As a crucial component of your digital marketing strategy, optimizing for local SEO is a great way for companies to receive relevant traffic in their service area, whether that is through website or foot traffic. With that in mind, our team has put together a list of some key statistics and trends surrounding local SEO, so read on to learn more!

General Local SEO Statistics

  • 46% of Google searchers are local (Search Engine Roundtable)
  • 97% of people will learn more about a local company online than anywhere else (SEO Tribunal)
  • 72% of consumers who conduct a local search visited a store within five miles (HubSpot)
  • Over two years, “near me” and “close by” type searches grew by more than 900% (Think with Google)
  • 84% of searches are considered discovery searches (Sterling Sky)
  • Almost 60% of companies do not optimize for local search (ReviewTrackers)
  • The average ROI for a local SEO campaign after three years is over 300% (First Page Sage)
  • 86% of consumers will use Google Maps to locate a nearby company (Intergrowth)
  • When looking at customer engagement trends, 34% of actions were direction requests (Birdeye)
  • When looking at customer engagement trends, 17% of interactions were phone calls (Birdeye)
  • 42% of searches will lead to clicks in Google’s Local Map Pack (Backlinko)
  • 71% of marketers have a local link building strategy in place (Moz)
  • 40% of all small businesses will outsource some, if not all, of their local SEO work (Moz)
  • Google considers 149 different ranking factors for local searches (WhiteSpark)
  • 58% of businesses have not included local SEO in their digital marketing strategy (ReviewTrackers)
  • 40% of searchers say that they will look up the working hours of a company a few times a month (BrightLocal)
  • 62% of consumers will avoid a local business if they have incorrect information online (BrightLocal)

Statistics on Google Business Profiles

  • Over 60% of individuals will use a Google Business Profile to find contact information (Birdeye)
  • An optimized Google Business Profile has the potential to receive anywhere between 80 and 300 clicks per month (Cube Creative)
  • Over 5% of Google Business Profile views result in a conversion, and this metric is on the rise (Search Engine Journal)
  • Google Business Profiles that include images are twice as likely to appear reputable (GeoCale)
  • There are over 4,000 Google Business Profile categories to choose from
  • Google Business Profiles will average 11 photos per GBP listing (Birdeye)
  • Google Business Profiles that are completely filled out are 7x more likely to get clicks than incomplete ones (Google)
  • Approximately 40% of companies have never posted on their Google Business Profile (Cube Creative)
  • 45% of companies will receive appointment requests through their Google Business Profile (Australian Web Experts)
  • 94% of calls from Google Business Profiles come through on working days (Publer)
  • 86% of Google Business Profile listings came from category-based searches, like “best dog groomer” and “café open now” (Birdeye)
  • Fully verified and populated profiles are visible 80% more often and generate 4x more website visits (Birdeye)
  • 64% of consumers have used a Google Business Profile to find a company’s contact information (BrightLocal)
  • The average Google Business Profile will receive 33 clicks per month (Jasmine Media)
  • Only 16% of GBP listings will receive more than 100 calls per month (Reveo)
  • When you use images in your GBP, revenue has increased per visitor by 17% (Local Falcon)
  • 44% of retailers have not claimed their Google Business Profile (Local Marketing Institute)
  • Verified businesses receive over 21,000 views each year in Google searches (Birdeye)
  • 33% of marketers say that a GBP is one of the vital components of an SEO strategy (BrightLocal)
  • A little over half of consumers will say accurate hours of operation are the most important detail for retail stores to include on their GBP (BrightLocal)