Web Design Services for Senior Living & Retirement Facilities

We Design and Develop Websites for Senior Living Communities So They Can Fill More Beds

Is your outdated website costing your empty rooms to add up? A well-designed senior living community website will help communicate the value of your services, increase the number of inquiries you receive, and enhance the functionality of the site for visitors.

A great design does not just include an eye-catching look and feel; there is so much more that goes into a website’s design and development that will ultimately help your business thrive by attracting more overall inquiries from prospective residents.

With hundreds of websites built since our business’s inception, we’re here to provide you with the essential dos and don’ts of senior living website design. Implementing senior living marketing strategies into your web design strategy will not only help you drive more interest to your retirement community but also ultimately make it thrive.

Websites We’ve Recently Designed and Built

“Sixth City Marketing provides National Church Residences with a full range of services including website design/administration/management, digital marketing, search engine optimization, analytics/metrics/reporting, and much more. Their excellent customer service, speedy turnaround times, and expert advice makes them a valued extension of our in-house team!” – National Church Residences on Google

You Can Trust That We Do Senior Living Web Design the Right Way By:

Focusing on Increasing Leads – Our main goal is to help you get more inquiries that lead to more residents in your community. And with expertise in conversion rate optimization, we can help your business achieve greater conversion rates, leading to more revenue.
Enhancing Online Presence – We incorporate search engine optimization tactics into our website design recommendations that will help your website rank better among your competition, especially from a local perspective.
Creating Total Device Friendliness – All of the websites we develop are compatible across every device type and on all browsers, as we know just how important it is to have your site seamless in mobile, tablet, and desktop formats.
Improving Overall Site Speed – New websites have the luxury of being built on the latest technology, giving them features that can improve site load time. Along with improving the technical SEO of your pages, other tactics you can implement include creating forms, adding schema and additional plugins, setting up Google Analytics 4 (if you haven’t already), and more.

What You Gain: A Brand New WordPress Website

WordPress is not only our platform of choice when designing sites for our clients but also what we rely on for our own website! Some advantages of using WordPress include:

Customize your entire site – One of the best parts about WordPress is that you are able to completely customize the look and interface, which is rare compared to other platforms.
Manage your site menu – Seamlessly use the user-friendly menu system that allows you to create, customize, and organize your menu for your senior living site effortlessly and with ease. The interface also allows you to rearrange the items in your site menu, create multi-level options, and more without technical skills.
Upload photos and media – Easily upload, manage, and display photos and videos directly within your website’s content. You can upload media directly from your computer or import it from various external sources.
Add additional features – Add installing plugins to display metatags or manage redirects, integrate social media icons, add event calendars, and more with the extensive range of plugins from WordPress.

Does Your Community’s Website Reflect the Quality of Care You Provide Your Residents?
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Senior Living Case Study: National Church Residences

For several years, we worked closely with National Church Residences, a nonprofit with 340 retirement, assisted living, and memory care facilities within the United States and Puerto Rico. One of the locations we assisted was Water’s Edge of Lake Wales, located near Tampa, Florida.

Along with providing them with PPC and senior living-focused SEO services, we also performed technical design enhancements to their location pages by integrating our design-for-conversion techniques.

From all the work we did, we were able to get their facility to 100% capacity, which pushed their team to create a waitlist for future residents. Some key metrics of their campaigns included:

Conversions increased by 295%
Overall traffic increased by 138%
Traffic from SEO increased by 96%

Read the full story

What You Need to Know About Our Web Design and Development Process

How long does a website redesign typically take?

The timeline of a web design project will vary depending on a variety of factors. If you’re undergoing a full-site redesign, we would say that it can take somewhere between 12-16 weeks, barring complications and changes. However, if you are looking for a web design that does not start from scratch, that timeline looks a bit shorter.

What analytics tools will be included on the new site?

There are many free analytics tools that are included within website platforms. These tools are extremely important in assessing whether your new site is achieving your goals. Here at Sixth City, we implement Google Analytics on every site we work on, as we believe it is the most accurate and detailed.

Don’t know how to use Google Analytics? No worries – our team will set it up and make sure you have the knowledge you need to fully navigate the platform.

Will I have a dedicated point of contact throughout the process?

Yes! You will work with a designated account manager, who will oversee the day-to-day communications. As our web team starts creating the website, your account manager will be reaching out frequently to get feedback and approval. To help you put a name to a face, we will schedule a kickoff call before starting the project to introduce our team and outline who will be working on certain aspects of the project.

Will I have access to my site after the design is complete?

Absolutely. Our team will make sure to provide you with the login credentials needed so that you and anyone else on your team can access the site to make any changes. Depending on your agreement, our team will even help to make updates after the project is completed.

How much input will I have on the design decisions?

We have a team of experts with vast experience in the design and CRO field. However, this is your project too, so your input and approval will be crucial throughout the entire process. We are here to provide recommendations and get the job done smoothly and efficiently, and we are also available to make further adjustments to ensure that your new site is exactly what you’re looking for.

What happens if I want to make changes to the design during the project?

That is no problem! If you have feedback or requests for changes during the design, we encourage open communication to ensure your satisfaction with your website. Our team will work with you to implement any requested changes promptly, keeping the project on track while accommodating your preferences.

Will my website be optimized for search engines?

Yes! Optimizing your website for search engines is an essential part of our web design process. Here at Sixth City, we follow best practices for senior living SEO, including keyword research, metadata optimization, image optimization, and much more to improve your site’s visibility and rankings, and we keep this in mind while providing web design recommendations that are baked in SEO.

Will my website be mobile-responsive on multiple devices?

Absolutely. Making sure that your website design for senior living is user-friendly on various devices is a priority during our development process. We will develop your senior living website for viewing across various mobile devices, providing a consistent experience for all visitors.

I’m not sure what design we want yet. Can you provide more examples of different websites your company has designed in the past?

Yes. We’d be happy to send over links to websites we have built in the past and will include these during your free strategy session as well. If you’re looking for some more insights into our past projects, feel free to check out our website design portfolio.

What measures will your team take to ensure my website is secure?

Security is a top priority for our clients, as well as for our own website. We take several measures to ensure that your website is secure from different vulnerabilities. We ensure that every site we launch has an SSL certificate in place to protect it not only for you but also for your site’s visitors.

What happens if I encounter technical issues or need assistance after the website is launched?

Our team is here to help! You may reach out to us via email or phone, and we will promptly address any issues or concerns you may have. Additionally, your hosting provider will offer customer support to promptly answer any complications you encounter if the issue is something out of our control.

Can you take me through your website design process?

Certainly. When choosing to work with us, know that there are several stages to the design process to ensure that your goals are properly met prior to the big launch. With that in mind, the different steps include:

Initial meeting for goals and receiving inspiration for your design
Creating an ideal site page and navigation structure
Producing wireframes so you can see the overall layout of your new site
Mocking up the design in Photoshop and receiving your feedback as instructed
Building the site on a staging/development server, also known as a sandbox
Moving your current site content onto the staging site, also known as content migration
Reviewing and receiving final feedback to prep for the launch
Launching the new site on the CMS platform of your choosing

What other companies have you crafted designs for?

Along with doing web design for senior living, our team has done web design for an array of different industries, including

Other Ways We Can Help Your Senior Community Grow

At Sixth City Marketing, we have a diverse and dedicated team of marketing experts, allowing us to provide a wide variety of services to our clients in addition to web design and development.

The services we provide include:

Search Engine Optimization – The main goal of SEO is to reach prospective residents, meet your goals, and target your location. We conduct SEO through a variety of services, some including strategic content creation, external link building, SWOT analysis of competitors, and more.
Pay Per Click (PPC) – We are adept at managing PPC campaigns for senior homes through Google and Bing Ads. Our goal is to ensure your ads land in front of the target audience. We do this through ongoing campaign maintenance, search engine ad campaigns, competitor analysis reports, and custom landing page designs.
Paid Social Media Marketing – Through paid social media marketing, you can benefit from many impressions, expansive targeting, low cost per click, and unique ad types. The paid social media channels we can assist with include Facebook, LinkedIn, Instagram, X (Twitter), YouTube, and Pinterest.
Conversion Rate Optimization (CRO) – The strategies we use to approach CRO on your site include design for conversion, user experience optimization, and search engine optimization. We enact these through different tactics such as adding more calls to action, redesigning key page templates, optimizing page copy and headers, and improving overall user experience.
Social Media Marketing – A strong presence on different social media platforms is highly recommended! Our team will develop a robust social media strategy and determine the ideal social media networks that best suit your business’s growth. We will help increase brand awareness and provide analytics that show the new leads to your site, along with handling all the social media management duties. This helps you grow and create a relationship with your target audience through varied channels (Facebook, Twitter, LinkedIn, YouTube).
Consulting and Auditing – We’re able to increase your marketing efforts by working with you on a consulting agreement. Through this service, some factors we consider include error analysis, sitemap analysis, indexing coverage, keyword analysis, web performance optimization, analyzing web images and content, and discovering duplicate content. We will work to examine the structure of your site and supply suggestions or opportunities for your brand to grow.

Our Web Designers Build Sites for Search and Speed

As a digital marketing company, we are prepared to provide our clients with top-rated services no matter their niche or location. So, whether you are a chain of assisted living centers in Buffalo or provide memory care services on the West Coast, we can help.

We first opened our doors in Columbus in 2010, then settled down in Cleveland a few years later. Now, we have offices in Indianapolis, Chicago, Nashville, and Pittsburgh.

Our staff has decades of collective experience in marketing, and in the 15+ years that our firm has been open, we have been able to help dozens of our clients meet their goals through website design services.

“Sixth City Marketing has provided consulting, SEO, and many other services to National Church Residences. The team has excellent advice and is very easy to work with.” – Karen Twinem, National Church Residences on Google

Let’s Build Your Senior Living Community A New Websit That Helps You Reach Occupancy

We are dedicated to ensuring that your website helps your senior living facility achieve all its goals. From lead generation and increased online awareness to improved functionality, our team of website design experts is here to help bring your ideas to life!

Are you ready to get started? Contact us today to learn more about how we can help your community revamp its online presence through our web design for senior living providers.