PPC Services for HVAC Companies Can Put You In Front of Your Ideal Customer

Whether you are expanding your service area, trying to get more work for a specific type of heating and cooling repair, or just overall need more qualified HVAC leads, pay-per-click advertising can be the answer to your problems.

By running ads on popular platforms like Google, Facebook, and Instagram, you can reach your ideal client who is ready to book ASAP! With the ability to set targeting by location, age, and search query, there are various ways to reach your audience.

And with the help of our expert PPC management team, we can help take the workload off your plate so you can tend to more important business matters, like serving your clientele.

Not to mention, as a full-service HVAC SEO company, we can also provide you with additional marketing services to help you cover all your bases.

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How We Determine Keywords and Ads for HVAC Companies

As a home services company, you are eligible for a special type of ad type called “Local Services Ads.” These are a unique ad format from Google that show your business is backed by their guarantee at the top of search results. These ads also include your reviews, a photo you provide, and options to message, book, or call. Depending on other attributes you provide, you can get snippets that showcase things that differentiate you from your competitors, as seen below:

HVAC LSAs

One of the most crucial parts of running your campaigns will be determining which keywords not only reach the correct audience but are positioned to those looking for your services.

We will use tools to get at baseline costs for relevant terms such as “ac repair near me” and the like. We will also incorporate localized terms to target your city and surrounding suburbs that you serve. Here is an example of some common terms HVAC companies would target:

HVAC PPC keywords

   

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Why Choose Us for HVAC PPC Management?

Since opening our doors in 2010, we’ve helped dozens of home service contractors like yourself get tangible results. When you partner with us, you’ll be able to see the results of our work via:

  • Conversions (form submissions or phone calls)
  • Lowered cost per click (CPC)
  • More return on ad spend (ROAS)
  • Additional site traffic
  • Local brand recognition
  • Much more

What’s Included in Our Pay-Per-Click Services

  • Keyword research, analysis, and planning
  • Ongoing bid management and strategy
  • Compressive ad and landing page writing
  • Competitor research audits
  • Conversion tracking and monthly reporting
  • Free call tracking via Google Ads

About Our HVAC PPC Agency

For years, we’ve worked with businesses like yours to get real, tangible results. From roofers to painters and even septic tank cleaners, we have the proof that what we do works.

With our in-house team, we can assure you that everything we propose will be done by our team, meaning we don’t outsource any of our work unlike other PPC companies. We have writers, designers, developers, and various strategists who will work hand-in-hand to build your campaign and manage it.

What You Need to Get Started

Before we can get started on helping your campaigns, we will need you to have this information ready:

  1. Budget – We need to have your set budget in mind. This way, expectations can be laid out.
  2. Target audience – If you want to get more bookings for a specific service or you want to expand to a certain area, we will need to know.
  3. Analytics tracking – You will need to have access to your Google Ads and GA4 accounts so we can not only run your campaign but also track your results.
“I’ve used Sixth City for SEO and PPC work and have nothing but great things to say. Extremely professional and friendly team from the initial inquiry through onboarding and into the actual work itself. Data-driven and results oriented.” – Rob Osgood, DAVCO Technology, LLC, on Google

Ready to See What PPC Marketing Can Do for You?

We’re ready to help. Get in touch with our team today, and we will set up an initial call to talk about what you are looking for. Then, we can schedule your complimentary strategy session where we go over what opportunities we find. Finally, you’ll receive your free proposal!

We look forward to helping you with our PPC, web design, CRO, or SEO strategies for your HVAC team!

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