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Having a small business is no easy feat, as it requires a lot of hard work to see results. Whether you are looking to learn marketing tactics or the latest industry insights, explore our list of key statistics.
General Small Business Marketing Statistics
- There are 33.2 million small businesses in the United States in 2024, making up 99.9% of all U.S. businesses (WebFX)
- 63% of small businesses plan to increase their marketing budget over the next year (Simple Texting)
- 47% of all small businesses name marketing as their primary strategy for growth (WebFX)
- Only 17% of small businesses use search engine optimization to improve their online visibility (Simple Texting)
- 73% of small businesses aren’t sure that their current marketing strategy is working (Constant Contact)
Statistics on Audience Behavior for Small Businesses
- 72% of people claim that positive reviews increase their trust in a local business (Crowdspring)
- Top five reasons consumers say they choose small businesses over bigger ones (Postcard Mania):
- Location and convenience (49%)
- Product quality (45%)
- Price (43%)
- Wanting to support local business (41%)
- Having a positive impact on my local economy (38%)
- 64% of consumers say it’s important that small businesses have a strong online presence to attract and retain customers (Simple Texting)
- Product quality is the number one reason that people become repeat customers (Wix)
- 72% of consumers prefer to buy products from small businesses over larger enterprises (Simple Texting)
Statistics on Small Business Content Marketing
- Small businesses that blog get 55% more traffic to their websites (HubSpot)
- 69% of people prefer to read text-based articles, websites, or posts (Crowdspring)
- 28% are leveraging a blog to engage audiences and boost their content marketing efforts (Simple Texting)
- Blogs remain essential, with 79% of marketers actively running one (Demand Sage)
- 73% of B2B and 70% of B2C marketers use content marketing as part of their marketing strategy (Demand Sage)
Pay-Per-Click Stats
- A personalized landing page can make PPC ad campaigns 5% more effective (Ranktracker)
- The average cost per click in Google Ads for small businesses is around $4.66 (WordStream)
- Google Ads is currently the biggest provider of search advertising on the market (WebFX)
- 55% of small business owners in the US used social media for advertising (Crowdspring)
- 84% of small businesses said that they see good results from their PPC advertising campaigns (Ranktracker)
Statistics on Social Media for Small Businesses
- There are 67 million small businesses on LinkedIn in 2024, increasing from 55 million in 2023 (Demand Sage)
- Over 72% of companies use social media to make informed decisions (Crowdspring)
- 93% of internet users are on social media (Neal Schaffer)
- 49% of consumers make regular purchases based on recommendations from influencers (Empower)
- 83% of consumers use Instagram to find new services or products (Crowdspring)
- 63% of marketers believe that social media is critical to their business (Crowdspring)
Statistics on Video, Infographic, Audio, and Visual Content for Small Businesses
- 49% of businesses report that they grow revenue faster when they’re using video content (WordStream)
- Infographics are 30x more likely to be read than a written article and they can increase website traffic by up to 12% (HubSpot)
- Consumers spend 31% of their time with audio compared to other media outlets (SiriusXM)
- 99% of marketers say they’ll invest in more video marketing channels in 2025 (HubSpot)
- 30 million people visited a website to learn more after the product was advertised on podcasts (AudioGo)
- 93% of marketers report a strong ROI from video marketing (HubSpot)
Our Collection of Marketing Statistics and Facts
Disclaimer: The statistics on this page have been compiled by our team from various third-party sources for informational purposes only. We do not claim ownership of this data unless cited otherwise.
