video marketing stats

Video marketing offers many opportunities for marketers to expand their business and promote their brands.

Check out our 2024 statistics on video marketing below:

General Video Statistics

  • 100 million people will watch a video online every single day (Insivia)
  • In 2020, there were over 3 billion people on the internet who streamed or downloaded videos at least once a month (Statista)
  • 4 million people are expected to watch live videos in 2024 (Statista)
  • Because of the pandemic, the audience for live videos grew from 126.7 million to 150 million viewers (Statista)
  • In 2023, online videos were watched by 92% of internet users (Statista)
  • In 2023, there was a 24% increase in video traffic (PR Newswire)
  • Video usage equates to 65% of internet traffic (PR Newswire)
  • The most commonly created video is live-action (Wyzowl)
  • 9% of Millennials will watch 10-20 hours of videos on the internet weekly (Statista)
  • Videos that are timed as 90 seconds or less had a retention rate of 50% (SocialPilot)
  • Weekly, people will spend 18 hours watching videos (SocialPilot)
  • 1/3 of all online activity consists of consuming videos (G2)
  • 80% of viewers will click off a video if it starts to buffer (Insivia/Google)
  • If the content is presented in a video format, users are known to retain 95% of the information (invideo)
  • People are 35% more likely to watch video content that’s personalized to them than content that isn’t (invideo)
  • 87% of individuals believe that the quality of a video can affect the overall level of trust that they have in a brand (Wyzowl)

Marketing Video Statistics

  • 98% of marketers look at video marketing as a crucial component in their marketing strategy (G2)
  • 82% of consumers have decided to purchase a product or service based on watching a marketing video (Wyzowl)
  • 52% of marketers reported that video is utilized as a tool to further build trust between the brand and its customers (G2)
  • 24% of marketing videos are animated, while 22% are screen recorded and 48% of videos are live-action (Wyzowl)
  • Almost 50% of all marketing videos are testimonials (Vidyard)
  • For 60% of companies, anywhere between 11 and 50% of their budget goes to video marketing (Wyzowl)
  • Companies will increase their video budget by approximately 25% each year (invideo)
  • 45% of marketers use training videos (Statista)
  • 48% of marketers said that their company did not utilize video marketing (Statista)
  • 39% of marketers invested time in creating customer testimonial videos (Statista)
  • 68% of marketers who didn’t use video marketing plan on using it in 2024 (Wyzowl)
  • 43% of marketers lacked skills for video marketing (Statista)
  • 40% of marketers lacked the budget to provide video marketing (Statista)
  • 91% of businesses use video marketing (Wyzowl)
  • 88% of marketers believe that video marketing is a crucial part of their overall marketing strategy (Wyzowl)
  • The most used type of video marketing in 2021was live videos and brand videos (Statista)
  • 38% of marketers create their videos in-house (Wyzowl)
  • 39% of marketers created video testimonials, which is the most popular type of video marketing in 2024 (Wyzowl)
  • 92% of companies are content with their ROI from video marketing (HubSpot)
  • 75% of video marketers have used AI tools to help create marketing videos (Wyzowl)
  • In 2024, 85% of marketers are planning to increase their spending in video marketing (Wyzowl)
  • 69% of marketers invested money in video ads (Wyzowl)
  • Marketers can expect to land 66% more qualified leads through video marketing their products and services (G2)
  • 35% of all video marketing content is typically created from scratch (G2)
  • 52% of businesses will create videos in order to educate their audience (Wistia)
  • When it comes to watching an explainer video, 44% of people would prefer to watch a short-form video than a long-form video (Wyzowl)
  • 60% of individuals believe that user-generated content is the most authentic form of video content (Nosto)

Social Media Video Statistics

  • 25 billion people use Facebook Watch a month (Meta)
  • 72% of consumers prefer to learn about products through videos (SocialPilot)
  • Facebook users will on average spend 26 minutes per day watching videos (SocialPilot)
  • 77% of marketers will create IGTV content (SocialPilot)
  • 70% of Instagram users will follow mentioned brands from Instagram stories (SocialPilot)
  • When watching a video on LinkedIn, 80% of people prefer watching with the sound off (SocialPilot)
  • 16% of social media users tend to watch influencer vlogs to research products (G2)
  • In 2024, TikTok is expected to surpass Facebook as the most popular social media platform (Personify)
  • Videos on social media will get shared 12x more often than text and photos on the platform combined (G2)
  • Videos that are posted on social media are viewed 48% more (G2)
  • 45% of users want to see more live video content included on social media (invideo)
  • 24% of businesses will use external agencies to create and produce their marketing videos (Wyzowl)

YouTube Marketing Statistics

  • There are over 1 billion hours of video content watched on YouTube every single day (WordStream)
  • 54.4% of YouTube viewers are male, while 45.6% of its viewers are female (Statista)
  • The largest demographic of YouTube users are those ages 25-34 (Oberlo)
  • YouTube is known to have 2.49 billion monthly active users (Sprout Social)
  • Nearly $35 million of YouTube’s revenue comes from the U.S. (Notta)
  • 51% of consumers plan on investing more of their time in YouTube (Sprout Social)
  • 59% of social media users think that YouTube advertisements are more relevant than ads they get for TV and streaming services (Notta)
  • As of January 2024, the United States had 239 million YouTube viewers (Statista)
  • When YouTube ads are viewed on a mobile device, it will get 62% more attention than TV ads (SocialPilot)
  • 70% of YouTube videos are watched on mobile devices (SocialPilot)
  • Out of those surveyed, 3 out of 10 people watch the news on YouTube (Notta)
  • YouTube is the second most effective content marketing platform behind LinkedIn (Content Marketing Institute)
  • Out of those surveyed, 61% of respondents said they used YouTube shorts to discover short-form content and 56% of participants chose YouTube to discover long-form content (Think with Google)
  • 70% of viewers purchased a product or service after seeing a brand on YouTube (Dash.App)
  • The best time to post videos on YouTube is Mondays, followed by Wednesdays and Tuesdays (HubSpot)
  • 65% of users say that YouTube is their preferred channel for watching video content (invideo)
  • People are 3x more likely to watch a video tutorial on YouTube than they are to read out instructions in a text-based format (Think with Google)
  • Over 90% of people will discover new brands while on YouTube (Think with Google)
  • More than 55% of potential customers will utilize YouTube to help them make a purchasing decision (Search Engine Journal)

Statistics on Videos on Mobile Devices

  • 75% of people said that they prefer to watch a video horizontally on mobile devices (SocialPilot)
  • 70% of people who watch a video online will watch it on their smartphone (Statista)
  • 92% of people who view a video on a mobile device will share it with others (SocialPilot)
  • On X (formerly Twitter), 93% of video viewers are using a mobile device (Sprinklr)
  • 77% of people who watched a video about an app, downloaded the app (Wyzowl)
  • 38% of videos for marketing purposes are created using smartphone apps (G2)
  • 75% of individuals will watch short-form content on their mobile device (eMarketer)

Our Collection of Marketing Statistics and Facts

seo stats 2023
Search Engine Optimization
website design stats
Web Design & Development
AI Marketing statistics
Artificial Intelligence Marketing
social media marketing stats
Social Media Marketing
conversion rate statistics
Conversion Rate Optimization
ppc stats
Pay-Per-Click
email marketing stats
Email Marketing
CTA stats
Calls to Action
ecommerce stats
Ecommerce
website redesign statistics
Website Redesigns
influencer marketing stats
Influencer Marketing
mobile marketing stats
Mobile Marketing
emoji stats
Emojis
wordpress stats
WordPress
video marketing stats
Video Marketing
schema markup
Schema Markup
content marketing stats
Content Marketing
google stats
Google Search
chatbot stats
Chatbots & Live Chat

Our Partners & Awards