Get More Patients with Online Marketing for Dental Practices

From teeth cleaning to root canals, dentists perform many operations in offices big and small. Everybody needs these services, but they have so many options, so what will work to get the attention that your office needs to be successful and grow?

Sixth City Marketing is your best bet for the dental marketing you need to acquire more patients. Digital marketing for dental practices through SEO, PPC, website design, and more helps promote your business and services while driving new clients to your site.

With our expertise, we can guide you through the steps you need to take for success, one click at a time. Read on to see all the ways we can help your practice thrive.

“I briefly worked for Sixth City Marketing a few years ago and had an incredibly positive experience. Not only does John, the founder and owner, care about his clients, but he goes above and beyond to make sure his employees are well-trained, knowledgeable, and happy, as well. When the employees are glad to work for their boss, excellent customer service is a direct result, and this is especially evident at Sixth City Marketing.” – Carolyn Devor, Sherwin-Williams

Customized Marketing for All Dental Services

  • Your dental practice is unique, so it needs marketing services that aren’t cookie cutter. From the culture of your workspace to the special services you provide, we can focus our skills to highlight key aspects, whether it’s teeth whitening, orthodontics, dental implants, or anything else.
  • Following our extensive research on target audiences, we can produce content that’s tailored to your business and the customers you’re trying to reach. This content will be used to make sure you’re getting authentic, qualified leads with genuine requests for services.

5 Digital Marketing Services You Didn’t Know You Needed for Your Dental Practice

The core of our agency is built on providing top-notch marketing approaches to help produce more leads for your business, or, in this case, to help grow your patient portfolio. Here are the six tactics we know can bring your dental office success:

  1. Search Engine Optimization (SEO) – As one of our main service offerings, SEO is a vital strategy that can help get your dental office noticed online. From optimization of your content to building backlinks to increasing site usability and more, the tactics we implement through SEO can have long-lasting effects.
  2. Pay Per Click (PPC) – Our in-house pay-per-click advertising specialists work to gain exposure for your practice through targeted ads tailored to your audience. With expertise in Google Ads, Bing Ads, Facebook Ads, and more, our staff is able to focus on topics necessary for your business’s specialties and priorities.
  3. Website Design and Development – Is your website not delivering the leads you need? We can help. Our team can custom design the perfect website for your business in WordPress, Drupal, or whichever content creation platform of your choosing. In this process, we use proven marketing strategies to ensure qualified leads and maximum web interaction per visit.
  4. Social Media – From Facebook to Twitter to Instagram to LinkedIn and more, our team can write, edit, and post updates for your desired media outlets. Aiming for a strong online presence, our team strives to represent your dental practice’s personality and story as customers experience it in person.
  5. Email Marketing – With this tactic, we can let your current customer base know about any specials you have going on, dates you will be closed, special hours, and more. We can also use it to nurture potential clients to be become patients. There are endless possibilities!

Up-to-Date Reports

As a part of your team, we provide key metrics of success, reporting monthly results in ways that you can quickly and simply understand.

In the beginning of each month, we will send you a short monthly report providing a summary of the work we have conducted for the month, how traffic has contrasted from the previous month on your website, the extent of outreach on social media, and any PPC performance updates and recommendations.

And after time has passed in your campaign, due to unique technology we can apply to your website, we are able to send you a breakdown of where all of your leads came from (SEO, PPC, direct, referral, etc.), which can help you cross-analyze which leads turned into customers, giving you ROI data to see our campaign’s success.

Placing a large emphasis on measurement, we ensure that the marketing methods we use online are efficient, productive, and result producing.

Local Marketing for Dentists: What You Need to Know

Dental practices by nature are local, meaning that if your office is located in Chicago, it doesn’t make a lot of sense to try and get customers from Indianapolis. And with that means that your marketing should take on a more local approach, which includes various tactics different from regular, national-based strategies.

That being said, to help you get the results you desire, your business requires a customized local digital marketing approach that includes methods such as:

  • Creating and optimizing unique landing pages on your site that target your desired region
  • Running paid ads through various platforms just in the areas you want for the various services you wish to promote
  • Using social media and other platforms to connect with other local businesses to build relationships and obtain backlinks
  • Utilizing Google Maps to help your listing gain rank by eliminating competition who are breaking guidelines
  • And many more!

Simple Steps to Improve Your Dentist Marketing Efforts Through Digital Marketing

Through years of extensive research and experience, we’ve accrued a lot of worthwhile tactics and tips for businesses. Here are a few methods we found that can help improve efforts in marketing for dentists:

Through years of extensive research and experience, we’ve accrued a lot of worthwhile tactics and tips for businesses. Here are a few methods we found that can help improve efforts in marketing for dentists:

  • Claim and optimize your Google Business Profiles for your office locations
  • Create relevant and representative content for your website that can help your customers find information they need easily
  • Utilize Google Analytics on your site to track improvements and the best performing pages
  • Target your Google Ads and Facebook Ads campaigns to the most appropriate audience using location and age filters
  • Use social media to visually represent community participation in your area
  • Ensure your site is secure with an SSL certificate
  • Add forms and calls to action to all of your top service pages
  • Create profiles on relevant service sites such as BBB, Yelp, local chamber of commerce pages, and more
  • Use your existing customer base to send out important emails, encourage testimonials and reviews, and more
“Great people who do great work! This team made it very easy to understand the nuance of SEO and its crucial role within our digital strategy. I highly recommend Sixth City if you’re looking for a results-driven and detail-oriented marketing team. There’s no fluff in their method and the data doesn’t lie. You will get a crystal clear sense of your return on investment.” – Patrick Sammon, NEWHOUSE

Our Experience Doing Marketing for Dental Offices

Over the years, we have gained experience in working with a wide variety of businesses, including those in the dental field, making us one of the best choices for your dental practice’s marketing needs!

Our work with various dental services has provided a strong backbone in understanding the dental world, and our work with numerous healthcare companies and medical schools has given us valuable insights as well.

Who We Have Helped

murray hill dental logo
stellar dental
beachwood dental

Dentistry Marketing FAQs

Researching for a reputable digital marketing firm to potentially partner with can be stressful, and we understand that you likely aren’t familiar with every aspect of our services. To help, here are some answers to commonly asked questions we receive.

Why should I invest in digital marketing?

In the current business world, having a good presence on the internet is more important than ever to having a successful company. And according to LSA Insights, more than 71% of people conduct online searches before scheduling appointments at dental offices.

Can you write content for my site?

With numerous experienced writers on staff, we can craft new content for your site and enhance the current pages you have to improve impressions and traffic. In addition, we frequently write relevant blog posts around your services, the benefits of dental practices, updates on local participation in events, and more.

Do I need good online reviews for marketing to work?

We have found that the more positive reviews you have, the better. They not only can show visitors you are a reliable dental practice with happy customers, but they also show search engines that your business has high authority which can lead to you getting higher rankings in search engine results pages (SERPs).

What is the difference between SEO and PPC?

While SEO and PPC are both aspects of digital marketing, and have a lot in common in terms of their purpose, their main difference comes out of execution. Pay-per-click marketing is enacted through specific platforms and requires you to pay for every click your ad gets. With SEO, meanwhile, you do not pay any additional fees for the traffic and leads you acquire from those tactics.

How will I know my ads will reach potential customers?

One of the best parts about pay per click is that is it highly customizable, especially when it comes to targeting. From where someone lives to their income and more, you can get very specific. Not to mention, you can set everything up to only pay for ads for certain terms to ensure maximum results. And our writers can ensure ad and landing page content will draw in users to convert.

Want to Know More About How Digital Marketing for Dentists Works?

We want to help your dental practice to rank higher locally, and even nationally. Be sure to reach out to us with any questions and inquiries. We look forward to working with you!

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