Roofing SEO Agency Driven by ROI

Our SEO Services Help Roofers Dominate Local Search Results for More Qualified Leads.

As a roofing contractor, you have one of the hardest jobs when it comes to standing out from your competition. Not only are you trying to outrank other local roofers, but you’re also battling against national lead sellers buying up ad space and out-of-state storm chasers who seemingly popup in the map pack overnight.

Not to mention, factors such as where your office is located, how many reviews you have, and more can continue to be your biggest setback if you’re not paying attention. You need to be on top of your game in order to generate the sales and revenue that your roofing company needs to stay afloat.

This is why you need to invest in customized roofer SEO strategies to keep skin in the game.

Challenges We See Roofing Companies Face in Their SEO Efforts

• Competitors who are “storm chasers” and oversaturate local markets after storms hit
• Competiting against GBP profiles using fake addresses and keyword-stuffed business names like “[City] Roof Repair Experts”
• Only getting leads for $300 gutter repairs instead of $10k+ roof replacements
• Increasing CPCs on Google Ads, with clicks being as high as $62
• Getting the same lead sold to you and competitors from Angi, HomeAdvisor, etc. eating your budget
• Not knowing if your customer is still using Google, or instead Bing, ChatGPT, or something else

What Our Roofing SEO Services Focus On

• Commercial vs. residential keyword research
  Our SEO campaign will track high-intent terms related to your unique offering, whether that’s custom metal roofing or residential repairs. From “how much does a roof cost” to “Residential roofing contractor in [city],” we’ll tackle your keyword optimization from all angles to target high-intent buyers.
• Google Business Profile management
  This includes keeping your profile fresh with new photos, videos, posts, and custom services. We also can help recommend ways for you to get more reviews consistently.
• Google Maps spam fighting
  Alongside managing your profile, we can aggressively monitor your service areas and report the competitors who use fake addresses or keyword-stuffed names to game the system and jump ahead of you in the local 3-pack.
• Strategic seasonal planning
  If you’ve done it before, you know SEO takes time. And if you’re in an area where winter hits hard, we strategically plan our strategies 3 months out so your busy season is already in motion even while the ice is still thawing.
• Localized content optimization
  We make great effort to update your existing pages but also continuously craft new content, such as service area pages, location pages, and your homepage, that will help your reach. This also includes creating “storm-ready” content for when hail or wind creates damages in your zip code.
• AI-friendly strategies
  Our methodology behind helping you get cited by AI is all done within our SEO strategies. The backbone to increasing your visibility on ChatGPT, Google AI Overviews, Claude, and others is by improving your authority on the search engines and sources they pull information from.
• Industry-relevant link building
  Quality over quantity is what makes a winning backlink strategy. We work hard to help you get listed in popular directories and also with authoritative publishers in your niche. We will utilize your expertise to help reporters use your knowledge as a reputable source.
• Technical website enhancements
  Great rankings and content mean nothing if potential customers can’t contact you easily. This also goes for AI crawlers scanning your site. Our technical SEO fixes address form placement, page speed, and more.

Advantages of Outsourcing to a Reputable SEO Company Like Ours

Our agency is unlike any other, and our in-house team has over 15 years of experience supplying SEO for a variety of industries that are both direct-to-consumer and business-to-business. Because of that, we know the importance of crafting uniquely customized strategies from scratch for every client we work with.

Lead Source Tracking

When we say we go beyond vanity metrics, we mean it. We know that your investment in our services is only as good as the real outcomes you gain. This is why we use various platforms to track your phone calls, form submissions, and roof-inspection uploads so you know exactly where customers are finding you.

Zero Long-Term Contracts

Unlike other agencies, we don’t make you sign any long-term contracts, which can be beneficial for businesses like roofing companies that have slow seasons. You are in control of when you want us to work on your SEO so you can retain more budget to stay afloat. We recommend that you start SEO campaigns at a minimum of 3 months before your busy season so the ball can get rolling when people start their search.

100% In-House Creation and Execution

We pride ourselves on being a team of real, human-led strategists who work hand-in-hand with you from the start. We promise that your account won’t be handed off an outsourced team or handled by anyone else other than the real people you see on our site.

Strategies Proven to Move the Needle

We’ve been working in the industry for a while, and we’ve maneuvered the various changes Google and AI have thrown our way. The way we will approach your SEO strategy will be built with tactics we know work for roofers such as keyword optimization, spam fighting, design for conversion, and more.

You Get to Focus On Other Areas of Business

When working with us, you’re able to have more time on your hands to dedicate to growing your roofing business and to helping customers. You can trust that our team has SEO covered. The best part is that the work we do for you during your campaign, whether it’s for a year or a more extended period, will help give your website a more stable foundation in the eyes of Google well into the future.

Why Do Smart Roofers Choose Our SEO Agency?

Since opening in 2010, we have grown to a team of nearly 20 marketing pros who love what they do and enjoy working together to help businesses thrive.

Due to our transparency, quality work, and more, we have clients who have stayed with us for over nine years! Our experience is not only with roofers, which allows us to provide fresh perspectives and unique approaches to helping our clients succeed, no matter the industry.

While we pride ourselves on being an SEO agency, we also provide other digital marketing services such as roofing PPC campaigns, web design, social media, email marketing, and more.

And even though we are headquartered in Cleveland and have other offices in Columbus, Indianapolis, Chicago, Nashville, and Pittsburgh, we would be happy to help your business no matter where you are. We regularly make trips and can also arrange meetings for calls and video conferences.

Other Types of Contractors We’ve Worked With

Something unique about us is that we have worked with a variety of companies, which has helped us gain more knowledge and expertise as we’ve battled through different issues. As for general contractors similar to roofing, some additional home service areas we work with include, but are not limited to:

• Electricians
• HVAC
• Plumbers
• Painters
• Landscapers
• Septic management
• Construction

Our Roofing SEO Company is Ready to Get to Work!

Interested in seeing just how we can help with SEO for roofing companies like yours? Get in touch with our team today to claim your free strategy session.