Indianapolis Website Design Services

What Our Web Design Agency Brings to the Table

1. Years of projects – If you take a look at some examples of our website projects, you will see that we have worked with businesses both big and small within various niches to provide custom, seamless results.
2. Completely custom templates – We create a custom design for each of our clients, preferring to work with both WordPress and Shopify, depending on your business. We want to make sure your website is tailored precisely to your needs, which is why we don’t use cookie-cutter templates when we design a site. Our team takes the time to analyze your current site and talk with you about your wants and needs for the new site before we begin the design process.
3. Design for conversion – One of our greatest strengths is that we understand the goal of having a great website is for it to help you get more business. That’s why we incorporate our conversion rate optimization (CRO) techniques to ensure they give you the results you want.
4. Responsive site designs – A large portion of site traffic for businesses comes from mobile users. At Sixth City Marketing, we understand the importance of a functional mobile design that provides a positive user experience. We conduct thorough research and stay up to date on the latest trends as we make sure your site is designed with mobile conversions in mind.
5. Years of experience – Collectively, our staff has decades of experience in web marketing, including extensive time doing website design and development for. And with various backgrounds, our team is a well-rounded group offering unique skills and perspectives to client projects.
6. Clear, concise communication – When you partner with our web development and design firm, you can trust that we will provide honest and transparent communication across every step of your project.
7. Local SEO Expertise – Often when a web designer or developer designs a new site, they aren’t familiar with SEO and they miss crucial steps in maintaining your site’s SEO equity following the launch. But since we are Indianapolis SEO experts, we will ensure that we maintain your SEO equity even after your site is launched.
8. Partnership development – We strive to build great relationships with your team with the hope that once we complete your web project, you would like to continue working with us on an ongoing basis for your overall digital marketing campaign.

Our Website Design and Development Process

1. Initial discovery – Our first step in the process is to meet with you and discuss what challenges you’re facing with your current site design, why you’ve sought out a redesign, and what your specific goals are with a new website. We often find that clients are seeking a redesign because their current design isn’t mobile-friendly, it’s outdated, or their current CMS isn’t user-friendly.
2. Design phase – There are two parts to our design phase: wireframing and site design. Wireframing is the initial sketch process of the web design. It’s done without color and allows you to outline the layout of key pages and examine the fundamental design aspects. In stage two, we’ll mock up the mobile and desktop site design in Photoshop and submit it to you for review. This allows us to efficiently make edits to the design per your team’s feedback.
3. Sitemap/navigation planning – In this phase, we create the page hierarchy, strategically shaping the structure of your site. We’ll also implement some SEO recommendations to make sure your site is in the best position to draw organic traffic, hopefully resulting in leads and sales for your company.
4. Development – Our team will begin to implement the design into the chosen CMS through a development or testing server, which is also called a sandbox. This phase helps our team test out the overall look and functionality of your newly designed site and make adjustments as needed.
5. Testing and review – We’ll go over the site with you on a development server that’s hidden from search engines and will make any necessary edits before launching the site for all to see.
6. Site launch – In the final phase, we’ll migrate all of your site’s files and other existing content over to the live site. As we do this, we’ll ensure we preserve your SEO equity. We will also take this time to provide training to your team about how to update the backend of the site if need be.

Ultimately, a website redesign is typically a 12-16-week process, though we can work within any timeline that suits your company. Our company pays close attention to detail and makes sure to do everything we can to make this a seamless process.

Additional services that we can offer to ensure your website is designed for the highest possible conversion include the following:

• Adding website plugins
• Improving load time
• Incorporating schema onto pages
• Implementing 301 redirects as needed
• Creating forms for key site pages
• Reviewing your company’s Google Analytics profile
• And more!

All in all, our team understands that your company’s website is a direct reflection of your brand’s products and services, as well as your goals and values. With that in mind, we want to ensure that your website is designed as a tool to help your business, large or small, grow for years to come.