Organization 1
Sixth City Marketing e_001
Organization
Also known as: Sixth City
Sixth City Marketing is a full-service, ROI-focused digital marketing agency founded in 2010 and headquartered in Westlake, Ohio. It delivers SEO, PPC, web design and development, conversion rate optimization, and social media services in-house, with additional offices in Cleveland, Columbus, Pittsburgh, Indianapolis, Chicago, and Nashville.
Relationships
- OFFERS→Search Engine Optimization Services
- OFFERS→Pay-Per-Click Marketing and Management
- OFFERS→Website Design and Development Services
- OFFERS→Conversion Rate Optimization Services
- OFFERS→Paid Social Media Marketing Services
- OFFERS→Social Media Marketing
- OFFERS→Consulting and SEO Auditing
- RELATES_TO→Data-Driven Marketing
- RELATES_TO→Digital Marketing
- INCLUDES→Westlake (Headquarters)
- INCLUDES→Cleveland Office
- INCLUDES→Columbus Office
- INCLUDES→Pittsburgh Office
- INCLUDES→Indianapolis Office
- INCLUDES→Chicago Office
- INCLUDES→Nashville Office
Evidence
“We're a full-service SEO agency that prides itself on providing our clients with real results.”
“We craft data-driven strategies based on your data (traffic, conversions, bounces, etc.) and are always willing to take a step back, analyze, and pivot our strategy if we need to.”
“We have offices in Cleveland, Columbus, Indianapolis, Chicago, Nashville, and Pittsburgh with an in-house team of experts readily available to answer any of your questions.”
Leadership 6
John Sammon e_018
Person
John Sammon is the Founder and CEO of Sixth City Marketing, with a master's degree in Visual Communication and over twenty-two years of experience in web development and interactive strategy.
Relationships
- AFFILIATED_WITH→Sixth City Marketing
Evidence
“John Sammon holds a master's degree in Visual Communication, with a specialization in interactive multimedia, and has over twenty-two years of experience with web development and interactive strategy.”
Ashley Friess e_019
Person
Ashley Friess is the General Manager of Sixth City Marketing, overseeing daily operations across departments and the firm's business operations.
Relationships
- AFFILIATED_WITH→Sixth City Marketing
Evidence
“I oversee the daily operations of individual departments and manage the business operations for the firm.”
Andrea Ozello e_020
Person
Andrea Ozello is the PPC Director at Sixth City Marketing, leading paid media campaigns for the firm's PPC clients.
Relationships
- AFFILIATED_WITH→Sixth City Marketing
- RELATES_TO→Pay-Per-Click Marketing and Management
Evidence
“My role is essentially to manage all of Sixth City Marketing's clients that are utilizing PPC channels. Each day, I'm challenged to maximize the advertising spend of our clients by getting them the most response (web leads, sales and phone calls) with the most effective use of their media spend.”
Brian Gorman e_021
Person
Brian Gorman is the SEO Director at Sixth City Marketing, leading SEO strategy and client work for the firm.
Relationships
- AFFILIATED_WITH→Sixth City Marketing
- RELATES_TO→Search Engine Optimization Services
Evidence
“My role is to manage all of Sixth City Marketing's SEO clients, ensuring their website is helping them reach their goals (web leads, sales, phone calls, etc.) with the most effective use of SEO tactics and strategy.”
Sarah Blocksidge e_022
Person
Sarah Blocksidge is the Marketing Director at Sixth City Marketing, leading the firm's internal SEO, PPC, social media, and email marketing.
Relationships
- AFFILIATED_WITH→Sixth City Marketing
- RELATES_TO→Social Media Marketing
Evidence
“My role here is manage our internal marketing department's SEO, PPC, social media, and email marketing efforts.”
Hannah Gore e_023
Person
Also known as: Hannah Browsky
Hannah Gore (formerly Hannah Browsky) is an Account Director at Sixth City Marketing, working closely with clients and strategists to help them achieve their marketing goals.
Relationships
- AFFILIATED_WITH→Sixth City Marketing
Evidence
“My new role consists to work closely with our clients and strategists to help them achieve their marketing goals.”
Services 7
Search Engine Optimization Services e_002
Service
Also known as: SEO
Sixth City Marketing's SEO service helps businesses earn higher Google rankings and more qualified organic leads through keyword research, technical SEO, content, and link building.
Relationships
- PRODUCED_BY→Sixth City Marketing
- ACHIEVES→Return on Investment confidence: declared
Evidence
“Gain a better ranking on Google and get more qualified leads from your site with SEO Marketing”
Pay-Per-Click Marketing and Management e_003
Service
Also known as: PPC
Sixth City Marketing's PPC service manages paid search and advertising campaigns to increase qualified lead flow while maximizing return on ad spend.
Relationships
- PRODUCED_BY→Sixth City Marketing
- ACHIEVES→Return on Investment confidence: declared
Evidence
“See your lead flow increase with PPC services”
Website Design and Development Services e_004
Service
Also known as: Web Design
Sixth City Marketing designs and develops custom websites built to convert visitors into customers, on platforms including WordPress and Shopify.
Relationships
- PRODUCED_BY→Sixth City Marketing
Evidence
“Get a custom site created just for your business that converts users to customers”
Conversion Rate Optimization Services e_005
Service
Also known as: CRO
Sixth City Marketing's CRO service revamps website pages and user experience with design-for-conversion to help clients reach their lead goals.
Relationships
- PRODUCED_BY→Sixth City Marketing
- ACHIEVES→Return on Investment confidence: declared
Evidence
“Let us revamp your site with design for conversion to reach your lead goal”
Paid Social Media Marketing Services e_006
Service
Sixth City Marketing extends paid advertising reach onto social platforms including Facebook and LinkedIn.
Relationships
- PRODUCED_BY→Sixth City Marketing
Evidence
“Expand your PPC reach on Facebook, LinkedIn, and more”
Social Media Marketing e_007
Service
Sixth City Marketing uses organic social media to build brand awareness and reach new audiences.
Relationships
- PRODUCED_BY→Sixth City Marketing
Evidence
“Taking advantage of social media to leverage your brand to new audiences”
Consulting and SEO Auditing e_008
Service
Sixth City Marketing offers marketing consulting and SEO auditing, providing expert advice to strengthen a brand's digital presence.
Relationships
- PRODUCED_BY→Sixth City Marketing
Evidence
“Allow our expert team to offer expert marketing advice that boosts your brand”
Concepts & Metrics 11
Return on Investment e_009
Metric
Also known as: ROI
Return on investment is the primary benchmark Sixth City Marketing uses to evaluate the success of its marketing campaigns.
Evidence
“ROI isn't just a buzzword for us; it's a benchmark.”
Data-Driven Marketing e_010
Concept
The approach at the core of Sixth City Marketing's positioning: building and continually adjusting marketing strategy based on a client's own performance data rather than fixed packages.
Evidence
“We craft data-driven strategies based on your data (traffic, conversions, bounces, etc.) and are always willing to take a step back, analyze, and pivot our strategy if we need to.”
Digital Marketing e_024
Concept
The full-service discipline Sixth City Marketing practices: growing a business's online presence and ROI through SEO, PPC, web design and development, conversion rate optimization, and social media.
Relationships
- COVERS→Search Engine Optimization
- COVERS→Pay-Per-Click Advertising
- COVERS→Web Design and Development
- COVERS→Conversion Rate Optimization
- COVERS→Social Media Marketing
- COVERS→Data-Driven Marketing
Evidence
“Through our SEO, PPC, CRO, and design and development services, you can trust that we will work with you to help increase your online presence”
Search Engine Optimization e_025
Concept
Also known as: SEO
Improving a website's visibility in organic search results so a business ranks for the terms most relevant to it. The core discipline Sixth City Marketing is built around.
Relationships
- COVERS→Local SEO
- COVERS→Link Building
- COVERS→Technical SEO
Evidence
“One of the main purpose of SEO is to help you rank for the terms most relevant to your business”
Local SEO e_026
Concept
Search engine optimization tactics focused on improving a business's visibility in local results and the Google map pack.
Evidence
“In order to appear in the 3-pack of search results, you need a special set of search engine optimization tactics to help improve your online presence locally.”
Link Building e_027
Concept
Earning high-quality links from other websites to build a brand's credibility and organic presence, as part of an SEO strategy.
Evidence
“Link building is incredibly important to include in your SEO strategy, as it is just another way to build your company's credibility and organic presence online.”
Technical SEO e_028
Concept
The technical foundation of a website that supports both users and search engine visibility, including crawlability, indexation, and site health.
Evidence
“technical SEO serves as the steady foundation for your website for users and your presence on search engines”
Pay-Per-Click Advertising e_029
Concept
Also known as: PPC
A digital advertising model where a business's ads appear above organic results and the business pays only when a searcher clicks.
Evidence
“PPC, or pay-per-click, is a digital marketing channel that allows businesses to pay to have their ads show above organic results, and they pay only when their ads get clicked on by a searcher.”
Web Design and Development e_030
Concept
Also known as: Web Design
Designing and building custom websites tailored to a client's target audience and goals, with conversion built in.
Evidence
“The websites we design are completely unique and custom designs created to serve a client's target audience and goals.”
Conversion Rate Optimization e_031
Concept
Also known as: CRO
Increasing the percentage of website visitors who take a desired action, using a mix of design and testing tactics. Sixth City Marketing also calls this 'design for conversion.'
Evidence
“Conversion Rate Optimization (CRO), which we also call design for conversion, is a digital marketing service that mixes a variety of tactics in order to help your conversion rate increase on your website.”
Social Media Marketing e_032
Concept
Also known as: SMM
Using social media platforms to build brand awareness and promote a company's products or services.
Evidence
“social media marketing is the use of various social media platforms in order to build brand awareness and promote your company's product or service.”
Offices 7
Westlake (Headquarters) e_011
Place
Sixth City Marketing's headquarters, located at 837 Crocker Road, Westlake, OH 44145.
Evidence
“Sixth City Marketing's headquarters is located at 837 Crocker Road, Westlake, OH 44145.”
Cleveland Office e_012
Place
Sixth City Marketing's Cleveland office, located at 815 Superior Avenue E, Suite 1712, Cleveland, OH 44114.
Evidence
“Sixth City Marketing's Cleveland office is located at 815 Superior Avenue E, Suite 1712, Cleveland, OH 44114.”
Columbus Office e_013
Place
Sixth City Marketing's Columbus office, located at 35 E Gay St #324, Columbus, OH 43215.
Evidence
“Sixth City Marketing's Columbus office is located at 35 E Gay St #324, Columbus, OH 43215.”
Pittsburgh Office e_014
Place
Sixth City Marketing's Pittsburgh office, located at 239 Fourth Avenue #1915, Pittsburgh, PA 15222.
Evidence
“Sixth City Marketing's Pittsburgh office is located at 239 Fourth Avenue #1915, Pittsburgh, PA 15222.”
Indianapolis Office e_015
Place
Sixth City Marketing's Indianapolis office, located at 429 N Pennsylvania St., Suite 300H, Indianapolis, IN 46204.
Evidence
“Sixth City Marketing's Indianapolis office is located at 429 N Pennsylvania St., Suite 300H, Indianapolis, IN 46204.”
Chicago Office e_016
Place
Sixth City Marketing's Chicago office, located at 620 N La Salle, Suite 415, Chicago, IL 60654.
Evidence
“Sixth City Marketing's Chicago office is located at 620 N La Salle, Suite 415, Chicago, IL 60654.”
Nashville Office e_017
Place
Sixth City Marketing's Nashville office, located at 501 Union Street, Suite 410, Nashville, TN 37219.
Evidence
“Sixth City Marketing's Nashville office is located at 501 Union Street, Suite 410, Nashville, TN 37219.”