Your Assisted & Independent Living Community Needs to Gain More Residents. SEO Services Can Help.

With all the different ways seniors and their loved ones can go about finding the right facility to fit their needs, standing out online and attracting more residents to your assisted living, retirement, or memory care community can be challenging.

While seniors have various living options to choose from, it’s your job to do all you can to illustrate that your facility is the right choice. Investing in search engine optimization for your senior care facility can be the make-or-break way of getting new business as companies continue to move away from traditional, fading tactics.

So you’re looking to partner with a reliable senior community digital marketing agency, keep on reading to find out how we can help.

Who We’re Ready to Help

  • Assisted living communities
  • Retirement communities
  • Independent living communities
  • Continuing care retirement communities
  • Memory care facilities
  • Skilled nursing care facilities
  • Hospice care facilities
  • Rehabilitation facilities
  • At-home senior care providers
  • Respite care services
  • Senior placement services
  • Many more
Senior Living SEO Tips to Help Your Strategy
“Sixth City Marketing provided National Church Residences with a full range of services including website design/administration/management, digital marketing, search engine optimization, analytics/metrics/reporting, and much more. Their excellent customer service, speedy turnaround times, and expert advice makes them a valued extension of our in-house team!” – National Church Residences via Google

Our Approach to SEO Services for Senior Living Communities

Our process for creating customized SEO for assisted living, retirement communities, and memory care home are customized to the goals we work together to accomplish. We work closely with clients to help them reach their SEO marketing goals by:

  • Researching – We will take a thorough look at your website, current keyword positions, and competitors to identify any issues or roadblocks that need to be resolved.
  • Strategizing – Our strategists craft a custom plan based on our analysis that will yield positive results based on your marketing goals.
  • Implementing – Once you approve of the strategy, our team of writers, developers, and marketing experts will get to work, executing the work within the strategy, including content writing and interlinking.
  • Reporting – At the end of the month, our team will send a report of the progress with details of the campaign, conversions, and other metrics related to our efforts.
  • Meeting – Our team schedules monthly meetings with you so that we can discuss our findings and make sure that the campaign is achieving your specific goals for senior living SEO.
  • Adjusting – Being able to see the results of our efforts allows us to pivot strategically based on not only the data but also your feedback on the leads we obtain for you.
  • Repeating – Our team will continue the cycle of writing a strategy each quarter, working through this strategy, and reporting on the progress once a month, maintaining correspondence with you on any questions or comments you may have.

SEO Strategies We Will Focus on in Your Campaign

In order to get your website where it needs to be in search engines, we can implement the following senior living SEO strategies.

Content Writing

Do you have key pages on your website that target all the services you offer? What about pages that specify the cities and locations you want to attract? These are some starter questions that we use when beginning a content strategy for senior communities. We can optimize your content and add to it by focusing on the keywords you want to rank for and supplement it with blog posts that can further attract seniors to your website.

Conversion Optimization and Design

The way your website is laid out can be a huge factor in getting more leads. And while getting people to your website is certainly key, having them contact you is a whole different ballgame. Our background in design gives us the insight needed to determine what strategic adjustments should be made to your website, whether it involves moving forms, adding calls to action, or anything else.

Technical Adjustments

There are various actions that can be performed behind the scenes of your website that can help make your site more appealing to Google and users alike. From adding schema to using metadata titles and descriptions to improving site speed, a variety of possibilities exist to enhance your online presence.

Goal Tracking Measurement

As we mentioned in our case study, implementing conversion tracking is a key part of SEO, as it helps monitor the success of your campaign. We have the ability to set up Google Analytics, install it on your website, make adjustments to web forms, and put goal tracking in place in your account.

Optimization for AI Search

We know that AI has been the talk of the town for quite some time! So aside from using it for fun, seniors and their loved ones may also be using it as a reliable resource in conjunction with Google. We can help get your facility mentioned in AI answers for questions both local and nationally focused!

Backlink Building

One part of our strategy for senior living communities that we have seen great results from is link building, which is the process of getting other reputable websites to link to yours. This can be accomplished through directories, guest posts, and other local businesses you connect with. Having more backlinks can build your trust with Google and help increase your rankings.

Local SEO

To help your facility rank higher on Google Maps, and to rank for key terms like “senior living near me,” we also can perform local SEO tactics like managing your local listings, local link building, keyword research, and more. These efforts enhance your online presence in the cities that your communities are within.

Water's Edge of Lake Wales

Featured Senior Living Case Study

Water’s Edge of Lake Wales Saw Conversions Increase by 295%

Water’s Edge, a National Church Residences community in Lake Wales, Florida invested in our SEO, PPC, and design services and saw:

  • Overall traffic increase by 138%
  • Organic search traffic increase by 96%
  • Conversions increase by 295%

How We Helped National Church Residences Reach Nearly 100% Occupancy

Water’s Edge, a National Church Residences community in Lake Wales, Florida, was hoping to gain more residents. When taking a look at their current website and approach, we then focused on improving their SEO and CRO via:

  • Google Analytics tracking across their entire domain
  • Call-to-action (CTA) graphics sprinkled on key pages
  • Optimized content for these key pages (service and location pages)
  • Additionally ran targeted ads on Google and Facebook
Read the Full Case Study
   

Read to Boost Your Occupancy Rates for Your Senior Community?

  

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Why Choose Us for SEO Marketing Help?

We understand that choosing a dedicated SEO agency from your varied options can be a difficult decision. It is our goal to make the process easier by helping you get to know our company and what makes us different:

  • Industry experience – From our time working with senior care, alongside helping other healthcare-types such as therapists, medical doctors, dentists, and more, you can trust that we know how to cater to your ideal audience.
  • Reliable team – Our expert staff is all in-house, which means we collectively work together on strategies, ideas, and content to provide you with the highest quality services.
  • Transparency – We strive to build a relationship with you founded on trust, so you can rely on us to show you real data and be open with you on the progress of your campaign.
  • Range of services – Not only can we provide SEO for your senior living community, but we also offer paid advertising, web design, email marketing, social media, and more.
  • Results driven – Our #1 priority while working with you is to help bring in solid leads that turn into residents. Everything we do is all in order to help fill your sales pipeline, so your community can grow.
  • Convenient locations – While we have offices in Cleveland, Columbus, Indianapolis, Chicago, and Pittsburgh, since everything we do is online, we can serve your business no matter where you are located.

Other Ways We Can Help Outside of SEO

Not only is SEO for senior living important, but a complete marketing campaign will help you to be even more successful. At Sixth City Marketing, some of the other digital marketing services we offer include:

  • Pay-per-click marketing – Our team can create paid search campaigns for senior living communities through platforms such as Google Ads, Bing Ads, Facebook Ads, or Instagram.
  • Website design and development – We know a well-designed site is the foundation of your company’s online presence. Every senior living website design project that we take on strongly focuses on producing leads through our strategic development tactics.
  • Email marketing – The process of sending email marketing for businesses consists of our team writing copy, designing templates, scheduling emails, and monitoring your campaigns with the goal of customer retention, creation, and engagement.
  • Auditing and consulting – We have the ability to help your business as part of a consulting agreement, where we will determine the best strategies for your industry and company. From a website audit to keyword analysis and more, our marketing consulting can help give your team the direction it needs.

Frequently Asked Questions on Our SEO Services

During our free strategy session, we often receive a handful of questions as potential clients vet our services and try to understand more about our business and our services. Here are some we have answered that may help you in this process:

  1. How do you show results?
    In our monthly reports, we break down various data metrics that illustrate our success. Our main form of results is from leads which come by way of contact form submissions and phone calls. We also see changes in keyword positions, acquired backlinks, and other metrics as great strides and evidence of the success of your campaign.
  2. Can you show ROI data?
    Yes! We have a unique process that allows us to see lead source tracking on your web forms so the leads you acquire that convert can be traced back to our SEO efforts.
  3. How long will it take to see results?
    The timeline for seeing results can vary based on location, competition, your website, algorithm updates, and more. Generally, you can expect to see significant results after a few months. However, some tactics will see quicker success than others. After that, you should expect to see consistent progress.
  4. Is SEO a one-time investment?
    SEO of all kinds is an ongoing effort. Algorithms change, competition evolves, and other external factors can impact rankings. Luckily, our team uses proven nursing home marketing strategies to stay ahead of algorithm updates and the competition to help your rankings stay steady.
  5. What are some common SEO mistakes you see?
    Possibly the biggest pitfall is not maintaining an effective SEO campaign. Things to avoid that can cause your rankings to fall include neglecting local SEO efforts, failing to optimize for mobile users, ignoring the user experience, and forgetting to regularly update and refresh content.

Let’s Talk About Our Senior Living SEO Services

Contact us today to get more details on how we can help your community grow through SEO for assisted living and senior living. We look forward to speaking with you.

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