Impress Future Clients with a Stunning New Website Design

John SammonAuthor:John Sammon
Updated on 06/18/2024

Are you struggling to gain more clients online? Does your law firm’s website lack depth, functionality, and more?

If you answered yes to either of those questions, you are the perfect candidate for our website design services for lawyers and attorneys.

Hi, We’re Sixth City Marketing

We’re here to help you with all your website design and development needs! As WordPress and Shopify experts with years of experience, we can build you a beautiful new site that not only looks great, but performs well too.

Past Examples Work

“Sixth City does an excellent job listening and they do what they say they will do. They follow up promptly and professionally and are very responsive to our needs. I highly recommend this company!” – Bill Madl, Ashtonne Packaging

FAQs About Web Design for Attorneys and Lawyers

We hope these questions can answer some of the top things on your mind as you explore your options for redesigning or building your site.

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What is Web Design for Law Firms? (And What to Expect)

For those in the legal field, we understand that your website acts differently than most. Oftentimes, unless a client knows someone personally, they are searching with no one in mind, meaning that your website will likely be their first impression of your capabilities, reviews, and overall brand. And when you account that 35% of smaller-sized law firms have not updated their website in the last three years, being on top of keeping your site fresh and accessible could put you over the edge of your competitors. (Source: Atastic)

Development and web design for lawyers involves crafting the interface of your site that users interact with and building it to be accessible on all devices, all while incorporating SEO-friendly elements to make sure people can find it online.

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What is the Ideal Site Structure for Legal Sites?

Given you likely serve a local area and can help a variety of cases, an example of a good site menu would be:

  • Homepage
  • About
    • Our team
    • History
    • FAQs
    • Testimonials
  • Legal Services
    • Real estate
    • Commercial litigation
    • Employment
    • Estate planning
  • Our Offices
    • Orlando
    • Kissimmee
    • Lakeland
    • Tampa
  • Blog
  • Contact

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What Are the Benefits of Having a New Website?

There are many reasons a business would invest in a website redesign, here are some we see most often the want for:

  1. More Conversions – Older website templates often lack proper design for conversion. Newer designs prioritize contact forms, phone numbers, and other calls to action.
  2. Device-Friendliness – Your potential clients could be searching for your services from anywhere, whether from their phone while in the car, their tablet from their couch, or their desktop computer in the office.
  3. Better Speed – Studies have shown that users are more likely to be turned away from businesses if their website loads slowly or incompletely.
  4. Clean Design – Instead of focusing on flashy and distracting features, most desire a strong focus on a clean look that allows users to find the information they are searching for.
  5. Enhanced Usability – Outdated content management systems are either hard to use or require coding, upgrading to a platform like WordPress can make it easy for you and your team to make updates when needed.

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How Long Does a Website Redesign Typically Take?

While this can vary based on a variety of factors, you can typically expect a redesign to take somewhere between 12-16 weeks. However, if your web project doesn’t involve starting from scratch, that timeline can look a bit shorter. Here is what is typically involved:

  1. Initial discoveries – Our projects starts by us meeting and discussing what the current challenges are with your current site. We then understand what your goals are and ask you send us examples of site you like, things you don’t like, and anything else to take into consideration.
  2. Designing – We have two stages that make up the process when it comes to crafting your custom design:
    • Stage 1: Wire-framing – The wire-framing phase can be described as building the layout of key pages on your site. It is a high-level look at the structure and layout of different page templates we build. We’ll typically outline the homepage, common inner page, and a blog page, if necessary.
    • Stage 2: Mockups – Once the wireframes are approved, we’ll move into mocking the design up via Photoshop where the wire-frames come to life with colors, graphics, and more.
  3. Site map planning – This is where our team will plan the structure of your new website. We’ll create a hierarchy of pages that make the most sense to improve user experience and get people to the area of the site that they are most interested in. At this time we also pull in principles of SEO and send over any redirect recommendations.
  4. Development – This phase we take your design and integrate it into WordPress. Our team will work to make the site match the mock-ups and also populate the site with the content or graphics pulled from your current site, or provided by you if it be from scratch.
  5. Testing and review – We’ll present the site to you and walk through the key areas of the site. Your team will then have a chance to review the site and give us any feedback or edits.
  6. Site launch – Our team takes the necessary steps to migrate the files from the development sites to the live environment. We make sure to run through our website launch checklist which incorporates reviewing key elements to finalize the switch and also preserve any SEO equity that your previous iteration of your website had.

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Why Should I Invest in Redesigning My Site?

We know first-hand how much of a difference a redesigned site makes, but to showcase that, we’ve compiled some statistics. You should invest in web design for law firms as:

  • 96% of people who are seeking legal advice use a search engine
  • Only 53% of law firm websites have content that is organized and structured for the user
  • 74% of consumers visit a law firm’s site to take action
  • Only 35% of law firm sites have been updated in the last three years

Not to mention, redesigning your site can help you:

  • See an 1,528% increase in traffic like Bruening Glass Works
  • Have an 314% improvement in monthly leads like TYKMA Electrox
  • Increase your conversion rates by over 3% like Valco Valley Tool & Die

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Additional Questions and Answers About Our Web Design Services

Are all of the websites you design custom? Or do you use template?

No templates here! Templates tend to cost more to maintain and update them in the long run. We create custom web design for law firms, focusing on user experience and growing traffic from search engines. We begin with a blank slate and work with you to get a clear idea of how you want your new site to look and go from there.

Will I have a dedicated point of contact throughout the whole process?

Yes! We make sure that you have updates throughout this entire process by working with a designated account manager. As our web team starts creating the website, your account manager will be reaching out frequently to get feedback and approval. To introduce you and put a name to the face, we’ll schedule a kickoff call beforehand and give you an outline on what to expect.

Will I be able to make changes to the design?

Yes, we will have several meetings with you that are centered around getting your approval on the design and any feedback you have.

Can you write new content for my site too?

Sure! If you would like to include content writing in your project, we can certainly discuss what that would entail as far as pricing goes. We could also provide ongoing SEO work to enhance your law firm’s marketing presence.

What happens after you finish building the site?

After we receive all final approvals and the go-ahead to launch your site, we then will set a date to push your new site live, make post-launch adjustments such as implementing tracking codes you need, and send over new login information so you can access your new site.

Why do you choose to build site in WordPress?

If you decide to work with us to redesign your website, your new site will be built out in WordPress, which is a popular content management system (CMS.) Whether you are familiar with WordPress or not, we will ensure you learn the ins and outs of the interface and more after we launch your site by offering training to help your get acquainted.

Some of the reasons we choose WordPress over other platforms in our development for law firms is because it is:

  • Easy to use
  • Has good speed
  • Customizable in design
  • Has great plugins
  • Highly secure
  • Easy to update

Boost Your Online Presence Further with Digital Marketing

While having a nice, new website can certainly help your business thrive, there are various other digital marketing services that are beneficial, such as:

  • SEO (Search Engine Optimization)
    Optimizing the content of your website, acquiring more backlinks, and engaging in various additional tactics can help you gain a better position on search engines and Google Maps when users search for your services in your local area.
  • PPC (Pay Per Click)
    Target your ideal customer down to their search queries, location, age, income, and more with the help of paid advertising on search engines and social media sites.
  • Email marketing
    We can write, design, edit, send and schedule out emails with the intention of reaching potential customers. During the duration of our campaign, we will also track which emails are driving success, all while examining open rates, click-through rates, and more.
  • Social media
    Discover a social media strategy that fits best for your business and determine which social media platforms will help your business grow. We’ll consider platforms such as LinkedIn, YouTube, Facebook, Instagram, and others.
  • CRM management
    We also are happy to help you explore and utilize your customer relations management system, whether it’s HubSpot, Pipedrive, or any others

Who Is Sixth City Marketing?

As you do your research on different agencies that offer website design for attorneys and lawyers like yourself, you may start to wonder what makes these companies unique. Here are a few things about us that we believe make us stand out:

We Are Experienced Pros

Our team has over 25 years of collective experience providing website design and development, search engine optimization, paid marketing, and much more.

We’ve Designed a Variety of Sites

From our years in business, we have had the pleasure of building websites for a wide range of industries which has allowed us to broaden our knowledge in our field.

We Have an In-House Team

You can trust that you are receiving high-quality services as our entire design team is in-house, which allows us to provide you with great work and communication.

We Are Focused on Results

Our end goal of redesigning your site is to help your business get more leads online. We do this by incorporating SEO and design for conversion into your new website.

We Are Transparent Communicators

No matter it is that we are discussing pricing, design, or anything else, you can trust that we are always open and honest with you and your team.

We Have Several Locations

While our main offices is up in the always-sunny Cleveland, OH, we also hold spaces in Columbus, Chicago, Indianapolis, Nashville, and Pittsburgh.

We Love Building Valued Relationships

Building strong customer relationships is one of the most important parts of what we do, and even with web design projects, this is no different. After your new site is done, we’d love to continue working with you.

“Sixth City Marketing revamped our website with usable tools to track our sales and identify where our sales were originating from! What a huge piece of information – to know what advertising is actually generating sales! Sixth City Marketing gave us PRICELESS consultation as to where to best spend our money! I cannot say enough how thankful we are as a small business for Sixth City’s input and work on our marketing plan!” – Scott Kinley, Kinley Studios

Let’s Start a Conversation

If you would like to talk to our team about customized web design for law firms, start by using the form on this page. We look forward to speaking with you.

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