Boost Your Leads with the Help of Customized Marketing for Home Services

From contractors to electricians to plumbers to everything in between, companies operating in the home services industry cover a broad range of services that everyone needs. However, with endless options for the consumer, how can you be sure that your business is getting the exposure it needs to be successful?

At Sixth City Marketing, we can help you improve your home service provider marketing efforts and increase the overall success of your business. Through SEO, PPC, social media, website design and development, and more, we can ensure that your company reaches new heights in the digital marketing world.

“Sixth City has been incredible to work with. They quickly and articulately communicate what they’re doing and why, they respond to emails promptly, and have consistently shown solid, measurable ROIs. I would highly recommend them to anyone seeking digital marketing or SEO-based services!” – Seth McDaniels, SERVPRO

Marketing for All Types of Home Services Businesses

Most home services areas are incredibly competitive. Knowing this, you need to make sure that your home services digital marketing messages are delivered as clearly as possible, and specific to your company.

We know that your company is unique, and we make sure to treat each client and their campaign as such. Our home services marketing tactics are beneficial to a variety of specializations within the home services industry. Some of the areas we work with include but are not limited to:

  • Contractors – We know that contractors need to have a steady flow of incoming projects! Let our team of experienced marketers use our contractor marketing skills to attract the customers you need in order to boost your business and increase overall revenue.
  • Electricians – Homeowners and business owners are always in need of electrical work and finding the right electrician is top of mind. With our electrician marketing tactics, we can help make sure those people find your company and continue to generate sales for you.
  • HVAC – Our HVAC marketing services allow us to analyze the unique elements of your company and offer tailored solutions on how to build and maintain an online presence. We will provide you with measurable results with our home services marketing efforts. Whether it’s in form submissions or phone calls, we know seeing your ROI is important!
  • Plumbers – When it comes to plumbing work, there’s no shortage of companies to choose from. At Sixth City, we will use our proven tactics in digital marketing for plumbers to help you and your business stand out from the rest. This includes obtaining more qualified leads, increasing sales, improving your online presence and much more!
  • Roofers – Have you noticed that your competition ranks above you, or that you don’t show up when searching for “roofing company near me”? Through evaluating your current site, marketing goals, and location, we can craft a custom digital strategy that can bring in quality leads and results.
  • Painters – No matter if it’s a building owner or home owner, all types of people turn to search engines to find reliable and reputable painting companies to complete their projects. We can help ensure that your business can be found for those searching for your offerings.
  • Everything In-Between – There are plenty of other businesses that fall into the home services category, such as landscapers, handy men, and more. No matter what you offer, we would love to find out if we are a good fit for you.

Our Strategic Approach to Marketing Home Services

As we sit down with you to discuss your local services marketing opportunities, we focus on creating a strategy that aligns with your company goals and target audience. Whether your company is looking to improve its digital marketing tactics, or you’re interested in building a foundation from scratch, we can help.

At Sixth City, we are a small, in-house team of professionals with over 25 years of combined experience in digital marketing. We have the ability to provide your home services company a specialized marketing approach focused on attention to detail, the highest-quality campaigns, and superior customer service.

It is our duty to ensure that your campaigns are adapted to your desired goals and achieving the results you deserve. If you are not sure where to start, contact us today for a free website evaluation to find out how we can exceed your digital marketing expectations.

4 Essential Services Our Home Services Marketing Agency Can Provide

Our experienced team has helped businesses in a wide variety of industries, such as the home services field, to reach their target market online. Continue reading to learn more about the four key services we can offer to better enhance your company’s online presence:

  • Search Engine Optimization – Our SEO services will increase the quality and quantity of traffic to your website. The fundamental areas of our SEO process include keyword research, content writing, and data analysis.
  • Website Design and Development – Our websites are built to serve your marketing goals and target audience, be compatible across devices, and be conversion friendly. Additionally, they are easy to use and update by your staff. Having a user-friendly website is a great asset to your home services digital marketing efforts!
  • Pay-Per-Click Campaigns – PPC advertisements are the best way to reach your target audience and receive more qualified leads. These campaigns include monthly ROI reporting, ad copywriting, keyword analysis, auditing, and much more.
  • Social Media Marketing – We will work with your company to design a social media strategy that consists of creating and scheduling posts and updates, engaging with your target audience, and providing feedback on campaign performance. Adding this service to your customized digital marketing strategy will increase your brand awareness and followers on your social profiles!

Achieve Real Results

In addition to the essential digital marketing services we offer, our team also creates brief reports on a monthly basis for each of our clients. These reports provide real and relevant data on how your campaigns are performing that you can actually read and understand.

Our home services marketing reports include:

  • Summary of the work our team completed that month
  • Traffic changes to your website
  • PPC campaign performance metrics
  • Keyword ranking improvements
  • Effectiveness of social media outreach

By emphasizing measurement through our reports, we can be sure to find the best possible tactics to implement into your campaign to achieve the optimal results you desire.

FAQs About Digital Marketing for Home Services

  1. What is the main purpose of digital marketing and why is it needed?
    Digital marketing services allow for businesses to connect with their target audiences and provide them with information on the different services they offer. Having a strong online presence can make or break your business, and content optimization and technical web improvements are just two marketing tactics that can enhance your current rankings to help more customers find you. Digital marketing for home services helps build brand awareness, and it also helps in monitoring leads to pursue for sales. Plus, a strong online presence creates credibility within an industry and allows for customers to engage with the business.
  2. Can businesses choose to invest in one digital marketing service?
    Absolutely! Our goal as digital marketing experts has always been to satisfy your needs and fulfill your goals, so we work with you to determine what combination of our services will bring you the most success. Each service we provide works to enhance your business’s online presence, and you have the option to choose which areas you want our team to focus on. If your business decides it’s time to grow and add more services, you always have the ability to expand into other SEO and PPC opportunities within your campaign.
  3. How would my home services company benefit from digital marketing?
    Home services digital marketing will help your business generate new leads and increase overall traffic. Through our diverse set of skills and the services we uniquely provide, we can meet your goals and boost your business. This also gives you an opportunity to surpass any competitors and generate a steady flow of leads.
  4. What if I’m not reaching the intended target audience?
    There is no need to worry, because if something isn’t working our team will be open and honest with you on specifics, and we will discuss the changes needed to improve. After review, our team will make the proper adjustments and shift gears to bring you the best results for success.

Get to Know Our Skilled Digital Marketing Company

Sixth City Marketing is a full-service digital marketing company with offices in Indianapolis, Pittsburgh, Cleveland and Columbus. Our team has years of experience in internet marketing and has developed campaigns for a wide range of clients!

We know each campaign is unique to your industry and our in-house services digital marketing company is dedicated to providing you with a strategy that will supply real results.

Why Choose Sixth City for Your Home Services Digital Marketing

At Sixth City, we offer your business a unique and reliable digital marketing experience, and we work to provide you with the most qualified leads that will result in conversions. We believe our group of marketing experts stands out from the rest, and we strive to satisfy our clients through diverse tactics:

  • We are driven by results– Our team works to meet your goals through the various strategies we offer, while also examining data from Google Analytics that can lead to improvements.
  • We create customized approaches – There are no cookie-cutter approaches here! Everything is tailored to your specific goals, target audience, and target location. We want our work to custom fit your goals.
  • We focus on data – We provide our clients with reports to highlight how our campaigns are progressing each month and use data-tracking software to measure our successes. We also schedule routine meetings with clients to discuss satisfactory rates and continuing ways to improve.
  • We have an in-house staff– As mentioned above, we are an in-house firm and working closely with our clients is one of our greatest strengths. We are dedicated to providing you and your business the best quality services available.

In addition to our work in digital marketing for home services, we’ve also helped a wide variety of businesses in other fields, showing our versatility. Some of our areas of expertise include:

There is little we haven’t seen at Sixth City, and we pride ourselves on being experienced across the board, something highlighted by the significant success we’ve had in our services.

We’re ready to supply digital marketing for home services that will boost your business. If you are still unsure which direction to take, though, you can browse our website and find a variety of reviews from former and current clients expressing their own personal experience with our team’s work. You can also check out some of our case studies to see our previous successes!

“If you are contemplating a change in marketing strategies, I highly recommend requesting a strategy consultation. You will be in for a treat! John and Aubrie were both very kind, professional and engaging. John gave us a number of very helpful tips…all at no cost to us!” – Simeon Shankster, Shankster Bros.

If You Need Digital Marketing for Your Home Services Company, Reach Out to Us Today!

At Sixth City Marketing, we want to help your company fulfill all of its localized marketing needs so you can boost your overall business. We encourage you to contact our team today for more information. We look forward to working with you!

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