Improve Your Strategy in 2024 with SEO Audits and Consulting

John SammonAuthor: John Sammon
Updated on 04/02/2024

Do you have an in-house marketing team but are lacking the time, tools, or experience to form a proper SEO strategy? Have your rankings dropped or plateaued and you want another eye on your data to see what’s going on?

Your goal as a business is to get the most out of your online presence, right? Working with the right marketing consulting agency can help make that possible.

At Sixth City Marketing, our experienced marketing consultants can deliver unique advice and directions for your marketing strategy that can give your business the boost you’ve been seeking.

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You Have Questions, We Have Answers!

Here are some answers to questions we frequently see when it comes to SEO audits and consulting. Be sure to reach out to our team for any clarification.

What Is SEO Consulting and Auditing?

An SEO audit is a report that details how a website is doing and the major areas of improvement possible, all to achieve better search engine rankings. This audit is conducted by an SEO professional who is knowledgeable in all types of SEO so they can provide insights and suggestions on how you can improve your site. This is the best way to determine potential opportunities to boost your online presence.

SEO consulting is aimed at companies that want to revamp and enhance their web positioning. During an audit, consultants look at what needs to be improved and develop a plan to rework lacking aspects. It’s important that your SEO audit considers your unique goals to ensure that adjustments are relevant to your target audience and industry, so we are sure to take those factors into account.

Overall, SEO is important for businesses who are looking to bring in new business, and here is some data to back that up:

  • 49% of marketers said organic search has the best ROI out of all the other marketing channels
  • About 86% of marketers said slow site speeds are the main reason that visitors choose to leave a site
  • Nearly 70% of clicks on Google come from the first five results in SERPs
  • Around 94% of marketers said that the quality of links is more important than the quantity of links

What can I expect from an SEO audit?

When a finished SEO audit is completed and the results are delivered to you, you can expect to see pivotal data along with actionable suggestions of things you can do to improve your website, such as implementing redirects, writing new content, and more.

All of these aspects can work to remove problematic aspects of your site, improve your rankings on search engines, and clear the path to getting the leads you’ve been seeking. You can read about many techniques to apply to your site following SEO consulting in our 9 crucial components guide below.

What’s the first thing you look at when doing an SEO audit?

Depending on the type of website you have, there are various areas we could start digging into. Most times, we start by running a keyword report to see where your rankings currently stand, and then we will assess data in Google Analytics to look at traffic and conversions. After that, we dive into Google Search Console and similar tools to get a deeper look at your site.

Once our SEO consultants have compiled all of this essential data, we can assess where your site currently stands when it comes to best practices for SEO, content, and web design, and present our findings to you to give you an effective course forward.

How do you evaluate SEO performance?

While you can track your keyword rankings to see your SEO efforts at work, the real way to measure SEO is by evaluating how many organic leads you gain, whether from form submissions, purchases, phone calls, or anything else.

A worthwhile SEO campaign that’s dedicated to your growth can begin to see progress within a couple of months, with more progress seen within 3-6 months. Ongoing work with SEO, web development, and other tactics can bring about steady improvement and an influx of leads, and is highly recommended.

What bases do SEO audits usually cover?

When you choose the Sixth City team for an SEO audit, we review a number of factors that could be affecting the performance of your website. Both technical and content issues could be holding your site back from getting the traffic, leads, and sales you’ve been seeking, so some of the approaches we may recommend could include:

  • Error analysis – By using SEO tools to find and remove detected errors, we can make sure none of your landing pages contain errors so Google won’t penalize you for them and will understand how your structure works.
  • Sitemap analysis – Analyzing your site and creating an XML sitemap will help us understand the indexing status of your site and its pages. We will then submit this file containing your URLs to Google for search purposes via Google Search Console, helping ensure your pages will be indexed properly.
  • Indexing reporting – In this phase, we will want to ensure that all pages on your website appear on Google. Also, make sure that no pages are marked with a “noindex” tag, unless they are part of a PPC campaign or are a thank you page.
  • Keyword analysis – Analyzing how current keywords on your website are positioned and how they are performing will help us find new opportunities and improvements that can be made. Competitor research is also a useful tactic during keyword analysis, as it helps you to determine what the competition is ranking for and how you can outrank them.
  • Web performance optimization – We can check out your website’s load speed to optimize its performance and put yourself in a better position to rank higher on search engines. Google rewards websites that load more quickly, so speeding up your site can be key to your success.
    Web image analysis – Each image on your website must have a title tag and an alt tag with relevant keywords for Google to consider indexing them. Having images indexed only helps your SEO, so reviewing your images and optimizing them with relevant keyword-rich tags can be quite beneficial.
  • Content analysis – Content on your website must be relevant and interesting. Any content that does not serve a significant purpose must be removed so Google does not find your writing lackluster and irrelevant to the query. This is especially important with Google’s recent release of the Helpful Content Update.
  • Duplicate content analysis – In addition to producing relevant content, we’ll want to check to make sure there are no duplicate pages or significant duplicate passages in your writing, since sites that feature such issues are strictly penalized by Google. Originality is essential.
  • Conversion rate review – It is vital for us to look into the structure of your key pages and your calls to action and then test what is holding back users from converting, whether your goals relate to purchases, leads, phone calls, or anything else.

Each of these factors is something to consider once you have received helpful guidance from an SEO audit. In many cases, finding significant issues can lead you to decide to redesign your site as a whole to ensure nothing gets missed. But in any event, all of these aspects above are vital quality control checks for your campaign, so keep track of them to ensure you’re getting the most out of your marketing efforts.

“Sixth City does an excellent job listening and they do what they say they will do. They follow up promptly and professionally and are very responsive to our needs. I highly recommend this company!” – Bill Madl, Ashtonne Packaging

Pre/Post Website Launch SEO Auditing

Oftentimes, we see a lot of businesses unhappy after working with a website designer or developer who is not experienced with the mechanics of SEO. Or, apprehensive about launching their new site because of what might happen. Without proper due diligence on the SEO side, it can lead to drops in website traffic from a rise in 404 pages, broken redirects, missing metadata, or even having your whole site de-indexed completely! We understand the frustration that comes with this and would be happy to evaluate your website pre or post-launch to see what SEO aspects need to be put back into place.

What You Get with Our SEO Auditing and Consulting Services

Alongside what we mentioned above, as part of our marketing audit services, we will do the following:

  • Technical inspection – We will examine the technical structure of your website to see what adjustments can be made to improve user experience, analytics tracking, and more.
  • Content analysis and strategy recommendations – Through our content analysis, we will determine what opportunities are available for better keyword positioning, new landing pages, and expansions on the word counts of valuable, existing pages.
  • Google Analytics and Search Console audit – Google’s Search Console and analytics tools will give us deeper insight into details of your account, meaning we will be able to make more strategic adjustments to help improve your website’s health in the eyes of the search engine.

What Makes Us Different from Other SEO Consulting Agencies

  • Our staff is all in-house – Unlike other marketing consulting agencies, our whole team of developers, strategists, and managers all work out of our offices, meaning you will get to partner with experts you will get to know and who are dedicated to your success.
  • We have vast experience in various industries – If you take a look at our clientele, you can see that we aren’t just one of those agencies that only works with one specific business type. We are happy to help your company no matter what you do, and our diverse experience means we’ll be able to seamlessly put our talents to work for your field.
  • Results are always our #1 focus – Whether we are just working with you for SEO consulting or for any of our other marketing services, making sure you get more business as a result of our work is always our main goal.
  • We produce unique strategies – In our SEO consulting services, we are focused on customizing strategies to your specific goals. Nothing is cookie cutter!
  • We are driven by data – With the help of Google Analytics and other efficiency software, we will be able to show you changes we are seeing on your website on a monthly basis as a measurement of our success. From form submissions to traffic increases to keyword ranking changes, our reporting method will give you everything you’d want to know. And to prove it, here are some the results we’ve obtained over the years:
    • 1,528% increase in traffic
    • 295% increase in conversions
    • Over 3% improvement in conversion rate

Business Types We Specialize In

Other Services Our Marketing Consulting Agency Offers

Alongside our SEO audit services, we also have the ability to help your company with other digital marketing services, such as:

  • SEO and content marketing – Search engine optimization is one of the most effective marketing tactics your can utilize to boost your business online and get more customers. Following an SEO audit, it’s not uncommon for companies to want to continue partnering us after they’ve seen the quality of our work.
  • Pay-per-click advertising – PPC is another viable marketing approach and can work in conjunction with an SEO campaign. For this option, customized ads are placed directly in front of the very people most interested in your services on Google or Bing, helping to ensure a host of qualified leads.
  • Paid social media – This option is where PPC meets social media, and it can be a great tool for increasing leads that complements the tactics you’ve learned from SEO consulting. Facebook, Instagram, X (Twitter), LinkedIn, and more are all viable options for paid social media campaigns.
  • Website design – Our SEO consultants may determine that elements of your site are currently hindering your success, which would mean you’d want to make some site wide changes and possibly perform a redesign. If so, our dedicated web team can take over, correcting and cleaning up key areas of your site by revamping it from the ground up.
“The Sixth City Team is truly knowledgeable about how SEO works and love what they do. They are natural teachers, excited to share what they know. The recommendations and information we got from them were super helpful in improving our site’s rankings and a few other things.” – Miranda Berner, Berner Air Curtains

Allow Sixth City Marketing to Help with Your SEO Auditing Needs

Sixth City Marketing is your dedicated team of SEO consultants, regardless of your field. So no matter if you are a dentist in Buffalo, a chiropractor in Seattle, or a manufacturer in St. Louis, we can help.

Let our team of talented search engine optimization guides take your strategy to the next level through our SEO consulting and auditing services – reach out today!

 

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