Our PPC Management Agency Turns Ad Clicks Into Real Ecommerce Sales
Online shopping is more popular than ever, and that is likely not going to change anytime soon, especially now with AI-enhancements changing the game.
And in order to compete with big-box stores selling products like yours online, you need to make sure you are doing your due diligence with your PPC campaign to get results. We know this is no easy feat, which is likely why you’ve come to this page.
Below, we’ve shared our approach to advertising online stores, which includes our best ecommerce marketing strategies to help you generate more sales from your online store.
But before we dive in, you may be still questioning whether you want to invest in ecommerce PPC services. So let’s go over some benefits:
- Increased visibility – PPC ads appear at the top of search engine results (above the SEO results) making your brand more visible to customers. Not only that, but search engine optimization can take time to show results whereas paid ad results can be shown immediately with the right strategy.
- Targeted advertising – Paid advertising channels provide a variety of tools for narrowed targeting. Specifically, Google Ads allows options to set targeted demographics covering aspects from location, behaviors, interests, age, gender, household income, and more.
- Cost-effective – While paid advertising can be expensive, you have the ability to control budgets effectively to stay within your designated marketing budget. Budgets can be set and changed on a daily basis which also allows you to see results in real-time.
- Measurable results – Analytics and reports are crucial for ecommerce business in order to make informed decisions on what is working and what isn’t. PPC platforms provide real-time and comprehensive data to show a variety of metrics that show the effectiveness of your ecommerce campaigns.
Featured Case Study
How We Increased Revenue by 322% for Movement Connection
Movement Connection is an online dancewear retailer selling various dance and praisewear items. Through our ecommerce PPC services, they gained:
- Roughly a 4x increase in revenue
- 305% increase in transactions
What You Get with Our Pay-Per-Click Marketing for Ecommerce Sites
When you choose to work with our ecommerce marketing firm, you will receive top-tier services like the following:
Merchant Center Management
Some of the ways we help ecommerce businesses utilize Google Merchant Center for campaign success include:
- Product feed management – GMC’s main feature allows for businesses to create and manage product feeds effortlessly. This process involves uploading product data including titles, prices, images, descriptions, and more directly to the platform. By linking your Google Ads account to GMC, this product feed serves as the foundation to showcase the products across various Google platforms.
- Product visibility – By utilizing Google Merchant Center, ecommerce business can choose their ads widely including Google Shopping, Display Network, and the Search Network. Not only do these ads show at the top of relevant search results, but it makes it easier for customers to purchase products directly from the results page.
- Remarketing opportunities – Remarketing campaigns can be a great strategy for targeting those who have showed previous interest in your products. After linking your GMC account to Google Ads, you have the ability to create dynamic remarketing ads to re-engage potential customers.
- Performance insights – Google Merchant Center provides comprehensive data to show metrics such as impressions, clicks, conversion rate, click-through data, and more. Not only does this allow you to identify top performing products, but you’re able to optimize bidding strategies to maximize your ROI.
In-Depth Keyword Strategy
Choosing keywords that are most relevant to your business and that your audience is most likely to find you for. We will put together a complete list of the terms you want to target by putting yourself in the shoes of your ideal customer. What are they going to be searching for? In addition, we make sure to exclude, or negate, any keywords that you do not want your ads showing for. Adding negative keywords helps to drive more relevant traffic and, ultimately sales.
Ensuring we are targeting the best terms to bring in conversions is one of the most important aspects of pay-per-click. Our ecommerce team will perform extensive research for your business and work with you to determine what terms we should target.
In-House Ad Writing
To help attract your ideal customer, we will write concise and persuasive ads that will make users searching for your products click through to your site. Not to mention, our team has years of writing experience as marketers.
Comprehensive Targeting
Determining your ideal customer is an important step in building your PPC campaign. What is your typical demographic? What are the interests of your intended user? We can help narrow down your audience as much as possible will help improve the overall quality of the campaign. Targeting can be refined by location, user interest and intent, age, income level, language, and more.
Advanced Competitor Research
One of the top ways we can help your campaigns be successful is by having a clear look at what others targeting the same terms as you are doing. We use a variety of tools that allow us to assess what we can do to make sure you stay ahead of the pack.
Design for Conversion
While getting users to click on your ads is key, in order to help them make actual purchases, we will need to ensure that your site has proper conversion optimization approaches in place that make it easy and accessible to buy your products.
Creating a simple, efficient shopping experience for online users can significantly increase the volume of your sales. To design a store that is as user-friendly as possible, make sure to include clear descriptions and messaging, high-quality images, and a seamless cart/checkout process.
Detailed Monthly Reporting
Getting you results is our #1 focus, and in order to make sure we are transparent about how your ecommerce PPC campaigns are going, we will send you a monthly report detailing everything you need to know, including purchases, your overall ad spend, and more.
Ongoing Account Monitoring
By adding irrelevant searches to a negative keyword list, making sure you are on track to meet your set budget, and more, there are a variety of tasks we complete every month to make sure your campaign is operating at its best. A successful PPC campaign requires diligence monitoring and maintenance.
Dedicated Customer Service
When you partner with our agency, you will work directly with an account manager who will be there for you at all times, along with the actual PPC strategist who will be working on your account.
We Do More Than Just PPC
As a full-service agency, we can easily help your ecommerce site with SEO services, email marketing, and custom web design on Shopify.
Ready to Drive Qualified Clicks That Convert Into Revenue?
Channels We Will Consider for Your Online Store
- Google Ads – With shopping campaigns, text ads, and display ads, there are various ways to bring more potential customers to your website to convert into purchases.
- Facebook Ads – This platform allows you to remarket to people who have visited your site or run ads to a completely new set of people based on their interests. Best yet, there are a variety of approaches for getting revenue through Facebook ads to consider for your business.
- Instagram Ads – Instagram operates through the same interface as Facebook and allows us to target users on the app based on a wide range of factors that can result in more purchases on your site.
- YouTube Ads – For this platform, we can use existing footage you have that showcases your products, or you could even get some customers to film testimonials to run as ads.
- Bing Ads – For businesses in the B2B space, we’ve seen great results on Microsoft sites as more and more people are looking to alternatives to Google.
We Can Help No Matter Your Niche
Over the years, our team has seen success in managing pay-per-click campaigns – both ecommerce and lead generation-based – for a wide variety of industries, including:
“I am BEYOND impressed with 6th City’s work. Their transparency and knowledge for their craft is very impressive. We saw results for our business soon after partnering with them.” – Sydnee Cooke, Painted Cowgirl Western Store
It’s Time You Stop Wasting Ad Spend and Start Getting Sales
If you want to boost your sales, reach your targeted audience, and have complete control over your marketing budget, consider an ecommerce PPC campaign or PPC consulting. We can give you the PPC help your ecommerce campaign needs.
Founded in 2010, we’ve been helping businesses of all kinds improve their presence online through our in-house digital marketing services. While we are headquartered in Cleveland, we also have offices in Nashville, Chicago, Indianapolis, Columbus, and Pittsburgh, and would be happy to help you improve your marketing no matter where you are located.
To learn more about how we can help ecommerce sites grow, reach out today by filling out our contact form.
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