conversion rate statistics 2023Conversion rate optimization (CRO) is an essential strategy to make the most out of your marketing efforts. Because at the end of the day, ranking well and getting a lot of traffic is one thing, but having site visitors convert into leads or sales is what ultimately helps your business thrive.

Here are some of the most compelling statistics on design for conversion you should know for 2024.

General Conversion Rate Optimization Stats

  • Conversion rates drop by an average of 4.42% for every additional second it takes for a site to load (HubSpot)
  • The average website conversion rate for websites is 2.35% across all industries (Wordstream)
  • On desktop, the average conversion rate is 4.14%, while on mobile, the average conversion rate drops to 1.53% (Statista)
  • 50% of businesses believe conversion rate optimization is a crucial digital marketing strategy (Econsultancy)
  • The industry with the lowest conversion rate is agencies, at 1.7% (Unbounce)
  • Only 45% of people who visit a form page convert successfully (Zuko)
  • Reducing site load time by just 1 second can increase site conversion by 7% (Web FX)
  • Utilizing the color red in CTAs red has a 21% chance of improving conversions (HubSpot)
  • CTAs that are customized covert higher at 42% (Mindstamp)
  • Forms that had just 3 fields have the highest conversion rates (Quicksprout)
  • The site with the highest conversion rate 0n Google, which has a conversion rate of 8% (Forbes)
  • On average, companies spend $2000 per month on CRO-type tools (VWO)
  • 46% of all Google searches are for local information (Forbes)
  • 81% of consumers need to trust a brand before they can buy their products (Customer Data Platform Institute)
  • If a mobile website loads in two seconds or less, the conversion rates are 15% higher (Landingi)
  • 50% of shoppers say that images help them determine what to buy (Google)
  • Blog posts that have one list or more every 500 words get 70% more traffic because they enhance reader engagement (Semrush)
  • You can get 120% more conversions by reducing the number of fields from 11 to 4 on your lead generation forms (NotifyVisitors)
  • Conversions lower by 5% when you prompt users to fill out their telephone number on your lead generation form (Unbounce)
  • 64% of consumers purchase a product after watching a branded video (Adweek/Motionbox)
  • According to Mailchimp, a “good” website conversion rate falls between 2% and 5% across all industries (Mailchimp)
  • Using human faces as your media instead of stock faces helps to humanize your brand and can increase conversion rates by around 95% (VWO)
  • 81% of sales happen after seven or more interactions (Techjury)
  • Social media has the worst conversion rate across all industries, as the average is only 1.5% (Blogging Wizard)
  • The average conversion rate for pop-ups on a website is 42.3% (OptiMonk)

Conversion Rate Optimization for PPC Stats

  • The average conversion rate for Google Ads is 3.75% (Consolidata)
  • However, certain industries like travel convert at 8.5% (Ruler Analytics)
  • Retail has the highest conversion rate through Facebook Ads compared to other industries at 1.59% (Wordstream)
  • Overall, Facebook ads have an average conversion rate of 9.21% (Abdalslam)
  • Paid advertising gets 50% more conversions than organic (Moz)
  • The median conversion rate for paid landing pages is 3.2% (Unbounce)
  • When you conduct, A/B testing for landing pages you can increases conversions by 12% (VWO)
  • The top 10% of landing pages have a conversion rate of 11.45% or above (SeedProd)
  • The average cost per conversion on Google Ads is $56.11 on search engines (WordStream)
  • Landing pages with five or more links had a conversion rate of 10.5%, while pages with only one link had a conversion rate of 13.5% (Email Vendor Selection)
  • The average conversion rate of a landing page is 26% (Email Vendor Selection)
  • 36% of the top landing pages contain testimonials, which act as social proof (Email Vendor Selection)

Ecommerce Conversion Rate Optimization Stats

  • The average conversion rate for organic ecommerce leads. This percent is 14.6% (Monster Insights)
  • Out all all kinds of ecommerce stores, sporting goods have the lowest average conversion rate of 2.35% (Yotpo)
  • On the flip side, food and beverage has the highest conversion rate of ecommerce at nearly 5% (Yotpo)
  • 86% of carts are abandoned on ecommerce websites (Convert Cart)
  • In Q1 of 2019, 4.01% of ecommerce conversions were from desktops. And as of the Q2 of 2022, the conversion rate decreased as the screen size got smaller (Statista)
  • The food and beverage industry holds the highest average ecommerce conversion rate, with an average rate of 4.95% (User Guiding)
  • The shopping cart abandonment rate on mobile is 77.8% and 67.1% on desktop (User Guiding)

Email Conversion Rate Optimization Statistics

  • Use a CTA button instead of a text link in your email can increase your CTR by 28% (Campaign Monitor)
  • Use birthday emails to generate 481% more in sales than general marketing emails (Experian)
  • When emails are personalized, conversions increase by 10% (LinkedIn)
  • When emails have a CTA button, the conversion rates increase by 28% (Clearout)
  • Across all industries, email campaigns have an average conversion rate of 2.6% (Blogging Wizard)
  • 76% of shoppers have made a purchase from an email that they received (Forbes)

Read More Marketing Stats for 2024

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