Let Us Be Your Go-To B2B SEO Agency

John SammonAuthor:John Sammon
Updated on 03/10/2023

The approach to B2b or business to business SEO marketing is different in many ways to B2C or business to consumer marketing. With B2B marketing, you are trying to reach decision makers at business organizations and often it’s a specific group of people that you are trying to get in front of at that organization.

Throughout the years your business’s online presence has gotten more important than ever before. Much of our daily lives are consumed with using search engines to find results. We search for different people, places, activities, and all types of things daily on the internet. So why not ensure your website can be found by investing in SEO?

What is SEO for B2B Companies?

Unlike various other niches, your business to business company requires a unique search engine optimization (SEO) strategy that will drive qualified potential clients to your site, and help them convert into sales. From implementing SEO tactics to your website, you can see improvements in keyword positions, backlinks, and most of all: leads.

Ask John About B2B SEO

B2B SEO Checklist for Success

Before starting any campaign, it’s important to have a game plan. Consider everything you’ve done for your marketing efforts over the years, and see which of the following you haven’t done:

  1. Research for keywords and a full competitor analysis
  2. Review of your local or national presence on search
  3. Optimized, unique content writing for all pages of your site
  4. Various types of schema implementation
  5. User experience enhancements for desktop, mobile, and tablet
  6. Strategic link acquirement through a variety of approaches
  7. Technical improvements to metadata, site structure, speed, and images

Why SEO Services for B2B Companies Are Important

To better increase your business’s website appearance on Google, implementing SEO is crucial. The benefits of SEO include:

  • Increased keyword results – When potential customers do a search for your services, SEO can ensure your website shows up prominently on search engines for the key terms you want to rank for to help you get more customers.
  • Increased high-quality website traffic – Users visiting your site increases the number of potential leads for your business. This helps the chances of leads turning into customers interested in what you have to offer.
  • Trustworthiness – Tactics such as link building can not only build equity but trust and credibility for your site not only in the eyes of search engine algorithms, but also potentially users who find you on other sites.
  • User-friendly website – You need to ensure visitors have a good experience on your site in terms of usability. This allows for a quick page load time, easy navigation, and accessibility to people on all devices.
“The Sixth City Team is truly knowledgeable about how SEO works and love what they do. They are natural teachers, excited to share what they know. The recommendations and information we got from them were super helpful in improving our site’s rankings and a few other things.” – Miranda Berner, Berner Air Curtains

What’s Included in B2B SEO Services?

  • Tailored Keyword Research
    Through our dedicated research into the terms most relevant to your business and offerings, we can determine which keywords will bring the most organic traffic to your site and analyze how to create our strategy.
  • In-Depth Competitor Analysis
    Taking a deep look into your competitors’ keyword positions, their content, backlinks, and more will allow us to better understand what improvements can be made on your site to level up.
  • Customized Content Writing
    One of the biggest areas we focus on while doing B2B SEO is content, as this is often an area many businesses have neglected over the years for numerous reasons. Our in-house writing staff can give your content the punching up it needs.
  • Strategic Link Building
    We can build high-authority backlinks to your website, helping search engines better understand your website and trust it. From directories, to industry publications, and much more, there are a variety of creative opportunities available.
  • Social Media Management
    We include social media into our SEO strategies as many social media sites can act as alternative search engines for specific industries. We can write, schedule, and manage your online profiles.
  • Technical Site Adjustments
    Sometimes, what is holding back a company from ranking well is the backend of their website. With forgotten 301 redirects, slow page speed, missing metadata, and more, there are numerous technical aspects we explore.
  • User Experience Enhancements
    Once users find your website through search engines, it is also important to ensure that the page they land on offers a good user experience, so you do not miss a potential sale. We can apply our design for conversion tactics to your pages to enhance overall page experience and conversions.
  • Ongoing Data Monitoring
    Throughout the duration of your campaign, we will monitor your data in Google Analytics and keep a close eye on the goals in your account for accurate data monitoring. We will also send you a monthly report detailing important data.

B2B Companies We Have Helped Through SEO

TYKMA logo
shini usa logo

Why Choose Us?

  • We’re strictly focused on one thing: results
  • Our experts have 25+ collective years of experience
  • Our reliable B2B SEO team is all in-house
  • We provide lead source reporting so you can track ROI

You can read more on our successes with all three of these businesses on our case studies page.

B2B Industries We Can Help

Other Services We Offer for B2Bs

If you’re interested in more than search engine optimization, we have got you covered! We also work with a variety of other digital marketing services. We can also provide your business with:

  • Pay Per ClickThrough paid online marketing, we can get your business to be seen by the right audience. We conduct this by running ads targeting your ideal audience through search engines like Google or Bing. This will get create exposure for your company and overall help with increasing leads.
  • Website Design and Development – Our team can help redesign a custom website for your business using WordPress or Shopify. We incorporate strong calls to action to help convert users and increase leads.
  • Email Marketing – By keeping your customers up to date on all products and features will increase engagement. We can write, design, and send out emails to existing and potential customers to boost marketing efforts for your business.
  • Social Media – We can write, edit, and post updates for your preferred social media outlets. We help increase your social followings and online presence through social media outlets such as Facebook, Instagram, Twitter, or YouTube.
  • Consulting and Auditing – Along with offering digital marketing services, our team can also discuss any issues taking place and make strategic suggestions on ways to make improvements.
  • CRM Marketing– CRM marketing, also known as customer relationship management, is a process of administrating interactions with customers through platforms like HubSpot. We can help implement features such as web forms, live chatbots, and more on your website.

Frequently Asked Questions About B2B SEO

How Will SEO Get me More Clients?

Our SEO work can help bring more prospective clients to your website and entice them to fill out a form or call you. We help leads get into your pipeline for you and your team to convert into sales.

How Do You Show Results?

Our team provides customized monthly reports for your business to review the data and improvements of your business’ performance. Our reports include a monthly overview of the work completed during that specific month, leads acquired and from which source they were found (direct, organic, paid, or referral). We also include information about the overall traffic change to your site and changes in keyword positioning that have produced the best results. Lastly, using our system, we’re able to give you an update on sales and ROI from SEO.

Do Any Marketing Services Clash?

Using more than one digital marketing service such as SEO, PPC, and email marketing can actually be very beneficial for your business. We actually look at SEO and PPC (or pay per click marketing) as complimentary channels. Using both of these channels can help target a certain audience, and location, and increases the possibility to be found through different search engines by new users.

Our clients use email marketing in many ways. The most common ways are sending out a monthly email newsletter to both current and prospective clients. For other clients, we actually build out drip campaigns to where we strategize, write, design, create and send a strategic series of emails to prospective clients to help inform and educate. The goal is to nurture the client in the sales pipeline with the goal of continuious engagement (it’s especially helpful for companies that have a longer sales cycle).

Headquartered in Cleveland, with Nationwide Service

While our main offices are in Cleveland, Columbus, Indianapolis, Houston, Chicago, and Pittsburgh, we can assist B2B companies all over the U.S. with the help of virtual meetings and our ability to travel to your location.

“We have been working with the Sixth City team for about 6 years now and they have really helped us build our online presence. We work monthly hand in hand to come up with new campaigns and strategies. They are always thinking of new ways to generate leads and they are there for anything we need. They are also in the process of building our new website and I am so excited about the launch. It looks great! I love working with Sixth City and look forward to it for many more years to come!” – Sarah Wentz, Valco Valley Tool/Die

Talk to Our B2B SEO Company Today

Are you ready to see how our SEO for B2B companies can help you get the results you desire? Utilize the form on this page or our chat feature below to get started. We look forward to speaking with you!

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