We’ve had the pleasure of working with a variety of B2C and B2B businesses over the years, and our team is proud to have shown tangible results for those campaigns. Here are some of our case studies centered around our SEO, PPC, and website design services:

TYKMA Electrox

Sixth City Marketing Helps TYKMA Electrox Improve Their Inbound Leads by Over 300%

TYKMA Electrox, an Ohio manufacturing company, hired Sixth City Marketing to help them increase business through their website. They specialize in industrial laser systems for a variety of industries with a focus in laser marking, etching, and engraving systems. Their workstations can mark text, patterns, and graphics on products ranging from golf clubs to firearms to fidget spinners.

Because of our help in implementing specific SEO strategies and a website redesign, we were able to improve their inbound leads by over 300%.

Initial Situation

The company sought to enhance their online marketing presence (https://www.permanentmarking.com) with the specific goal of improving inbound leads from other B2B companies. Our team met with Aaron Grimes, Director of Product Development, and David Grimes, President, to learn more about previous online marketing efforts.

TYKMA Electrox was an early adopter of SEO, and this was a key channel that drove inbound leads. The company wanted to redesign its website but was very concerned about losing traffic upon launching the new site. Unfortunately, this is something that happens fairly frequently.

This can be because businesses that specialize in website design and development are often not skilled in performing search engine optimization, which results in many new sites being launched without the proper steps taken to preserve their current SEO equity. Traffic can drop substantially, and in some cases, be lost permanently.

Because we had demonstrated our expertise in WordPress website development and SEO, we were hired by TYKMA Electrox to help redesign the website with the goal of increasing traffic from search engines.

What We Did

In this campaign, we did the following:

  1. Implemented search engine optimization
  2. Redesigned the website in WordPress with a focus on “design for conversion”
  3. Improved data reporting via conversion tracking in Google Analytics

Search Engine Optimization

We conducted extensive initial SEO research for this campaign, which consisted of:

  1. Keyword research using a number of different keyword tools, such as the Google Keyword Planner in Google Ads
  2. Competitor research
  3.  Off-site equity research, which included reviewing inbound links and social sharing equity. Check out Open Site Explorer via Moz.com

We used this research to map out a content plan for the new permanentmarking.com website. In order to meet their goals for SEO growth after the launch of a new website, the goals we set up to meet include:

  1. Creating an active and engaging presence on major social media channels such as Twitter and Facebook
  2. Consistently adding quality content to the website on an ongoing basis
  3. Adapting to internet marketing industry trends
    • Things change constantly, and we are helping TYKMA Electrox keep up with these shifts in SEO and social media by working with them on an ongoing basis. Two examples of this have been establishing a presence on Instagram and making their website mobile-conversion friendly.

Website Redesign

Another key to improving leads from the website was redesigning it. The website not only needed to match the new branding of the company, but it also had to have a strong call to action on essential pages.


We redesigned the website with the goal of:

  1. Making the design clean and simple to match the company branding.
  2. Having strong calls to action on key pages. Note that the most important elements on the page are highlighted (phone number at top right and the buttons on pages) with darker colors. These elements stand out even more because of the minimalistic design of the website.
  3. Consolidating information on individual product pages. We utilize a tab format to keep vital copy above the scroll of the page. Visitors could now find the information that they were looking for by clicking on the most appropriate tab (illustrated above).

Data Tracking Through Google Analytics

Prior to working with us, it’s important to note that TYKMA Electrox did have Google Analytics installed on their website. However, they did not have Google Analytics goal tracking configured. This is the case with many clients we start working with. It’s a bonus if they have Analytics installed but it’s a huge advantage to have goal tracking properly set up.

Google Analytics goal tracking provides critical data that allows you to identify specific actions that a user takes on your website (via Google Analytics help). In this case, we wanted to track how many people filled out the contact and request information forms. Once configured, you’ll receive:

  • Total number of form submissions (in this case)
  • The channel path the user took to find your website (e.g., via search engines or social media)
  • The specific website URL the person landed on through your website that led them to contact you
  • The conversion rate (of the overall website and for specific pages)

This data is invaluable because it shows your impact on the bottom line. If you generate more relevant leads, it increases the probability that you’ll increase business.


We compared the data to previous years and saw:

  • Overall traffic has improved 402%
  • Search engine traffic has improved 540%
  • Monthly leads have improved 314%

Kent State University – College of Business Administration

kent state logoSixth City Marketing was hired by Kent State University to help market a variety of graduate programs for the College of Business Administration.

Marketing graduate programs in Ohio is incredibly competitive and has become even more challenging over the last few years due to increased competition and degree offerings (especially online) from neighboring universities and beyond.

Campaign Success

The Kent State University College of Business Administration Executive MBA campaign has had fantastic results compared to the year before. We saw a 135% increase in leads over the course of the campaign.

The success was due to:

  • Implementing a custom strategy tailored toward their audience
  • Increasing search engine presence by targeting keywords relevant to the audience
  • Refining messaging and targeting
  • Utilizing an aggressive content marketing strategy
  • Adjusting key pages on the website which increased the rate of conversion
  • Adding custom landing pages

In comparing the data to the previous year, Kent State saw:

  • Overall leads increase by 135%
  • Organic leads increase by 38%
  • Paid leads increase by 148%

M/I Homes

M/I Homes: Increasing Organic Traffic to Website with SEO

M/I Homes is a home building company based in Columbus, Ohio. With a presence in 16 major cities across the country, M/I Homes specializes in building customizable homes for families from the ground up.

Initial Situation

M/I Homes had recently redesigned their website and wanted to maximize traffic. The main goal of the campaign was to increase organic traffic and online leads for each of the company’s locations of focus.

What We Did – Search Engine Optimization

A large portion of the campaign focused on:

  • Keyword Research – During this process, we focused on finding high-volume search terms for each of the cities M/I Homes has a presence in
  • Content Creation and Optimization – Using the keywords, we then wrote optimized content for all 16 locations
  • Google Local Profile Creation and Optimization – After finding the relevant profiles, we initiated verification and began profile management as part of our local SEO efforts
  • Google Search Console Review – We finally evaluated and remedied any issues that we found via GSC


Since the implementation of these changes, we have seen an increase of 10,000 visitors via organic search to the M/I Homes website by users across the country.

In comparing the data to the year prior, we saw:

  • Overall website traffic was up 48%
  • Organic website traffic was up 12%
  • New users on the website was up 58%

Valco Valley Tool & Die

Valco Valley Tool & Die is a complete metal parts manufacturing house located in North Royalton, Ohio.

Goals of the campaign

When we started working with them, they had just launched a brand new website and both leads and traffic to their website were down. The main goal of the campaign was to increase quality online leads. We did this through a variety of tasks dedicated enhancing their industrial SEO, which include the following:

What We Did

1. Search Engine Optimization

  • We researched what their main products were being called, who was looking for them, and what exactly they were being used for (expandable staff weapons, anyone?). It turned out that their customers used a variety of terms to search for their main product line: snap buttons.
  • Once we determined exactly how to best serve the needs of Valco fabrication customers and optimized the website to meet these preferences, we drove more visits to the site than ever before.

2. Conversion Optimization

  • We modified key pages within the existing design to create a greater “call to action” to contact Valco. We also supplemented key pages with both photos and videos to reinforce the companies branding and capabilities. Both these measures lead to incredible success.

Results (Comparing Year to Year)

  • 114% increase in visits per month (2,910 vs. 1,362)
  • 543% increase in online inquiries per month (135 vs. 21)
  • 4.6% site conversion rate vs. 1.54%

National Church Residences – Water’s Edge of Lake Wales

Water’s Edge of Lake Wales – A Senior Living CommunityLake Wales

Water’s Edge of Lake Wales is a senior living community located in Lake Wales, Florida. As a continuing care retirement community (CCRC), they offer independent living, assisted living, and memory care housing and services for seniors. Initially, the community was having trouble recruiting new residents, but with the help of our SEO, PPC, and technical website services, we were able to help them achieve nearly 100% occupancy.

Our Approach

Whenever we begin working with a client, we analyze their goals for both their business and their marketing to determine which approach will work best for them. In this case, we implemented the following tactics to help achieve tangible results for Water’s Edge of Lake Wales:

  • Insured that key metrics and tracking were in place to measure their goals in Google Analytics
  • Reworked key pages with call-to-action (CTA) graphics
  • Wrote optimized copy for these key pages
  • Ran targeted paid advertising via Google and Facebook

Traffic and Lead Summary

Thanks to our efforts, Water’s Edge of Lake Wales is currently at almost 100% occupancy and the staff is now building a waiting list of people who want to live in the community. Plus, we’ve helped Water’s Edge of Lake Wales achieve the following results over the duration of the online marketing campaign:

  • Overall traffic increased 138%
  • Organic search traffic increased by 96%
  • Conversions have increased 295%

Shini USA

Shini USA, a Division of Budzar Industries – Cleveland, Ohio

Shini USA is a division of Budzar Industries, and a leading provider of global manufacturing control solutions. They are best known for supplying a variety of different products to the plastic processing industry. These products include industrial temperature control equipment, industrial plastic scrap recycling and hopper dryers and loaders.

To accommodate their industry and its specifications, we utilize a variety of industrial marketing strategies, such as search engine optimization and pay per click (Google Ads) management on a monthly basis.

How We Helped

This is how each of our services continue to impact Shini USA:

  1. SEO. Keyword research: We determined how companies looked for the company’s products. From there, we took measures to make sure Shini USA could be found in search engines for these names and phrases, using keyword optimization both on-site and behind the scenes in code that talks to search engines. Content optimization and creation: We also optimized and wrote new content to target specific keywords.
  2. Conversion Optimization. Conversion-centric site refresh: Once visitors came to the site, we wanted to make sure the site was as conversion friendly as possible. That’s why we redesigned the internal pages to have a strong call to action and have a more visual friendly look.
  3. Google Ads Management. We overhauled their existing campaign with the goal of reducing cost per lead and increasing leads.

Results (Year to Year comparison)

  • Monthly visits increased 28% (1,464 vs. 1,142):
  • Monthly traffic from search engines increased 632% (564 vs. 77)
  • Monthly online leads increased 129% (39 vs. 17)

After reading those stats, it’s almost redundant to say that Shini USA has benefited from our digital marketing recommendations. When our clients are happy, we’re happy. However, we’re still on the upswing and continue to adjust our strategy while implementing industry-leading tactics.

A Catalyst for Global Growth

One last takeaway is the huge implication search engine optimization can have for global businesses. Shini USA is another example of significant global (and domestic) growth as a result of our digital marketing initiatives.

University Commons

SEO Case Study: University Commons Apartments – Athens, Ohio

University Commons is an apartment complex located in Athens, Ohio.

The Problem: A Highly Competitive Rental Market

In a college town where students have many options, it takes a lot to stand out online. And in this case, University Commons sought to improve their presence in the Athens, Ohio community in order to increase their tenant base.

How can a company stay top of mind amidst thousands of options? By clearly communicating its unique value proposition and being easily accessible to searching students.

Our Solution

First and foremost, we knew University Commons needed an informative website. So in order to ensure they reveived exactly that, we implemented the following digital marketing services and strategies:

  1. Website Redesign
    • Our team added Rich, quality, graphics nestled within a conversion centric full site redesign
    • We also brought in a photographer to capture the beauty of the apartment community and its amenities. Interior photos were a very helpful addition.
  2. Search Engine Optimization
    • We performed keyword research focusing on high-volume terms within the Athens, Ohio region.
    • Once we finalized the keyword list, we created new content with the goal of both ranking well and converting once visitors viewed the website.
  3. Social Media Strategy
    • Plus, our team revamped the company’s social media strategy to better connect with their target audience.

The Results

  • 28% more users, which means there is more traffic to the site
  • 21% more page views, so potential tenants seem to be more interested in site content
  • 117% more contact form submissions per month (50 vs. 23), so more visitors are asking to be contacted
  • Last but not least, a 90% increase in conversion rate

Bruening Glass Works

bruening glass worksWe’ve worked with many clients over the course of our careers in internet marketing, but the story of Bruening Glass Works is our favorite ones to share.

Using SEO and WordPress strategies, Sixth City Marketing transformed Bruening Glass Works from a small business primarily servicing Cleveland, Ohio to an international glass repair shop.

The company experienced incredible growth in the midst of a dramatic economic downturn due to our recommendations. Because of our internet marketing strategies, people across the world now ship their broken glass to Bruening Glass Works.

Initial Situation

Marc approached Sixth City Marketing seeking a solution to simply be able to maintain his website on his own. However, after having a discussion about his business, we knew that there was much more we could offer.

At the time, Bruening Glass had a very simple five-page website with information about the business along with a page that showed before and after repair shots. The website averaged about 200-300 visits per month and the business typically got only 6-8 jobs per year outside of Cleveland. Marc had focused his marketing efforts around the city and his primary means of advertising was through the yellow pages or trade publications.

Actions Taken

By researching search engine terms, we determined that there was significant demand for Bruening’s services internationally. We proposed that Marc emphasize his ability to repair shipped pieces. Marc was excited to “think bigger and broader” about what he could do. Here are some highlights of Sixth City Marketing’s strategic recommendations and the tactics used to implement them:

  • Focused on helping Bruening Glass Works reach an international audience
  • Reviewed website and researched online demand patterns for services
  • Redesigned site using WordPress
  • Created a simple site design that emphasized calls-to-action
  • Presented SEO strategy
  • Provided training on SEO and WordPress
  • Implemented Google Analytics goals
  • Started blog about repair projects
  • Set up a sister website called WaterFordCrystalRepair.com (#2 targeted keyword)
  • Created a YouTube video to highlight Marc’s capabilities, and his personality


  • 1,528% increase in traffic (Additional 4,318 visits per month)
  • 8-16 leads from the Internet per day outside of the Cleveland area
  • 90% of Internet leads turn into business
  • Ranks #1 for “crystal repair,” his number-one targeted term
  • Ranks #1 for Waterford Crystal Repair via WaterFordCrystalRepair.com
  • Crystal repair is now the main focus of the business
  • Now internationally known and recommended for crystal repair
  • The YouTube video has been viewed more than 7,000 times and is often the reason why customers contact Marc

The results of the campaign (just over three years in place) have been incredible. Marc’s traffic and business have increased at least 33% every year as he posts about new and exciting repair projects.

Other Industries We’ve Worked With

Aside from our case studies above, we’ve also had the pleasure of working hand in hand with just some of the following:

Our Partners & Awards