When Customers Are Searching for IT Services on Google or ChatGPT, Are You Showing Up?

We see it all the time – IT and tech companies using SEO tactics that are outdated or have negative impacts on their rankings within search engines. This includes everything from duplicate page content to black-hat link building to even syndicated blogs.

SEO for tech companies is always changing, especially with the recent rise of AI, and you deserve an SEO strategy just for your tech company that’ll keep your business afloat.

Types of Technology Companies We Can Help

Since 2010, we’ve worked with a handful of relevant businesses at our marketing agency. We are ready to assist a wide array of tech-related companies in their SEO efforts, including those who provide their customers with

  • Training
  • VoIP
  • Consulting
  • Development
  • Business intelligence
  • Data analytics
  • Much more
Let Us Do the Work for You
“I’ve worked with Sixth City Marketing on several projects over the past several years and have always found them to be a terrific resource. Not only have they helped my clients realize an exceptional website, but their SEO programs have helped them to be placed high in the rankings of the search engines, both organically and paid. I’d very much recommend Sixth City Marketing when you are ready to take the next step in your web-based marketing program.” – Kim Kershner, Stellar Tech

Ways We Help IT and Tech Companies Benefit from SEO

You may be wondering what we can do to assist with your IT company’s SEO efforts. Here are a few tactics our team regularly implements while working with you throughout the span of your organic marketing campaign:

  • Refreshing content – When was the last time you updated your website? What about service pages? Keeping content fresh and full of top-ranking keywords is one of the main, and most successful, SEO tactics a tech company can implement. We factor in what pages are underperforming and what keyword gaps are present to refresh your copy.
  • Analysis of both traditional and AI search – The way customers look for products and services online is changing daily. With the recent surge in AI’s popularity, we also consider what factors lead to your brand being included in AI answers.
  • Acquiring strong backlinks – In order to beat your competition, you need a strong and healthy website in the eyes of Google and other search engines. One way to get that is through link building. SEO strategists will utilize proven and creative ways to get high-quality links to your website.
  • Site condensing – From 404s to PDFs, there is likely a range of content types on your site no longer in use that is weighing down your website’s health. Thorough site analysis will highlight these issues and allow us to create a plan of action to resolve them.
  • Metadata optimization – Did you know you can control the page title and descriptions that show up for your pages on search engines? It’s possible with metadata. Write and add keyword-optimized metadata to all the pages on your site to give yourself a boost.
  • Design changes – Getting people to find your website is one thing, but if they do not have easy ways to get in contact with you, you could lose out on potential sales. Our developers recommend implementing changes that are designed to convert.
  • Goal tracking – It’s hard to see the success of any marketing campaign unless you have a way to track it. Due to this, it’s essential to set up Google Analytics and goal tracking for form submissions and phone calls as metrics of your IT company’s SEO success.
  • Blog writing – Having a blog opens the doors to expanding on the current content of your website, such as writing helpful articles catered to those searching for your services and more. For example, topics like “how do I prevent my business from being hacked?” could lead someone to invest in your services after reading more information on the topic.
  • Internal linking – Did you know that Google values the effort you put into strategically linking to other internal pages? Not only does linking help usability, but it also increases the strength of your site.
  • Making website improvements – There are various opportunities to boost the health of your IT/tech website in terms of improving its SEO, from adding schema markup to increasing site speed and more.
  • Making local improvements – If you happen to be a locally focused business, your local web presence is of chief importance. Implementing off-page local SEO tactics such as Google Business Profile optimization and maintenance, citation creation, and more can help.

Overall, we want to deliver the best results when it comes to our diverse marketing services. And if you just don’t want SEO, contact our team directly to learn more about our IT web design services or paid ad management for IT and tech companies.

   

We Want to Help Your Tech Company Be the G

  

Claim Your Strategy Session Now

Get to Know Sixth City Marketing

We are a nationally recognized digital marketing agency with offices in Cleveland, Columbus, Indianapolis, Pittsburgh, Nashville, and Chicago.

We excel in a variety of services, all centered around helping B2C and B2B businesses thrive online.

Our in-house staff has decades of collective experience with strategy, content writing, developing, designing, and more, meaning you are getting to work with a top-notch team of SEO professionals.

At the end of the day, our goal is, and will always be, to help you get the best results when it comes to your SEO campaign.

Since our company’s inception in 2010, we have been able to assist in digital marketing initiatives for many companies and organizations. To learn more about the companies that have partnered with us, please visit our page on who we’ve worked with.

“I’ve worked with the team at Sixth City Marketing for about a year now, and they have been very helpful in improving my website’s visibility. The team is very knowledgeable and easy to work with. They are also easily accessible by phone or email, and respond quickly; the customer service is what separates them from the pack.” – David Kozak, Kozak Micro Adjusters

Ready to Build a Pipeline of Qualified Leads?

If you’re looking to increase your ranking in search engines and improve your overall online presence, let the our team of tech, software, and IT marketing experts give you the knowledge you need to achieve your goals.

Use the form above or feel free to head over to our contact page to reach out for additional information. We look forward to working with you!

Our Partners & Awards