Looking for backed-up research on mobile marketing? We have compiled a list of the most recent statistics available on mobile marketing in 2024 that will help you with your own marketing needs.

General Mobile Marketing Statistics

  • In 2022, people spent 327 billion dollars on mobile marketing advertising, and this number is forecasted to be 400 billion dollars by 2024 (Statista)
  • 40% of consumers are seen to abandon their carts if an app isn’t mobile-friendly (Reteno)
  • There are over 3.5 million apps in Google Play Store (Reteno)
  • When comparing desktop and mobile sales, 55.25% of sales are through mobile (SaleCycle)
  • 63% of searches are done on a mobile device (Pedestal)
  • 91% of people will check their phones for information while completing a separate task (Pedestal)
  • When in a store, 82% of mobile users will search on their phone for more information (Pedestal)
  • When discovering a website through a mobile device, users will spend 40% less time than they would if using a desktop (Pedestal)
  • 3 in 10 smartphones globally are Apple iPhones (Oberlo)
  • On average, a smarter phone owner will use 9-10 apps a day and about 30 apps a month (TechCrunch)
  • Smartphone users in the U.S. spend an average of 2 hours and 15 minutes in apps every day (TechCrunch)
  • 53% of the world’s web traffic is through mobile devices (Data Reportal)
  • 4 billion dollars of ad spending will be used for mobile by 2027 (Statista)
  • 1% of the population has a mobile phone subscriber (Semrush)

Statistics on Mobile Marketing Via Social Media

  • 38% of traffic on LinkedIn is from mobile devices (Semrush)
  • Paid mobile advertising on YouTube is 84% more likely to be effective than traditional TV advertising (Google)
  • 5% of Facebook users access their account through mobile devices (Backlinko)
  • 82% of Pinterest users access their account through mobile devices (Social Sheperd)
  • Social media ad spending is expected to reach 219.6 billion dollars in 2024 (Statista)
  • The most popular app in the world is TikTok (Business of Apps)

Consumer Behavior on Mobile Devices Statistics

  • 63% of people using a mobile device are more likely to purchase from a company that has a mobile site or app that offers valuable recommendations on products or services they would like (Google)
  • If a smartphone user can receive rewards or points, 51% will be more likely to use a company’s mobile app when shopping (Google)
  • When browsing on a mobile device, 30% of users are more likely to use a company’s mobile site when making a one-time purchase (Google)
  • 58% of smartphone users favor companies that remember their past behavior on their mobile site or app (Google)
  • 60% of people have used a click-to-call option on their smartphones (Google)

Mobile Ecommerce Statistics

  • Global mobile ecommerce was worth 2.2 trillion dollars in 2023 (Statista)
  • The average mobile ecommerce conversion rate in November 2023 was 4.18% (Oberlo)
  • Mobile ecommerce spending is worth more than 387 billion U.S. dollars (Statista)
  • People the age of 50-64 use mobile ecommerce at least once a week (Statista)
  • In the U.S. 1/3 of internet users have bought something online each week through their smartphones (Statista)
  • Two devices that generate an increase in mobile ecommerce sales are smartphones and tablets (Insider Intelligence)

Other Useful Marketing Statistics for 2024

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