mobile marketing statsLooking for backed-up research on mobile marketing? We have compiled a list of the most recent statistics available on mobile marketing in 2024 that will help you with your own marketing needs.

General Mobile and SMS Marketing Statistics

Mobile Stats

  • In 2022, people spent 327 billion dollars on mobile marketing advertising, and this number is forecasted to be 400 billion dollars by 2024 (Statista)
  • 40% of consumers are seen to abandon their carts if an app isn’t mobile-friendly (Reteno)
  • There are over 3.5 million apps in Google Play Store (Reteno)
  • When comparing desktop and mobile sales, 55.25% of sales are through mobile (SaleCycle)
  • 64% of all digital advertising funds are devoted to mobile (Statista)
  • It is estimated that 70% of total ad spending will be generated through mobile in 2028 (Statista)
  • Mobile accounted for 48% of business-to-business marketing in the U.S. in 2022, and it is forecasted to exceed 50% by the end of 2024 (Statista)
  • 98.1% of users access the internet from their mobile device (Data Reportal)
  • 63% of searches are done on a mobile device (Pedestal)
  • 91% of people will check their phones for information while completing a separate task (Pedestal)
  • When in a store, 82% of mobile users will search on their phone for more information (Pedestal)
  • When discovering a website through a mobile device, users will spend 40% less time than they would if using a desktop (Pedestal)
  • 3 in 10 smartphones globally are Apple iPhones (Oberlo)
  • On average, a smarter phone owner will use 9-10 apps a day and about 30 apps a month (TechCrunch)
  • Smartphone users in the U.S. spend an average of 2 hours and 15 minutes in apps every day (TechCrunch)
  • 53% of the world’s web traffic is through mobile devices (Data Reportal)
  • 4 billion dollars of ad spending will be used for mobile by 2027 (Statista)
  • 66% of the world’s total population uses a mobile device (Data Reportal)
  • 70% of all paid search impressions are on mobile devices (Mobile Marketer)
  • 92% of consumers shop on their smartphones (Klaviyo)

SMS Stats

  • 23 billion text messages are sent every day worldwide (Forbes)
  • As of 2024, 90% of U.S. adults own a smartphone (Pew Research Center)
  • 90% of text messages that are sent are read within three minutes (Forbes)
  • 91% of Americans will keep their phones within arm’s length at all times (HubSpot)
  • Americans are known to check their phones 96 times per day (Microsoft Start)
  • 95% of individuals aged 18-29 prefer texting over social media (Textmagic)
  • By 2025, the SMS marketing market in the United States will be worth $12.6 billion with a CAGR of 20.3% (Grand View Research)

Statistics on Social Media Marketing on Mobile

  • 38% of traffic on LinkedIn is from mobile devices (Semrush)
  • Paid mobile advertising on YouTube is 84% more likely to be effective than traditional TV advertising (Google)
  • Social media was the most invested-in form of mobile advertising in 2023 (Statista)
  • 98.5% of Facebook users access their account through mobile devices (Backlinko)
  • 82% of Pinterest users access their account through mobile devices (Social Sheperd)
  • Social media ad spending is expected to reach 219.6 billion dollars in 2024 (Statista)
  • More than 53 percent of the world’s total population are users on social media (Data Reportal)
  • Total ad spending growth on social media is anticipated at 6.1% in 2024 (Statista)
  • In the social media advertising market, the number of users is expected to hit 6,054.0m by 2028 (Statista)
  • 71% of Gen Z social media users (ages 18-26) in the U.S. will purchase something directly on Instagram (eMarketer)
  • The most popular app in the world is TikTok (Business of Apps)

Statistics for SMS Marketing for Businesses

  • 86% of business owners and marketing managers used SMS marketing in 2023 (SimpleTexting)
  • Over 50% of people make a purchase from a marketing text (Attentive)
  • Worldwide, 47% of businesses across all industries and sizes use mobile messaging (PWC Esendex Report)
  • 58% of consumers say that texting is the best way to reach them (Business Wire)
  • 1 in 3 messages sent to businesses are not responded to due to a lack of 2-way messaging capabilities (SMS Comparison)
  • When receiving communication from businesses, such as appointment reminders, 48% of customers prefer to receive text messages (Medallia)
  • Too many text messages are the main reason that people tend to unsubscribe (Klaviyo)
  • The top industries using SMS marketing capabilities are real estate (17.9%), agriculture (15.9%), entertainment (15.4%), and construction (14%) (SMS Comparison)
  • 75-78% of consumers would rather text with a brand than speak with them on the phone (Email Audience)
  • The click-through rate for ecommerce businesses through SMS marketing can be as high as 36% (Textmunication)
  • As of 2022, 70% opted to receive text messages from businesses, such as restaurants, retail stores, and other enterprises (SimpleTexting)
  • 61% of consumers say that they wish they could text businesses back (SimpleTexting)
  • Of the businesses surveyed, many report that SMS CTRs are anywhere between 20 and 35% (SimpleTexting)
  • 77% of consumers typically have a more positive outlook for a company that offers SMS (Digital Air Strike)
  • When special offers are sent via text, they are redeemed 10x more often than other types of coupons and offers (Adobe)
  • Though 61% of marketers still don’t use SMS marketing, 73% of businesses intend to increase their text marketing budgets soon (Mandala AI)
  • Only 35% of brands actually have an SMS marketing campaign in place (SlickText)
  • 96% of marketers attribute an increase in revenue to various text message strategies (Persuasion Nation)
  • 58% of consumers are interested in hearing from brands several times a week (The Good Group)
  • The most preferred SMS messages from brands include delivery confirmations (51%), shipment confirmations(46%), and birthday deals (36%) (Klaviyo)
  • On the other hand, the types of texts individuals want to see less are interesting or helpful articles (49%), “item in cart” reminders (44%), and event announcements (37%) (Klaviyo)
  • Across all generational lines, 40% of people tend to want texts from businesses once a week (Klaviyo)

Consumer Behavior on Mobile Devices Statistics

  • 63% of people using a mobile device are more likely to purchase from a company that has a mobile site or app that offers valuable recommendations on products or services they would like (Google)
  • If a smartphone user can receive rewards or points, 51% will be more likely to use a company’s mobile app when shopping (Google)
  • When browsing on a mobile device, 30% of users are more likely to use a company’s mobile site when making a one-time purchase (Google)
  • 58% of smartphone users favor companies that remember their past behavior on their mobile site or app (Google)
  • 60% of people have used a click-to-call option on their smartphones (Google)
  • 52% of paid advertising clicks come from mobile devices (Wordstream)
  • More than half of consumers (54%) say they’ve made an on-site purchase when a brand offered a deal through Mobile Wallet (Vibes)
  • 67% of smartphone search traffic is driven by Google (Net Market Share)
  • Consumers use a mobile wallet-stored loyalty card 60% of the time when making an on-site purchase (Vibes)
  • In the first quarter of 2024, smartphones accounted for over 75% of retail site visits in the U.S. and generated 66% of online shopping orders (Statista)
  • 91% of mobile device owners have made a purchase after seeing a relevant ad (Review 42)
  • 75% of mobile users say that SMS messages encouraged them to make a purchase (Vibes)

Mobile Ecommerce Statistics

  • Global mobile ecommerce was worth 2.2 trillion dollars in 2023 (Statista)
  • Over 60% of adults in the United States believe that mobile shopping is a necessity for convenience in online shopping (eMarketer)
  • The average mobile ecommerce conversion rate in November 2023 was 4.18% (Oberlo)
  • Mobile ecommerce spending is worth more than 387 billion U.S. dollars (Statista)
  • People the age of 50-64 use mobile ecommerce at least once a week (Statista)
  • In the U.S. 1/3 of internet users have bought something online each week through their smartphones (Statista)
  • Two devices that generate an increase in mobile ecommerce sales are smartphones and tablets (eMarketer)
  • 20.1% of retail purchases are expected to take place on the internet in 2024 (eMarketer)

SMS vs. Email Marketing Statistics

  • Text campaigns have an open rate of 98%, compared to email marketing at 20% (PCMag)
  • While the response time for a text message takes approximately 90 seconds, the response time for an email can take around 90 minutes (PCMag)
  • 45% of text messages will receive a response, as opposed to 6% of responses to emails (Retail Dive)
  • The average click-through rate for an SMS marketing campaign is 19%, while email marketing’s CTR is 4% and Facebook’s is just 1% (SMS Comparison)
  • Links that are sent through text are usually opened 20% of the time, while links sent via email are only opened 4% of the time (Email Audience)
  • Though approximately 50% of email marketing messages get marked as spam, almost zero mass texts get marked as spam (Email Audience)
  • The open rate of a text message campaign is around 82%, while email open rates only have an open rate of 21% (The Tech Report)
  • Sending a text as a follow-up to an email is known to increase open rates by anywhere between 20 and 30% (Smart Insights)

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