content marketing statsIn 2024, we are diving deep into content marketing and its effectiveness. See the impact that content marketing has on a business’ overall digital marketing strategy by looking at these statistics.

General Content Marketing Statistics

  • The content marketing revenue is expected to reach $107 billion by 2026 (Statista)
  • 54% of marketers will measure content marketing ROI within their company (Semrush)
  • 29% of marketers will spend 10-15 hours a week creating content (Vennage)
  • 54% of businesses plan on increasing their content marketing budget in 2024 (Siege Media)
  • Visual content is 43% more persuasive towards users than just text (Zipdo)
  • 32% of marketers used content marketing as their primary marketing channel in 2022 (HubSpot)
  • 59% of marketers use videos within their content, which is seen as the top media format used (HubSpot)
  • 33% of marketers will conduct a content audit twice a year (Semrush)
  • 27% of the highest-performing content on all platforms was about a month or less old (Semrush)
  • 33% of high-performing content has a standard readability (Semrush)
  • A top challenge B2B marketers face is the ability to attract quality leads with content (Semrush)
  • People create content with the goals of creating content that boost sales, build relationships with customers, and increase brand awareness (eMarketer)
  • How-to articles were the most popular content format in 2023, and the two other popular types of content were lists and news/trends (Orbit Media)
  • According to HubSpot, 83% of marketers say it’s better to focus on quality of content, even if it means they post less often (HubSpot)
  • As of 2021, only 82% of marketers actively invested in content marketing (HubSpot)
  • More than 33% of marketing leaders use conversion rate as a top KPI that they track (HubSpot)
  • In 2022, the top three forms of content were interactive content, behind-the-scenes information, and content relating to the brand’s values (HubSpot)
  • In 2022, 51% of content consumption was derived from organic search (Bright Edge)
  • Moving from the second position to the first in search results in a 50% increase in organic traffic (Semrush)
  • Because of their content marketing efforts, 58% of B2B marketers reported increased sales and revenue in 2023 (Content Marketing Institute)
  • The most commonly cited content creation challenge is creating the right content for the intended audience (Content Marketing Institute)
  • 48% of content marketers say that when that scale content production, a challenge they face is that there is not enough content repurposing (Content Marketing Institute)

Content Marketing ROI Statistics

  • When marketers updated their content, 53% saw an increase in engagement (Semrush)
  • 60% of people enjoy reading useful content from brands (Demand Metric)
  • 47% of marketers believe that researching their audience has helped with their content marketing success (Semrush)
  • 83% of marketers found that creating higher quality content less often is far more effective than publishing lower quality content more often (HubSpot)
  • 55% of marketers said that creating more content and posting more frequently helped boost their content rankings (Semrush)
  • 82% of customers feel more positive about a business after reading their custom content (Demand Metric)
  • 94% of marketers say personalized content boosts sales (Search Engine Journal)
  • Content marketing generates 3x the amount of leads as outbound marketing and costs 62% less (Demand Metric)

Blog Content Marketing Statistics

  • Including a blog on your website will increase your rankings in search engines by 434% (Optinmonster)
  • 53% of marketers prioritize blogging as their top content marketing strategy (Optinmonster)
  • As of 2023, the average blog post had 1,416 words (Optinmonster)
  • 44% of people who write blog content publish 3-6 times a month (Optinmonster)
  • When trying to increase rankings for blog content, 45% of people will add related keywords (Semrush)
  • Blogs with images will receive 94% more views than those with no images (Optinmonster)
  • Only 27% of people consume blog posts thoroughly, while 73% of people admit to skimming through them (HubSpot)
  • 79% of content marketers say they have an active blog (Content Marketing Institute)

Product Page Content Statistics

  • 85% of online shoppers believe that product information and pictures are the most important aspects on a product page when deciding on which brand to buy from (Think With Google)
  • On product pages, 27% of users overlook hidden or tabbed content (Baymard)
  • 83% of users (on mobile) believed that product photos are extremely influential (eMarketer)
  • 10% of ecommerce sites have product descriptions that aren’t useful to users (Baymard)

Social Media Content Statistics

  • As of 2024, short form video is now the #1 content marketing format (HubSpot)
  • The most effective type of content used on social media is “funny” content (HubSpot)
  • 47% of marketers used content that reflected their brand’s values on social media (HubSpot)
  • A challenge marketers have faced on social media is creating content that is engaging (HubSpot)
  • Short form videos like TikTok and Instagram Reels offer the highest return on investment (Search Engine Journal)
  • On average, a user on TikTok will spend 23.6 hours per month watching content (We Are Social)
  • An average LinkedIn user will spend around 7.5 minutes on the platform each day (Khoros)
  • Billions of people are on YouTube, but around 100 million have ad-free Premium accounts, which means that the majority of people on YouTube consume ad content regularly (Variety)
  • 56% of marketers use social media as a means of content promotion (Semrush)
  • Approximately 57% of businesses plan to invest more in video content during 2024 (Wistia)

Statistics on Content Marketing and AI

  • 85% of marketers say generative AI will change how they will create content in 2024 (HubSpot)
  • 19% of businesses reported that using AI content-generation tools helped with their content strategies (Siege Media)
  • 64% of marketers are using AI for content, and 38% who don’t yet plan to start in 2024 (HubSpot)
  • The most popular types of content marketers use generative AI to produce are social media posts and email (HubSpot)
  • 64.7% of B2C companies in 2024 plan to use AI tools to help with the creation of content (Siege Media)
  • 77% of marketers agree that AI helps personalize content, which results in better content (HubSpot)
  • 18% of marketers use AI to assist in their video creation (Content Marketing Institute)
  • 69% of the individuals who use AI to assist with their video creation are putting to work by asking it to create video scripts, which is the most common use cited by far (Content Marketing Institute)

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