Expand Your Company’s Reach with Customized Medical Marketing Strategies

Sarah BlocksidgeAuthor: Sarah Blocksidge
Updated on 11/16/2023

Are your digital marketing efforts in need of improvement? Are you searching for the most effective ways to increase the leads coming to your website? Look no further. Whether you sell healthcare software, are a private practice, or want to market medical devices, we can help in all of your current marketing pursuits form the ground up.

At Sixth City Marketing, we want to use our extensive knowledge and industry experience. If you are looking for an informational guide on how to effectively implement digital marketing initiatives for the healthcare industry, let’s take a look at all that our team can provide for your business!

healthcare marketing

What is Digital Marketing for Healthcare?

Digital marketing is a term that is used to describe marketing campaigns that are implemented online. This can include campaigns for search engine optimization, also referred to as SEO, pay-per-click, social media, website design, and so much more. Successful digital marketing initiatives can result in an increase in business and overall revenue for your company or organization. Given there is such a wide range of tactics to choose from, strategies for every type of healthcare-related businesses will vary greatly depending on who they target. For instance, an urgent care center in Salt Lake City will want to use very different strategies than a medical device company looking to target execs at major hospitals across the country.

“The team at Sixth City is second to none!! Starting with the owner John and all his teammates I’ve worked with I have nothing but glowing things to say! I felt that they cared about MY business growth as their #1 priority even if it wasn’t always best for their bottom line. They are passionate about and great at what they do. If you’re looking for a team to help with your business, don’t look any further. This is the team that will feel like an extension of your own business!” – Dr. Paul Mikhli, Beachwood Dental

The Importance of Digital Marketing for Healthcare

Did you know that approximately 7% of Google searches daily are related to healthcare? That equates to about 70,000 searches per minute!

With that key factor in mind, a lot of people are in the market for a healthcare provider of some sort, whether it be insurance, a dentist, or a new general provider.

When it comes time to choose one, there are many avenues customers can take. From referrals from friends and other doctors, to starting fresh via the internet, it is important to enhance your marketing efforts to build your brand’s online presence.

Additionally, evolutions in the healthcare industry are shifting toward the patient, making it more important than ever to move the focus of your marketing efforts to allow the patient to be at the center. Not only is this a way to illustrate that you value your patients, but it also is a way to differentiate yourself from the competition in a market where there are many options.

By enhancing your presence with SEO-enriched services, your business is bound to the benefits of optimized searches and beyond. Marketing for healthcare opens the line of communication between patients and care providers to build trust and knowledge. With the convenience of the internet, it is possible to deliver valuable content through websites, social media, paid advertising, emails, and more.

Find Out Which Digital Marketing Services That are Right for Your Healthcare Company

As a digital marking agency, we want to share our knowledge and experience in order to help educate others. Because of this, some of the digital marketing solutions that we would recommend for your medical practice include the following:

  • Search engine optimization (SEO)
    • SEO allows you to boost your website through content creation, keyword research, competitor research, link building, metadata creation, local SEO, and more.
  • Social media marketing
    • Whether you decide to create social media accounts for the doctors at your practice or just want a general page for your company, building a strong social media presence can promote your business as a whole, as well as generate more revenue in the form of new customers.
  • Website design and development
    • Website design and development will help bring in new clients and patients by optimizing your site with strong aesthetics, enhanced speed, conversion tactics, and more.
  • Pay-per-click marketing Google AdsBing Ads, and paid social media
    • Pay-per-click, or PPC, services include landing page creation and writing, ad copywriting, keyword management, bidding, and much more.
  • Conversion rate optimization
    • CRO includes various strategies targeted at altering your site’s design that can ultimately turn your site’s visitors into loyal customers.
  • CRM consulting, including HubSpot marketing
    • With the use of Hubspot marketing, your business can monitor success through lead tracking, workflows, and reports. The platform will also allow you to monitor communications with potential customers for a more detailed and personable approach.
  • Email marketing
    • Send out consistent emails to customers that are signed up for your newsletter! Your emails can include monthly or quarterly newsletters, provide promotional content and exclusive offers, and so much more.

Our diverse set of skills, combined with 25+ collective years of internet marketing experience, can provide your healthcare company with the knowledge and advice that you are looking for.

Don’t know which digital marketing initiatives are right for your healthcare business? If so, please feel free to contact our team of experts today, as we want to help you create the most successful campaigns possible!

Running Into These Digital Marketing Issues? Let Us Provide You with Solutions!

When businesses start to search for digital marketing tips and guides, it is often because they are facing difficulties with their current approach. As an in-house, digital marketing agency that strives to provide effective solutions for individuals looking to increase business and sales, we want to help you.

Follow this guide of some of the common problems clients have come to us with, as we feel that some of these common problems can help you find solutions to your own problems.

Problem: You have no clue where your leads are coming from (e.g., SEO, PPC, or elsewhere)
Our solution: Implement lead tracking software on your website along with specialty phone numbers so you can see how people found your business. This is extremely helpful in order to track ROI metrics down the line

Problem: Your site doesn’t show up when you search for your services
Our Solution:Assess your content and competitors, and strategize on how to revamp your content to include more keywords and help you increase your rank

Problem: Your competitors are stuffing keywords in their business names on Google Maps
Our Solution: On the listing itself, you can report the spammy competitor to Google to get their profile name changed to their legal business name so you have a fair opportunity to rank higher

Problem: You have a lot of brand mentions online, but no corresponding backlinks
Our Solution: You can simply target the outlets where you have not received backlinks and reach out to them and ask for the proper acknowledgment to help your backlink profile and authority grow

Problem: Your paid campaigns aren’t yielding quality leads
Our Solution: Not a problem! Take a thorough look at your current targeting, keywords, ads, landing pages, and more in order to get your campaign on track to obtain qualified inquires

Problem: Your current website is out of date, loads slowly, and lacks easy contact methods
Our solution: You should look into redesigning your page templates to include key aspects that can improve conversions, as well as boost page load time through various methods. We recommend WordPress as your web redesign solution!

We hope these common problems and solutions further guide you, as well as help provide you with effective and long-lasting digital marketing solutions for your medical practice.

Our Approach to Customized Digital Marketing for Healthcare Facilities

Our first step in working with any of our clients is to sit down and discuss the optimal strategy to implement based on their specific healthcare organization.

Our in-house team of professionals holds many years of experience in all fields of the digital marketing industry, and we will work one-on-one with you to design the right campaign that aligns with your intended goals and target audience.

We know and understand how important it is to provide each client with a unique and individualized experience to ensure they are getting the desired attention and outcomes. Some key aspects of Sixth City include:

  • We pride ourselves on results and showing transparent ROI data
  • Our small firm allows for superior customer service
  • Our team makes data-driven decisions
  • We have industry expertise and a proven record of success
  • We utilize the best digital practices to construct custom digital marketing campaigns

Our team is ready and eager to help your healthcare organization take its online marketing efforts to the next level so you can gain more leads, clients, and revenue.

Who We Help

  • Hospitals
  • Urgent centers
  • Private practices
  • Clinical labs
  • Healthcare providers
  • Lab services
  • Outpatient clinics
  • Pharmaceutical
  • Medical manufacturers
  • Much more

About Our Results-Focused Digital Marketing Agency

Since 2010, we have made a difference in the digital marketing world by providing our clients with a wide variety of personalized, internet marketing tactics. Based out of Cleveland, Ohio, with offices in IndianapolisColumbusChicago, Nashville, and Pittsburgh, our digital marketing agency has helped a wide array of clients across different parts of the world within numerous industries from aerospace to higher education.

At Sixth City, we know the primary goal in online marketing is to improve online leads and inquiries from your website. We take the time to evaluate your current performance metrics and analytics and create realistic marketing goals for your healthcare or medical business to achieve each quarter. It is then our mission to design a unique strategy that coincides with your healthcare digital marketing needs in order to reach these goals.

How We Produce Results Through Customized Marketing for the Medical Field

At Sixth City, we are dedicated to creating a unique strategy tailored to the needs and goals of your healthcare digital marketing campaign. We pride ourselves on providing you with one essential thing: results.

Virtually everything in digital marketing is able to be measured based on performance and we place significant emphasis on measurement so that our marketing techniques are guaranteed to be effective and drive positive results.

We show results through:

  • Overall lead increases both online and via phone tracked through Google Analytics
  • Improvement in keyword rankings for SEO campaigns
  • Decreases in cost-per-lead data for paid campaigns
  • Changes in website traffic traced through Google Analytics

Our team also composes monthly reports for each individual client to summarize the performance of their digital marketing campaigns. These reports consist of work that was completed during that month, traffic changes to the client website, and the overall effectiveness of PPC and SEO campaigns.

“We re-vamped our website and quickly learned that we weren’t getting the SEO numbers that we were used to and in addition, Covid-19 hit. Sixth City came in and took control of our SEO and really improved our google presence and improved our leads by quite a bit. They are professional, well-versed in all things SEO, and very responsive. I am very thankful for Sixth City.” – Madison Osborn, FitWorks

Need Effective Digital Marketing for Your Healthcare Organization?

Contact Sixth City Marketing Today to Get Started!

At Sixth City, we want to be your healthcare marketing agency and help your company reach new heights online by providing success in all aspects of digital marketing.

We want to see your business succeed and we are more than happy to help contribute to the success. If you are deciding which of the healthcare marketing agencies to choose from, come talk to us.

Let us help your business get started with a free website evaluation to show just how we can boost your marketing efforts and improve your business.

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