top ppc company columbusAre you a local Columbus business looking to maximize your exposure and increase your leads?

As a Top PPC Company in Columbus, as named by Clutch, we can do just that.

Not only can we assist you in maximizing your ROI, but we can help your company get noticed by the right people.

Come find out how we differ from other digital advertising agencies in Columbus and all we can do for your business.

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What is PPC?

Pay-per-click (PPC) marketing is the process of advertisers paying a small fee each time their ad is clicked on by a searcher. These advertisements are most typically run on popular social media platforms, as well as search engines like Google, Bing, and Yahoo.

Managing your campaigns includes overseeing your ad spending to make sure that your company is receiving the highest return on investment when it comes to paying the least amount of money to get numerous clicks. Additionally, writing the advertisements and landing pages, as well as managing your keywords and monitoring your campaigns closely can also help you get the most out of your business’s ad spend.

Why Columbus PPC Services Are Important

Did you know that 90% of internet users see Google Ads? With such a high statistic, you should utilize these strong PPC strategies in order to deliver long-lasting results.

If you are a local business, you can be up against some stiff competition when it comes to products and services. That is why it is important to have your advertisements easily accessible to potential customers. That is where Columbus PPC services can be greatly beneficial to you and your company.

PPC advertising is just one of the many ways digital marketing with great potential to boost leads and sales for your business. On top of that, it is also one of the fastest services over organic digital marketing services. So if you are looking to expand your business quickly and efficiently in the Columbus area, our agency definitely recommends adding PPC to your digital marketing strategy!

ppc marketing

Why You Should Invest in PPC Services

1. We Create Custom Advertising Strategies

We understand that no two companies are the same, no matter how similar they may be, which is why we create custom paid strategies every month for our clients.

As part of our pay-per-click marketing services, each strategy is designed around your company’s specific goals, which allows us to ensure we are continuously providing fresh content and analyzing best practices for your individual business.

2. We Focus on Improving Your Overall Leads

Our main goal as a Columbus PPC company is to get you results that translate into new business. We focus on improving your overall leads so your business can expand and draw new customers into your sales pipeline.

Through strategic design, marketing, and management skills, our goal is to increase overall leads, sales, and cost per lead as a way to measure our successes!

3. We Create Custom Landing Pages

An important component of PPC management is the specific page you send your desired customer to once they click on your ad. At Sixth City Marketing, we craft custom landing pages that are designed to convert at a higher percentage than a traditional page on your website.

By utilizing A/B testing, a variety of calls to action, phone tracking, and more, we ensure that the landing pages we use as part of your PPC campaign can bring you results. Within our PPC services, we utilize a wide range of platforms that allow us to further customize campaigns and help get your ads in front of your target audiences.

cleveland pay per click

4. Expanded Reach and Targeting

Our PPC management expertise extends to:

Working with these platforms allows us to focus on your ideal audience and location, and manage your set monthly budget.

5. We Provide Monthly Progress Updates

One of the best parts of working with our Columbus PPC management company is that we send you a comprehensive report summary every month updating you on the progress of your PPC campaign(s). This includes analytics for both your social media and search engine platforms. Through Google Analytics and Facebook Ads Manager, we are able to set up goal tracking to receive detailed breakdowns of our PPC marketing successes.

Our reports are short and to the point, making them easy for you to review so you can quickly understand the work we are doing and how your numbers change from month to month.

6. You Have Time to Focus on Your Business

One of the best things about investing in our pay-per-click management services is that you are then free of having to manage your whole campaign! This gives you more time to focus on your business, the sales process, and everything else.

We will always keep you in the loop when it comes to things going on within the campaign, but we will also do all the housekeeping tasks in-house that are a part of just our general maintenance for all our clients.

5 Ad Strategy Suggestions From Our Experts

Don’t know where to start in the process of trying to gain more qualified leads for your business? Luckily for you, our in-house team wants to help you. Here are 5 tips and tricks we recommend to get your PPC campaign started:

  • Use clear and concise messaging – When writing digital ads, we recommend keeping your wording strong and consistent. At the same time, we recommend avoiding coming across as too salesy by incorporating a mix of relevant terms and more natural language.
  • Proofread your ads before publishing – Advertisements that include grammatical errors can come across as unprofessional and make people not want to click on your advertisement.
  • Switch out campaign photos – You should be including a variation of photos with your advertisements so your audience does not get tired of seeing the same photos and graphics targeted to them. This is also an easy way to A/B between team photos, product images, your logo, and more.
  • Utilize different ad groups – Instead of having all of your targeted keywords under one specific ad group, you should be splitting around different keywords into unique ad groups based on search intent. This is especially helpful when it comes to analyze success metrics.
  • Pause keyword terms with low search volume – To save some of your advertising spend, consider pausing your campaigns that are receiving low search volume and analyzing your yearly performance. From there, you can make adjustments in the hopes of improving your performance.

If you would like to learn more about industry-leading tips to boost your PPC initiatives, check out our blog!

“I’ve worked with Sixth City Marketing for multiple years now for my PPC and SEO needs. They have consistently delivered a high-quality product, are professional, and deeply care about their customers. They listen to my business needs and work with me to help my business grow. I’ve seen a massive improvement in the quality of leads, website visitors, and click-through rate. My website has experienced immediate positive results from suggested website changes, with increased forms completed, increased phone calls, and increased pages per visit. Other PPC companies I’ve worked with just waste ad spend, while Sixth City Marketing makes use of every penny.” – Jennifer Hristovski, SprayWorks

Your Questions About PPC Management, Answered!

We understand that when you are deciding whether to invest in an agency to manage your paid advertising you may have some additional questions on PPC, our process, and more. Here are some frequently asked questions we receive: 

  1. How Does PPC Advertising Work?
    In a typical PPC campaign:

    • A user initiates a search on the search engine
    • Google launches an ad auction which compiles relevant ads and their quality scores
    • To assign rank, the ad bid and quality are examined
    • Google displays the ads with the highest rank at the top of the page
    • Google will also calculate your cost-per-click (CPC) based on your quality score
  2. How do you track results? Can I see ROI data?
    We track the success of the ads we run based on your goals and the premise of the campaign, whether it’s from form submissions, phone calls, downloads, or anything else. With web leads and phone calls, we are able to work with you to match up leads we acquired with your closed sales.
  3. Will I be able to track success throughout the campaign?
    Yes, through access to the ads interface and your Google Analytics account, you can see conversion data, cost per click, and more. We will always be transparent throughout the campaign as well through monthly reports to highlight how the campaign is going.
  4. How often do you update ads and landing pages?
    This will all depend on data we see throughout the campaign and will also be based on working with you to see the quality of the leads you get. For instance, if certain ads are doing well, we may consider expanding out. Also, if we see a landing page that isn’t converting, we assess our options for improvement.
  5. What aspects do you look at when it comes to competitors?
    We analyze a variety of factors such as keywords, landing pages, budget, and more to see how we can ensure that your campaign can excel against the competition in your industry.
  6. Will I be able to adjust my budget?
    Sure! If there is ever a time that you wish to either increase or decrease your budget, we can make the changes accordingly in a timely fashion.
  7. What Is a Quality Score?
    This is Google’s rating for relevance of both keywords and the ad. Your quality score depends on:

    • Click through rate
    • Relevance of each keyword to the ad group
    • Quality of landing page
    • Relevance of ad text
    • Account history of running ads

    A higher quality score means lower ad costs and higher ad ranking.

  8. Can You Incorporate PPC with Other Digital Marketing Services?
    Yes! To take your online marketing efforts to the next level, we would be happy to work on search engine optimization, social media marketing campaigns, email campaigns, and more

About Our Columbus Location

Our Columbus PPC company is located in the Commerce Building in the heart of downtown Columbus. More specifically, we are on the corner of E. Gay Street and N. Pearl Street:

35 E Gay St., #324,
Columbus, OH 43215

Hours of Operation

Monday 9 a.m. – 5 p.m
Tuesday 9 a.m. – 5 p.m
Wednesday 9 a.m. – 5 p.m
Thursday 9 a.m. – 5 p.m
Friday 9 a.m. – 5 p.m

When visiting our Columbus location, we recommend scheduling an appointment prior to visiting. You can do so by contacting our team directly via the form of LiveChat on this page.

Nearby Locations

Our Columbus office is located just north of the Ohio Statehouse. We are also conveniently within walking distance of these delicious restaurants:

  • Aracari Pizzeria
  • Tiger + Lily
  • Alley Burger
  • District North
  • Danny’s Delicious Deli

Additionally, our office is just within short driving distance of popular Columbus attractions like North Market, COSI Science Center, and The Book Loft in German Village.

Have any additional questions regarding our Columbus PPC agency and our services? Give us a call today at 614-404-5414.

Industries That Can Benefit from PPC Marketing

Over the years, we have helped businesses of all kinds reach their marketing and sales goals with our dedicated pay-per-click marketing services. Here are a few industries we’re skilled at assisting:

automotive digital marketing

Why You Should Invest in Digital Ad Services

We can help guide you through the paid advertising process by examining your various options and who you want to reach, and then, together, we can create a customized plan to fit you and your company’s goals. Key benefits of working with our Columbus PPC company are:

  • We have 25+ collective years of experience working in digital marketing
  • Our company was founded in Columbus and we’ve been proud to serve it since opening in 2010
  • We are a full-service agency that provides SEO, PPC, social media, email marketing, web design and development, and more!
  • Our team has been recognized by many companies over the years including Moz, Digital.com, UpCity, Clutch, and more

Local Chamber Memberships

columbus chamber
worthington chamber
powell chamber
dublin chamber
gahanna chamber
“Sixth City Marketing has been our SEO and PPC company for almost a year now. We have seen significant increases in search rankings, domain authority, site traffic, call volume and most importantly revenue. Not to mentioned they are fantastic to deal with. They are always bringing new creative ideas to us to continue this growth. They have taken the time to learn our business and industry which helps enhance our 9 sites. I would highly recommend.” – Albert Atkins, SERVPRO

Our Additional Columbus Services

Outside of PPC marketing for your Columbus-area business, we would also love to help you with your other digital marketing needs, such as:

Not Sure Where to Start? Contact Our Columbus PPC Team Today!

Are you ready to get new business and increase your exposure? Contact our Columbus PPC marketing experts today to get started on your path to success.

Our Partners & Awards