Trying to get a leg up on competitors online isn’t easy. Even if you offer superior products and supply customers with excellent service, it won’t matter much if customers are unable to find your business and learn all you can do for them.
Sixth City Marketing is a top PPC company in Cleveland dedicated to helping local businesses succeed through our in-house ad management services.
To help make your company more visible in search engines and boost your traffic, implementing a variety of SEO services is your is your best bet, with pay-per-click (PPC) management being particularly advantageous.
Free Site Evaluation
Get more from your website in 2023! Fill out the form below or give us a call at 216-208-5724 and we'll give you a free website review.
“John Sammon at Sixth City Marketing is the “go to guy” for SEO and PPC! John’s always been available when I have had healthcare marketing questions and he provides good insight on areas I may not have considered. I don’t ever fill out these, but John Sammon is just that good!” – Michael Buser, Teleradiology Consultants, LLC
What Is Pay-Per-Click Marketing?
Pay-Per-Click (PPC) is an digital advertising strategy where businesses pay when their ad is clicked on. Advertisers can promote their company within search results (Google or Bing), websites (display ads), and social media (Facebook, YouTube, etc.)
PPC management includes overseeing your advertisement spend, writing ads, managing keywords, and so much more in the hopes of having your overall spending bring a quality return on investment for your business or organization.
Is Investing in PPC Services Important?
Yes! Digital ads allow you to target the specific market that meets your goals. You can strategically look at audiences that are in your target market and determine the best times to target them. Another advantage of PPC is that you will obtain quantifiable results through conversion tracking. With specific metrics in place to evaluate your efforts, PPC can also be the driving force for other marketing decisions.
The 8 Benefits of Our PPC Company in Cleveland
When looking for pay-per-click marketing services, there are several things to consider including budget, availability of the PPC management company, and much more.
By working with our in-house Google Ads experts, you can receive a wide range of great benefits. Let’s take a look at all you’ll gain:
- Custom Crafted Strategies– We craft all of our PPC campaigns from scratch, tailoring factors like keyword analysis, competitor research, ad copy, written content, and more to the needs of your business, all designed to attract relevant customers to your ads.
- Lead Generation Focus– At our PPC company, we focus on improving overall leads, sales, and cost per lead/sale as metrics of our success. This is done through our strategic design, marketing, and management skills.
- Custom Landing Pages– We are able to create and optimize the landing pages customers will see after clicking PPC ads, using design for conversion tactics in our web design and written content to boost conversion percentage.
- Tailored Contact Forms– Through the use of industry research and knowledge gained from years of experience, we know the factors that both help and hinder contact forms on landing pages, giving us the capabilities to build contact forms with the highest possibility for conversion.
- Bid Management and Strategy– Our team strategically bids on the most relevant keywords that will both make the most impact on your site and be the best use of your budget.
- Goal Tracking– Through systems like Google Analytics and Facebook Ads Manager, we’re able to generate detailed breakdowns of the results of our PPC management services, a significant advantage over traditional marketing tactics such as newspaper, magazine, radio, and television ads.
- Monthly Reporting– As a regular part of our operations, we provide executive summaries to our clients in monthly reports to display the goal tracking results, as well as ad performance.
- A Local Partner – One of the best parts of choosing our PPC agency as your dedicated ads manager is that we are local! We have offices in Westlake and downtown Cleveland making us a short drive away from wherever you are located.
To further tailor campaigns and help your business reach your target audiences, we experienced in running ads via:
- Google/YouTube Ads
- Bing Ads
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- Instagram Ads
We can help assess which platform(s) would be the most relevant and beneficial to your business, and test the efficacy of any given platform for your purposes.
Common Questions We Receive on PPC Ads
What Businesses Benefit from PPC?
Any business that is looking to boost its qualified leads and sales for its business can benefit from PPC. This can include ecommerce stores, franchises, local businesses, and so much more.
What Is a Quality Score?
A quality score is essentially Google’s rating for the overall relevance of keywords and the advertisement itself. It can be determined by the following:
- Click-through rate (CTR)
- Quality of the landing page
- Relevance of ad text
- History of running ads
- Relevance of each keyword in your ad group
How Does PPC Advertising Work?
A typical PPC campaign usually includes the following steps:
- A user searches on Google or any other popular search engine
- Google launches its ad auction that will compile relevant advertisements as well as their quality scores
- The overall ad bid and quality score are examined in order to assign rank, with the highest rank going at the top of the page
- Also based on the quality score, Google will then calculate the cost-per-click (CPC)
How Is the Cost Determined?
Numerous factors determine what you will pay. These include:
- What your competitors are willing to spend when bidding on terms
- How relevant your ad is to the search query
- How well the landing page performs and the success of the ad
How Do You Define Success for PPC Marketing?
Success in PPC is determined by your return on investment (ROI). To determine your effectiveness, measure both your clicks and conversions against your costs. Also, make sure that people are not only clicking on your ad, but are filling out the form, purchasing a product or service, or calling your business.
How Often Should Ads and Landing Pages Be Updated?
The number of times you should be updating your landing pages can be determined by the number of qualified leads that you receive from your campaign. If your campaign is successful and you are receiving a lot of traction, it might be beneficial not to change up your ads and landing pages. But if you are not getting as much success as you would like, it might be important to switch it up.
Can We Combine Services?
If you are interested in more than just running ads on search engines and social media platforms, we’d be happy to talk with you about also doing search engine optimization, social media management, website design, email marketing, and more.
Why Choose Our Google Ads Experts
Here are a few things that set us apart from our competitors:
- We produce dynamic campaigns
- We possess 25+ years of collective industry experience
- We craft unique and compelling content for landing pages
- As a smaller firm, we provide you with quality, personalized services
- We are local! Sixth City has in not only Cleveland but Columbus, Chicago, and Indianapolis and serves clients all across the country
- We are results driven
- We are a full-service digital marketing agency that can provide you SEO, social media marketing, and more!
Industries We’ve Helped Through Pay-Per-Click Services
Our Cleveland PPC agency has had the pleasure of helping out businesses of all kinds through pay-per-click marketing, including those in the following industries:
About Our Cleveland Location:
Our office is in the heart of Cleveland right by E 9th Street. More notably, we are located in the Superior Building right next to the Hampton Inn.
815 Superior Avenue E
Suite 1712
Cleveland, OH 44114
216-208-5724
Hours of Operation
Monday 9 a.m. – 5 p.m.
Tuesday 9 a.m. – 5 p.m.
Wednesday 9 a.m. – 5 p.m.
Thursday 9 a.m. – 5 p.m.
Friday 9 a.m. – 5 p.m.
Though we would love to meet with you and your team down in our Cleveland office, scheduling an appointment beforehand is preferable. You can do so by using the form at the top of this page or contacting our team directly!
“John and the team at Sixth City Marketing has delivered on everything they promised. From the time we started working with them until now, our leads have tripled. We’ve worked with them in many areas including PPC, SEO, website design and social media marketing. I would HIGHLY recommend John and the team at Sixth City Marketing.” – Lisa Calovini, Shini USA
Discover All That Cleveland PPC Management Services Can Do for You
If you’re ready to boost your business online and reap the rewards of a tailored PPC campaign, we want to hear from you.
Contact Sixth City Marketing today for PPC marketing and management in Cleveland, Ohio and beyond. We look forward to speaking with you!
Our Partners & Awards
