Want to learn about why you should build a new site in 2023? Look no further. Our team has compiled a list of some of the most popular statistics to consider.
General Website Design Statistics
- 94% of first impressions on a website are design-related (Web FX)
- 50% of consumers believe that website design is crucial to a company’s overall brand (Top Design Firms)
- There are approximately 1.1 billion websites in the world in 2023, but 82% of them are inactive (Siteefy)
- More than 20 million websites are ecommerce websites as of 2022 (Kommando Tech)
- 71% of small businesses have a website (Top Design Firms)
Website Usability and Responsiveness Statistics
- 1% of website designers believe that a non-responsive website is the main reason why people will leave (GoodFirms)
- 60% of ecommerce consumers say usability is an important factor for an online shop (Statistica)
- Using chatbots on a website has increased by 92% since 2019 (Drift)
- 88% of web users are less likely to return to a website after a poor user experience (HubSpot)
- Businesses are at risk of losing approximately 35% of sales due to a bad user experience (Amazon Web Services)
- Investing in user experience and responsive website design can bring you a return on investment (ROI) of 9,900% (UX Planet)
Mobile Web Design Statistics
- Google prioritizes a responsive, mobile-friendly website (Google Search Central)
- 50% of smartphone users will use a company’s mobile site when shopping online because they do not want to download the company’s app (Think with Google)
- In Q1 of 2023, nearly 45.5% of web traffic in the United States is from mobile devices (Statistica)
- 67% of mobile users are more likely to purchase from a site when their website has a mobile-friendly format (Web FX)
- 52% of people are less likely to interact with a business because of a bad mobile experience (Web FX)
WordPress Statistics
- WordPress powers just over 43% of all websites on the internet (W3Techs)
- In 2020, WordPress became the fastest-growing content management system (CMS) for 11 years in a row (wp-content.co)
- In 2023 there are 60,342 different WordPress plugins (WordPress)
- There are 10,752 different themes on WordPress (WordPress)
- WooCommerce, the ecommerce WordPress plugin, is used by just over 20% of all WordPress websites (W3Techs)
- WordPress users create 27 new posts every second (AppMySite)
Ecommerce Web Design Statistics
- 90% of consumers believe that the overall image quality is the most crucial when making online purchases (Meero)
- 22% of online shoppers will return items because the product photo looks different than the actual product (Business 2 Community)
- 89% of shoppers will begin doing business with the competitor after a bad user experience (Web FX)
- As of Q4 of 2022, mobile devices account for 74% of retail and ecommerce website traffic (Statistica)
- Red purchase buttons can boost sales by 34% on ecommerce sites (CXL)
- Mobile ecommerce is expected to double from 2019 to 2023 to make up for approximately 75% of all ecommerce sales (Deloitte Digital)
Site Speed Statistics
- 5% of website designers say that a slow site speed is the main reason that visitors choose to leave a website (GoodFirms)
- Just 1 second shaved off your overall load time can increase your overall conversion by 7% (Web FX)
- 83% of all consumers expect a good website to load in 3 seconds or less (Web FX)
- 40% of website visitors will not wait any more than 3 seconds before clicking off a website (Akamai)
- For ecommerce websites, consumers expect your pages to load in 2 seconds (Akamai)
- ecommerce websites that make $100,000 per day, but have a 1-second page delay can expect to lose approximately $2.5 million in sales each year (Neil Patel)
Statistics on Styling a Website (Color, Font, etc.)
- When consumers were asked what visual elements they valued the most about a website, 40% of people said photos, 39% said color scheme, and the rest (21%) said video (Top Design Firms)
- 6% of web designers believe that the biggest mistake made by small businesses is a crowded web design (GoodFirms)
- Out of the web designers surveyed, 38.5% of them believe that an outdated design is the main reason why visitors will leave a website (GoodFirms)
- 39% of potential customers appreciate the color scheme of a website over any other element (Top Design Firms)
- 26% of individuals appreciate a primary color scheme on a website (Top Design Firms)
- Colors on a website can increase readership by 40% and the overall comprehension of a website by 73% (Colorcom)
More Digital Marketing Statistics for 2023
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