Featured Local PPC Case Study
How This Central Ohio Pizza Company Gained 45x ROAS
We’ve worked with Cristy’s Pizza to help manage their PPC campaigns across their several locations in Ohio. From their investment in our team, they’ve gained:
- Conversion rates over 64%
- Click-through rates of nearly 6%
- A return on ad spend (ROAS) of 45x
What Makes Our Columbus PPC Services Different?
1. We Create Custom Advertising Strategies
We understand that no two companies are the same, no matter how similar they may be, which is why we create custom paid strategies every month for our clients.
As part of our pay-per-click marketing services, each strategy is designed around your company’s specific goals, which allows us to ensure we are continuously providing fresh content and analyzing best practices for your individual business.
2. We Focus on Improving Your Overall Leads
Our main goal as a Columbus PPC company is to get you results that translate into new business. We focus on improving your overall leads so your company can expand and draw new customers into your sales pipeline.
Through strategic design, marketing, and management skills, our goal is to increase overall leads and sales while using cost per lead as a way to measure our successes!
3. We Create Custom Landing Pages
An important component of PPC management is the specific page you send your desired customer to once they click on your ad. At Sixth City Marketing, we craft custom landing pages that are designed to convert at a higher percentage than a traditional page on your website.
By utilizing A/B testing, a variety of calls to action, phone tracking, and more, we ensure that the landing pages we use as part of your PPC campaign can bring you results. Within our PPC services, we utilize a wide range of platforms that allow us to further customize campaigns and help get your ads in front of your target audiences, no matter if you are B2C or B2B.
4. Expanded Reach and Targeting
Our PPC management expertise extends to:
- Google and Bing Ads
- Social media platforms such as Facebook, Instagram, and more
Working with these platforms allows us to focus on your ideal audience and location and manage your set monthly budget.
5. We’re Up-to-Date on AI Advertising
In the last few years, there have been significant advances to advertising platforms when it comes to AI integrations. From AI Max on Google Ads to image creation software and A/B testing capabilities, there are various new adaptations.
You can trust that we use AI cautiously. And will always keep a real eye on any AI-driven campaigns we set out for your company. Everything we do is human reviewed and skillfully watched as part of our ongoing management.
6. We Provide Monthly Progress Updates
One of the best parts of working with our Columbus PPC management company is that we send you a comprehensive report summary every month updating you on the progress of your PPC campaign(s). This includes analytics for both your social media and search engine platforms. Through Google Analytics and Facebook Ads Manager, we are able to set up goal tracking to deliver detailed breakdowns of our PPC marketing successes.
Our reports are short and to the point, making them easy for you to review so you can quickly understand the work we are doing and how your numbers change from month to month.
7. You Have Time to Focus on Your Business
One of the best things about investing in our pay-per-click management services is that you are then free of having to manage your whole campaign! This gives you more time to focus on your business, the sales process, and everything else.
We will always keep you in the loop when it comes to things going on within the campaign, but we will also do all the housekeeping tasks in-house that are a part of general maintenance for all our clients.
Your Questions About PPC Management, Answered!
We understand that when you’re deciding whether to invest in an agency to manage your paid advertising, you may have some additional questions on PPC, our process, and more. Here are some frequently asked questions we receive:
- How do you track results and ROI?
We track the success of the ads we run based on your goals and the premise of the campaign, whether it’s from form submissions, phone calls, downloads, or anything else. With web leads and phone calls, we are able to work with you to match up leads we acquired with your closed sales. - Will I be able to track success throughout the campaign?
Yes, through access to the ads interface and your Google Analytics account, you can see conversion data, cost per click, and more. We will always be transparent throughout the campaign as well as through monthly reports to highlight how the campaign is going. - How often do you update ads and landing pages?
This will all depend on data we see throughout the campaign and will also be based on working with you to see the quality of the leads you get. For instance, if certain ads are doing well, we may consider expanding on that element of the campaign. Also, if we see a landing page that isn’t converting, we will assess our options for improvement. - Will I be able to adjust my budget?
Sure! If there is ever a time that you wish to either increase or decrease your budget, we can make the changes accordingly in a timely fashion. - Can we utilize PPC alongside other digital marketing services?
Yes! To take your online marketing efforts to the next level, we would be happy to work on search engine optimization, social media marketing campaigns, email campaigns, and more - Have you done PPC campaigns for any clients from Columbus?
Yes, we provided PPC and SEO services for National Church Residences. One of the communities we work with saw the following:- An increase in overall traffic of 138%
- An increase in organic search traffic of 96%
- An increase in conversions of 295%
About Our Columbus Location
Our Columbus PPC company is located in the Commerce Building in the heart of downtown Columbus. More specifically, we are on the corner of E. Gay Street and N. Pearl Street.
35 E Gay St., #324,
Columbus, OH 43215
Hours of Operation
Monday – 9 a.m. – 5 p.m
Tuesday – 9 a.m. – 5 p.m
Wednesday – 9 a.m. – 5 p.m
Thursday – 9 a.m. – 5 p.m
Friday – 9 a.m. – 5 p.m
Industries That Can Benefit from PPC Marketing
Over the years, we have helped businesses of all kinds reach their marketing and sales goals with our dedicated pay-per-click marketing services. Here are a few industries we’re skilled at assisting:
- Software/SaaS
- Retirement communities
- Manufacturing
- Legal
- Higher education
- Healthcare
- Ecommerce
- Dental
- Construction
- Automotive
We also want to note that we’ve worked with various home contractors over the years, such as those who specialize in landscaping, HVAC, plumbing, electric, painting, and roofing.
Our Additional Columbus Services:
Along with PPC marketing for your Columbus-area business, we would also love to help you with your other digital marketing needs, such as:
- Columbus SEO & AI Marketing – Our search engine optimization encompasses a variety of tactics to drive more business to your website through organic searches, which can pair well with PPC. Our team will assess the status and ranking of your site, examine your competitors, develop in-depth strategies, create and expand upon content, utilize valuable keywords, perform link building and guest post outreach, and much more. Campaigns can include local, national, and technical SEO work, depending on whatever is needed.
- Columbus website designs – Another worthwhile service our Columbus PPC agency can provide is website design and development to get your site in the best shape possible. A clean, user-friendly, and easily navigable website is essential for drawing in users and getting them to choose your business, and our team can provide you with a sleek and functional new site designed to convert. For new builds, we utilize WordPress and Shopify, depending on the type of business, but we are also able to correct existing problems on many CMS platforms.
- Social media – As noted above, part of our Columbus PPC services includes the option of running social media ads on popular platforms. But social media offers more than just another avenue for PPC because it also affords you the opportunity to connect with your audience in diverse ways, like supplying info about your services, new product spotlights, tradeshow appearances, and much more. Our team can craft posts, schedule them, and oversee your full campaign on platforms like Facebook, LinkedIn, Instagram, X (Twitter), and more.
So Why Invest in PPC Services?
Did you know that 90% of internet users see Google Ads? With such a high percentage of potential customers, it’s imperative that you utilize strong PPC strategies to get the long-lasting results you need.
If you’re a local business, you can be up against some stiff competition when it comes to products and services. That’s why it’s important to have your advertisements easily accessible to potential customers, which is where Columbus PPC services can be greatly beneficial to you and your company.
And managing your campaigns includes overseeing your ad spend to make sure that your company is receiving the highest return on investment. You obviously want to pay the least amount of money to get numerous clicks. Additionally, writing the advertisements and landing pages, as well as managing your keywords and monitoring your campaigns closely, can also help you get the most out of your business’s ad spend.
Overall, PPC advertising is just one of the many ways digital marketing has great potential to boost leads and sales for your business. On top of that, it is also one of the fastest digital marketing services, delivering results rapidly. So if you’re looking to expand your business quickly and efficiently in the Columbus area, our agency definitely recommends adding PPC to your digital marketing strategy!
“Sixth City Marketing has been our SEO and PPC company for almost a year now. We have seen significant increases in search rankings, domain authority, site traffic, call volume and most importantly revenue. Not to mentioned they are fantastic to deal with. They are always bringing new creative ideas to us to continue this growth. They have taken the time to learn our business and industry which helps enhance our 9 sites. I would highly recommend.” – Albert Atkins, SERVPRO
Contact Our Columbus PPC Company Today
Are you ready to get new business and increase your exposure? Contact our Columbus PPC marketing experts today to get started on your path to success.
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