We Want to Help Manufacturers Increase Their Rankings AND Revenue
Are you looking for the most effective way to get more relevant leads from your website? Whether your company is currently utilizing digital marketing or is just getting started, we can help. We have seen many organizations across all types of industries benefit tremendously from successful digital marketing campaigns. Sixth City Marketing has extensive experience helping manufacturers increase business by improving online inquiries through their websites.
Our goal with this page is to assist you. Below, we offer tips, strategies, and services to help you either start a campaign, course-correct, or build upon what you are currently doing in your manufacturing company’s marketing initiatives. We do this via:
What Makes Our Marketing Agency Different?
- Our manufacturing digital marketing campaigns are 100% unique and tailored to your goals and target audience.
- All of our work is done in-house, including the writing; nothing about us is outsourced. No gimmicks, no guesswork, just real people who do real work.
- Customer satisfaction and service is one of our top priorities. Which is why you’ll have a dedicated account manager and strategist at your disposal.
- Showing you your ROI is a major priority, and we use lead source tracking to attribute leads from our efforts to the real businesses that become your customers.
“John and the team at Sixth City Marketing has delivered on everything they promised. From the time we started working with them until now, our leads have tripled. We’ve worked with them in many areas including PPC, SEO, website design and social media marketing. I would HIGHLY recommend John and the team at Sixth City Marketing.” – Lisa Calovini, Shini USA
Our Approach to Digital Marketing for Manufacturing Companies
The reason digital marketing has grown significantly over the last decade is because everything is measurable, and the effectiveness of a campaign can be easily determined based on a host of measurable data. As an experienced manufacturing marketing agency, we live and die by this data.
As proof of this, many of our current manufacturing clients have been with us since we started the business in 2010. They’ve stayed with us because we’ve been able to regularly produce results for their companies. These results can be seen through increases in:
- Online form submissions and phone calls to a site year over year (YOY), measured via Google Analytics
- Sales attributed to SEO or PPC via HubSpot
- Overall traffic YOY (via Google Analytics)
- Search engine traffic YOY (Google Analytics)
- Increases in targeted keyword positions (in an SEO campaign)
Case Studies of Our Marketing Strategies for Manufacturers
A B2B Internet Marketing Approach for Manufacturers
Most of the clients we work with target other businesses with their digital marketing efforts. Knowing that you have a B2B-type of digital marketing approach, you’ll want to configure a few things ahead of starting or evaluating your overall marketing initiatives. The typical evidence of success in a B2B marketing strategy is found in producing leads or phone calls from your website. So, presenting those elements and making them stand out visually is critical to capitalizing on the traffic you’re getting to your site from paid and organic channels.
No Strategy? No Sales? It’s Time to Fix That.
Tips for Choosing a Manufacturing Marketing Agency
Choosing a marketing agency can be extremely difficult. Since online marketing isn’t currently formally taught at a college level, digital professionals have to learn through experiences at organizations or agencies. Seeking a reliable agency that is well-versed in marketing for manufacturing can be taxing, so we recommend you keep these aspects in mind:
- References
Talk to current customers and ask them about their experiences with a manufacturing marketing agency. - How They Show Results
Ask about the type of metrics and reporting they provide you with on a monthly basis. A lot of agencies produce robust monthly reports with pages of data that can be overwhelming and confusing. Your time is valuable and your digital partner should be able to provide you with an overview that helps you understand what’s going on consistently and succinctly. - Location
A lot of things become transparent in face-to-face meetings. If you can find a solid local vendor offering SEO for manufacturers, this tends to streamline the working relationship and curb the learning curve. If they aren’t local, a face-to-face video chat can do wonders as opposed to a conference call. - Services Offered
Does the agency specialize in online marketing, and do they offer other online marketing services? It can be critical to make sure that your social, PPC, and SEO campaigns are all in sync and utilize the same high-level strategies. - Adaptiveness
Research some recent trends or updates to see if the company is knowledgeable about what’s going on in the industry. You will want to make sure they are on top of their game and can keep up with changes that can affect your website. - Flexibility
Ensure they are flexible with the type of services you sign up for, and that you don’t get roped into paying for things you’re not interested in. On the flip side, some agencies also offer only one type of service, so be sure you don’t settle for anything less than what you’re seeking.
The Types of Manufacturers We Help
We’ve strategized and worked with so many different manufacturing niches, from air filter suppliers to tray sysyems, metal nameplates and tags, turnkey manufacturing sourcing partners, and more. Some other unique types of industrial manufacturing companies we’ve helped include:
- Heavy machinery
- Metal parts
- Electronics
- Chemicals
- Food/beverage
- Plastics
- Textiles/apparel
- CNC machining
- Automotive
- Printing/packaging
- Oil/gas
- Software
- Aerospace/aviation
- Defense
- Tool and die
- Medical devices
Examples of Our Success with Marketing Manufacturing Companies
Through the proven marketing strategies provided by our manufacturing marketing agency, many of our manufacturing clients have seen direct results and significant boosts to their business.
Some of these results include the following:
Valco Valley Tool & Die
- 114% increase in visits per month YOY (2,910 vs. 1,362)
- 543% increase in online inquiries per month (135 vs. 21)
- 6% site conversion rate vs. 1.54% previously
How Did We Do It?
Customized SEO
We researched how their main products were being identified across the web, who was looking for them, and what exactly these products were being used for. We discovered that their customers used a variety of terms to search for their main product line (snap buttons).
Once determining exactly how to best serve the needs of Valco customers, we optimized accordingly, driving more visits to their site than ever before.
Keyword Optimization and Conversion Design
We modified key pages within the existing design to create greater calls to action to encourage users to contact Valco. We also supplemented key pages with both photos and videos to reinforce the company’s branding and manufacturing capabilities.
You can take a look at some of these changes and improvements at Valco’s website.
Shini USA, a Division of Budzar Industries
- Monthly visits increased by 28% (1,464 vs. 1,142)
- Monthly traffic from search engines increased by 632% (564 vs. 77)
- Monthly online leads increased by 129% (39 vs. 17)
How Did We Do It?
Search Engine Optimization and Keyword Optimization
We determined how customers searched for the company’s products through keyword research, and took measures to make sure Shini USA was highly accessible. We then used keyword optimization, both on-site and behind the scenes within code that is recognized by search engines, to boost Shini USA’s SEO equity.
We also optimized existing content and wrote new pages to target specific keywords, increasing Shini USA’s web presence and competitiveness in the industry.
Conversion and Website Design
Once visitors came to the site, we wanted to make sure the site was as conversion-friendly as possible, so we redesigned the internal pages to have strong calls to action and a more visually pleasing look.
We also implemented a Google Ads management campaign (PPC), overhauling their existing campaign with the goal of reducing the cost per lead and increasing their total number of inquiries.
You can take a look at some of these changes and improvements at Shini USA’s website.
Talk to Our Manufacturing Digital Marketing Company Today
Are you interested in having Sixth City Marketing assist you with your company’s manufacturing marketing needs, or do you have a question for us?
Contact us today and we can start finding ways to boost your company’s online presence across the country. We look forward to hearing from you!
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