conversion rate statistics 2023Conversion rate optimization (CRO) is an essential strategy to make the most out of your marketing efforts. Because at the end of the day, ranking well and getting a lot of traffic is one thing, but having site visitors convert into leads or sales is what ultimately helps your business thrive. Here are some of the most compelling statistics on design for conversion you should know for 2023.

General Conversion Rate Optimization Stats

  • Conversion rates drop by an average of 4.42% for every additional second it takes for a site to load (HubSpot)
  • The average website conversion rate for websites is 2.35% across all industries (Wordstream)
  • On desktop, the average conversion rate is 4.14%, while on mobile, the average conversion rate drops to 1.53% (Statista)
  • 50% of businesses believe conversion rate optimization is a crucial digital marketing strategy (Econsultancy)
  • The industry with the lowest conversion rate is agencies, at 1.7% (Unbounce)
  • Only 45% of people who visit a form page convert successfully (Zuko)
  • Reducing site load time by just 1 second can increase site conversion by 7% (Web FX)
  • Landing pages with videos convert at a rate of 86% (SERPwatch)
  • Utilizing the color red in CTAs red has a 21% chance of improving conversions (HubSpot)
  • CTAs that are customized covert higher at 42% (Mindstamp)
  • Forms that had just 3 fields have the highest conversion rates (Quicksprout)

Conversion Rate Optimization for PPC Stats

  • The average conversion rate for Google Ads is 3.75% (Consolidata)
  • However, certain industries like travel convert at 8.5% (Ruler Analytics)
  • Retail has the highest conversion rate through Facebook Ads compared to other industries at 1.59% (Wordstream)
  • Overall, Facebook ads have an average conversion rate of 9.21% (Abdalslam)
  • Paid advertising gets 50% more conversions than organic (Moz)
  • The median conversion rate for paid landing pages is 3.2% (Unbounce)
  • When you conduct, A/B testing for landing pages you can increases conversions by 12% (VWO)

Ecommerce Conversion Rate Optimization Stats

  • The average conversion rate for organic ecommerce leads. This percent is 14.6% (Monster Insights)
  • Out all all kinds of ecommerce stores, sporting goods have the lowest average conversion rate of 2.35% (Yotpo)
  • On the flip side, food and beverage has the highest conversion rate of ecommerce at nearly 5% (Yotpo)
  • 76.86% of carts are abandoned on ecommerce websites (Convert Cart)
  • In Q1 of 2019, 4.01% of ecommerce conversions were from desktops. And as of the Q2 of 2022, the conversion rate decreased as the screen size got smaller (Statista)

Read More Marketing Stats for 2023

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