Attracting more residents to your assisted living, retirement, or memory care community can be hard. And while seniors have various options to choose from, it’s your job to ensure you do all you can to stand out as the ideal choice.
With the assistance of our search engine optimization (SEO) marketing services, we can help make your community’s website the one they come to!
How We’ve Helped Retirement Communities with SEO
While we have worked with a variety of industries over the years, we have gained considerable experience helping senior living facilities like yours in our time working with National Church Residences.
For example, we helped Water’s Edge of Lake Wales, located in Florida, through senior living SEO tactics such as implementing Google Analytics goal tracking, creating strong calls to action (CTAs), optimizing page copy, writing blog posts, and more. Through these efforts, we were able to:
- Increase overall traffic by 138%
- Increase organic traffic by 96%
- Increase conversions (form submissions) by 295%
We also worked with a variety of their other communities that offered memory care and assisted living services, which helped us to become experienced at marketing these services both together and separately.
Our Retirement and Assisted Living SEO Services
In order to get your website where it needs to be in search engines, we can implement the following senior living SEO strategies:
Do you have key pages on your website that target all the services you offer? What about pages that specify the cities and locations you want to attract? These are some starter questions that we use when beginning a content strategy for senior communities. We can optimize your content and add to it through focusing on the keywords you want to rank for, and supplement it as well with blog posts that can further attract seniors to your website.
Design for Conversion
The way your website is laid out can be a huge factor in getting more leads. And while getting people to your website is certainly key, having them contact you is a whole different ballgame. Our background in design gives us the insight needed to determine what strategic adjustments should be made to your website, whether it involves moving forms, adding calls to action, or anything else.
There are various actions that can be performed behind the scenes of your website that can help make your website more appealing to Google and users alike. From adding schema to using metadata titles and descriptions to improving site speed, a variety of possibilities exist to enhance your online presence.
Goal Tracking Measurement
As we mentioned in our case study, implementing conversion tracking is a key part of SEO to help monitor the success of your campaign. We have the ability to set up Google Analytics, install it on your website, make adjustments to web forms, and put goal tracking in place in your account.
A major part of attracting residents to your community is showcasing what your campus and facilities look like. From apartments to common rooms to green areas and more, having various photos on your website is key – but these pics could be missing key metadata that helps search engines “read” them better. Not to mention, the size of your photos also matters in terms of slowing down your website, which can impact your search engine rankings.
One part of our strategy for senior living communities that we have seen great results from is link building, which is the process of getting other websites to link to your website. This can be through directories, guest posts, and other local businesses you connect with. Having more backlinks can build your trust with Google and help increase your rankings.
Why Choose Sixth City Marketing?
- Industry experience – From our time working with memory care, assisted living, and retirement communities, you can trust that we know how to cater to your ideal audience.
- Reliable team – Our expert staff is all in-house, which means we collectively work together on strategies, content, and ideas to provide you with quality services.
- Transparency – We strive to build a relationship with you built on trust so you can rely on us to show you real data and be open with you on the progress of your campaign.
- Range of Services – Not only can we provide SEO for your senior living community, but also paid advertising, web design, email marketing, social media, and video production.
Get More Residents with Senior Living SEO Marketing Services
Contact us today to get more details on how we can help your community grow through SEO for assisted living and senior living. We look forward to talking with you.