SaaS Statistics: 30+ Software Marketing Stats for 2024

When starting and managing a SaaS company, it’s important to apply a digital marketing strategy that’s not only effective but has the most up-to-date statistics to back it up.

That’s why our team has compiled a list of software facts and statistics to help you find a plan of action that works best for your business.

General SaaS Stats

SaaS and Audience Behavior Stats

SaaS Content Marketing Stats

SaaS Pay-Per-Click Stats

SaaS Social Media Stats

Video, Infographic, and Visual Content Stats

Additional Helpful Content for SaaS Companies

Our digital marketing agency is proud to provide supplemental content for SaaS companies, IT businesses, and beyond. So here are some related articles to help kickstart your digital marketing initiatives:

On top of that, here are some more statistics to further increase your leads and sales:

Rachel Calvis

About the Author

Rachel Calvis

Rachel is an Online Marketing Specialist at Sixth City Marketing. Her main role is constructing and editing concise marketing copy for our B2B and B2C clients.

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