Time to read: 5 minutes
When starting and managing a SaaS company, it’s important to apply a software marketing strategy that’s not only effective but has the most up-to-date statistics to back it up.
That’s why our team has compiled a list of software facts and statistics to help you find a plan of action that works best for your business.
General SaaS Stats
- The SaaS market is projected to hit $716.52 billion by 2028 with a compound annual growth rate of 27.5% between 2021 and 2028.
- In 2025, revenue in the SaaS market worldwide is projected to reach $390.60 billion.
- SaaS applications make up 70% of the total company software use.
- As of 2023, the largest SaaS provider by market capitalization was Microsoft ($2.3 trillion).
- Out of the 100 technology executives surveyed, 64% of them plan to deploy a SaaS management tool within the next two years, with 69% of them using it to improve current processes.
- From 2020 to 2021, organizations have jumped from using an average of 80 SaaS applications to 110, which is an almost 14x increase from 2015.
- 80% of businesses are now using at least one SaaS application
- Organizations spend an average of $49M annually on SaaS
SaaS and Audience Behavior Stats
- SaaS buyers will often spend 27% of their time conducting research online throughout the buying process.
- 47% of buyers will view 3 to 5 pieces of content before engaging with a company’s sales representative.
- More than 30% of SaaS subscribers will cancel their subscription within the first three months.
- The United States has approximately 54 billion SaaS customers, which includes repeat customers.
- The United States is also home to the largest proportion of SaaS companies (60%), with the United Kingdom, Canada, and Germany following.
SaaS Content Marketing Stats
- SaaS companies will spend between $342,000 and $1,090,000 annually on content marketing.
- Within the first three years, SaaS companies will spend 75% of their revenue on sales and marketing.
- SaaS companies that prioritize content marketing report a lead generation growth of up to 400%.
- Approximately 37% of SaaS marketing professionals say that their biggest challenge is providing engaging visual content consistently.
- Blogs can contribute to 434% more indexed pages and 97% more indexed links.
- For 57% of SaaS companies, creating content is a key marketing strategy, and SEO brings in 14.3% of leads from organic search.
- With 98% of SaaS companies having blogs on their websites, and 42% of marketers report that updating existing blog content will boost their marketing value.
- Especially for newer blogs and companies, aiming for 6-8 posts a month is a great way to create topic clusters that align with your brand.
- In the SaaS sector, the most successful blogs have an average of 3,000 words.
- 70% of SaaS businesses consider case studies as their most effective content format for converting leads into customers
- Offering free e-books has become a popular lead generation tool for SaaS companies, with a 45% conversion rate
- 62% of SaaS companies post case studies to improve their traffic and build trust
SaaS Pay-Per-Click Stats
- 81% of successful B2B content marketers will use paid methods to promote their content.
- 75% of B2B content marketers use LinkedIn as their paid social media channel of choice, with 79% of those saying that it produced the best results.
- PPC landing pages that contain a video tend to have a conversion rate of 86%.
- When exposed to display ads, consumers are 155% more likely to search for terms that coincide with your brand.
SaaS Social Media Stats
- For 98% of the leading SaaS companies, YouTube drives the most social media traffic, followed by Facebook, LinkedIn, and X (Twitter).
- 86% of consumers will look to buy IT products with the help of social media to make that decision.
- 76% of individuals will purchase products that they see on social media.
- The best and most popular days to post on social media are Tuesday, Wednesday, and Thursday.
- SaaS companies active on X (Twitter) see a 30% improvement in customer satisfaction scores, thanks to real-time support and engagement
Video, Infographic, Audio, and Visual Content Stats
- 18% of SaaS businesses have podcasts
- Over 70% of sales professionals say that recording and uploading custom-made videos will produce more clicks and responses than emails.
- 91% of SaaS apps find the most success with a webinar format that has at least two speakers.
- Directions that combine both texts and illustrations are more likely to be followed by 323%.
- SaaS companies using infographics in their content strategy see a 30% higher engagement rate compared to those that don’t
- Infographics and visual data representation on social media increase shareability by 200% for SaaS solutions
Additional Helpful Content for SaaS Companies
Our digital marketing agency is proud to provide SEO services for SaaS companies, IT businesses, and beyond. So here are some related pages to help kickstart your marketing initiatives:
Our Collection of Marketing Statistics and Facts
Disclaimer: The statistics on this page have been compiled by our team from various third-party sources for informational purposes only. We do not claim ownership of this data unless cited otherwise.
