Landscaping Digital Marketing Strategies for 2023

5 Most Important Marketing Strategies for Landscapers in 2023 (And Pro Tips)

When you take the time to implement a customized marketing plan, you have increased ability to reach potential customers researching landscaping or lawn care services in a specific area. With that in mind, make sure you are incorporating these approaches in your campaign:

Google Business Profile Optimization

If you run a landscaping company, being found in your specific location is essential to attracting customers. In order to do this, your business requires local SEO tactics that will help make your business stand out from competitors.

To connect with local customers, it’s important to invest your time in making sure your Google Business Profile is optimized. In order to do this, make sure your business hours, address, main category, services, and phone number are listed accurately. Also, double-check the URL to your website to make sure it’s working properly, and add photos of your landscaping services to show the quality of work.

Pro-tip #1: If you live in an area where your services rotate out seasonally (ex: from landscaping to snow removal), change your main business category in your profile as you shift operations so Google can better match the users search intent to your business.

Pro-tip #2: You can utilize your GBP like a social media page by adding project updates, seasonal promotions, and more. Best of all, it’s free!

Pro-tip #3: Submit competitors that are using keywords in their business name to Google, it’s really easy to do and could help you rank higher on the local 3-pack.

Check Your Website’s Usability on Mobile

Did you know that over 60% of searches are done via users phone? And if you haven’t updated your website in the past decade, there is a good chance that it doesn’t properly display on mobile. To help ensure people who come to your site have a good experience, having mobile design that is compatible on all device types is vital. Use Google’s free mobile test to see for yourself how your site does.

Refresh Your Site’s Content

From your homepage, to service pages, and potential location pages, it’s likely been a while since you went in and refreshed your page copy. Google actually is aware of when you are updating your website, and values when businesses are keeping their site fresh for customers.

Incorporating phrases like “near me” are vital to you as a local business, especially since year-over-year searches for “landscaping near me” are up 65%!

Pro-tip #1: Your meta data is a great spot to sprinkle in some near me keywords, as they will show up in search results, but otherwise won’t disrupt the rest of your page copy.

Pro-tip #2: If you have videos of your work, be sure to embed them on relevant pages to help showcase your work.

Build Brand Loyalty and Trust

When potential customers read different client testimonials listed on your site from previous or current projects, it adds valued trust. And as you know as a consumer, trustworthiness is one of the most important factors that influences people to convert.

Use your website, email, and social media to ask customers for feedback about their experience with you and ways they think your company can grow and learn from. This can increase customer loyalty when asking for feedback and finding ways to always improve.

Utilize Local Service Ads

As a B2C company, you are able to qualify for Google’s LSA program. Local service ads allow you to show your business above organic results by paying per click, which can help attract people to your landing pages, and in turn get more leads. LSAs work with your Google Business Profile to populate information such as reviews, services, years in business, and more.

Pro-tip: If you run ads during normal business hours, a lot of your potential client base is likely at work themselves, and not take the time to research landscapers. Try running campaigns outside of business hours and see if you can improve your PPC leads.

Frequent Questions About Digital Marketing for Landscaping Companies

When we talk to prospective clients who are new to internet marketing, we often are asked a lot of questions to help educate them on our services. Here are a few that may help you during this process:

I have bad reviews, does that impact my marketing?

Short answer: yes. However, this can be changed. First, you will want to make sure you properly respond to all reviews, good and bad, as this shows users you are addressing feedback. And if you are able to mend the situation, you can kindly ask the customer to change their review. Second, you can still improve your rating even with some bad reviews. Keep a link to your GBP in your email signature, add a QR code to your business card, or strategize on some other creative ways that can help influence customers to leave honest reviews.

How much does it cost to run ads?

This will depend on what keywords you bid on, you can use this free keyword tool to get an estimate on how much each click would cost for the terms you want to show up for. Here is a quick preview for some “lawn maintenance” terms in the US:

What are some keywords I should target?

Depending on your speciality, and what you can deliver, here are some common services we see landscapers providing and writing content about:

Our Key Digital Marketing Channels for Landscapers

Our full-service marketing agency is dedicated to helping your landscaping business reach new heights online. Our team has the ability to create unique strategies to meet your company’s goals, increase overall success, and measure improvements.

If you’re looking to reach your target market online, let us help you. To ensure success, we use essential digital marketing services to make your company not only meet but exceed its marketing goals:

• Search Engine Optimization – With SEO for landscaping companies, our typical process consists of keyword research, content writing, link building, site optimization, and monthly data analysis.
• Website Design and Development – The website projects we execute are designed to achieve your goals and reach your target audience, with the sites being easily updatable by your staff members.
• Design for Conversion – In order to help you gain more customers, we use conversion rate optimization tactics that involve user experience analysis across different devices, testing page speed, and making strategic design changes to help customers convert.
• Pay-Per-Click Marketing – Our team plans and carries out efficient paid advertising campaigns on Google and Bing to help you reach your ideal customer using specific keyword targeting, unique ads, and custom landing pages.
• Paid Social Media – On top of advertising to potential customers on search engines, we can also run ads on channels such as Facebook, Instagram, LinkedIn, and more to help get your business in the eyes of people searching for your services.
• Social Media Marketing – We will help you create and develop a relationship with your target audience using various social platforms such as Facebook, Twitter, LinkedIn, and YouTube.

We also offer consulting services that include content and technical analysis of your website that allow us to put together strategy recommendations for your team to implement.