With over six hundred million active users on the platform, Twitter, or X, remains a viable resource for businesses looking to connect with their customers and get the word out about their products and services. To help our readers understand Twitter’s position in the current online landscape, we’ve compiled this list of key facts and stats.

General Twitter Facts and Stats

  • Though Twitter’s users have dropped somewhat in recent years, the platform is still one of the major social media outlets, ranking 12th worldwide (Statista)
  • Twitter owner Elon Musk has stated that the platform has about 259 million active users (Business Standard)
  • In 2024, Twitter generated $2.5 billion in revenue (Business of Apps)
  • Retweets make up approximately 50% of interactions on Twitter (Measure Studio)
  • 125 million hashtags are used on Twitter every day (Measure Studio)
  • 55% of American users still call the platform Twitter rather than X, while 70% of UK users still use the name Twitter (StatsUp)
  • Don’t worry about hitting a posting limit on Twitter, as users are able to post up to 2,400 times a day (Measure Studio)
  • Half a million new accounts are created every day on Twitter (Business Insider)

Statistics on Twitter (X) Ads

  • Users spend 26% more time viewing ads on Twitter than on any other social media platform (Twitter)
  • 85% of small- and medium-sized businesses that use Twitter for their marketing believe that the platform is vital to their online strategy (Measure Studio)
  • 82% of B2B organizations use Twitter to reach their customers (Content Marketing Institute)
  • Approximately 10% of influencer campaigns include Twitter as one of their approaches (Measure Studio)
  • 79% of users on Twitter follow brands to keep up with their posts (Social Sheperd)
  • Twitter has been considered the top platform for brand interaction (Social Sheperd)
  • Companies considering advertising on Twitter should be aware that the site’s brand safety score exceeds 99% (StatsUp)
  • 68% of Twitter’s revenue in 2024 came from selling advertising (Business of Apps)
  • Users on Twitter are more likely to be the first to buy new products, when compared to other social media platforms (Twitter)
  • 93% of Twitter users are open to brands taking a role in diverse community issues (Twitter)
  • Twitter received a 63% increase in users liking branded content on the platform in the second half of 2023 (StatsUp)
  • The platform also saw an increase in total ad engagements in 2024 (StatsUp)
  • More than 1,700 advertisers returned to Twitter in recent months, and that includes 90 of the top 100 ad spenders from the preceding year (StatsUp)
  • Twitter ads earn a 0.5% click-through rate for every 1,000 impressions (Measure Studio)

Statistics on Twitter (X) Demographics

  • The United States had more than 106 million Twitter users as of April 2024 (Statista)
  • Meanwhile, more than 23 million UK residents had Twitter accounts (Cybercrew)
  • 09% of Twitter users reside in the United States, with 10.3% living in Japan, 5.68% living in Brazil, 4.47% living in India, and 4.19% living in the UK (Charle)
  • 9% of Twitter’s user base is male, while 39.1% is female (Statista)
  • For Gen Z, Twitter is gaining popularity 30% faster than Instagram (Hootsuite)
  • Vertical videos rack up more than 100 million daily users, with Gen Z users making up more than half of them (StatsUp)
  • Twitter has 1.5x more monthly active users who identify as students than other platforms (StatsUp)
  • In 2024, the age breakdown of Twitter users was as follows: 2% 13–17, 32.1% 18–24, 37.5% 25–34, 21.1% 35–49, and 7.3% 50 or older (Business of Apps)