Marketing Services for Construction Companies That Get You More Bids, Without the Gimmicks or Guesswork

Struggling to meet your sales goals? Or are you planning to expand your business and don’t know where to start? Given there are nearly 4 million construction companies in the U.S. alone, it’s harder than ever to make sure your brand gets in front of your ideal customer. That’s where digital marketing comes in.

Not to mention, in our current day and age, as people of all ages across the globe turn to the internet for a variety of solutions, construction companies should be doing the same when it comes to their marketing efforts.

Through a strategic, custom mix of online marketing strategies, we can help you figure out the perfect combination of tactics that helps you get the results you deserve.

I Want to Grow My Revenue
M/I Homes

Featured Construction Company Case Study

Columbus New Home Builder Gains 10k New Visitors from Google

Our team partnered with M/I Homes, a new home-building company in Columbus, Ohio with locations in major cities across the United States. From our work on their website, they saw:

  • Overall website traffic went up 48%
  • Organic website traffic went up 12%
  • New users on the website went up 58%
Read the Details of Their Case Study

Marketing Services We Offer for Construction Companies

We offer a la carte services, so you are able to do any of our main services (SEO, PPC, CRO, and web design) on their own or mix any of them together. And whether your expertise is in commercial, residential, or even A/E/C, we can help.

SEO Services for Construction Companies – Our in-house staff is skilled in making tailored adjustments to your site’s copy, meta titles, images, speed, backlink profile, and more to help search engines better rank your site for the terms most relevant to your business. And for those who serve just a specific region, a special construction SEO strategy is needed that is more hyperfocused on helping you rank for key terms like “home builder near me” or similar terms that fit your niche.

Pay Per Click – PPC is a great way to get in front of your ideal customer and rank above competitors for more qualified leads. We can craft effective construction ad campaigns tailored and targeted for specific keywords, age, income, gender, location, and more.

Email Marketing – As another way to keep a line in the water with potential clients in your pipeline, or to address your current customer base, we can utilize email marketing to send out tailored messaging that will increase sales.

Website Design and Development– Does your construction company’s website design need sprucing up? Our team can design a custom site just for your business in WordPress or Shopify. Best of all, during our site redesigns, we incorporate proven techniques for forms and calls to action that will bring in more business.

Social Media – Our team can write, edit, and post updates on diverse social media channels such as Facebook, Instagram, Twitter, LinkedIn, and more. We can additionally work to build your presence online and boost your follower count.

Paid Social Media – Alongside running ads on search engines, we also have the ability to reach potential customers by displaying ads on Facebook, Instagram, and more that showcase your services and past work.

Honest Reporting and Measuring of Your Improvement

One of the best aspects about our marketing for construction companies is that we provide our clients monthly reports that are easy to understand and digest.

Our short monthly reports provide insights on the work we’ve conducted for the month, how traffic has changed on your site, how any PPC campaigns are performing, and more.

Additionally, we emphasize measurement in our reporting, ensuring that the construction marketing tactics we have employed are giving you the results you deserve.

We send out monthly reports showing data including:

  • Changes in website traffic (organic, paid, direct, and referral)
  • Lead increases via forms and phone calls
  • Search engine keyword ranking
  • CPC improvements
  • Much more!
   

We Have Proof That Digital Marketing Works for Construction Companies

 

Let Us Prove It

Real Example of Our Work with Construction Companies: M/I Homes

To give a little more background, the team at M/I Homes wanted to maximize their online traffic after redesigning their website, and that’s where our team at Sixth City stepped in. We focused our campaign on increasing organic traffic and online leads to M/I Homes in different locations.

We implemented a variety of SEO services to drive the biggest ROI, including:

  • Keyword research
  • Content creation and optimization
  • Google local profile management

If you are interested in learning more about other businesses we have helped, head on to our case studies page and learn more about the places we have helped make a difference.

“John and his team at Sixth City are smart, passionate, and friendly. A great team to collaborate with!” – Will Duderstadt, M/I Homes

Time to Take Back Control of Your Online Presence

If you’re looking to take your construction marketing to new heights, be sure to reach out to Sixth City Marketing. Our expert home builder digital marketing agency will assess the unique needs of your business and help you get the business you’ve been wanting!

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