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construction company marketing

Companies and individuals who are in need of construction services for their projects can choose from a wide variety of vendors, making exposure key to landing contracts.

By implementing essential construction marketing trough channels like SEO, PPC, video, and more, you can attract the business you need to boost your business and increase your revenue.

Sixth City Marketing has extensive experience working with clients in diverse industries including construction and is adept at analyzing the unique aspects of a business and providing tailored solutions. Let’s take a moment to look at all we can provide.

Construction Company Marketing

  • As we review your business and your marketing opportunities, we’ll take into account the products and services you offer, core keywords to focus on, website design improvement possibilities, your competitors’ rankings, and more.
  • Our team of SEO experts are skilled at learning the essential facets of your business and producing strategies and copy that adheres to your industry, captures your brand’s voice and goals, and, most importantly, leads to sales.

5 Essential Services Our Construction Marketing Agency Can Provide

  1. SEO Content Creation – Our in-house staff of writers and editors will produce content for key areas on your site, such as the homepage, products and services pages, blogs and news pages, and more. All of this work will be optimized for SEO and designed to increase visits to your site and gain more conversions.
  2. Pay Per Click – Pay-per-click marketing is a great way to get your business in front of qualified leads on channels like Google and Facebook. Our team can craft effective ads and run tailored campaigns targeting specific keywords, age, income, gender, location, and more.
  3. Website Design and Development – Does your website need sprucing up? Our team can design a custom site just for your business in WordPress, Drupal, or whatever content management system you prefer. Best of all, during our site redesigns we incorporate proven techniques for forms and calls to action that will bring in more business.
  4. Video Production – Whether you’re looking to highlight your services, create an overview of your business, or anything else, our team’s able to film and produce videos to be used on your site and on other channels to help promote you.
  5. Social Media – Our team can write, edit, and post updates on diverse social media channels such as Facebook, Instagram, Twitter, LinkedIn, and more. We can additionally work to build your presence online and boost your follower count.

We Can Report and Measure Your Improvement

One of the best aspects about our marketing for construction companies is that we provide our clients monthly reports that are easy to understand and digest.

Our short monthly reports provide insights on the work we’ve conducted for the month, how traffic has changed on your site, how any PPC campaigns are performing, and more.

Additionally, we emphasize measurement in our reporting to ensure that the construction marketing tactics we have employed are giving you the results you deserve.

Easy Ways to Use Digital Marketing to Improve Your Construction Marketing Efforts

Here are a few quick tips to help improve your digital marketing:

  • Create relevant and useful web content for your site that shows your authority and educates your users
  • Target your Facebook and Google Ad campaigns to your key audience using the filters available
  • Implement Google Analytics on your site so you can learn which pages convert the best with your audience
  • Utilize social media to show you are active in the local area

Our Experience in Construction Marketing

We have significant experience marketing for businesses in the construction field, having worked with companies that specialize in horizontal directional drilling, prefabricated walls, air curtains for construction projects, and more.

Additionally, we have worked with a wide array of businesses in connected fields such as manufacturing and the supply chain industry. If you’re looking for a construction marketing agency that can quickly learn the key facets of your industry and craft tailored strategies, Sixth City is it.

Does Your Business Need a Boost?

If you’re looking to take your construction marketing to new heights, be sure to reach out to Sixth City Marketing. Our expert team will assess the unique needs of your business and help you get the business you’ve been wanting!