Video marketing offers many opportunities for marketers to expand their business and promote their brands.

Check out our statistics on video marketing below:

General Video Statistics

  • 100 million people watch a video online every single day (Insivia)
  • In 2020, there were over 3 billion people on the internet who streamed or downloaded videos at least once a month (Statista)
  • In 2023, online videos were watched by 92% of internet users (Statista)
  • In 2023, there was a 24% increase in video traffic (PR Newswire)
  • Video usage equates to 65% of internet traffic (PR Newswire)
  • The most commonly created video form is live action (Wyzowl)
  • 9% of Millennials will watch 10-20 hours of videos on the internet weekly (Statista)
  • Weekly, people will spend 18 hours watching videos (SocialPilot)
  • 1/3 of all online activity consists of consuming videos (G2)
  • 80% of viewers will click off a video if it starts to buffer (Insivia/Google)
  • If the content is presented in a video format, users have been shown to retain 95% of the information (invideo)
  • People are 35% more likely to watch video content that’s personalized to them than content that isn’t (invideo)
  • 87% of individuals believe that the quality of a video can affect the overall level of trust that they have in a brand (Wyzowl)

Marketing Video Statistics

  • 98% of marketers look at video marketing as a crucial component in their marketing strategy (G2)
  • 82% of consumers have decided to purchase a product or service based on watching a marketing video (Wyzowl)
  • 52% of marketers reported that video is utilized as a tool to build further trust between the brand and its customers (G2)
  • 24% of marketing videos are animated, while 22% are screen recorded and 48% of videos are live action (Wyzowl)
  • Almost 50% of all marketing videos are testimonials (Vidyard)
  • For 60% of companies, anywhere between 11% and 50% of their budget goes to video marketing (Wyzowl)
  • Companies will increase their video budget by approximately 25% each year (invideo)
  • 45% of marketers use training videos (Statista)
  • 48% of marketers said that their company did not utilize video marketing (Statista)
  • 39% of marketers invested time in creating customer testimonial videos (Statista)
  • 68% of marketers who didn’t use video marketing plan on using it in 2024 (Wyzowl)
  • 43% of marketers lacked skills for video marketing (Statista)
  • 40% of marketers lacked the budget to provide video marketing (Statista)
  • 91% of businesses use video marketing (Wyzowl)
  • 88% of marketers believe that video marketing is a crucial part of their overall marketing strategy (Wyzowl)
  • The most used type of video marketing in 2021 was live videos and brand videos (Statista)
  • 38% of marketers create their videos in-house (Wyzowl)
  • 39% of marketers created video testimonials, which is the most popular type of video marketing in 2024 (Wyzowl)
  • 92% of companies are content with their ROI from video marketing (HubSpot)
  • 75% of video marketers have used AI tools to help create marketing videos (Wyzowl)
  • In 2024, 85% of marketers are planning to increase their spending in video marketing (Wyzowl)
  • 69% of marketers invested money in video ads (Wyzowl)
  • Marketers can expect to land 66% more qualified leads through video marketing their products and services (G2)
  • 35% of all video marketing content is typically created from scratch (G2)
  • 52% of businesses will create videos in order to educate their audience (Wistia)
  • 60% of individuals believe that user-generated content is the most authentic form of video content (Nosto)