Manufacturing Digital Marketing Agency

Why Do Manufacturing Companies Need Digital Marketing?

While we do our best to prove the importance of a digital strategy on this page, here are some statistics that may help reiterate our argument:

Quick-win Improvement Opportunities for Manufacturing Websites

These are some common things we have observed when starting work with manufacturing companies:

1. Homepage and “about us” page content: It can be very difficult to brainstorm and write content for your website. There are only so many things your team can do in a day to improve sales and leads, and this aspect tends to be lower on the list of priorities. If you have to pick and choose what pages of your website to add content to and optimize, it would be the homepage and the “about us” page. Make sure to internally link to deeper pages from these pages and also include the critical elements of your sales pitch. It’s critical to present why you are different and what your strengths are to prospective customers. Do you have quick turnaround times on in-stock parts? Do you provide custom prototyping and development? Be sure to highlight the things that set you apart as a manufacturer.
2. Inner page content: We frequently find that there is very little content on key pages of manufacturing companies’ websites. This especially includes product category, service, and individual product pages. Adding keyword-rich and user-friendly content can help improve traffic and leads on these essential webpages. Make sure to add strong “calls to action” to the website along with complementary graphics to these pages. In some cases it may merit using stock photography. A positive user experience is critical.
3. SEO keyword opportunities: If you have started an SEO campaign, you likely have a list of top keywords that you have targeted. We often recommend diversifying this list of keywords to focus on very specific topics, such as the granular details of your company’s services. Key opportunities center on writing content for industries that you specialize in, items your products are used in, or materials that your product is used in or associated with.
4. Website development and technical structure: The typical quick-win opportunities for increasing your online presence revolve around technical changes to your website.These can be identified in a brief initial evaluation and analysis of your website. Here are a few things we typically uncover in a review:
   • Limitations or opportunities with your website content management system
   • Any kind of 404 errors or “not found” pages that Google is reporting (via the Google Search Console)
   • Non-secure website (non-HTTPS)
   • Missing calls to action and web forms
5. Design: It’s safe to assume that you currently have visitors coming to your website, and a percentage of them are reaching out to you. Modifying the design of the entire website or key pages can lead to an increase in leads from the traffic you already have. Modifying can range from a complete website overhaul (not our typical recommendation) to adding small graphics with a call to action on key pages (more of our typical recommendation). Google Analytics is key to identifying opportunities for improving leads from the traffic you already have coming to your website. Since we are evaluated on how many more leads we bring to your website, our team will proactively make recommendations on how this can be improved.
6. Behind-the-scenes code: Do you have all of the proper JavaScript on your website that configures with all the major digital marketing platforms? With Google Analytics, Google Ads, Facebook Pixel, Google Search Console, Bing Webmaster Tools and more, you could be missing out on key data from not having these codes implemented on your site.
7. Data/measurement In order to achieve your digital goals, it’s critical to know how you are doing right now. If you don’t have both Google Analytics and goal conversion tracking set up right now, you’ll want to do that right away. Here are a few other aspects to consider:
   • If you are running any paid campaigns, are they correctly synced up and filtered correctly in Google Analytics? If not, you could be evaluating inaccurate data.
   • Are you tracking leads such as form submissions, phone calls, and more? If not, you may not be able to track the metrics of your current campaign.

A B2B Internet Marketing Approach for Manufacturers

Most of the clients we work with target other businesses with their digital marketing efforts. Knowing that you have a B2B-type of marketing approach, you’ll want to configure a few things ahead of starting or evaluating your overall marketing initiatives. The typical evidence of success in a B2B digital marketing campaign is producing leads or phone calls from your website, so presenting those elements and making them stand out visually is critical to capitalizing on the traffic you are getting to your site.

The Types of Manufacturers We Help

We’ve strategized and worked with so many different manufacturing niches, from air filter suppliers to custom tank manufacturers to industrial chillers, laser marking manufacturers, and more. Some other unique types of manufacturing companies we’ve helped include:

The Sixth City Marketing Difference

• Our manufacturing digital marketing campaigns are 100% unique and tailored to your goals and target audience
• All of our work is done in-house, including the writing; nothing about us is outsourced
• We are a full-service digital agency that can offer a variety of essential digital marketing services
• Customer satisfaction and service is one of our top priorities
• Showing you your ROI is a major priority

Shini USA, a Division of Budzar Industries

• Monthly visits increased 28% (1,464 vs. 1,142)
• Monthly traffic from search engines increased 632% (564 vs. 77)
• Monthly online leads increased 129% (39 vs. 17)

How Did We Do It?

Search Engine Optimization and Keyword Optimization

We determined how customers searched for the company’s products through keyword research, and took measures to make sure Shini USA was highly accessible. We then used keyword optimization, both on-site and behind the scenes within code that is recognized by search engines, to boost Shini USA’s SEO equity.

We also optimized existing content and wrote new pages to target specific keywords, increasing Shini USA’s web presence and competitiveness in the industry.

Conversion and Website Design

Once visitors came to the site, we wanted to make sure the site was as conversion-friendly as possible, so we redesigned the internal pages to have strong calls to action and a more visually pleasing look.

We also implemented a Google Ads management campaign (PPC), overhauling their existing campaign with the goal of reducing the cost per lead and increasing their total number of inquiries.

You can take a look at some of these changes and improvements at Shini USA’s website.

How We Can Help Your Company – Contact Us!

Invest in Our Manufacturing Digital Marketing Company Today

Are you interested in having Sixth City Marketing assist you with your company’s manufacturing marketing needs, or do you have a question for us?

Contact us today and we can start finding ways to boost your company’s online presence across the country. We look forward to hearing from you!