AI Marketing statistics

Artificial intelligence (AI) has become increasingly popular and is beginning to play a big role in many business operations. Let’s take a look at the current 2024 AI marketing statistics so you can stay up to date on AI’s impact on the world.

General AI Statistics

  • In 2023, AI adoption increased by 250% (HubSpot)
  • The market value of AI is around 100 billion U.S. dollars as of 2023 and is expected to grow twentyfold by 2030 (Statista)
  • Many companies use AI to better their hiring policies and create new recruiting techniques (Statista)
  • 1 in 5 companies are using AI due to outside environmental pressures (IBM)
  • 1 in 4 companies are implementing AI because of a shortage of skills and labor (IBM)
  • 33% of companies are having difficulty adopting AI into their business practices due to limited skills (IBM)
  • 30% of organizations are saving employees time with AI tools and software (IBM)
  • 2 in 3 organizations are planning to use AI technology as a tool to address their sustainability goals (IBM)
  • 54% of companies are benefiting from using AI to automate business processes by saving costs and increasing efficiency (IBM)
  • 56% of businesses use AI to improve their customer service productivity (Forbes)
  • Finance is one of the top industries to lean into using AI technology, with healthcare also prominently utilizing the software (Forbes)
  • 97% of mobile users have utilized the AI-powered voice assistants (CompTIA)
  • AI technology is anticipated to produce 12 million more jobs than it’s anticipated to replace (CompTIA)

Marketing AI Statistics

  • 50% of marketers believe that insufficient adoption of AI inhibits them from achieving their goals (MailChimp)
  • 88% of marketers believe that to stay competitive and meet their customer’s expectations, they must implement AI technology (MailChimp)
  • 68% of marketers are currently utilizing AI in their daily tasks and work (MarketingHire)
  • 23% of marketing professionals use AI at their organization (IBM)
  • 29% of marketing companies use AI’s natural language processing application (IBM)
  • By 2028, AI in marketing is estimated to value more than 107.5 billion dollars (Statista)
  • 26% of B2B marketers who applied chatbots in their marketing activities saw a 10-20% increase in leads (Statista)
  • 44% of marketers apply AI to content production (Influencer Marketing Hub)
  • 43% of American marketers indicated that chatbots helped educate prospective customers (Statista)
  • 26% of organizations today use AI to assist with their marketing and sales (IBM)
  • 76% of marketers worldwide top use for AI is to create basic content or write copy (eMarketer)

Statistics on AI & Social Media

  • On Facebook, 15% of its feed is generated by AI from nonfollowed accounts (Hootsuite)
  • With AI recommendations, Facebook experienced a 15% increase in Reels watch time (Buffer)
  • After Snapchat began its new AI chatbot, just within two months it received 10 billion messages from 150 million users (Newsroom)
  • With Snapchat’s AI chatbot, 65 million conversations were about cars while 46 million conversations were asking about soccer (Newsroom)
  • On Snapchat, there were over 3 million conversations with its AI chatbot about music, with top artists Lana Del Ray, Harry Styles and Billie Eilish (Newsroom)
  • 50% of US adults feel interested in discovering more about how AI can be applied to social media efforts (eMarketer)
  • 66% of US adults are concerned about privacy issues when it comes to using AI for social media initiatives (eMarketer)
  • A survey in 2023 showed that 48% of respondents believed that AI images should not be used in social media advertising (Statista)

ChatGPT Statistics

  • Approximately two months after it launched, ChatGPT achieved about 100 million active users in January 2023. This leaves ChatGPT as the fastest-growing consumer application ever (Influencer Marketing Hub)
  • 44% of business owners will use ChatGPT to translate content to other languages (NamePepper)
  • 32% of U.S. travelers displayed that they will most likely use ChatGPT for their travel plans (NamePepper)
  • 80% of Americans who have used ChatGPT for therapy advice believed it was helpful (NamePepper)
  • 25-34 years old (34%) are the largest age group to use ChatGPT (notta)

Statistics on AI & Consumer Feelings

  • 38% of U.S. adults are more concerned than excited about AI being used in daily life (Pew Research Center)
  • 74% of executives feel that AI’s benefits outweigh its risks (Technology Management)
  • 59% of business leaders that use AI say it’s increased their job satisfaction (TALiNT Partners)
  • Only 30% of U.S. adults can identify the common uses of AI (Pew Research Center)
  • 27% of adults trust AI’s search results, while 31% don’t trust AI’s results (eMarketer)
  • 52% of consumers are open to having AI assist them with a product, website, or feature experience (Survey Monkey)
  • With interest sparked for Gen Zs, 56% of them would want tailored product recommendations through AI (Survey Monkey)
  • 90% of people prefer to receive customer service through a person over a chatbot (Survey Monkey)

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