With ecommerce being an ever-changing market, we can use past data to help gain insight into what the future will bring. And with so many different channels to choose from to promote your store, such as SEO, Facebook Ads, or ads on Google, we know that data will always be the biggest influence in your marketing strategy.

Here are some ecommerce marketing statistics you need to know.

General Ecommerce Statistics

  • The global ecommerce market is expected to be just over $6.9 trillion in 2024 (eMarketer)
  • Research shows that for every one second your site loads faster, conversion rates can increase by 17% (Bidnamic)
  • Amazon claimed the top spot in the ecommerce industry, capturing 37.6% of the market share (Statista)
  • In 2022, consumer spending in the United States drove Amazon’s sales to over $395 billion, making it the company’s most profitable market (Statista)
  • 75% of consumers will use their mobile phone to carry out purchases from start to finish (LinkedIn)
  • 63% of shopping instances start online (Think with Google)
  • Cross-border ecommerce is expected to grow 108% between 2023 and 2028 (AnyMind)
  • Fashion has the highest total ecommerce revenue in the world, with a total of $990 billion (Statista)
  • 92% of adults between 30 and 49 make online purchases using a smartphone (Pew Research Center)
  • In the US, computer and consumer electronics account for 21.2% of total online sales (MobiLoud)
  • 18% of local searches will lead to a sale within 24 hours (Small Biz Genius)
  • Amazon makes up 44% of all ecommerce sales (Small Biz Genius)
  • $260 billion of lost ecommerce orders can be recovered by simply creating a better checkout design (Baymard)
  • As of 2024, there are around 2.71 billion online shoppers, a huge audience for your products and services (Oberlo)
  • It’s predicted that ecommerce will account for half of B2B revenue by 2025. (Optimizely)
  • 50% of ecommerce brands use social media personnel to influence their store’s conversions (Shopify)
  • Facebook is the top social media app when it comes to users making ecommerce purchases (HubSpot)

Ecommerce Consumer Behavior Statistics

  • 75% of shoppers start their journey with a Google search (Think with Google)
  • 39% of consumers making a purchase online prefer to pay using PayPal (Small Biz Genius)
  • 43% of online buyers said they regularly make purchases in bed (Search Logistics)
  • As of 2022, 56.6% of survey respondents in the United States prefer to shop online (Fit Small Business)
  • 51% prefer ecommerce businesses with live chat support (Upmetrics)
  • 2.64 billion consumers shopped online in 2023 (Oberlo)
  • 50% of people who used search before shopping looked for information about the store itself, such as its location (Think with Google)
  • And over 60% of shoppers also say they prefer to shop at stores with physical locations (Think with Google)
  • 43% of ecommerce traffic originates from organic Google searches (99 Firms)
  • Personalized content can increase revenue by over 25% and improve your customer’s chances of spending more than they initially planned by over 40% (Search logistics)
  • Approximately 80% of people who shop online buy something at least once a month (Fit Small Business)
  • 53% of online shoppers state they will always do research online first (Think with Google)
  • People aged 25-34 years old are the largest group of online shoppers (Fit Small Business)
  • In 2023, the abandonment shopping cart rate was at 79.53% (Baymard)
  • 48% of users abandoned their cart during checkout because extra costs were too high (Baymard)
  • 49% of customers bought a product they did not intend to buy because they received a personalized product recommendation (Invesp)
  • Over 75% of consumers stated they made unintentional online purchases because of the convenience of online shopping (Analytics Steps)
  • On average, 4.41 products per order are purchased by ecommerce users (Statista)
  • 33% of individuals trust an influencer’s opinion when shopping online (Statista)
  • 60% of users shopping online will use a coupon online if they know there is one available (Statista)
  • 92% of online shoppers in the United States search for a discount or sale before making an online purchase (Statista)
  • 42% of users find customer reviews extremely helpful when looking to purchase a product online (Statista)
  • 85% of shoppers believe product information and pictures are important for decision making (Think with Google)
  • And 87% of customers will not make a repeat purchase if they found the product information was inaccurate (Convert Cart)