Increase Your Sales with Customized IT and Tech SEO Strategies

Steve DiMatteoAuthor: Steve DiMatteo
Updated on 04/09/2024

We see it all the time – IT and tech companies using SEO tactics that are outdated or have negative impacts on their rankings within search engines. This includes everything from duplicate page content to black-hat link building to even syndicated blogs.

SEO for tech companies is always changing and you deserve a digital marketing agency that stays ahead of the curve.

Introducing Sixth City Marketing, a full-service SEO agency with experience helping IT and tech companies like yours. Read our guide below that will answer your most pertinent questions on organic search, or contact our team using the button below to have our experts do the work for you.

Contact Our Team
“I’ve worked with Sixth City Marketing on several projects over the past several years and have always found them to be a terrific resource. Not only have they helped my clients realize an exceptional website, but their SEO programs have helped them to be placed high in the rankings of the search engines, both organically and paid. I’d very much recommend Sixth City Marketing when you are ready to take the next step in your web-based marketing program.” – Kim Kershner, Stellar Tech

Guide to SEO for Tech and IT Companies

Below, you will find common questions we see online correlated to your industry, plus a few others that we thought might be helpful as your navigate your strategy.

Table of Contents


Let’s Start with the Basics: What Is SEO?

Search engine optimization (SEO) involves the practice of increasing organic leads, traffic, and rankings on search engines such as Google or Bing. All these factors make your website more visible to the public eye, which is the overall goal when implementing an SEO strategy. This allows you to engage with potential customers, whether it be the average consumer or higher-ups at major companies, who can ultimately become consistent clients.

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How SEO Results Are Shown

We often see many businesses tracking the wrong things when it comes to SEO campaigns. In order to get the best results, your strategy should be formulated based on data collected from:

  • Traffic and new user increases
  • Conversions (web leads/phone calls)
  • Lead source data from conversions
  • Keyword position changes
  • Newly acquired links
  • Other data specific to your unique campaign

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How to Grade Your Current SEO Efforts

Are you wondering about the current quality of your SEO strategy? Answer the questions below to give your site a quick assessment of where it currently stands:

  • Where does your website rank compared to your competitors?
  • When was the last time you uploaded new content to your site?
  • Does your homepage include your main keywords and services?
  • Do you have content targeting your service area locations?
  • How many mentions or links do you have on the web?
  • How many seconds does it take for your website to load?
  • What size are the images on your website?
  • Do all of your web pages have unique titles and descriptions?
  • Do your pages actively and successfully link to other pages on your site?
  • Is your contact page easily accessible? Do you have forms on your pages?

These are just some of the things we look at during your strategy sessions to analyze your current presence and efforts online. Be sure to use the form above to claim your free IT company SEO evaluation today.

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Why Content Marketing Is Important for Tech Companies

Yes, content marketing is a great technique to utilize for your tech company’s SEO strategy. It helps you to better establish your brand and gives you the opportunity to answer niche questions about your products, services, and other industry topics.

It also helps to illustrate to users how you’re an expert in the industry. An example to look at is HubSpot’s blog, which offers a wide variety of topics to learn from and includes some of the latest marketing news. This site can be beneficial to look at when determining how to organize your own blog to improve user experience.

It would also be advantageous to write different pages for each industry that you work with. On these pages, you can target long-tail keywords such as “dedicated IT services for hospitals” or “outsourced IT for colleges.” These pages and keyword focuses will differentiate your services and show potential customers what you have to offer.

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How to Improve Product Pages

Many tech companies sell products or services online. So whether people can buy directly from your website or they need to reach out to you, it’s highly important to create dedicated pages for each of your products. On your product pages, you’ll want to include information such as:

  • Thorough product descriptions
  • Device compatibility
  • System requirements
  • Warranty and return policies
  • Security information
  • Software updates
  • Newest versions
  • Other key features

A great example to look at is Screaming Frog’s SEO Spider tool. This product page gives thorough information about their tool and how people who use this product benefit from it.

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What to Keep in Mind When Selling Tech Products Online

Businesses that sell products online often run into the issue of keeping 404 pages at a minimum. These pages come about because ecommerce websites tend to have many product pages, and once something is out-of-stock, or no longer sold, the product is deleted. When a page is deleted without being properly redirected to a new page, it results in a 404 error on your server.

404 pages can hurt your SEO efforts because search engines will interpret many 404 pages as having out-of-date content. With this being less favorable for search engines, your rankings can become lower. 404 pages also hurt the user experience on your website, which can lead to less traffic and a higher bounce rate.

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Getting more backlinks will help increase your rankings and bring more traffic to your website. This is because when other trustworthy and authoritative sites link to you, it gives a signal to search engine algorithms that your site is also deemed as trustworthy and credible. There are a couple of ways to find backlink opportunities for your website, such as:

  • Research unlinked mentions – Unlinked mentions occur when someone mentions your business but doesn’t link to your page. To research unlinked mentions, in Google’s search bar you will want to search your website’s link in quotes – “www.yoursite.com” – and you’ll see every time that you’ve been mentioned. Then you can go through the results and find times you weren’t linked. You can also use this method to search directly for your company name or product names to see when you haven’t been properly attributed with a link.
  • Join directory lists – Find industry-related directories or local directories to join. Whether these are local directories in the city that you are headquartered in or have offices in, or niche ones relevant to tech, you should be able to easily create profiles for your business.
  • Connect with to journalists – Look into websites such as Featured, Qwoted, or HARO. These websites are populated by journalists who are looking for more information on certain topics, including those relevant to the tech industry. If you offer expert knowledge, it can be included in an online article, with a link to your company website.

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How to Build Trust with Potential Customers to Improve Conversions

To build trust with potential customers and encourage them to purchase your products or services, we recommend displaying these attributes on your website:

  • Current and past awards
  • Important certifications you have
  • Other key aspects about your company

You can incorporate these on different banners on your web pages or show them off as a badge. This not only entices readers and helps build trust, but it breaks up copy on your web pages to keep users more interested.

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What Types of SEO Are There?

There are four main types of SEO known within the industry: on-page, off-page, technical, and local.

Off-page SEO
Conducting search engine optimization off-page encompasses everything we do to enhance your website off-site. So instead of being concerned with content, keywords, and other aspects of on-page SEO, off-page SEO includes things like link building, citation management, directory profile creation, and other aspects.

On-page SEO
This type of SEO deals with your own website, as well as the direct changes you can make to it to improve your search engine rankings. This can include work with metadata, content writing, headers, photos, videos, and internal links that can help drive more traffic to your site.

Technical SEO
When we go to improve the overall technical SEO of your website, we look at factors such as image size and format, site loading speed, redirects page structure, canonicals, and user experience.

Local SEO
Local SEO is focused on getting your rank higher in your preferred location through an adjusted strategy approach. It also includes putting more emphasis on local profiles you have, such as a Google Business Profile.

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Key SEO Stats for IT and Tech Companies

it tech seo stats

Search engine optimization provides a wealth of benefits for diverse fields, and the tech and IT sectors are no exceptions. Here are some relevant statistics to keep in mind when it comes to utilizing SEO for these industries:

  • The first result in Google searches receives approximately 27.6% of user clicks, meaning that by not using SEO tactics on your tech site you could be losing out on significant business (Backlinko)
  • The top three ranking factors for Google’s search results are quality content, page experience, and links, all elements that SEO can assist with (Search Engine Journal)
  • According to Google, as much as 78% of local searchers will buy from a business online or in person following a search, highlighting the importance of optimizing your site for local search (Google)
  • As Forbes notes, Google’s search engine claims over 90% of internet searches, and nearly 94% of mobile searches, meaning that foregoing SEO tactics that are favored by the company could negatively impact your tech or IT business (Forbes)
  • The age of your tech company’s site can actually be a great benefit, because almost 60% of the pages which that rank in the top 10 of Google’s results are at least three years old (Ahrefs)
  • More than 8.5 billion searches are conducted on Google’s search engine each day, meaning if you’re not investing in digital marketing for your tech company you are missing out on a lot of potential customers (Oberlo)
  • As HubSpot has reported, businesses that incorporate blogs and regularly update them receive 55% more traffic and have 434% more pages getting indexed by search engines, yet more proof of the viability of strong content and SEO tactics (HubSpot)
  • Sadly, 96.55% of content gets no traffic from Google at all, highlighting the extreme importance of optimizing your content with relevant keywords and SEO best practices to make it viable (Ahrefs)
  • Related to the above statistic, it was also found that 66% of websites analyzed for the study featured no backlinks, a critical component of SEO work for tech, IT, and other industries, meaning that working with a team to acquire more links for your company can really help you stand out (Ahrefs)
  • 2022 saw a drop in traffic for some industries including the technology field due to shifts in Google’s algorithm, so if your site is still recovering you may need a fresh set of eyes on it to determine your best path forward for visibility (Semrush)

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10 Ways IT and Tech Companies Benefit from SEO

You may be wondering what we can do to assist with your IT company’s SEO efforts. Here are a few tactics our team can implement while working with you throughout the span of your digital marketing campaign:

  1. Refreshing content – When was the last time you updated your website? What about service pages? Keeping content fresh and full of top-ranking keywords is one of the main, and most successful, SEO tactics a tech company can employ.
  2. Acquiring strong backlinks – In order to beat your competition, you need a strong and healthy website in the eyes of Google and other search engines. One way to get that is through link building. SEO strategists will utilize proven and creative ways to get high-quality links to your website.
  3. Site condensing – From 404s to PDFs, there is likely a range of content types on your site no longer in use that is weighing down your website’s health. Thorough site analysis will highlight these issues and allow us to create a plan of action to resolve them.
  4. Metadata optimization – Did you know you can control the page title and descriptions that show up for your pages on search engines? It’s possible with metadata. Write and add keyword-optimized metadata to all the pages on your site to give yourself a boost.
  5. Design changes – Getting people to find your website is one thing, but if they do not have easy ways to get in contact with you, you could lose out on potential sales. Our developers recommend implementing changes that are designed to convert.
  1. Goal tracking – It’s hard to see the success of any marketing campaign unless you have a way to track it. Due to this, it’s essential to set up Google Analytics and goal tracking for form submissions and phone calls as metrics of your IT company’s SEO success.
  2. Blog writing – Having a blog opens the doors to expanding on the current content of your website, such as writing helpful articles catered to those searching for your services and more. For example, topics like “how do I prevent my business from being hacked?” could lead someone to invest in your services after reading more information on the topic.
  3. Internal linking – Did you know that Google values the effort you put into strategically linking to other internal pages? Not only does linking help usability, but it also increases the strength of your site.
  4. Making website improvements – There are various opportunities to boost the health of your IT/tech website in terms of improving its SEO, from adding schema markup to increasing site speed and more.
  5. Making local improvements – If you happen to be a locally-focused business, your local web presence is of chief importance. Implementing off-page local SEO tactics such as Google Business Profile optimization and maintenance, citation creation, and more can help.

We also recommend additional services alongside our IT company SEO services, such as conversion optimization, email marketing, pay per click, paid social media, social media marketing, CRM consulting, HubSpot marketing, and website design.

Overall, we want to deliver the best results when it comes to our marketing services. Contact our team directly to learn more about the diverse array of offerings that we have for IT and tech companies.

Types of IT and Tech Companies We Help

We are able to assist a wide array of tech-related companies in their SEO efforts, including those who provide their customers:

  • Hosting
  • Managed services
  • Cloud services
  • Help desk services
  • Backup and disaster recovery
  • Network security
  • SaaS
  • Training
  • VoIP
  • Consulting
  • Development
  • Business intelligence
  • Data analytics
  • Much more

Get to Know Sixth City Marketing

We are a boutique digital marketing agency located in the Midwest, with offices in Cleveland, Columbus, Indianapolis, Pittsburgh, Nashville, and Chicago.

We excel in a variety of services all centered around helping B2C and B2B businesses thrive online.

Our in-house staff has 25+ years of collective experience with strategy, content writing, developing, designing, and more, meaning you are getting to work with a top-notch team of SEO professionals.

At the end of the day, our goal is, and will always be, to help you get the best results when it comes to your SEO campaign. For example, here are some of the results we’ve gotten from past campaigns:

  • 632% increase in organic traffic
  • 117% increase in form submissions
  • 90% increase in conversion rate
  • 402% increase in overall site traffic

Beyond Our Work for Tech Services

At Sixth City, we have the pleasure of providing our SEO services to a variety of industries. Those industries include but are not exclusive to the following:

Since the company’s inception in 2010, we have been able to assist in digital marketing initiatives for many companies and organizations. To learn more about the companies that have partnered with us, please visit our page on who we’ve worked with.

“I’ve worked with the team at Sixth City Marketing for about a year now, and they have been very helpful in improving my website’s visibility. The team is very knowledgeable and easy to work with. They are also easily accessible by phone or email, and respond quickly; the customer service is what separates them from the pack.” – David Kozak, Kozak Micro Adjusters

Get Started Today with IT Company SEO Services

Allow Our Team to Help You Build a Pipeline of Qualified Leads

If you’re looking to increase your ranking in search engines and improve your overall online presence, let the team at Sixth City Marketing give you the knowledge you need to achieve your goals.

Use the form above or feel free to head over to our contact page to reach out for additional information. We look forward to working with you!

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