Digital Marketing for Construction Companies - Top Tips for Success

Easy Ways to Use Digital Marketing to Improve Your Construction Marketing Efforts

Here are a few quick tips to help improve your digital marketing:

• Create relevant and useful web content for your site that shows your authority and educates your users. Topics such as “how much does an expansion cost” or “cost of buying an office vs. building new” that not only can showcase your services, but are targeted towards people in the beginning of their search journey.
• If you want to run PPC ads, target your Facebook, Instagram and Google Ad campaigns to your key audience using the filters available. Things such as location, age, income, and search interests are all things you can implement in PPC campaigns. Pro-tip: Photos are key for construction companies since it showcases the final product.
• Implement Google Analytics on your site so you can learn which pages convert the best with your audience if you haven’t already. With analytics, you can see which pages covert the best and get the most traffic, which can help you expand on your content strategy.
• Utilize social media to show you are active in the local area and your completed projects. When you have your profiles linked out from your header or footer, they are easily accessible for users and they can act a free portfolio of your current and past projects.
• Gain backlinks from businesses you have partnered with, whether it be you completed their project, or you got mentioned in the news for something you’ve done, be sure that if your company is mentioned online you are properly attributed for it via a backlink.
• Claim your listing Google Business Profiles (GBP) and other local directory sites like Angi and Yelp to ensure you are findable from potential customers in your local area. And when you optimize your GBP, collect reviews, add your services, and maintain posts and photos, you are more likely to be found on Google Maps, like these businesses below:

As you can see, all these businesses have made their way onto the local 3-pack, and you can see different details that Google pulls from the information they have added to their profile to highlight, such as how long they’ve been open (adding experience), how people have rated them (builds trustworthiness), and what they specialize in (showing expertise).

We Help Construction Companies With 100% Customized Digital Marketing Strategies

Companies and individuals who are in need of construction services for their projects can choose from a wide variety of vendors, making online exposure, brand reputation, and overall online appearance key to landing contracts.

By implementing essential marketing tactics through channels like SEO, PPC, and more, you can attract the customers you need to boost your business and increase your revenue.

Sixth City Marketing has extensive experience working with clients in diverse industries including construction and is adept at analyzing the unique aspects of a business and providing tailored solutions. So whether you expertise is in commercial or residential construction, we can help.

Let’s take a moment to look at all we can provide.

Digital Services Our Construction Marketing Agency Can Provide

1. Search Engine Optimization – Our in-house staff is skilled in making tailored adjustments to your site’s copy, meta titles, images, speed, backlink profile, and more all in order to help search engines better rank your site for the terms most relevant to your business.
2. Local SEO – For clients who serve just a specific region, a special strategy is needed that is more hyper focused on helping you rank for key terms like “home builder near me” or similar terms that fit your niche.
3. Pay Per Click– Pay-per-click marketing is a great way to get your business in front of qualified leads on search engines. Our team can craft effective ads and run tailored campaigns targeting specific keywords, age, income, gender, location, and more.
4. Email Marketing – As another way to keep a line in the water with potential clients in your pipeline, or to address your current customer base, we can utilize email marketing to send out tailored messaging that will increase sales.
5. Website Design and Development– Does your website need sprucing up? Our team can design a custom site just for your business in WordPress, Drupal, or whatever content management system you prefer. Best of all, during our site redesigns we incorporate proven techniques for forms and calls to action that will bring in more business.
6. Social Media– Our team can write, edit, and post updates on diverse social media channels such as Facebook, Instagram, Twitter, LinkedIn, and more. We can additionally work to build your presence online and boost your follower count.
7. Paid Social Media – Alongside running ads on search engines, we also have the ability to reach potential customers by displaying ads on Facebook, Instagram, and more that showcase your services and past work.

We have significant experience marketing for businesses in the construction field, having worked with companies that specialize in horizontal directional drilling, prefabricated walls, air curtains for construction projects, and more.

Additionally, we have worked with a wide array of businesses in connected fields such as manufacturing and the supply chain industry. If you’re looking for a construction marketing agency that can quickly learn the key facets of your industry and craft tailored strategies, Sixth City is it.

Case Study: SEO for M/I Homes, A New Home Building Company

M/I Homes based in Columbus Ohio is a home building construction company that is located across the country in 16 major cities. They specialize in building customizable homes for families from the ground up.

The team at M/I Homes wanted to maximize their online traffic after redesigning their website and that’s where our team at Sixth City stepped in. We focused our campaign on increasing organic traffic and online leads to M/I Homes different locations.

We implemented a variety of SEO services to drive the biggest ROI including:

• Keyword research
• Content creation and optimization
• Google local profile management

As a result, we saw an increase of 10,000 visitors through organic search to the M/I Homes website. In comparing September 1-27, 2018 to the same period in 2017 there was an overall website traffic increase of 48%, organic website traffic increase of 12%, and new users on the website increased by 58%.

If you are interested in learning more about other businesses we have helped, head on to our case studies page and learn more about the places we have helped make a difference.

Get to Know Sixth City Marketing

Ou agency was established in 2010 and is currently based in Cleveland, Ohio, with offices in Indianapolis, Columbus, Chicago, Houston, and Pittsburgh.

Our main goal during our digital marketing campaigns is to deliver results by improving a site’s overall online presence, with helping boost your site with tactics that can last for years to come. This makes it a timeless investment for your business.

We do this by designing a unique marketing strategy for each of our clients, there are no one-size-fits all strategies here. Our clients can also trust that we will have open communication about the results our campaign and have to navigate the ever-changing playing field.

Does Your Construction Business Need a Marketing Boost? Let’s Get Started Today

If you’re looking to take your construction marketing to new heights, be sure to reach out to Sixth City Marketing. Our expert home builder digital marketing agency will assess the unique needs of your business and help you get the business you’ve been wanting!