B2B SEO That Boosts Your Revenue

Let Us Be Your Go-To B2B SEO Agency

Author:John Sammon
Updated on 03/10/2023

The approach to B2b or business to business SEO marketing is different in many ways to B2C or business to consumer marketing. With B2B marketing, you are trying to reach decision makers at business organizations and often it’s a specific group of people that you are trying to get in front of at that organization.

Throughout the years your business’s online presence has gotten more important than ever before. Much of our daily lives are consumed with using search engines to find results. We search for different people, places, activities, and all types of things daily on the internet. So why not ensure your website can be found by investing in SEO?

What is SEO for B2B Companies?

Unlike various other niches, your business to business company requires a unique search engine optimization (SEO) strategy that will drive qualified potential clients to your site, and help them convert into sales. From implementing SEO tactics to your website, you can see improvements in keyword positions, backlinks, and most of all: leads.

What’s Included in B2B SEO Services?

• Tailored Keyword Research
  Through our dedicated research into the terms most relevant to your business and offerings, we can determine which keywords will bring the most organic traffic to your site and analyze how to create our strategy.
• In-Depth Competitor Analysis
  Taking a deep look into your competitors’ keyword positions, their content, backlinks, and more will allow us to better understand what improvements can be made on your site to level up.
• Customized Content Writing
  One of the biggest areas we focus on while doing B2B SEO is content, as this is often an area many businesses have neglected over the years for numerous reasons. Our in-house writing staff can give your content the punching up it needs.
• Strategic Link Building
  We can build high-authority backlinks to your website, helping search engines better understand your website and trust it. From directories, to industry publications, and much more, there are a variety of creative opportunities available.
• Social Media Management
  We include social media into our SEO strategies as many social media sites can act as alternative search engines for specific industries. We can write, schedule, and manage your online profiles.
• Technical Site Adjustments
  Sometimes, what is holding back a company from ranking well is the backend of their website. With forgotten 301 redirects, slow page speed, missing metadata, and more, there are numerous technical aspects we explore.
• User Experience Enhancements
  Once users find your website through search engines, it is also important to ensure that the page they land on offers a good user experience, so you do not miss a potential sale. We can apply our design for conversion tactics to your pages to enhance overall page experience and conversions.
• Ongoing Data Monitoring
  Throughout the duration of your campaign, we will monitor your data in Google Analytics and keep a close eye on the goals in your account for accurate data monitoring. We will also send you a monthly report detailing important data.

Why Choose Us?

You can read more on our successes with all three of these businesses on our case studies page.

B2B Industries We Can Help

Other Services We Offer for B2Bs

If you’re interested in more than search engine optimization, we have got you covered! We also work with a variety of other digital marketing services. We can also provide your business with:

• Pay Per Click – Through paid online marketing, we can get your business to be seen by the right audience. We conduct this by running ads targeting your ideal audience through search engines like Google or Bing. This will get create exposure for your company and overall help with increasing leads.
• Website Design and Development – Our team can help redesign a custom website for your business using WordPress or Shopify. We incorporate strong calls to action to help convert users and increase leads.
• Email Marketing – By keeping your customers up to date on all products and features will increase engagement. We can write, design, and send out emails to existing and potential customers to boost marketing efforts for your business.
• Social Media – We can write, edit, and post updates for your preferred social media outlets. We help increase your social followings and online presence through social media outlets such as Facebook, Instagram, Twitter, or YouTube.
• Consulting and Auditing – Along with offering digital marketing services, our team can also discuss any issues taking place and make strategic suggestions on ways to make improvements.
• CRM Marketing– CRM marketing, also known as customer relationship management, is a process of administrating interactions with customers through platforms like HubSpot. We can help implement features such as web forms, live chatbots, and more on your website.

Frequently Asked Questions About B2B SEO

How Will SEO Get me More Clients?

Our SEO work can help bring more prospective clients to your website and entice them to fill out a form or call you. We help leads get into your pipeline for you and your team to convert into sales.

How Do You Show Results?

Our team provides customized monthly reports for your business to review the data and improvements of your business’ performance. Our reports include a monthly overview of the work completed during that specific month, leads acquired and from which source they were found (direct, organic, paid, or referral). We also include information about the overall traffic change to your site and changes in keyword positioning that have produced the best results. Lastly, using our system, we’re able to give you an update on sales and ROI from SEO.

Do Any Marketing Services Clash?

Using more than one digital marketing service such as SEO, PPC, and email marketing can actually be very beneficial for your business. We actually look at SEO and PPC (or pay per click marketing) as complimentary channels. Using both of these channels can help target a certain audience, and location, and increases the possibility to be found through different search engines by new users.

Our clients use email marketing in many ways. The most common ways are sending out a monthly email newsletter to both current and prospective clients. For other clients, we actually build out drip campaigns to where we strategize, write, design, create and send a strategic series of emails to prospective clients to help inform and educate. The goal is to nurture the client in the sales pipeline with the goal of continuious engagement (it’s especially helpful for companies that have a longer sales cycle).

Talk to Our B2B SEO Company Today

Are you ready to see how our SEO for B2B companies can help you get the results you desire? Utilize the form on this page or our chat feature below to get started. We look forward to speaking with you!