30+ Call-to-Action Statistics & Facts

4. Customized CTAs Are Known to Convert 42% More Visitors

Personalized CTAs convert 42% more visitors compared to generic or vague CTAs. This is also an effective strategy to moving potential customers through the sales funnel efficiently and quickly.

One of the key aspects in creating a personalized CTA is tailoring the ad copy to appeal to your specific target audience. Additionally, it is important to add strong, attention-grabbing words that drive individuals to want to “answer the call.”

Just some of those action words or phrases include the following:

Try using some of these action verbs in your copy or buttons and track the increase in engagement and leads you receive for your business!

5. CTAs That Are Shaped Like Buttons Saw a 45% Increase in Clicks

Though we established earlier that embedded CTAs are guaranteed to drive more leads for your business than banner advertisements in 2023, Copyblogger reports that CTAs that are in the shape of a button can also generate clicks, as they saw a 45% increase in the number of clicks they received.

You may be wondering, “Why does the style of your CTA matter?” Well, you are going to want a CTA that attracts and entices visitors to contact you. If your contact is in the form of a hyperlink, potential customers may skip over it because they simply don’t recognize it as your CTA.

On the other hand, CTAs in the form of buttons can allow you to customize the color, style, and size of the button, making it easier to identify.

6. Buttons That Include an Arrow Icon at the End of the Button Saw a 26% Increase in Clicks

Originally a case study by Helzberg Diamonds, Freshworks reports that there was a 26% increase in clicks with CTAs that had an arrow at the end of the button.

As we discussed above with the CTA button, it is important to use visual design elements to attract the reader to contact your business. What this does not mean is to oversaturate your buttons with too many visuals, graphics, text, and colors. Even though the audience likes elements that attract their eye, they also enjoy simplicity and direction, which can be overshadowed by a messy CTA button.

7. CTAs That Are in a Video Receive 380% More Clicks

KISSmetric reports that you can receive 380% more clicks if you embed your CTA into a video over making your CTA a button. Though we have established that CTA buttons, depending on their style and presentation, can also be successful in gaining leads, trying the video CTA could be an efficient way to use a creative medium for conversion purposes.

If your company is looking to experiment with informational or educational video content, putting your CTA into the videos as well is highly recommended.

8. Email Marketing With Just One CTA Increases Sales by Approximately 1,617%

Increase sales by 1,617% through just one CTA in your emails? Now this is a statistic we like to hear!

Structuring your email marketing initiatives to align with the marketing funnel is a good idea when strategizing your upcoming campaign. Whether you are writing a string of newsletters for your customers, or even making an announcement, check the chronological order of the copy itself.

Does it follow a singular thought, or “funnel?” Does it include one clear and singular call to action, such as signing up for an upcoming event, visiting a page on the website, or even preordering an upcoming product? Adding more than one in your email campaigns can confuse your audience, leading them to do nothing at all.

9. Keyword-Optimized CTAs Increased Overall Conversion Rates by Up to 87%

If you are looking to try and increase the overall conversion rates of your business by approximately 87%, your company should invest in keyword research.

Keyword research will allow your company to gain some insight into what specific words or phrases people are using in their queries. Some platforms we recommend to conduct keyword research include:

• Google Keyword Planner
• SpyFu
• Ahrefs and SEMrush
• BuzzSumo
• Answer the Public
• Google Search Console

10. Red CTAs Will Boost Your Conversion Rates by 21%

HubSpot reports that red CTAs outperform green CTAs by 21%. This could be because, based on general color psychology, red can encourage a sense of urgency or incentivize action, but that cannot be confirmed.

Since there is no definitive answer as to why this occurred, it cannot be guaranteed that switching all your CTAs to red will automatically boost your sales. Due to the lack of certainty that comes with this specific case study, our company recommends that you test an array of colors to see which one works best for you, whether it is red for the urgency or even a color that better coincides with your company’s overall color scheme.

11. CTAs Above the Fold Have Are More Visible by 73%

It’s no secret the world can be lazy. Webdesinger Depot explains that CTAs above the fold of the screen have a 73% visibility rate, whereas the rate of visibility lies at 44% when the CTA is below the fold.

“Above the fold” refers to the content a consumer sees without needing to scroll. This area of the webpage gets the most attention and including the CTA within this space can lead to significant improvements.

12. Center Alignment Outperforms Left or Right

Instead of aligning your CTA with your content, try giving it its own space and center align it. Studies show that when you center your CTA instead of left-align it, it can receive over 680% more clicks!

13. 43% of Marketers Use One CTA per Email

Although you may feel that adding a bunch of CTAs in your emails will help people convert, it actually has the opposite effect. According to Databox, 43% of respondents used one CTA per email and 30% used two CTAs per email.

Similarly, one CTA can increase clicks by over 371% and sales by 1,617 % according to a study by Wordstream. Having a single and clear call to action can help align email content with stages of the sales funnel. In this case, more isn’t marrier!

14. CTAs With More White Space Increase Conversion Rates by 232%

Maintaining balance throughout the page and giving your CTAs a little room to breathe can improve conversion rates by 232%. When there’s a lot of clutter and business near a CTA, it can be distracting, and people can glance right over it.

Now, this doesn’t mean isolating your text or buttons but making sure that white space is used effectively so readers can easily find and click on CTAs is the goal.

15. Overall, CTAs Can Help Boost Conversions by Over 160%

If the above stats didn’t convince you enough that using call-to-actions on your site is a great way to help your business, hopefully knowing that any sort of CTA, no matter the color, size, etc. can improve your conversion rate exponentially!

16. The Average Conversion Rate for Mobile is 3% Than on Desktop

According to Statista, conversions are easier to get when a user comes to your website on desktop, as the conversion rate on a desktop is over 4%, but on mobile devices, it is 1.5%. So if you notice this within your own data, you are not alone.

17. CTAs With Less than Three Field Forms Perform the Best

If you have a call-to-action that includes a form, such as a pop-up that triggers when users try to exit a page or scroll a certain amount, it is crucial that you keep the number of fields in the form to three or fewer to have the greatest opportunity to have them convert.

18.  Mobile Pages with CTAs That Load in Two Seconds or Less Achieve 15% Higher Conversion Rates

With how low the average mobile conversion rate is, it makes sense that page speed is a huge factor involved. So if you are going to display a CTA on mobile, be sure to check that you have optimal page load times.

19. Using Real Photos on CTAs Can Boost Conversions by Over 17%

In a world where stock photography is becoming more popular, try to use real-life photos of people (especially your staff) to help create a personalized connection, according to VWO, by doing this you can improve your conversions by 17.2%!

Incorporating authentic imagery, such as real photos of staff, into CTAs enhances personalization and improves conversion rates. Human brains process faces 60,000 times faster than text, so you can use them to your advantage in CTAs. Best practices for using human faces in your CTAs include:

• Using high-quality photographs (professionally taken when possible)
• Ensure that the facial expression matches the tone of your message and CTA
• A/B test different types of faces to see what resides most with your audience
• Try positioning faces in different places (looking toward your CTA buttons)

20. The Top 10% Best Performing Pop-Up CTAs Have Conversion Rates of Over 42%

In a study by Optimonk, they found when they analyzed their most popular pop-ups, the ones that performed the best had a combined average conversion rate of 42.3%, which means nearly half of the people who saw them completed an action.

21. Urgency Generates 332% Higher Conversion Rates

Incorporating certain language like “Limited Time Offer” or “Ending Soon” can really boost your conversions. If you are able to, encourage your audience to act sooner (rather than later) to get better results by making smaller changes.

22. Using Visually Appealing CTAs Can Boost Click-Through Rate by 42%

The design and presentation of your CTAs are very important, as studies show that visually appealing CTAs can increase click-through rates by 42%. So, it is important to use eye-catching colors, contrasting elements, or even graphics that can make your CTAs stand out.

23. Social Proof Can Increase Conversions by Up to 161%

Adding social proof means including testimonials, reviews, or user-generated content to your website. This can help increase conversion rates by up to 161%, which means that people are more likely to take action when they see others benefitting from your product or service. Leverage these positive customer experiences to build trust and credibility.

24. A/B Testing Can Increase Conversions by 49%

Having an A/B test can lead to a 49% increase in conversions. It is a relatively easy way to see how your customers behave. Change button color, placement, wording, and beyond to identify what impacts your audience the most and make these changes accordingly.

25. Optimizing CTAs on Mobile Devices Improves Conversion Rates by 32.5%

Your mobile website CTAs are just as important as the ones that are on desktop, as optimizing CTAs on mobile devices can increase conversion rates by 32.5%. The growing prevalence of mobile browsing is creating this need and emphasizes the fact that your CTAs should be easily accessible and functional on all devices.

26. Linking to SMS Campaigns Can Increase Conversions by 21% for Paid Ads

Ever wondered about the power of texts? Paid ad marketing campaigns that are linked to SMS can increase conversions by up to 21%. This demonstrates the effectiveness of reaching customers through messaging and staying in front of them when you might not be on their minds.

27. The CRO Software Market Is Expected to Grow to Over $5 Billion

The CRO software market is expected to grow to $5.07 billion by 2025. Back in 2019, it was at around $3.01 billion. And what is the reasoning behind this jump? There is only so much that having an online presence can do for companies. The smart businesses know that every visit counts and that it once these customers are on their site, they need them to add to the cart, request for a quote, or reach out to them – all things that bold CTAs can help with.

28. The Average Conversion Rate for a Blog Post Is Over 5%

While 5% might not seem like a high conversion rate, it includes a potential customer you probably did not have before. These readers have already invested their time and attention in reading your post, which signals their interest in the topic. Therefore, it’s time to capitalize on readers who are making their way through your blog posts by encouraging them to reach out, sign up, or complete a different action. Having a strong CTA at the end of your post further encourages them to take the next step toward a sale of your product or service.

29. 90% of Visitors Who Read Your Headline Read Your CTA

A compelling headline does more than just attract attention; it sets the stage and directs the reader’s focus. A reader drawn in by the headline is highly likely to scan the entire page, including your carefully crafted CTA. This underscores the critical importance of aligning your headline with the overall message of your content and ensuring that your CTA is a natural extension of that message. If your headline promises a solution, your CTA should offer a way to access that solution.

30. Increasing the Size of Your CTA Button Can Increase Click Through Rates by 90%

A larger button is simply easier to see and click, particularly on mobile devices where screen real estate is limited. However, it’s crucial to strike a balance. A CTA that is too large can be overwhelming and detract from the overall user experience. A/B testing different sizes can help you find the sweet spot for your specific audience and website design.