When Was the Last Time You Had Your Current Marketing Strategy Evaluated?

Do you have an in-house marketing team but are lacking the time, tools, or experience to form a proper SEO strategy? Have your rankings dropped or plateaued, and you want another eye on your data to see what’s going on? Or don’t know where to start when it comes to getting mentioned in AI answers?

Your goal as a business is to get the most out of your online presence, right? Working with the right marketing consulting agency can help make that possible.

At Sixth City Marketing, our experienced SEO consultants can deliver unique advice and directions for your marketing strategy that can give your business the boost you’ve been seeking.

I Need an SEO Audit ASAP!
“Sixth City does an excellent job listening and they do what they say they will do. They follow up promptly and professionally and are very responsive to our needs. I highly recommend this company!” – Bill Madl, Ashtonne Packaging

What to Expect From Our SEO Audit Services

When an SEO audit is completed and the results are delivered to you, you can expect to see pivotal data along with actionable suggestions for things you can do to improve your website, such as implementing redirects, writing new content, and more.

All of these aspects can work to remove problematic aspects of your site, improve your rankings on search engines, and clear the path to getting the leads you’ve been seeking.

How We Start Our SEO Audits

Depending on the type of website you have, there are various areas we could start digging into. Most times, we start by running a keyword report to see where your rankings currently stand, and then we will assess data in Google Analytics to look at traffic and conversions. After that, we dive into Google Search Console and similar tools to get a deeper look at your site.

Once our SEO consultants have compiled all of this essential data, we can assess where your site currently stands when it comes to best practices for SEO, content, and web design and present our findings to you to give you an effective course forward.

Tracking the Progress of Our Findings

While you can track your keyword rankings to see your SEO efforts at work, the real way to measure SEO is by evaluating how many organic leads you gain, whether from form submissions, online purchases, phone calls, or anything else.

A worthwhile SEO campaign that’s dedicated to your growth can begin to see progress within a couple of months, with more progress seen within 3-6 months. Ongoing work with SEO, web development, and other tactics can bring about steady improvement and an influx of leads and is highly recommended.

What You Get with Our SEO Auditing and Consulting Services

Alongside what we mentioned above, as part of our marketing audit services, we will do the following:

Technical inspection
We will examine the technical structure of your website to see what adjustments can be made to improve user experience, analytics tracking, and more. This also includes looking into Google’s Search Console and analytics tools, which will give us deeper insight into details of your account. This means we will be able to make more strategic adjustments to help improve your website’s health in the eyes of the search engine. To give a bit more detail on what we do, we will consider the following:

  • GSC Error analysis – By using GSC to find and remove detected errors, we can make sure none of your landing pages will be penalized by Google and that the search engine will be able to understand how your structure works.
  • Sitemap analysis – Analyzing your site and creating an XML sitemap will help us determine the indexing status of your site and its pages. We will then submit this file containing your URLs to Google for search purposes via Google Search Console, helping ensure your pages will be indexed properly.
  • Indexing reporting – In this phase, we will want to ensure that all pages on your website appear on Google. Also, we will make sure that no key pages are marked with a “noindex” tag unless they are part of a PPC campaign or are a thank you page.
  • Web performance optimization – We can check out your website’s load speed to optimize its performance and put you in a better position to rank higher on search engines. Google rewards websites that load more quickly, so speeding up your site can be key to your success.
  • Web image analysis – Each image on your website must have a title tag and an alt tag with relevant keywords for Google to consider indexing them. Having images indexed helps your SEO, so reviewing your images and optimizing them with relevant, keyword-rich tags can be quite beneficial.
  • Conversion rate review – It is vital for us to look into the structure of your key pages and your calls to action and then test what is holding back users from converting, whether your goals relate to purchases, leads, phone calls, or anything else.

Content analysis and strategy recommendations
Through our content analysis, we will determine what opportunities are available for better keyword positioning, new landing pages, and expansions on the word counts of valuable, existing pages. AI has been all the rage this past year, and it has become integrated into how we create our custom strategies. We can evaluate your presence in AI search answers and include recommendations and findings to your team.

Analyzing how current keywords on your website are positioned and how they are performing will help us find new opportunities and improvements that can be made. Competitor research is also a useful tactic during keyword analysis, as it helps you to determine what the competition is ranking for and how you can outrank them.

Not to mention, the content on your website must be relevant and interesting. Any content that does not serve a significant purpose must be removed so Google will not find your writing lackluster and irrelevant to the query. This is especially important with Google’s recent release of the Helpful Content Update, a key aspect that we take into account when we oversee full SEO campaigns.

In addition to producing relevant content, we’ll want to check to make sure there are no duplicate pages or significant duplicate passages in your writing, since sites that feature such issues are strictly penalized by Google. Originality is essential.

Pre- and post-website launch considerations
Oftentimes, we see a lot of businesses unhappy after working with a website designer or developer who is not experienced with the mechanics of SEO. On the other hand, they might also be apprehensive about launching their new site because of what might happen. Without proper due diligence on the SEO side, it can lead to drops in website traffic from a rise in 404 pages, broken redirects, missing metadata, or even having your whole site completely nonindexed! We understand the worries and frustration that come with a launch and would be happy to evaluate your website pre- or post-launch to see what SEO aspects need to be put back into place.

Conversion data and design considerations
It is vital for us to look into the structure of your key pages and your calls to action and then test what is holding back users from converting, whether your goals relate to purchases, leads, phone calls, or anything else. This may come down to issues with your site’s current design, where your form is located, how many fields it has, etc.

Each of these factors is something to consider once you have received helpful guidance from an SEO audit. In many cases, finding significant issues can lead you to decide to redesign your site as a whole to ensure nothing gets missed. But in any event, all of these aspects above are vital quality control checks for your campaign, so keep track of them to ensure you’re getting the most out of your marketing efforts.

   

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What Makes Us Different from Other SEO Consulting Agencies

  • Our staff is all in-house – Unlike other marketing consulting agencies, our entire team of developers, strategists, and managers all work out of our offices, meaning you will get to partner with experts you will get to know and who are dedicated to your success.
  • We have vast experience in various industries – If you take a look at our clientele, you can see that we aren’t just one of those agencies that only works with one specific business type. We are happy to help your company no matter what you do, and our diverse experience means we’ll be able to seamlessly put our talents to work for your field.
  • Results are always our #1 focus – Whether we’re just working with you for SEO consulting or for any of our other marketing services, making sure you get more business as a result of our work is always our main goal.
  • We produce unique strategies – In our SEO consulting services, we are focused on customizing strategies to your specific goals. Nothing is cookie-cutter! We also factor in that users are now utilizing AI platforms to conduct searches and further research on products and services and can include this in our findings.
  • We are driven by data – With the help of Google Analytics and other efficiency software, we will be able to show you changes we are seeing on your website on a monthly basis as a measurement of our success. From form submissions to traffic increases to keyword ranking changes, our reporting method will give you everything you’d want to know.

Business Niches We Specialize In:

Additional Marketing Services We Offer

Alongside our SEO audit services, we also have the ability to help your company with other digital marketing services, such as:

  • SEO and content marketing – Search engine optimization is one of the most effective marketing tactics you can utilize to boost your business online and get more customers. Following an SEO audit, it’s not uncommon for companies to want to continue partnering with us after they’ve seen the quality of our work.
  • Pay-per-click advertising – PPC is another viable marketing approach and can work in conjunction with an SEO campaign. For this option, customized ads are placed directly in front of the very people most interested in your services on Google or Bing, helping to ensure a host of qualified leads. Our team will evaluate your current campaigns and provide recommendations as your PPC consultant.
  • Paid social media – This option is where PPC meets social media, and it can be a great tool for increasing leads that complements the tactics you’ve learned from SEO consulting. Facebook, Instagram, X (Twitter), LinkedIn, and more are all viable options for paid social media campaigns.
  • Website design – Our SEO consultants may determine that elements of your site are currently hindering your success, which would mean you’d want to make some site-wide changes and possibly perform a redesign. If so, our dedicated web team can take over, correcting and cleaning up key areas of your site by revamping it from the ground up.
“The Sixth City Team is truly knowledgeable about how SEO works and love what they do. They are natural teachers, excited to share what they know. The recommendations and information we got from them were super helpful in improving our site’s rankings and a few other things.” – Miranda Berner, Berner Air Curtains

It’s Not Too Late to Audit Your Campaign!

Sixth City Marketing is your dedicated team of SEO consultants, regardless of your field. So, no matter if you are a dentist in Buffalo, a chiropractor in Seattle, or a manufacturer in St. Louis, we can help.

Let our team of talented search engine optimization guides take your strategy to the next level through our SEO consulting and auditing services – reach out today!

 

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