If you’re having trouble bringing in new leads and sales from your site, Sixth City Marketing is here to help!

Sarah BlocksidgeAuthor: Sarah Blocksidge
Updated on 05/04/2023

We are a top SEO agency for Nashville businesses, as our team’s work is uniquely catered to your specific company and both its industry and target audience. A 100% custom SEO strategy is truly the best way to reach success online.

With more than 25+ years of combined SEO experience, our team of experts looks forward to working with Nashville companies on a wide variety of campaigns in a wide range of industries, and we would love to help maximize your own company’s potential through established online marketing strategies and techniques that have proved to bring tangible results.

Our Approach as a Nashville SEO Agency

Here are just a few key ways we implement our SEO services:

  • Content Optimization – The content written on your website’s various pages will help with your search engine performance ranking. Search engines rank your business’s performance based on the quality of the content presented on your pages.
  • Competitor Research – It’s essential to know what your business is up against, and examining your competitors will help us put together various tactics to get your website running efficiently.
  • Link Building – Acquiring quality links from other websites can give you what your business needs to rank above competitors. It’s also beneficial to include links from different internal and external pages on your own site throughout your content to help increase your company’s overall trustworthiness and authority in the eyes of search engines.
  • Technical Improvements – This focuses on the backend features of your website, as many behind-the-scenes aspects can factor into your website’s  online ranking. We’ll review the workings of website security, mobile experience, sitemaps, site speed, metadata, duplicate content, schema, indexing, page structure, and more to boost your online presence.

“I’ve worked with Sixth City Marketing on several projects over the past several years and have always found them to be a terrific resource. Not only have they helped my clients realize an exceptional website, but their SEO programs have helped them to be placed high in the rankings of the search engines, both organically and paid. I’d very much recommend Sixth City Marketing when you are ready to take the next step in your web-based marketing program.” – Kim Kershner, Stellar Tech

We Deliver Measurable Results to Nashville Companies

At Sixth City Marketing, we understand how important it is for your business to be able to measure the success of your marketing efforts. Our Nashville SEO company measures results by tracking:

  • E-commerce transactions – If you sell your products online, we’ll be able to break down where your transactions are coming from. For the most accurate comparison, we’ll show you year-over-year organic e-commerce sales each month. And as we further optimize your site, we’ll be able to show you a measurable increase in e-commerce transactions from our marketing efforts. If annual data isn’t available, we’ll be able to track revenue changes as we set up a Google Analytics profile for your business.
  • Website leads – Website leads can include form submissions and phone calls, and we’ll track the volume of both each month. If you’re operating a local Nashville business, you might get far more phone calls than form submissions, so it’s imperative to know where those leads are coming from.
  • Search engine traffic – One of the goals of our Nashville SEO services will be to increase your organic web traffic. This entails driving users to your site via optimized content that Google will value.
  • Keyword positions -We’ll identify keywords that are most relevant to your business and begin to track them on day one. An increase in keyword rankings will indicate positive movement in Google’s search results. If your Nashville business has a purely local focus, it will then be vital to know how you rank in Google’s Local Pack, which is the map feature of three businesses tied to any locally focused search.

nashville local pack

Why Invest in Nashville SEO Services?

Traditional marketing efforts such as TV, radio, and newspaper advertising can be difficult to measure in terms of actual ROI. Digital marketing is easily quantifiable and measurable, and with measurable results, your company can easily identify a good investment. We’ll be able to show changes in site traffic, e-commerce transactions, keyword positions, and website leads, all of which will demonstrate success in our SEO efforts.

As our world continues to shift to a larger digital presence, it’s absolutely imperative that businesses have a digital presence and invest in furthering their digital footprint. A quality SEO campaign ensures that your company appears in front of the right audience.

Successful SEO requires a deep understanding in both general and technical SEO. Our team collectively possesses more than two decades of experience in digital marketing, and we strive to stay up to date as the digital marketing world perpetually changes. We take pride in staying informed of the latest updates and changes in our industry, which allows us to properly adjust our strategies in response.

Let the Numbers Speak for Themselves

We know how important it is to show a return on investment from anything that your business invests time and money into. Recent SEO statistics help demonstrate the weight that organic traffic bears and why it’s important to make sure that your site content is driving organic traffic and leads:

  • SEO leads close at an average rate of 14.6%
  • 59% of online traffic comes from mobile devices
  • 60% of marketers say that higher-quality leads are a result of SEO
  • 53% of web traffic comes from organic search

(Sources: BrightEdgeHubSpot, and Statista)

How Our Nashville SEO Services Can Set You Apart From Competitors

Even a small investment in SEO services can make a considerable impact. One of the best things about SEO is that it is measurable. We’ll have the ability to identify your direct competitors and show how your business’s online presence compares through your site’s domain authority, keyword rankings, site traffic, and more.

At Sixth City Marketing, we can conduct research based on your competitor’s rankings, keywords, and more, and we’ll then use that research to make informed, strategic moves in our SEO efforts to improve your business’s ranking.

Quick Tips for Attracting New Customers Online

If you’re ready to get a jumpstart on the competition in Nashville and beyond, we recommend the following:

  • Get reviews from your customers – Customer reviews are a priority in building your business’s online reputation. Customers that are browsing online will look for positive reviews as an indication that your business is legitimate and trusted. Obtaining Google reviews for your business is vital to increasing your local presence online.
  • Refine site content – It’s important to regularly review the content on your website for several reasons. Making sure that your site is optimized to convert and to show value in Google is imperative. Unique content throughout your website is one of the first steps in ensuring that Google will see value in each page.
  • Add internal links – Linking to deeper pages within your site from other relevant pages will help Google crawl all of the content on your site and recognize the importance of pages beyond just your homepage.

How We Show SEO Results

The services we offer are quantifiable, meaning our findings are all measured and we’re able to see the overall traffic to your website. We pay close attention to changes in keywords, leads through your site, and the number of potential customers contacting you about the services your business offers.

We Offer More Than Just SEO to Nashville Companies

At Sixth City, we offer various digital marketing services in Nashville. With the offerings we provide, we can help boost your online presence. Some other areas of our expertise include:

  • Pay-Per-Click (PPC) – We can use advertising channels such as Google Ads and Bing Ads to help drive relevant traffic to your site. This allows your website to reach a specific audience to bring in leads and prospects when conducting research.
  • Social Media Marketing (SEM) – We offer organic and paid social media campaigns to create a stronger relationship with your online audience. We accomplish this by creating posts and monitoring accounts.
  • Email Marketing – We provide email marketing campaigns custom-made to your desired audiences, whether it be to remarket to people who have contacted you in the past or to build a new email subscription list. Our team has experience writing effective email copy, designing custom email templates, scheduling emails and campaigns, and monitoring open rates, clicks, and responses.
  • Conversion Rate Optimization – Our team is highly skilled and ready at any time to give your business’s site the refresh it needs to increase leads. We do this by adding more calls to action, redesigning page templates, optimizing your page copy and headers, and improving the overall user experience on your website.
  • Much more – We also offer services such as CRM management and consulting and auditing to help your website’s overall online presence.

What Makes Our Nashville SEO Team Different?

Our team of digital marketing experts is determined to create several approaches that best work for your business. We incorporate various Nashville SEO strategies to a business to ultimately drive in quality results. Let’s take a look at some of our unique qualities:

  • Team experience – Our team knows how to customize strategies to best fit your business’s needs through our array of field backgrounds. We don’t just work with one type of client or industry; our team is always learning and making changes with the different clients we work with to stay ahead of the curve.
  • Honesty and transparency – Honest communication between our team and your business is essential in building a successful campaign. You can trust that we are transparent with you in all forms of ongoing communication and data presentation.
  • Efficiency – Our team is dedicated to driving in results. Your dedicated account manager and strategist will be there to help with whatever your business needs.
  • Years of expertise – Our team has a mix of veteran experience along with fresh talent, resulting in 25+ years of collective experience. We work as a team to expand our knowledge and stay on top of new changes within the industry to provide your business with the most SEO success.

SEO Leadership

John Sammon


Maureen Darrah

SEO Director

Steve DiMatteo

Senior SEO Specialist

The Nashville Businesses We Help

Over the years, we have worked with a wide array of industry fields to improve their online presence. The industries we work with include:

“Sixth City has been incredible to work with. They quickly and articulately communicate what they’re doing and why, they respond to emails promptly, and have consistently shown solid, measurable ROIs. I would highly recommend them to anyone seeking digital marketing or SEO based services!” – Seth McDaniels, SERVPro

Let Our Nashville SEO Agency Help You Grow Your Business

Contact us online to start a conversation about how our Nashville SEO and other digital marketing services can help your business reach new heights!

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