Web Design Services for Healthcare and Medical Companies

It’s Time You Have A Website That Works as Hard as Your Healthcare Providers

No matter if you are a small private practice, a health insurance agency, or a large local group of hospitals, your online presence is pivotal to bringing in new clients or patients. According to Google, online searches drive 3x more visitors to hospital sites compared to non-search. So when your site shows up, and they land on your homepage, do you feel like your design matches your offering?

As an experienced healthcare digital marketing agency, we’ve been in the web design and development industry since 2010 and have some great tips for you as you navigate through the process of redesigning your website.

Keep on reading to figure out some things you should look out for and keep in mind. Or, feel free to use the form on this page to contact our experts if you’re in the market to outsource your website design and development needs.

What You Get With Our Healthcare Web Design Services

We have built hundreds of websites since the inception of our company, which means we have plenty of experience in navigating the design quirks and technical challenges that come with building a website. From medical SEO tactics for lead generation to overall look and feel and more, we are here to build a website that helps you to accomplish goals. This starts with photoshop mockups and ends with wiring up Google Analytics or Search Console so that you can keep track of traffic and users moving forward.

Everything that we build on your website is completely custom, from backend to frontend and design to development. We have knowledge of many platforms and specialize in the bigger ones like WordPress and Shopify. Our team is also able to improve design for conversion on platforms like Drupal, BigCommerce, Wix, Squarespace, and beyond. And as a bonus, we are an SEO agency, so our SEO brains bake these concepts into your design for a search-engine-friendly website! Faster load times and optimizing for increased time on the site are two things we seek to achieve with every web design.

Overall, websites are a tool to help your company grow, and we are here to assist in the process of design and creation. Along with all of these things, you will also receive:

Clean Design

At our agency, we don’t focus on including flashy objects that can distract customers and hurt your site’s load time. Instead, we incorporate a clean design in WordPress that shows your messaging clearly and helps enable users to become customers. We start with creating website wireframes and making website sitemap recommendations. Our team then creates PNG mockups, which get two rounds of revisions. Then, our website development experts make architecture recommendations, offering specific guidance on your main navigation.

Conversion Optimization

The point of having a website online is to help you gain more business, and we always make this one of our top priorities by including design for conversion enhancements such as forms, contact buttons, phone numbers, and more.

Brand Aesthetics

Early in our design phase of your project, we will work with you extensively to gather proper details on the branding of your business so we can incorporate them into our mockups and build out.

Search Optimization

Included in our development of your new website is additional functionality that can help improve your search engine optimization, such as metadata features, optimized images, page headers, and more.

Mobile Design

We ensure that we design and develop a website that is usable on all devices and in all browsers to help you get more business no matter if the user is on a Windows desktop or an iPhone.

Enhanced Speed

Aside from being a ranking factor in search engines, having a website that loads fast is important to help users stay on your website. If your website is slow and doesn’t load all the images correctly, it can make you lose potential customers.

Accessibility Features

In our current day and age, having a website that is accessible to everyone no matter their level of ableness is important, especially for the medical industry. We ensure that proper ADA compliances are included so everyone can navigate and read your site with ease.

Smooth Transitions from Old to New

During the development phase, we start by setting up a development site on WordPress. We integrate three templates designed in Photoshop into WordPress, ensuring your feedback is integrated accordingly. After the design is approved by your team, we conduct content migration, create contact forms, add plugins for speed and better crawling, and then complete an overall design and site review.

Launch Checklist

In the launch phase, we update functional and design items as needed before making the transition to the new site. Following a pre-launch checklist, we review items like email configurations on your server, redirects, and more. And once the new site is launched, we can provide training to your team to help you update it whenever you please.

Optional: Content Writing

Alongside designing and developing your new website, you can additionally add on content writing services, where our team can revamp your current content or write some from scratch about your team of doctors, locations, and education blog posts.

More of Our Recent Design Work

FAQs You May Have About Website Redesigns

Q: How long does a web design project typically take?

A: The timeline for a website redesign can vary depending on the scope of the project, how large your current site is, and the complexity of the design. However, typically a redesign can take anywhere from 12-16 weeks. Whether you are starting from scratch or re-working your current site, we will be sure to collaborate in our discussion and create an ideal timeline together.

Q: Does website design also include content writing?

A: It can! If you are in need of content alongside a site design, you will need to ensure you choose a provider that offers both. And on top of that, you will want to ensure the team is reliable in terms of SEO, so that your content is not only well written for whoever is reading it, but for Google, Bing, Yahoo and well so your website can be found easier.

Q: Can you incorporate patient portals or online appointment scheduling into a web design for medical facilities?

A: Yes, absolutely. If integrating online appointments and patient portals is a priority for you, we will customize the design accordingly to your needs through the software of your choice. But also may need to make suggestions if there are compatibility issues. These features will not only enhance user experience but also streamline administrative processes for your facility.

Q: What about telemedicine features?

A: We can definitely incorporate telemedicine functionalities into your website design to facilitate virtual consultations and appointments. This can include CTAs that connect users to secure video conferencing you have in place and to telehealth visits.

Q: Can a new website help us increase sales?

A: When done right, yes. Website design should not only be about aesthetics but also increased conversion optimization tactics. In the past, when we have done website designs and applied our design for conversion elements, we have seen monthly leads increase over 300%.

Q: Will I have a dedicated point of contact throughout my web design?

A: Absolutely! It is important for us to ensure that there is a designated account manager for any project or campaign we take on. Your designated account manager will be the sole point of contact for feedback, approvals, design questions, and overall communication of goals throughout the entirety of your web project.

Q: What happens after the project is done?

A: Typically, after we launch your new site, we will make sure your site it is equipped with tracking codes from Google Analytics and other tools you use, as well as ensure redirects are implemented and all goals in GA are working correctly. After this, we will give you the new login information and help you learn the new platform.

Q: Are the websites you build secure for patient information?

A: When we launch a new website, we ensure there is an SSL certificate applied to your domain, which will provide users on your site with a safe browsing experience, especially if they are providing sensitive information.

Q: What are some of the steps involved in your website design services?

A: Some of the steps we take as we work with you on your new site include initial meetings for goals and design, creating a new structure set up, crafting the design using Photoshop, building the site in a development server, and several touch bases and approvals along the way.

Q: What are some typical reasons healthcare providers and doctors redesign their website?

A: During our free strategy consultations with clients, we frequently discover particular aspects of their current website that prompt a desire to move forward with a web design for medical facilities. Some common issues we see include:

1. Outdated design – Websites may have outdated designs that don’t reflect the professionalism and modernity of the medical practice
2. Poor navigation – Complex navigation structures can make it difficult for patients to find important information quickly, leading to high bounce rates
3. Slow loading speed – Slow-loading websites can deter visitors and negatively impact search engine ranking, affecting the overall website performance negatively
4. Inadequate security measures – When there are weak security measures in place, it can leave medical facility websites vulnerable to cyberattacks and compromising patient data
5. Absence of patient resources – Many websites lack useful resources for patients, such as appointment scheduling tools, patient portals, education materials, and more!
6. Ineffective call-to-actions – Healthcare provider websites may lack clear and compelling call-to-actions, which can reduce conversions and also hinder patient engagement
7. Unhappy with their CMS platform – We sometimes will encounter web projects solely centered around the fact that businesses are unhappy with the current platform their site is built it, whether it hinders their own usability or the users’.

Let’s Turn Your Medical Website’s Appearance Around

Get in touch with our team to learn more about how we can help your business improve its online brand. Contact us today.