific audience to bring in leads and prospects when conducting research.
  • Social Media Marketing (SEM) – We offer organic and paid social media campaigns to create a stronger relationship with your online audience. We accomplish this by creating posts and monitoring accounts.
  • Email Marketing – We provide email marketing campaigns custom-made to your desired audiences, whether it be to remarket to people who have contacted you in the past or to build a new email subscription list. Our team has experience writing effective email copy, designing custom email templates, scheduling emails and campaigns, and monitoring open rates, clicks, and responses.
  • Conversion Rate Optimization – Our team is highly skilled and ready at any time to give your business’s site the refresh it needs to increase leads. We do this by adding more calls to action, redesigning page templates, optimizing your page copy and headers, and improving the overall user experience on your website.
  • Much more – We also offer services such as CRM management and consulting and auditing to help your website’s overall online presence.

Learn What We Bring to the Table

Our team of digital marketing experts is determined to create several approaches that best work for your business. We incorporate various Nashville SEO strategies to a business to ultimately drive in quality results. Let’s take a look at some of our unique qualities:

  • Team experience – Our team knows how to customize strategies to best fit your business’s needs through our array of field backgrounds. We don’t just work with one type of client or industry; our team is always learning and making changes with the different clients we work with to stay ahead of the curve.
  • Honesty and transparency – Honest communication between our team and your business is essential in building a successful campaign. You can trust that we are transparent with you in all forms of ongoing communication and data presentation.
  • Efficiency – Our team is dedicated to driving in results. Your dedicated account manager and strategist will be there to help with whatever your business needs.
  • Years of expertise – Our team has a mix of veteran experience along with fresh talent, resulting in 25+ years of collective experience. We work as a team to expand our knowledge and stay on top of new changes within the industry to provide your business with the most SEO success.

Common Questions Answered by Our Experts

Search engine optimization can cover a wide range of topics and we understand that it may be confusing at first. That’s why we’ve taken frequently asked questions and answers that can help you better understand our services.

How long does it take to see results from SEO efforts?

Some SEO tactics will help move the needle quicker than others, so while we will start to see positive shifts in keywords a month or two into working with you, it can take 3-6 months to see steady results.

What is off-page SEO vs. on-page SEO?

Off-page SEO focuses on aspects outside your website, primarily building quality backlinks from external websites. This typically revolves around link building, social media marketing, influencer outreach, and more! On-page SEO focuses on creating a better user experience and make it easier for search engines to understand the content on your site. This involves content creation, keyword optimization, internal linking, and more. You can learn more about the differences, and more on other SEO types such as technical and local in our blog post.

Does SEO require ongoing maintenance?

Yes, SEO is an ongoing process. Competition continues to evolve and so do search engines. Algorithms continue to change, and you’ll want to continually update and refine your strategy to maintain rankings.

What areas of Nashville do you serve?

With an office located in the heart of Nashville, we can help serve many areas of Nashville including:

  • Murfreesboro
  • Franklin
  • Clarksville
  • Portland
  • Brentwood
  • Hendersonville
  • Columbia
  • Springfield
  • Spring Hill
  • Everywhere else!

What is Local SEO and how is it beneficial to businesses?

Local SEO is the practice of having a specific regional focus on the strategies we implement. The idea is to rank for terms such as “X near me” or “X services in Fairview.” If you rely on having a physical location, you’ll need some extra attention on your local marketing efforts.

How do you measure the success of SEO?

You can measure SEO success in a variety of metrics, all of which we make sure to discuss and walk-through with our clients. These metrics include click-through rates, conversion rates, organic traffic, keyword rankings, and ROI.

What are the benefits of hiring a professional for SEO services?

By having an expert help you with SEO, you can be stress-free and manage other areas of your business. Some key benefits of choosing Sixth City Marketing include:

  • Expertise
  • Improved results
  • Access to SEO tools and technology
  • Custom strategies
  • High-quality content
  • Analytics and reporting
  • Long-term focus
  • Measurable ROI

Is SEO different than PPC?

Yes, they are different. SEO is based on organic listings that Google ranks depending on a variety of factors. Pay-per-click (PPC) on the other hand depends on paying a platform to showcase your ads, while using a set budget to bid against other businesses.

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Let Our Nashville SEO Agency Help You Grow Your Business

Contact us online to start a conversation about how our Nashville SEO and other digital marketing services can help your business reach new heights!

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