Attracting more residents to your assisted living, retirement, or memory care community can be hard. And while seniors have various options to choose from, it’s your job to ensure you do all you can to stand out as the ideal choice.
With the assistance of our search engine optimization (SEO) marketing services, we can help make your community’s website the one they come to!
How We’ve Helped Retirement and Assisted Living Communities with SEO
While we have worked with a variety of industries over the years, we have gained considerable experience helping senior living facilities like yours in our time working with National Church Residences.
For example, we helped Water’s Edge of Lake Wales, located in Florida, through senior living SEO tactics such as implementing Google Analytics goal tracking, creating strong calls to action (CTAs), optimizing page copy, writing blog posts, and more. Through these efforts, we were able to:
- Increase overall traffic by 138%
- Increase organic traffic by 96%
- Increase conversions (form submissions) by 295%
We also worked with a variety of their other communities that offered memory care and assisted living services, which helped us to become experienced at marketing these services both together and separately.
“Sixth City Marketing provided National Church Residences with a full range of services including website design/administration/management, digital marketing, search engine optimization, analytics/metrics/reporting, and much more. Their excellent customer service, speedy turnaround times, and expert advice makes them a valued extension of our in-house team!” – National Church Residences
SEO Services We Offer for Senior Care Facilities
In order to get your website where it needs to be in search engines, we can implement the following senior living SEO strategies:
Do you have key pages on your website that target all the services you offer? What about pages that specify the cities and locations you want to attract? These are some starter questions that we use when beginning a content strategy for senior communities. We can optimize your content and add to it through focusing on the keywords you want to rank for, and supplement it as well with blog posts that can further attract seniors to your website.
Conversion Optimization and Design
The way your website is laid out can be a huge factor in getting more leads. And while getting people to your website is certainly key, having them contact you is a whole different ballgame. Our background in design gives us the insight needed to determine what strategic adjustments should be made to your website, whether it involves moving forms, adding calls to action, or anything else.
There are various actions that can be performed behind the scenes of your website that can help make your website more appealing to Google and users alike. From adding schema to using metadata titles and descriptions to improving site speed, a variety of possibilities exist to enhance your online presence.
Goal Tracking Measurement
As we mentioned in our case study, implementing conversion tracking is a key part of SEO to help monitor the success of your campaign. We have the ability to set up Google Analytics, install it on your website, make adjustments to web forms, and put goal tracking in place in your account.
A major part of attracting residents to your community is showcasing what your campus and facilities look like. From apartments to common rooms to green areas and more, having various photos on your website is key – but these pics could be missing key metadata that helps search engines “read” them better. Not to mention, the size of your photos also matters in terms of slowing down your website, which can impact your search engine rankings.
One part of our strategy for senior living communities that we have seen great results from is link building, which is the process of getting other websites to link to your website. This can be through directories, guest posts, and other local businesses you connect with. Having more backlinks can build your trust with Google and help increase your rankings.
To help your facility rank higher on Google Maps and to rank for key terms like “senior living near me,” we also can perform local search engine optimization tactics like managing your local listings, local link building, keyword research, and more to enhance your online presence in the cities that your communities are in.
We will use the content we write for your site as a way to gain backlinks from local businesses and other relevant sources to help build up your local authority and get you more known both in your desired area and nationally. We also have tools that help us find unlinked mentions of your brand to ensure you get proper acknowledgement.
Who We Can Help
- Assisted living communities
- Retirement communities
- Independent living communities
- Continuous care retirement communities
- Memory care facilities
- Skilled nursing care facilities
- Hospice care facilities
- Rehabilitation facilities
- At-home senior care providers
- Respite care services
- Senior placement services
- Much more
The Main Reason You Need SEO for Your Assisted or Independent Living Community
In our current day and age, people of all ages are using the internet to research, buy, and talk about all the things in their lives.
From ensuring that your website gets found when users search for things such as “assisted living near me” or “55+ communities Florida” to even making sure your social media is up to date so current residents can stay in the know, SEO is a vital marketing practice that gives your community or service an edge over your competitors.
Investing in search engine optimization for your senior care facility can be the make or break way to getting new business as companies continue to move away from traditional, fading tactics.
Why Choose Sixth City Marketing for SEO Marketing?
We understand that choosing a dedicated SEO agency from your options can be a difficult decision. It is our goal to make the process easier by helping you get to know our company better and what makes us different:
- Industry experience – From our time working with memory care, assisted living, and retirement communities, you can trust that we know how to cater to your ideal audience.
- Reliable team – Our expert staff is all in-house, which means we collectively work together on strategies, content, and ideas to provide you with quality services.
- Transparency – We strive to build a relationship with you founded on trust, so you can rely on us to show you real data and be open with you on the progress of your campaign.
- Range of Services – Not only can we provide SEO for your senior living community, but also paid advertising, web design, email marketing, social media, and more.
- Results driven – Our #1 priority while working with you is to help bring in solid leads that turn into residents. Everything we do is all in order to help fill your sales pipeline so your community can grow.
- Convenient Locations – While we have offices in Cleveland, Columbus, and Pittsburgh, we can serve your business no matter where you are located.
Common SEO Questions We Receive
During our free strategy session, we often receive a handful of questions as potential clients vet our services and try to understand more about our business and our services. Here are some things we have answered that may help you in this process:
- How do you show results?
In our monthly reports, we break down various data metrics that show our success. However, our main forms of results are from leads which come by way of contact form submissions and phone calls. But we also see changes in keyword positions, acquired backlinks, and other tactics we do as great strides and success in your campaign.
- Can you show ROI data?
Yes! We have a unique process that allows us to see lead source tracking on your web forms so the leads you acquire that convert can be traced back to our SEO efforts.
- Is SEO the best fit for our business?
One of the best parts about SEO is that it can benefit every type of business. So no matter if you are a small retirement community in Columbus, or if you have hundreds of assisted living facilities nationwide, SEO can help. Much like you have turned to the internet to look for services, it’s likely your potential residents, or their children, are doing the same, and SEO allows you to put your site in the best position possible when they are searching for what your facility provides.
- Can we expand on our services?
Yes, not only would we love to expand our retainer with you for SEO, but we also offer a verity of other services such as paid marketing, social media, website design, HubSpot consulting, email marketing, and more which can all supplement the SEO we do and expand your reach.
Get More Residents with Senior Living SEO Marketing Services
Contact us today to get more details on how we can help your community grow through SEO for assisted living and senior living. We look forward to talking with you.