Whether you have been running your PPC campaign for a while and aren’t seeing it reach its full potential or are just getting started in the world of paid marketing, the Sixth City team would be happy to step in and help.

As your dedicated online advertising partner, we are able to set up and manage your PPC campaign on your behalf.

Then, our experts can get to work and help minimize your cost-per-lead by configuring the settings and setting bids within your budget.

So if you’re ready to see the leads start pouring in, keep on reading to learn more about our Nashville PPC agency below.

About Our PPC Services in Nashville

With years of combined experience, our team of paid advertising experts are qualified and ready to help you meet your paid goals, no matter what part of the process your paid campaign is in. We identify where to allocate your online spending budget across many different mediums and platforms. Then, we guide you through the process of exploring your options, identifying your target audience, and crafting a strategy. Your business is unique, and your strategy will reflect that! Nothing we do here is cookie-cutter.

Our goal is to make sure that your ads land in front of qualified searchers, resulting in the outcomes that you want. With all of these positives, why would you source pay-per-click services from anywhere else?

Free Site Evaluation

Get more from your website in 2024! Fill out the form below or give us a call at 615-845-6508 and we'll give you a free website review.

How does PPC advertising work?

PPC stands for pay-per-click, this means that you will pay a fee each time your ad is clicked. You’ve likely seen PPC ads in the wild, as the typically show as “promoted” pages as the top three search results. As an advertiser, you bid on keywords, and when users search for those keywords, your ads are displayed. Then, you pay a price when someone clicks on your ads.

How do you track results?

We track campaign success by looking at the number of form submissions, phone calls, or purchases received from your ads, depending on the type of campaign you are running. Our team will also work with you to match leads we acquire with your closed sales so that you can see the most accurate ROI information.

“I recently consulted with Sixth City Marketing to learn more about internet marketing – especially search engine optimization, social media marketing and pay-per-click marketing. I found their experience and knowledge in these areas can turn my ideas into revenue and explained the execution in ways I clearly understood.” – Eric Gulledge, Sherwin-Williams

Our Experience and Expertise as Advertising Pros

At Sixth City Marketing, we set up and carry out efficient PPC campaigns on the following platforms:

  • Instagram
  • LinkedIn
  • X (formerly Twitter)

On these platforms, we help with the following:

  • Keyword research and analysis
  • Auditing and competitor research
  • Bid management and strategy
  • Ad and landing page copywriting
  • Monthly ROI reporting
  • Landing page conversion design
  • Google Analytics 4 integration
  • Conversion tracking
  • Call tracking via CallRail
  • Much more!

Why Invest in PPC Services in Nashville?

  • Speed – PPC drives traffic directly to your website, which means it’s a quick way to bring in quality leads, clicks, and sales quicker than any other form of online marketing.
  • Quality leads – With proper PPC management, your campaigns will be consistently maintained and optimized. With this in mind, it is possible to boost your number of quality leads by crafting captivating copy, using relevant keywords, and partaking in refined targeting methods.
  • Quantifiability – Google Ads has a clear back end that allows you to analyze and track conversion rates, which allows you to measure your return on investment.

Commonly Asked Questions on Pay-Per-Click Marketing

How can I boost traffic to my PPC landing pages?

As your dedicated PPC company, we practice the following to boost the visibility and success rate of your landing pages:

  • Insertion of keywords that match user intent
  • Incorporation of location-specific keywords into your campaigns and landing pages
  • Creation of attention-grabbing copy that includes your keywords naturally
  • Utilization of images and video that showcase your team, products, and any awards you have won
  • Additional site links and assets to your campaigns that encourage more clicks

How much do PPC services cost?

Given every business has unique needs, all of our pricing is completely customized. Depending on your budget, our team will work with you to see what monthly spend will make sense in your industry, based on competition, and make sure you stay true to your budget while working toward your goals.

What does click-through-rate mean in paid campaigns?

Click-through-rate, or CTR, is the percentage of people who click on your ad after seeing it. This is calculated by dividing the number of clicks by the number of impressions and multiplying by 100. It is an important metric that can determine the effectiveness of your ads and help you understand what ad copy performs the best.

How do you optimize my PPC campaign?

To keep your PPC campaign running at its highest capacity, we regularly review and update your keyword list, negative out irrelevant terms that show as searches, update and test ad copy, create compelling landing page copy, use A/B testing to see what is performing best, and monitor and adjust bids to improve performance and stay ahead of the competition.

Make Sixth City Your Nashville PPC Agency

There are many reasons to work with our PPC agency in Nashville. The Sixth City Marketing team holds a Google Ads certificate and is a proud Google Ads partner. We stand out from our competition by offering the following:

  • Honesty and transparency throughout our partnership
  • A company culture that balances hard work and fun
  • Over 25 years of combined industry experience
  • Data tracking to accurately measure goals and ROI

Regardless of your industry, allow us to work with you as your Nashville PPC agency and see how our team can take your campaigns to new heights!

If you are brainstorming ways to enhance your online presence, throw some SEO in the mix! PPC goes hand-in-hand with other services and sourcing them all to the same place allows the campaigns to work together seamlessly. On top of PPC, we also offer the following services:

Our Downtown Nashville Location

501 Union Street, Suite 410
Nashville, TN 37219

Our Hours

Monday: 9AM-5PM
Tuesday: 9AM-5PM
Wednesday: 9AM-5PM
Thursday: 9AM-5PM
Friday: 9AM-5PM

The Location

When you visit our Nashville PPC agency, you can park either at the 424 Church St. garage or the Nashville City Center lot, which is located right next door.

If you are looking for a quick bite to eat, you can’t go wrong with a sub or wrap from Subway. If you want to unwind after a long day, you should check out Standard Proof Whiskey Co. or one of the options inside The Hermitage Hotel next door. Last but not least, you should consider checking out what is going on at the James K. Polk Theater across the street!

Get in Touch with Our PPC Experts

The team at Sixth City Marketing is ready to help you reach your PPC goals.

Contact us today to schedule a free strategy session!

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