Get Higher ROAS with the Help of Our Certified Google Ads Agency
Have you ever searched for an item or business online and had that very thing you were looking for pop up at the top of the search engine?
You were searching the right keyword or phrase that brought you to the right advertisement, which led you to immediately contact that company. This was all by design, as companies craft specific strategies to appeal to and attract online users like yourself.
At Sixth City Marketing, we can develop a tailored PPC marketing strategy for your business to get it increased traffic and leads, as we currently do for 40+ of our clients. Our Google Ads experts will deliver the online success you’ve been looking for while keeping your spend in mind.
What You Gain via Our Google Ads Marketin Services
- Tailored strategies for enhanced ROI – We’re committed to developing customized Google Ads strategies aimed at increasing traffic and leads, and we currently manage over $2 million in ad spend.
- Comprehensive campaign management – Our services incorporate in-depth industry and keyword research, ad and landing page copywriting, bid optimization within client budgets, integration of Google Analytics and Ads, continuous campaign monitoring, and detailed monthly reporting.
- Diverse industry expertise – We have extensive experience managing Google Ads campaigns across various industries, including in the manufacturing, construction, healthcare, and legal sectors.
- Proven success and client satisfaction – Our clients have seen significant improvements in lead generation and online performance due to our effective PPC management, as well as our SEO, website design, and social media marketing services.
- Educational approach – We’re always available to provide answers to frequently asked questions about Google Ads, helping clients better understand aspects like campaign types, ad rank, budget setting, and the synergy between Google Ads and SEO efforts.
Real Results from Our Google Ads Management Has Produced
“John and the team at Sixth City Marketing has delivered on everything they promised. From the time we started working with them until now, our leads have tripled. We’ve worked with them in many areas including PPC, SEO, website design and social media marketing. I would HIGHLY recommend John and the team at Sixth City Marketing.” – Lisa Calovini, Shini USA
We take the time to get to know your company and the specific field through keyword research, which we then use to strategically bid on keywords that make sense for your business. Not to mention, our approach is thorough and efficient, and ties ROI to our marketing efforts.
Here’s a quick overview of our process:
- In-depth research for an industry accompanied by keyword research
- Copywriting for ads and landing pages
- Landing page design optimized for conversion
- Setting up and optimizing bids within your budget
- Integration of Google Analytics and Google Ads
- Continuous management and maintenance
- Streamlined monthly reporting
What Sets Us Apart
We’ve been providing PPC services since opening our doors, and have a team of in-house specialists who are educated on recognizing key trends and having updated industry certifications. We’re dedicated to producing results for you and your team through effective paid search campaigns that ultimately get you quality leads. We also offer PPC consulting services for Google Ads.
While we have offices in Cleveland, Columbus, Pittsburgh, Chicago, Indianapolis, and Nashville, our Google Ads agency has managed campaigns for organizations across the country in different industries.
Industries We’ve Helped
As Google Ads experts, we are knowledgeable in handling B2C and B2B PPC campaigns for a variety of business types. Some of these include:
From septic tank repair, to niche ecommerce stores for sports fan, if you are interested in learning more on how we were able to help companies from these fields, head over to our case studies for detailed information.
Ready to Get the Most Out of Your Budget?
How We Manage Campaigns
Our Google Ads agency and PPC team have a variety of routine check-ins we do to ensure that your campaign is running smoothly. We start by understanding your business goals and conducting thorough keyword research. Then, we analyze competitors and create targeted campaigns that have appropriate budgets. Lastly, we ensure proper tracking and analytics are in place.
Our process for Google Ads services includes monitoring your campaign includes continuously generating search queries that generate clicks, excluding negative keywords, increasing bids on top-performing terms, keeping an eye on both daily and monthly spending, and adjusting targeting as needed.
And while Google Ads are particularly important in the PPC world, they aren’t the only option available. Our team can create ads and manage accounts for:
- Bing Ads
- X (Twitter)
- YouTube
- TikTok
Each of these platforms offers distinct benefits and functionalities, and you may select one over the other based on your industry, how your business presents itself, who you want to target, and more. For instance, LinkedIn can be a good outlet for companies looking to succeed in the B2B space since so many professionals frequent it. Meanwhile, if your target demographic skews younger, Instagram or TikTok might be more viable options.
Additional Ways We Can Help
We’re a full-service digital marketing agency, so we offer our customers a range of services that drive traffic, boost leads, and increase sales. Some of our services outside of PPC include:
- SEO – Search engine optimization is one of our core offerings, and, as mentioned above, an effective campaign for SEO complements PPC efforts well. Our dedicated team will employ a range of tactics to put your on-page, off-page, local, national, and technical SEO efforts in the best positions possible.
- Web design – Sometimes all that stands in the way of a company securing the leads they seek is a more functional site, which is where out website design and development team comes in. We can assess your site’s current needs, make suggestions and alterations, or even provide a complete redesign to modernize outdated elements.
- Email marketing – The more touchpoints you have with your customers the more opportunities you have to make the sale, and email marketing is another great avenue for many businesses. We’re adept at strategizing content approaches, creating engaging newsletters and informative emails, scheduling, and tracking the long-term viability of campaigns.
- Social media – Looking for someone to oversee your social media profiles? Our team is skilled at crafting posts, managing diverse platforms, tracking essential metrics, and more.
- Audits and consultations – Curious about where your site currently stands? Wanting to get a better grasp of any issues before committing to a full campaign? Let our experts provide an audit for you where we will analyze your site and determine what is and isn’t working, areas for improvement, missed opportunities, and more.
Our business is built on delivering services that not only accomplish what our clients set out to do but also illustrate effectiveness through clear ROI metrics. Any customer who works with us for Google Ads management or any other PPC service will receive reports on targeting, spending, leads gained, and more.
Get Started with Our Certified Google Ads Company
Want to learn more about how we can help you get more sales via Google Ads campaigns? Schedule your free assessment to find out.
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