Get New Patients and Customers From Having A Fresh Website

John SammonAuthor:John Sammon
Updated on 8/8/2023

No matter if you are a small private practice, a health insurance agency, or a large local group of hospitals, your presence online is pivotal to bringing in new clients or patients.

We’ve been in the web design and development industry since 2010 and have some great tips for you as you navigate through the process of redesigning your website. Keep on reading to figure out some things you should look out for and keep in mind.

Have a question on web design?
“We called on Sixth City as well as a number of other companies to make a proposal for a new look, and a better-run WordPress website for the Lake County Health District. They were low pressure, more problem solving, and they step up where we needed, but also let us do things that we needed to. In the end, our new look is a very functional, well-branded site, and they were professional, knowledgeable, and precise with their help in our website build. We went through all of our own content, and upped our game as well. So we are pretty pleased with the result.” – Lake County Health District

Tips for Medical Wed Design: Helpful Things You Should Know

Q: What is web design for healthcare?

A: Website design for healthcare providers and institutes includes taking a practical approach to redesigning your site for enhanced user-ability, navigation, and most importantly – search engine presence. In the medical world, your website will require different components that other niches won’t, such as a detailed blog that has resources customers will need as they face different issues in their life. Having a site that is compatible on all devices is also a large component for the healthcare industry, as 62% of searchers have used their mobile devices to conduct health-related searches according to Pew Research Center.

Q: Why should medical providers invest in a website redesign?

A: Here are some compelling statistics that may help you move forward with your redesign:

  • 44% of patients who research hospitals on a mobile device scheduled an appointment (Google)
  • 71% of patients will leave a website if there is not enough information provided or easily findable from the provider (Wordstream)
  • 67% of current or potential patients will prefer online booking over other methods (Zippia)

And if you are interested in learning more about how marketing can help the medical field, check out our post on dental marketing statistics.

Q: What is the best CMS for healthcare providers?

A: We have worked with various different content management systems over the years, and we would recommend WordPress or Shopify for anyone in the medical industry due to their customization capabilities, blog functionality, and ability to handle SEO enhancements via plugins and apps.

Q: Does website design also include content writing?

A: It can! If you are in need of content alongside a site design, you will need to ensure you choose a provider that offers both. And on top of that, you will want to ensure the team is reliable in terms of SEO, so that your content is not only well written for whoever is reading it, but for Google, Bing, Yahoo and well so your website can be found easier.

Q: Will a new website help us increase sales?

A: When done right, yes. Website design should not only be about aesthetics, but also increased conversion optimization tactics. In the past, when we have done website designs and applied our design for conversion elements, we have seen monthly leads increase over 300%.

Q: What happens after the project is done?

A: Typically, after we launch your new site we will make sure your site it is equipped with tracking codes from Google Analytics and other tools you use, as well as ensure redirects are implemented and all goals in GA are working correctly. After this, we will give you the new login information and help you learn the new platform.

Q: What are some of the steps involved in your website design services?

A: Some of the steps we take as we work with you on your new site include initial meetings for goals and design, creating a new structure set up, crafting the design using Photoshop, building the site in a development server, and several touch bases and approvals along the way.

What You Get with Custom Medical and Healthcare Web Design

Here are some of the services and benefits you get when you choose our agency:

Clean Design

At our agency, we don’t focus on including flashy objects that can distract customers and hurt your site’s load time. Instead, we incorporate a clean design in WordPress that shows your messaging clearly and helps enable users to become customers.

Conversion Optimization

The point of having a website online is to help you gain more business, and we always make this one of our top priorities by including design for conversion enhancements such as forms, contact buttons, phone numbers, and more.

Brand Aesthetics

Early in our design phase of your project, we will work with you extensively to gather proper details on the branding of your business so we can incorporate them into our mockups and build out.

Search Optimization

Included in our development of your new website is additional functionality that can help improve your search engine optimization, such as metadata features, optimized images, page headers, and more.

Mobile Design

We ensure that we design and develop a website that is usable on all devices and in all browsers to help you get more business no matter if the user is on a Windows desktop or an iPhone.

Enhanced Speed

Aside from being a ranking factor in search engines, having a website the loads fast is important to help users stay on your website. If your website is slow and doesn’t load all the images correctly, it can make you lose potential customers.

Accessibility Features

In our current day and age, having a website that is accessible to everyone no matter their level of ableness is important, especially for the medical industry. We ensure that proper ADA compliances are included so everyone can navigate and read your site with ease.

Optional: Content Writing

Alongside designing and developing your new website, you can additionally add on content writing services, where our team can revamp your current content or write some from scratch about your team of doctors, locations, and education blog posts.

“John Sammon at Sixth City Marketing is the ‘go-to guy’ for SEO and PPC! John’s always been available when I have had healthcare marketing questions and he provides good insight on areas I may not have considered. I don’t ever fill out these, but John Sammon is just that good!” – Michael Buser, Teleradiology Consultants, LLC

Types of Healthcare and Medical Practices We Can Help

  • Hospitals
  • Urgent centers
  • Private practices
  • Clinical labs
  • Healthcare providers
  • Lab services
  • Outpatient clinics
  • Pharmaceutical
  • Dentists
  • Much more

Why We Choose WordPress

As longtime WordPress advocates, we not only trust WordPress for our own website and other clients, but continue to choose it for new projects because of its long list of benefits. With its easy-to-learn interface, customer usability, and complete customization options, there is no other content management system that we would recommend for medical offices to utilize.

Why Sixth City Marketing?

Wondering what makes our team different from other agencies that offer website design for medical companies? Here are just a few things to know about us: 

  • We can help you no matter your locationOur offices are in Chicago, Cleveland, Nashville, Columbus, Indianapolis, and Pittsburgh, but we can help you no matter where are.
  • Our goal is to give you high-quality work – We are dedicated to building you a website that you will love for years to come.
  • We’re results-focused – We understand that you want to gain more business, so we make helping you get more leads our #1 goal.
  • Our industry range is unmatched – From the medical industry to manufacturing to a host of other fields, we have delivered essential services to many sectors.
  • We have 10+ years of experience – Sixth City Marketing was founded in 2010 and has been helping companies succeed ever since.
  • Our team is in-house – We take pride in having our design, writing, and strategy team all under our own roof.
  • We do more than just healthcare web design – After we hand over your new website, we’d love to continue working with you on SEO, PPC, and more.
“The team at Sixth City is second to none!! Starting with the owner John and all his teammates I’ve worked with I have nothing but glowing things to say! I felt that they cared about MY business growth as their #1 priority even if it wasn’t always best for their bottom line. They are passionate about and great at what they do. If you’re looking for a team to help with your business, don’t look any further. This is the team that will feel like an extension of your own business!” – Dr. Paul Mikhli, Beachwood Dental

Let’s Improve Your Brand with Medical Website Design

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