With so many people owning smartphones and using them every day to make searches online, it’s no surprise that voice search has boomed in popularity. Assistants like Siri and Alexa have made conducting searches and collecting information incredibly easy, so more and more online users and consumers are exploiting their capabilities. Let’s dig into some key facts and stats on voice search to see just how big the impact has been.
General Voice Search Facts and Stats
- More than 1 billion searches are performed every month via voice search technology (Yaguara)
- Nearly 94% of answers supplied by voice search assistants have been shown to be accurate (Yaguara)
- Google Assistant has been shown to understand queries accurately nearly 100% of the time, and delivers the correct answer nearly 93% of the time (Yaguara)
- Siri, meanwhile, understands queries 99.8% of the time but delivers correct answers only approximately 83% of the time (Yaguara)
- The global smart speaker industry had a value of $6.4 billion in 2023 and has been projected to grow to $110 billion in ten years’ time (MR)
- By 2028, voice search is expected to generate $45 billion in consumer spending (Invoca)
- Nearly 59% of Americans surveyed have stated they have used voice search platforms at least once (Yaguara)
- 77% of people in the age range of 18 to 34 use smartphones to conduct voice searches (Yaguara)
- The average time for a voice search result page to load is 4.6 seconds (Yaguara)
- This is 52% faster than the speed that the average webpage loads (SEOma tor)
- 71% of online consumers prefer using voice search over typing (Yaguara)
- When people conduct voice searches, they tend to use more conversational language than when they type out queries (SEOmator)
- Approximately 20% of voice searches feature variations of 25 keywords, including common words like “how,” “what,” “best,” and more (SEO Clarity)
- 36% of consumers use Google Assistant, another 36% use Siri, 25% use Alexa, and 19% use Cortana (Yaguara)
- Google’s voice search tools recognize and understand 119 languages and can respond in all of them (Yaguara)
- 41% of the results for voice searches include Featured Snippets (Yaguara)
- The length of a voice search is longer than standard, text-based searches, clocking in at 29 words on average (SEOmator)
Statistics on Voice Search Consumer Behavior and Demographics
- In the United States, roughly 103 million people have some kind of smart speaker in their homes (Yaguara)
- 27% of people use voice search on their smartphone or other mobile devices (Invoca)
- By the end of 2025, it’s been projected that 75% of homes would feature smart speaker devices (Statista)
- 34% of consumers who don’t currently own a voice assistant device are interested in acquiring one (Global Web Index)
- 65% of people aged 25 to 49 use voice assistant devices at least once a day (PwC)
- Globally, about 3 out of every 10 internet users between the ages of 16 and 64 use a voice assistant every week (Yaguara)
- 61% of 25 to 64 year olds report that they plan on using voice assistant devices more frequently in the future (PwC)
- 56% of users said that voice search is a tool they use to acquire info about a brand or a company (Yaguara)
- 71% of people who use wearable devices believe they will conduct more voice searches in the future (PwC)
- 52% of voice assistant devices are kept in people’s living rooms, 25% are kept in bedrooms, and 22% are kept in kitchens (Google)
- 93% of people who use voice assistants report that they are happy with their performance (PwC)
- 65% of people who have a Google Home device or an Amazon Echo device say they can’t see themselves going back to not using one (GeoMarketing)
- Around 43% of people with voice assistant tools use them to shop online (Narvar)
- 51% of users online also use voice-activated devices to research products and services they are interested in (Narvar)
- 5% of people with voice assistants in their homes make a purchase by voice monthly (Voicebot)
- 52% of consumers who own voice-activated devices in their homes are interested in getting promotions, deals, and sale information from brands (Google)
- 38% of respondents believe that voice ads are less invasive than other forms of advertising, and 39% find the ad content more enticing (Demand Sage)
- 76% of people who use smart speakers conduct local searches with them at least once a week (BrightLocal)
- Additionally, 58% of users conduct voice searches for local business information (Search Engine Journal)
- 51% of voice search users, meanwhile, use the technology to research restaurants (BrightLocal)
- Nearly 48 million American consumers report that they used voice search for shopping in 2024 (Yaguara)
- Approximately 34% of people surveyed for a study reported that they purchased takeout using voice assistants (Yaguara)
- 28% of users who use voice search to look up information about a business ultimately call that business, highlighting how valuable the technology can be for companies (BrightLocal)
- 90% of consumers believe that voice search is easier to use than text-based search (Yaguara)
- 70% of people who use voice search do so because of its speed and ease of use compared to traditional search (Yaguara)
- In the U.S., nearly 150 million people have been estimated to use voice assistants, showing growth from previous years (SEOmater)
- Around 50% of the total U.S. population uses some form of voice search every day (BusinessDasher)
- Meanwhile, 55% of teens in America use voice search every day (BloggingWizard)
- The majority of people – more than 60% – use voice search tools when they are home alone, while more than 50% use them when at home with friends, and more than 40% use them at restaurants with friends (BloggingWizard)
Statistics on Voice Search Impact
- 20.5%, or approximately 1 in 5, people around the world use voice search in some form (Yaguara)
- Most of the results from voice searches are derived from the top three slots found in traditional web searches, illustrating the importance of ranking highly online (G2)
- 5 million people in the U.S. are projected to be regularly using voice search by the end of 2025, a 2.5% boost from 2024 (Yaguara)
- The number of voice assistants in operation by 2024 was projected at 8.4 billion worldwide, doubling the 4.2 billion measured in 2020 (SEOmater)
- More than 86 million people in the U.S. currently use Siri, up from the 77.6 million total in 2022 (Yaguara)
- By 2030, the speech recognition market has been projected to be worth more than $47 billion (Yaguara)
- More than 50% of consumers believe they will use voice assistant devices to make purchases in the next 5 years (Blogging Wizard)
- 80% people who shop online and use voice search to do so are satisfied with the tools, and 39% would recommend them to others (Yaguara)
- Pages that rank highly for voice searches receive about 1,200 Facebook shares and 44 tweets on average, highlighting just how far the reach of good content can go (Blogging Wizard)
- Ranking voice search pages also feature an average of approximately 2,300 words, illustrating that authoritative, longer-form copy is still key (Blogging Wizard)
- Nearly 23% of SEO professionals named voice search as the most important emerging SEO factor today (Yaguara)
Our Collection of Marketing Statistics and Facts
Search Engine Optimization
Conversion Rate Optimization
Content Management Systems
Disclaimer: The statistics on this page have been compiled by our team from various third-party sources for informational purposes only. We do not claim ownership of this data unless cited otherwise.
