Artificial intelligence (AI) has become increasingly popular and is beginning to play a big role in many business operations.
Let’s take a look at current AI marketing statistics so you can stay up to date on AI’s impact on the world.
General AI Statistics
- In 2023, AI adoption increased by 250% (HubSpot)
- The market value of AI is around 100 billion U.S. dollars as of 2023 and is expected to grow twentyfold by 2030 (Statista)
- Many companies use AI to better their hiring policies and create new recruiting techniques (Statista)
- 1 in 5 companies are using AI due to outside environmental pressures (IBM)
- 1 in 4 companies are implementing AI because of a shortage of skills and labor (IBM)
- 33% of companies are having difficulty adopting AI into their business practices due to limited skills (IBM)
- 30% of organizations are saving employees time with AI tools and software (IBM)
- 2 in 3 organizations are planning to use AI technology as a tool to address their sustainability goals (IBM)
- 54% of companies are benefiting from using AI to automate business processes by saving costs and increasing efficiency (IBM)
- 56% of businesses use AI to improve their customer service productivity (Forbes)
- Finance is one of the top industries to lean into using AI technology, with healthcare also prominently utilizing the software (Forbes)
- 97% of mobile users have utilized AI-powered voice assistants (CompTIA)
- AI technology is anticipated to produce 12 million more jobs than it’s anticipated to replace (CompTIA)
- Google representatives believe the AI chatbot Bard will aid the company in reaching two billion users (Reuters)
- 99% of AI platform users continued using traditional search engines (Datos)
Statistics on AI Marketing Strategies
- 50% of marketers believe that insufficient adoption of AI inhibits them from achieving their goals (MailChimp)
- 88% of marketers believe that to stay competitive and meet their customers’ expectations, they must implement AI technology (MailChimp)
- 68% of marketers are currently utilizing AI in their daily tasks and work (MarketingHire)
- 23% of marketing professionals use AI at their organization (IBM)
- 29% of marketing companies use AI’s natural language processing application (IBM)
- By 2028, AI in marketing is estimated to value more than 107.5 billion dollars (Statista)
- 26% of B2B marketers who applied chatbots in their marketing activities saw a 10-20% increase in leads (Statista)
- 44% of marketers apply AI to content production (Influencer Marketing Hub)
- 43% of American marketers indicated that chatbots helped educate prospective customers (Statista)
- 26% of organizations today use AI to assist with their marketing and sales (IBM)
- 76% of marketers’ top use for AI is to create basic content or write copy (eMarketer)
- 76% of companies have had AI-generated content on their sites rank at least one time (Synthesia)
- However, 60% of marketing experts who have used generative AI content are worried that the content could harm a company’s brand because of biases, plagiarism, and a misalignment of values (Synthesia)
- John Mueller of Google suggests utilizing AI for inspiration and experimentation (John Mueller)
- Google has taken steps to reduce the amount of poor AI content that’s being created solely to appeal to search engine ranking metrics (Google)
- Some of the most popular AI tools currently include ChatGPT, Character.AI, and QuillBot (Writerbuddy)
Statistics on AI and Social Media
- On Facebook, 15% of the feed is generated by AI from nonfollowed accounts (Hootsuite)
- With AI recommendations, Facebook experienced a 15% increase in Reels watch time (Buffer)
- After Snapchat began its new AI chatbot, just within two months it received 10 billion messages from 150 million users (Newsroom)
- With Snapchat’s AI chatbot, 65 million conversations were about cars while 46 million conversations were asking about soccer (Newsroom)
- On Snapchat, there were over 3 million conversations with its AI chatbot about music, with top artists including Lana Del Ray, Harry Styles and Billie Eilish (Newsroom)
- 50% of U.S. adults feel interested in discovering more about how AI can be applied to social media efforts (eMarketer)
- 66% of U.S. adults are concerned about privacy issues when it comes to using AI for social media initiatives (eMarketer)
- A survey in 2023 showed that 48% of respondents believed that AI images should not be used in social media advertising (Statista)
- Only 23% of Americans surveyed trust how AI is being utilized on social media platforms (eMarketer), though 59% are concerned they will not be able to understand how the algorithms for AI operate (Ipsos)
- AI recommendations on Facebook have led to a 7% increase in the total time spent on the platform by users (fb.com)
- Pinterest has recently incorporated a “shop the look” AI service that makes product recommendations, and this has led to a 9% increase in site conversions in the company’s preliminary testing (Pinterest)
- Implementing AI features into their site helped LinkedIn increase premium subscriptions by 25% in 2023, and contributed to $1.7 in revenue (eMarketer)
- The AI influencer market is projected to reach nearly $7 billion in 2024 via work on platforms like Instagram, Facebook, X, and more (What’s the Big Data)
Statistics on ChatGPT
- Approximately two months after it launched, ChatGPT reached about 100 million active users in January 2023. This makes ChatGPT the fastest-growing consumer application ever (Influencer Marketing Hub)
- 44% of business owners will use ChatGPT to translate content to other languages (NamePepper)
- 32% of U.S. travelers reported that they will most likely use ChatGPT for their travel plans (NamePepper)
- 80% of Americans who have used ChatGPT for therapy advice believe it was helpful (NamePepper)
- Those 25-34 years old (34%) are the largest age group to use ChatGPT (notta)
- 75% of ChatGPT queries are commands to perform a specific action, not questions (Metehan AI)
- 77% of U.S. ChatGPT users use it as a search engine (Adobe)
- 30% of users trust ChatGPT more than other search engines (Adobe)
Statistics on Perplexity
- Perplexity experienced 42% growth in desktop visits from May 2023 to May 2024 (Datos)
- Google had 290x more search users than Perplexity in May 2024 (Datos)
- Perplexity’s users average 15 searches per month, while Google’s users average 200 searches per month (Datos)
- Perplexity’s users are about 7.5% as active on the platform as Google’s users (Datos)
Statistics on AI and Consumer Feelings
- 38% of U.S. adults are more concerned than excited about AI being used in daily life (Pew Research Center)
- 74% of executives feel that AI’s benefits outweigh its risks (Technology Management)
- 59% of business leaders that use AI say it’s increased their job satisfaction (TALiNT Partners)
- Only 30% of U.S. adults can identify the common uses of AI (Pew Research Center)
- 27% of adults trust AI’s search results, while 31% don’t trust AI’s results (eMarketer)
- 52% of consumers are open to having AI assist them with a product, website, or feature experience (Survey Monkey)
- With interest sparked for Gen Zs, 56% of them would want tailored product recommendations through AI (Survey Monkey)
- 90% of people prefer to receive customer service through a person over a chatbot (Survey Monkey)
Statistics on Google’s AI Overviews
- As of September 2024, 47% of keywords trigger AI Overviews, a 5% increase from July (SE Ranking)
- 82% of desktop and 76% of mobile AI Overviews occurred for keywords with less than 1,000 monthly searches (Semrush)
- 52% of the sources referenced in AI overviews happen to rank within the top 10 SERPs, with an average rank of position 5 (Surfer SEO)
- 90% of AI overviews only cite 8 sources or less, and less than 1% have 0 sources (Surfer SEO)
- Websites in the organic 10 SERPs receive higher traffic on average in 69% of cases compared to those cited in AI overviews (Surfer SEO)
- On average, AIOs have around 157 words (984 characters) per response (Surfer SEO)
- However, nearly 99% of AI overviews contain less than 328 words, which makes for quick and easy-to-read information (Surfer SEO)
- AI overviews include the exact query only 5.4% of the time, emphasizing natural language over keyword matching (Surfer SEO)
- Subjects of queries that AIOs show the most for include relationships (46.14%), food/ Beverage (33.46%), and business (23.40%) (SE Ranking)
- Only 5% of SERPs with AIOs also featured Google Ads within them (Semrush)
- Queries starting with “how,” “what,” and “is” appeared most often in AIOs (Semrush)
Our Collection of Marketing Statistics and Facts
Search Engine Optimization
Conversion Rate Optimization
Content Management Systems
Disclaimer: The statistics on this page have been compiled by our team from various third-party sources for informational purposes only. We do not claim ownership of this data unless cited otherwise.
