Get More Patients with the Help of Customized Medical Marketing Strategies

Are your healthcare digital marketing efforts in need of improvement? Are you searching for the most effective ways to increase the leads coming to your website? Look no further—whether you are already using a custom marketing campaign for your medical business or are looking to build your online foundation from the ground up, we can help in all of your current marketing pursuits.

At Sixth City Marketing, we have worked with businesses throughout various industries including the healthcare and medical fields to help them reach their intended online audience. We do this by utilizing a number of digital marketing techniques, services, and channels to give them a much-needed boost.

Let’s take a look at all we can provide.

Healthcare and Medical Practice Digital Marketing Services We Provide

We have the ability to help your medical industry business with a number of top-quality, medical marketing services to boost your company’s online presence:

Our diverse set of skills, combined with 25+ collective years of internet marketing experience, can provide your healthcare company with the results you are looking for.

Who We Help

  • Hospitals
  • Urgent centers
  • Private practices
  • Clinical labs
  • Healthcare providers
  • Lab services
  • Outpatient clinics
  • Pharmaceutical
  • Medical manufacturers
  • Much more

The Importance of Marketing for Healthcare

A lot of people are in the market for a healthcare provider of some sort, whether it be insurance, a dentist, or a new general provider. When it comes time to choose one, there are many avenues customers can take. From referrals from friends and others doctors, to starting fresh via the internet, it is important to enhance your marketing efforts to build your brand’s online presence.

Additionally, evolutions in the healthcare industry are shifting toward the patient, making it more important than ever to move the focus of your marketing efforts to allow the patient to be at the center. Not only is this a way to illustrate that you value your patients, but it also is a way to differentiate yourself from the competition in a market where there are many options.

By enhancing your presence with SEO-enriched services, your business is bound to the benefits of optimized searches and beyond. Marketing for healthcare opens the line of communication between patients and care providers to build trust and knowledge. With the convenience of the internet, it is possible to deliver valuable content through websites, social media, paid advertising, emails, and more.

“The team at Sixth City is second to none!! Starting with the owner John and all his teammates I’ve worked with I have nothing but glowing things to say! I felt that they cared about MY business growth as their #1 priority even if it wasn’t always best for their bottom line. They are passionate about and great at what they do. If you’re looking for a team to help with your business, don’t look any further. This is the team that will feel like an extension of your own business!” – Dr. Paul Mikhli, Beachwood Dental
healthcare marketing

Our Approach to Customized Digital Marketing for Healthcare Facilities

Our first step in working with any of our clients is to sit down and discuss the optimal strategy to implement based on their specific healthcare organization.

Our in-house team of professionals holds many years of experience in all fields of the digital marketing industry, and we will work one-on-one with you to design the right campaign that aligns with your intended goals and target audience.

We know and understand how important it is to provide each client with a unique and individualized experience to ensure they are getting the desired attention and outcomes. Some key aspects about Sixth City include:

  • We pride ourselves on results and showing transparent ROI data
  • Our small firm allows for superior customer service
  • Our team makes data-driven decisions
  • We have industry expertise and a proven record of success
  • We utilize the best digital practices to construct custom digital marketing campaigns

Our team is ready and eager to help your healthcare organization take its online marketing efforts to the next level so you can gain more leads, clients, and revenue.

About Our Results-Focused Digital Marketing Agency

Since 2010, we have made a difference in the digital marketing world by providing our clients with a wide variety of personalized, internet marketing tactics. Based out of Cleveland, Ohio, with offices in IndianapolisColumbusChicago, Houston, and Pittsburgh, our digital marketing agency has helped a wide array of clients within numerous industries and across different parts of the world.

At Sixth City, we know the primary goal in online marketing is to improve online leads and inquiries from your website. We take the time to evaluate your current performance metrics and analytics and create realistic marketing goals for your healthcare or medical business to achieve each quarter. It is then our mission to design a unique strategy that coincides with your healthcare digital marketing needs in order to reach these goals.

Allow Us to Fix Your Current Marketing Problems

When businesses start to search for a digital marketing partner, it is often because they are facing difficulties with their current approach. Here are some of the common problems clients have come to us with, and how we help them and can help you.

  • Problem: You have no clue where your leads are coming from (e.g., SEO, PPC, or elsewhere)
  • Our solution: We have the ability to implement lead tracking on your website along with specialty phone numbers so you can see how people found your business. This is extremely helpful in order to track ROI metrics down the line
  • Problem: Your site doesn’t show up when you search for your services
  • Our Solution: We will assess your content and competitors, and strategize on how we should revamp your content to include more keywords and help you increase your rank
  • Problem: Your competitors are stuffing keywords in their business name on Google Maps
  • Our Solution: Our team will report these listings to Google to get their profile name changed to their legal business name so you have a fair opportunity to rank higher
  • Problem: You have a lot of brand mentions online, but no corresponding backlinks
  • Our Solution: We can target the outlets where you have not received backlinks and reach out to them and ask for proper acknowledgment to help your backlink profile and authority grow
  • Problem: Your paid campaigns aren’t yielding quality leads
  • Our Solution: Our PPC team will take a thorough look at your current targeting, keywords, ads, landing pages, and more in order to get your campaign on track to obtain qualified inquires
  • Problem: Your current website is out of date, loads slowly, and lacks easy contact methods
  • Our solution: We will redesign your page templates to include key aspects that can improve conversions, as well as boost page load time through various methods

How We Produce Results Through Customized Marketing for the Medical Field

At Sixth City, we are dedicated to creating a unique strategy tailored to the needs and goals of your healthcare digital marketing campaign. We pride ourselves on providing you with one essential thing: results.

Virtually everything in digital marketing is able to be measured based on performance and we place significant emphasis on measurement so that our marketing techniques are guaranteed to be effective and drive positive results.

We show results through:

  • Overall lead increases both online and via phone tracked through Google Analytics
  • Improvement in keyword rankings for SEO campaigns
  • Decreases in cost-per-lead data for paid campaigns
  • Changes in website traffic traced through Google Analytics

Our team also composes monthly reports for each individual client to summarize the performance of their digital marketing campaigns. These reports consist of work that was completed during that month, traffic changes to the client website, and the overall effectiveness of PPC and SEO campaigns.

“We re-vamped our website and quickly learned that we weren’t getting the SEO numbers that we were used to and in addition, Covid-19 hit. Sixth City came in and took control of our SEO and really improved our google presence and improved our leads by quite a bit. They are professional, well-versed in all things SEO, and very responsive. I am very thankful for Sixth City.” – Madison Osborn, FitWorks

Need Effective Digital Marketing for Your Healthcare Organization?

Contact Sixth City Marketing Today to Get Started!

At Sixth City, we want to be your healthcare marketing agency and help your company reach new heights online by providing success in all aspects of digital marketing.

We want to see your business succeed and we are more than happy to help contribute to the success. If you are deciding which of the healthcare marketing agencies to choose from, come talk to us.

Let us help your business get started with a free website evaluation to show just how we can boost your marketing efforts and improve your business.

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