Pittsburgh SEO & AI SEO Services

• Local search optimization – If you are a local-serving business, you will require additional approaches to standard SEO practices. For example, GPB profile optimization, citation building, local link building, map spam submissions, and review collecting are just some of the things we emphasize with local SEO.
• Content writing – Did you know that search engines crawl the pages on your site and read the text within it to get a better grasp of your services, products, location, and more? This is why we put a heavy emphasis on content marketing, as we have always seen great success with optimizing the content on websites.
• AI search optimization – For us, we don’t call it GEO, AEO, or anything other than what it truly is: SEO! And our SEO can ‘. It’s proven that in order to perform well on AI platforms like ChatGPT, Gemini, and others, you need basic SEO fundamentals in place, as well as additional tactics we’ve identified that help.
• Blog creation – If you do not have one currently, we can create a blog structure on your site so we can write targeted posts that can increase traffic, backlinks, and leads. We also can write posts that we will pitch to media in your industry to expand our reach.
• Link building – In order to help websites gain authority and strength in the eyes of search engines, it is important to build quality backlinks to your website from other authoritative sites relevant to your industry type. And if you are a local business, gaining links from other businesses or organizations in your area can be a key strategy approach.
• Technical adjustments – Many do not realize that sometimes what is holding a website’s potential back is its internal structure. Things such as a slow page load time, bad coding practices, and omitted metadata can be hurting your current efforts—all factors we can assess and correct.
• Conversion rate optimization – Think about your current website – do you have simple forms for potential customers to fill out to request information or make purchases? Are those forms easy to find on your pages? We can revise your page structure for optimal conversion.
• Goal tracking – Our focus is, and will always be, on getting our clients results. And in order to do so, we rely on effective goal tracking with the help of Google Analytics and updates to your web forms to ensure that all data is correct.

Why Do Pittsburgh Businesses Choose Us?

• Our ROI tracking system creates a lead and sale attribution system that maps lead source to sales.
• We set expectations for goals based on extensive research and foundational website data (so that your team and our team are on the same page.)
• Our team is in-house, experienced, and driven to help you grow (it’s a point of pride to help other companies in Pittsburgh grow.)
• We provide great customer service in timely follow-ups, informative meetings, and meaningful reports.
• Our company is family-owned and operated, and you can trust we won’t outsource any of our work.
• We craft strategies that work across traditional search engines and AI platforms alike.

Common Questions to Help Your SEO Agency Research

We often get asked a variety of questions when prospective clients are inquiring about our services and abilities, as well as about SEO in general. Hopefully, these answers can help you in your research.

• How long does it take to see results for SEO?
  SEO is a marathon, not a sprint. As we work through the strategy we have crafted uniquely for your business, some changes we implement to your website, local listings, and more can show movement more quickly than others. There is no type of SEO, done the right way, that will get you leads overnight, but if you give it some time to take full effect, the changes can last for years to come.
• I’m worried about AI; do you offer GEO or AEO?
  Yes, we offer AI search strategies, and we incorporate optimizations for LLMs directly in our SEO strategies. However, we just call it “AI search,” and given how new AI is, we are careful and practical about how we are approaching SEO for AI.
• Do you only do SEO or do you offer more ways to help my business?
  We are a full-service SEO agency, which means we do also offer services such as local PPC management and web design for Pittsburgh businesses.
• What website platforms have you worked with?
  We have developed and worked with WordPress, Squarespace, Drupal, Wix, BigCommerce, Shopify, and many custom management systems. So no matter what you use, we will learn it.
• Our old point of contact at our previous agency changed often. How do you approach employee turnover in an engagement?
  We are fortunate to have a high employee retention rate at Sixth City Marketing. We value our employees and make sure they grow within our organization. We also typically have you meet with multiple people on our team regularly (account manager and strategist) so that if someone leaves, the knowledge of your campaign and account is retained.
• Do you outsource your work to other firms/contractors?
  No. All of our SEO services are done in-house using our team of SEO specialists.
• What does your reporting look like?
  Our monthly reports are 1-3 page executive summaries (also something that we customize) that provide data on the most substantial things happening in your SEO campaign. We’ll typically send this report within the first five business days of the month and review it in our monthly meeting.
• What should I avoid when looking at SEO agencies in Pittsburgh?
  As you research and compare all the SEO companies in the area, be sure to ask yourself the following questions:
  • Are there any red flags such as guaranteed results in X amount of days, one-size-fits-all packages with no customization, or no mention of lead tracking?
  • Do they explain what their process looks like and if you will have a real, dedicated team? Or will your work be offshore?
  • Do they have testimonials and reviews from real people? Do the reviews on their Google Maps profile seem generic and bought?
  • Is there proof of their work on the website, such as case studies or a portfolio showing what they’ve produced?

   

These are just some things you should keep in mind as you shop around because at the end of the day, you’re website’s health will be in their hands!