Is your business struggling to get more cases to take on? Are you looking to get more leads that are qualified for your specific legal practice?
Hi, we are Sixth City Marketing, and we are pay-per-click management experts who are ready to run tailored ad campaigns to help your business grow.
Different Ads Lawyers Should Be Running
On search engines (Google Ads and Bing Ads):
- Text ads
- Display ads
- Video ads
- Local Services ads
On social media (Facebook Ads, Instagram, and LinkedIn):
- Single image
Stand Out with Local Services Ads
Local Services ads, or LSAs, are part of a recent feature from Google that allows you to run a new type of ad that displays in a local area. Your business is screened by Google to ensure your authenticity. Not to mention, LSAs are a great way to generate leads from users searching for your exact business services, as they display at the top of search.
“I recently consulted with Sixth City Marketing to learn more about internet marketing – especially search engine optimization, social media marketing and pay-per-click marketing. I found their experience and knowledge in these areas can turn my ideas into revenue and explained the execution in ways I clearly understood.” – Eric Gulledge, Sherwin Williams
Why Should You Invest in PPC Services for Your Law Firm
- Top placement on search engines, above organic results
- Unique targeting capabilities based on age, location, income, and more
- Ability to see which search queries converted
- Power to set and alter your own budget at any time
- Option to run different types of ads to conduct A/B testing
Types of Lawyers We Help
- Civil litigation
- Elder care
- Estate planning
- Intellectual property
- Medical malpractice
- Personal injury
- Workers compensation
With our years of experience, no matter what your specialty is, we can help.
What’s Included in Lawyer Pay-Per-Click Management
Here are just some of things you can expect to be done as we work with your law firm for PPC marketing:
- Strategic keyword planning
The key to running paid advertisements online includes targeting specific search terms that you wish to show for. We spend time conducting research for your business to find the best set of terms to run that will produce results.
- Custom ad copy writing
Crafting ads that encourage users to click on your ads can be a tedious task. Thankfully, our writing team has years of experience composing ads for a wide range of industries and we know how to optimize language to sell your services.
- Landing page design
In search campaigns, while having captivating ad copy is important, the page you send your ads to is often overlooked even though it shouldn’t be. Our in-house designers will create a custom landing page that will bring in the conversions you want.
- Lead and call tracking
In order to show a ROI in our services, and help run successful campaigns, we enable lead and call tracking. This helps us track how well your campaign is performing at bringing you new cases.
- Campaign maintenance
From ensuring search queries that lead to clicks are qualified to checking budgeting and more, we conduct thorough overall maintenance on your campaign to ensure it’s running at its best.
- Competitor research
Just like we do for all of our digital marketing services, taking a deep look into what your competitors are doing is a great way for us to analyze and strategize the best ways to run your campaign.
- Monthly reporting
We will send your team a monthly summary detailing the number of form submissions and phone calls you received, and other important metrics related to your campaign to keep a line of transparent communication with your firm at all times.
“John Sammon at Sixth City Marketing is the ‘go-to guy’ for SEO and PPC!” – Michael Buser, Teleradiology Consultants
Get to Know Our PPC Agency
Our team has 25+ years of collective experience helping businesses of all kinds grow and succeed through our quality in-house services.
But Wait, We Do More Than Just Pay Per Click
We are also proficient experts in other areas of digital marketing that can help your law firm thrive, including:
- Search engine optimization (SEO)
- Website design and development
- Email marketing
- Social media
- SEO consulting
- Video production
- CRM consulting
- And more
Ready to Get More Clients? Let’s Start a Discussion
Use the form on this page to request your free strategy session where we can talk about your goals, current frustrations, and more in order to see how we can help your law firm. We look forward to speaking with you.