website design stats 2023Want to learn about why you should build a new site in 2023? Look no further. Our team has compiled a list of some of the most popular statistics to consider.

General Website Design Statistics

  • 94% of first impressions on a website are design-related (Web FX)
  • 50% of consumers believe that website design is crucial to a company’s overall brand (Top Design Firms)
  • There are approximately 1.1 billion websites in the world in 2023, but 82% of them are inactive (Siteefy)
  • More than 20 million websites are ecommerce websites as of 2022 (Kommando Tech)
  • 71% of small businesses have a website (Top Design Firms)

Website Usability and Responsiveness Statistics

  • 1% of website designers believe that a non-responsive website is the main reason why people will leave (GoodFirms)
  • 60% of ecommerce consumers say usability is an important factor for an online shop (Statistica)
  • Using chatbots on a website has increased by 92% since 2019 (Drift)
  • 88% of web users are less likely to return to a website after a poor user experience (HubSpot)
  • Businesses are at risk of losing approximately 35% of sales due to a bad user experience (Amazon Web Services)
  • Investing in user experience and responsive website design can bring you a return on investment (ROI) of 9,900% (UX Planet)

Mobile Web Design Statistics

  • Google prioritizes a responsive, mobile-friendly website (Google Search Central)
  • 50% of smartphone users will use a company’s mobile site when shopping online because they do not want to download the company’s app (Think with Google)
  • In Q1 of 2023, nearly 45.5% of web traffic in the United States is from mobile devices (Statistica)
  • 67% of mobile users are more likely to purchase from a site when their website has a mobile-friendly format (Web FX)
  • 52% of people are less likely to interact with a business because of a bad mobile experience (Web FX)

WordPress Statistics

  • WordPress powers just over 43% of all websites on the internet (W3Techs)
  • In 2020, WordPress became the fastest-growing content management system (CMS) for 11 years in a row (
  • In 2023 there are 60,342 different WordPress plugins (WordPress)
  • There are 10,752 different themes on WordPress (WordPress)
  • WooCommerce, the ecommerce WordPress plugin, is used by just over 20% of all WordPress websites (W3Techs)
  • WordPress users create 27 new posts every second (AppMySite)

Ecommerce Web Design Statistics

  • 90% of consumers believe that the overall image quality is the most crucial when making online purchases (Meero)
  • 22% of online shoppers will return items because the product photo looks different than the actual product (Business 2 Community)
  • 89% of shoppers will begin doing business with the competitor after a bad user experience (Web FX)
  • As of Q4 of 2022, mobile devices account for 74% of retail and ecommerce website traffic (Statistica)
  • Red purchase buttons can boost sales by 34% on ecommerce sites (CXL)
  • Mobile ecommerce is expected to double from 2019 to 2023 to make up for approximately 75% of all ecommerce sales (Deloitte Digital)

Site Speed Statistics

  • 5% of website designers say that a slow site speed is the main reason that visitors choose to leave a website (GoodFirms)
  • Just 1 second shaved off your overall load time can increase your overall conversion by 7% (Web FX)
  • 83% of all consumers expect a good website to load in 3 seconds or less (Web FX)
  • 40% of website visitors will not wait any more than 3 seconds before clicking off a website (Akamai)
  • For ecommerce websites, consumers expect your pages to load in 2 seconds (Akamai)
  • ecommerce websites that make $100,000 per day, but have a 1-second page delay can expect to lose approximately $2.5 million in sales each year (Neil Patel)

Statistics on Styling a Website (Color, Font, etc.)

  • When consumers were asked what visual elements they valued the most about a website, 40% of people said photos, 39% said color scheme, and the rest (21%) said video (Top Design Firms)
  • 6% of web designers believe that the biggest mistake made by small businesses is a crowded web design (GoodFirms)
  • Out of the web designers surveyed, 38.5% of them believe that an outdated design is the main reason why visitors will leave a website (GoodFirms)
  • 39% of potential customers appreciate the color scheme of a website over any other element (Top Design Firms)
  • 26% of individuals appreciate a primary color scheme on a website (Top Design Firms)
  • Colors on a website can increase readership by 40% and the overall comprehension of a website by 73% (Colorcom)

More Digital Marketing Statistics for 2023

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