Featured Columbus Case Study
Penn & Beech Gained 217% Boost in Revenue from SEO
Penn & Beech is a custom candle company with locations in Columbus and Indianapolis. With the help of our SEO efforts, they gained:
- 217% increase in organic revenue
- 113% increase in organic transactions
- Exclusive private label work and more
Read more details about our work with them below.
Read Penn & Beech's Case StudyWe Help Our Clients Dominate Search Results in Columbus and Beyond
We want to help your website do its best to help you rank for searchers from Delaware to Canal Winchester. We can do this by:
- Optimized Copywriting – From optimizing your existing pages (homepage, location pages, and service pages), we will write any new pages that can target the terms that bring you the most business. This also includes blog content that can target customers in the early stages of research.
- Localized Focus – We know that you may just serve the Columbus, Ohio region. If that is the case, we will focus on local SEO tactics, such as Google Business Profile management, that further improve your local presence in the areas you serve.
- SEO for AI Search – The way people find businesses is changing every single day, which is why our search engine optimization also encompasses what people are calling generative engine optimization (GEO) or AI engine optimization (AEO). Our AI marketing helps you be found no matter where customers search.
- Ongoing Audits – From seeing how many pages are being indexed to evaluating word count, metadata, and more, we take a magnifying glass to all the content on your website on an ongoing basis to find which key pages need work. This is a part of our process when we craft our quarterly strategies.
- Link Building – To help build authority in the eyes of Google, we will help you gain backlinks to your website from trustworthy sources such as directories, publications, blogs, and more. Tools such as HARO, Qwoted, and Featured are all used by our team to accomplish this.
- Technical Enhancements – Our development experts are able to diagnose and address key technical issues on your website and then fix them to help your website rank higher. We look into site speed, schema, and overall user experience.
The Reality of Columbus’s Current Search Ecosystem
As our state capital, Columbus is fueled to help Ohio stay at the forefront of innovation. This is in thanks to growing progress in industries such as automotive, fashion/retail, fintech, insurance, supply chain, food and beverage, and many more.
If you’re looking for a reason why you need to invest in SEO services, take a look at some service-related queries that people in the area are searching for, according to Google Trends:
What Makes Us Different? We Track More Than Vanity Metrics
Since 2010, we’ve prided our agency on reporting what really matters: leads and sales.
As AI continues to change the way people are finding businesses, we’re dedicated to focusing on your ROI by using SEO tactics that keep AI in mind to grow your online presence. So when you partner with us, your monthly report will include details on metrics such as:
- Leads – Online form submissions, phone calls and live chats
- Purchases – Sales made on your site (for ecommerce clients)
- Traffic – Increases in specific pages on your website
- Rankings – Relevant shifts in keyword rankings
- Backlinks – Links we’ve built or organically gained for your site
- And more – Depending on your partnership, so much more!
Our SEO & AI Search Strategy Process Helps Local Businesses in Columbus Thrive
In our approach to SEO for your company’s unique needs and goals, here are the key steps you can expect our team to take:
- Discuss Initial Problem – After partnering with us, your kick-off call will go over everything that helps your strategists learn how to tackle your SEO campaign.
- Keyword Analysis – We will craft a list of terms that you wish to rank for and enter them into third-party keyword tracking software to track your ranking movement in search engines.
- Competitor Research – Researching you and your competitors on both search engines and on AI platforms is an important part of what we do so we can see what they are doing differently and what gaps we can fill in your custom strategy.
- Strategy Formulation – After gathering the data, your strategy will put together your initial strategy, which often includes fundamental fixes we call “low-hanging fruit” objectives. We then will dive into deeper strategy tactics such as crafting new pages, digital PR outreach, and extensive technical fixes.
- Meetings and Reporting – To keep our line of communication strong, we will set a time to meet with you on a regular basis to discuss your monthly report, the progress of your campaign, and to educate you on the types of tactics we are implementing based on any questions you have. Your reports will monitor increases in not only rankings and organic traffic but also revenue generated via form submissions, phone calls, and sales.
- Rinse. Lather. Repeat. – Our strategies are then crafted on a quarterly basis to adapt to what we are seeing in your data and also to adjust to changes in the search landscape. Our ultimate goal is to not only show your ROI from our work but also help your business be in a stable position to perform well on Google, ChatGPT, and the like for years to come.
Where to Find us in Downtown Columbus

Our SEO company is located in the heart of downtown Columbus (just north of the infamous Ohio Statehouse) inside the Commerce Building. Our address is:
35 E Gay St #324, Columbus, OH 43215
Hours of Operation
Monday 9 a.m. – 5 p.m.
Tuesday 9 a.m.- 5 p.m.
Wednesday 9 a.m. – 5 p.m.
Thursday 9 a.m.- 5 p.m.
Friday 9 a.m. – 5 p.m.
We highly recommend scheduling an appointment via phone or form submission (but we’ll meet you at a Clippers game, too).
“I highly recommend Sixth City Marketing as they’re our “Go To” marketing source for managing our e-commerce website. Sixth City is a valuable partner, and most importantly their professional team drives traffic and revenue for our organization!” – Mike Billman, EVP Sales & Marketing at Console Vault
Learn How You Can Get More ROI with Our Columbus SEO Agency
Contact us today to find out how we can help you take your business to the next level through focused, personalized Columbus SEO, and more! We can also provide services such as PPC marketing, custom web designs, and more. We look forward to talking with you!
