ecommerce stats 2023With ecommerce being an ever-changing market, we can use past data to help gain insight into what the future will bring. And with so many different channels to choose from to promote your store, such as SEO, Facebook Ads, or ads on Google, we know that data will always be the biggest influence in your marketing strategy.

Here are 26 ecommerce marketing statistics you need to know.

General Ecommerce Statistics

  • The global ecommerce market is expected to be $6.9 trillion in 2024 (Insider Intelligence)
  • US retail ecommerce is expected to be 75% generated through mobile sales (Statista)
  • Cross-border e-commerce is expected to grow 108% between 2023 and 2028 (AnyMind)
  • Fashion has the highest total ecommerce revenue in the world, with a total of $990 billion (Statista)
  • In the US, computer and consumer electronics account for 21.2% of total online sales (Mobiloud)
  • 18% of local searches will lead to a sale within 24 hours (Small Biz Genius)
  • Amazon makes up 44% of all ecommerce sales (Small Biz Genius)
  • $260 billion of lost ecommerce orders can be recovered by simply creating a better checkout design (Baymard)

Ecommerce Consumer Behavior Statistics

  • 39% of consumers making a purchase online prefer to pay using PayPal (Small Biz Genius)
  • In the US, 56.6% of people prefer to shop online (Fit Small Business)
  • 8 million US consumers shopped online in 2023 (Insider Intelligence)
  • 43% of ecommerce traffic originates from organic Google searches (Digital Third Coast)
  • 78% of people who shop online buy something at least once a month (Fit Small Business)
  • People aged 25-34 years old are the largest group of online shoppers (Fit Small Business)
  • In 2023, the abandonment shopping cart rate was at 79.53% (Baymard)
  • 47% of users abandoned their cart during checkout because extra costs were too high (Baymard)

Shopify Statistics

We like to think of Shopify as the most popular content management system for ecommerce, but is that really the case? From it’s SEO to easy design elements, it may very well be. Check out these stats and see for yourself:

  • On average, a Shopify store’s revenue is $67,000 USD (Acquire Convert)
  • Shopify has generated $444 billion in global economic impact (Shopify)
  • On average, a customer spends $72 in Shopify (PageFly)
  • Shopify has more than 2.1 million users daily (HostingPill)
  • Shopify’s workforce makes up more than 7,000 people (Demandsage)
  • Over 4.8 million websites are implementing Shopify as of January 2024 (Demandsage)
  • The United States makes up the majority of the total Shopify stores, which is 2,907,545 stores (Demandsage)

BigCommerce Statistics

As another popular CMS for online stores, here are a few things you should know about BigCommerce

  • BigCommerce has more than 150 stores globally (ConnectPOS)
  • Facebook is the primary platform used for BigCommerce stores, at 28.6% (Acquire Convert)
  • 25% of BigCommerce stores have 1-9 people employed (Acquire Convert)
  • 43,533 live websites use BigCommerce (Build With)

Stay Up to Date With Other Marketing Statistics for 2024

Here are some additional facts and statistics you may find useful:

Our Partners & Awards